Objectives Increase foot traffic

on Monday and Tuesday nights

Family business Local Large beer selection Gluten free section Online ordering Offer catering and parties VIP program Free wi-fi TVs for sports games

Advantages

Challenges Lots of competition

Terrible parking lot Expensive perception among students

Media Analysis
Social Media Website

21,000 students at Ball State, 17,800 are on campus About

Research
off campus

50% of students live

67% are employed About 80% spend up to $100

a month on food

5 clients can rotate per spot A variety of pages to target their market Short and long term contracts available (3-10 months) Free access Very targeted Inexpensive Improves other media being used

Benefits

Creative

Scottys Brewhouse
JOIN US NOW FOR

Click anywhere on the ad to transfer to Scottys Brewhouse website

Spirals in rotating circle

DOMESTIC MONDAYS
MILLER LITE, BUD LIGHT,
AND COORS LIGHT

BOTTLED BEERS ONLY !

$!

2.25!

Creative
Click anywhere on the ad to transfer to Scottys Brewhouse website

Scottys Brewhouse

As you open the page the ad fills up with a beer, with corresponding sound effects

DOMESTIC MONDAYS
MILLER LITE, BUD LIGHT,
AND COORS LIGHT

JOIN US NOW FOR

BOTTLED BEERS ONLY !

$!

2.25!

Creative
Click anywhere on the ad to transfer to Scottys Brewhouse website

Scottys Brewhouse

As you open the page the ad fills up with a beer, with corresponding sound effects

DOMESTIC MONDAYS
MILLER LITE, BUD LIGHT,
AND COORS LIGHT

JOIN US NOW FOR

BOTTLED BEERS ONLY !

$!

2.25!

Creative

The house falls down into place as you scroll onto the ad

Scottys! Brewhouse

T U E S D AY & S U N D AY

FREE
EVERY

K I D S E AT

Recommendation For the next 6 months

BUDGET: $20,000 Home page top banner for 6 months: $2,880 Home page bottom tile for 3 months: $720 Sports page rotating tile all 6 months: $1,620 Features page top banner 6 months: $2,160 Features page bottom banner 4 months: $840