Social medai analytics

Zetta Byte = 1000 Exabyte = 1000*1000 Peta byte = 1000*1000*1000 Tera Byte

Spottify: Music sharing site

Big Data
Bigata Variety, Volume, Velocity (3V)
Time stamp and special location (with each data) Help getting :: Pulse of humanity Datafication of the world
Sources : Mobile platform, Sensors: RFID Data, Hit feet (nike), RFID in wheel cart at grocery store etc. for customer behavior study, EMOTIVE ( company : measure brain wave) Samsung refrigerator for real time inventory control. Pill Early warning detection of cancer (pictures of intestine to computer)

Paradigm shift
N= ALL (No sampling, ability to see sample effect) Cleaning of data issue : Huge (Noise gets smooth out due to high volume) Emphasis of correlation vs causality (emphasis is on correlation than on causality)
Google flu trends Baby check at hospital through sensors (Correlation may not be causality)

Data collected for one reason can be used completely differently (reusability)
Use of cellphone signals for crime detection Routing application made to help person to decide office leaving time and route to take is also helping Department of transportation to reduce traffic

Democratization of big data: Wiki

 Getting action oriented insights from data. Data Science: Collect , Measure and Manage.

Balance Scorecard
Find out strategy to reach the companies goal It is to measure and manage the performance of the company or the SBUs Companies perspectives:
Financial Customer Internal Processes Learning and Growth

Strategy map
KPIS

Southwest
Theme: Operational Excellence

Network Science
Modeling complex systems.