BYU Radio

Q1 What is your gender? Male (1) Female (2)

Q2 What age group are you in? Under 20 (1) 20-29 (2) 30-39 (3) 40-49 (4) 50-59 (5) 60 + (6)

Q3 What is your annual income? Less than $10,000 (1) $10,000 - $29,999 (2) $30,000 - $49,999 (3) $50,000 - $69,999 (4) $70,000 - $89,999 (5) $90,000 - 99,999 (6) $100,000 - $150,000 (7) More than $150,000 (8)

Q4 What is the highest level of education you have completed? Less than high school diploma (1) High School diploma/ GED equivalent (2) Some college (3) Associates Degree (4) Bachelors Degree (5) Masters Degree (6) Doctoral Degree (7) Professional Degree (MD, JD) (8)

Q5 In which state or province do you live in? Alabama (1) Alaska (2) Arizona (3) Arkansas (4) California (5) Colorado (6) Connecticut (7) Delaware (8) District of Columbia (9) Florida (10) Georgia (11) Hawaii (12) Idaho (13) Illinois (14) Indiana (15) Iowa (16) Kansas (17) Kentucky (18) Louisiana (19) Maine (20) Maryland (21) Massachusetts (22) Michigan (23) Minnesota (24) Mississippi (25) Missouri (26) Montana (27) Nebraska (28) Nevada (29) New Hampshire (30) New Jersey (31) New Mexico (32) New York (33) North Carolina (34) North Dakota (35) Ohio (36) Oklahoma (37) Oregon (38) Pennsylvania (39) Rhode Island (40)

South Carolina (41) South Dakota (42) Tennessee (43) Texas (44) Utah (45) Vermont (46) Virginia (47) Washington (48) West Virginia (49) Wisconsin (50) Wyoming (51) I do not live in the continental United States (52) British Columbia (53) Alberta (54) Saskatchewan (55) Manitoba (56) Ontario (57) Quebec (58) New Brunswick (59) Prince Edward Island (60) New Foundland and Labrador (61) Nova Scotia (62) Yukon (63) Northwest Territories (64) Nunavut (65) Click to write Choice 62 (66)

Q6 What is your ethnicity? Caucasian (1) African-American (2) Asian (3) Hispanic (4) Native American (5) Other (6) ____________________

Q7 Why do you listen to BYU Radio? (Check all that apply) BYU sporting event coverage (1) General Conference (2) Talk Shows (3) Music (4) Devotionals/Inspirational Messages (5) News (6) Other (7) ____________________

Q8 How often do you listen to BYU Radio? Never (1) Less than Once a Month (2) Once a Month (3) 2-3 Times a Month (4) Once a Week (5) 2-3 Times a Week (6) Daily (7)

Answer If How often do you listen to BYU Radio? Daily Is Selected Q9 How many hours do you spend listening to BYU Radio a day? Less than an hour (1) 1-2 hours (2) 3-4 hours (3) 5-6 hours (4) More than 6 hours (5)

Q10 What time of the day do you listen to BYU Radio? (Check all that apply) Morning between 8 am and 12 pm (1) Afternoons between 12 pm and 5 pm (2) Evenings between 5 pm and 7 pm (3) Night between 7 pm and 10 pm (4) Other (5) ____________________

Q11 How do you listen to BYU Radio? Mark all that apply Sirius XM Satellite Radio (1) BYU Radio Mobile App (2) Podcast (3) On-line Streaming (4) Satellite/Cable Provider (5) Other (6) ____________________

If BYU Radio Mobile App Is Not Selected, Then Skip To Did you know that BYU Radio has an App?

Q12 Did you know that BYU Radio has an App? Yes (1) No (2)

Q13 Who do you listen to BYU Radio with? Alone (1) Friends (2) Family (3) Co-workers (4) Other (please specify) (5) ____________________

Q14 How often do you listen to Radio programming aside from BYU Radio? Every day (1) 2 - 3 times a week (2) A few times week (3) Once a week (4) 2-3 times a month (5) Once a month (6) Every other month (7) 2 - 3 times a year (8) Never (9) Other (10) ____________________

Q15 What type of radio or Internet streaming do you listen to? (select all that apply) Podcasts (1) Internet streaming (2) Smartphone apps (3) FM radio (4) AM radio (5) HD radio (6) SiriusXM radio (7) None (8) Other (please specify) (9) ____________________

Q16 Rate your satisfaction of the following BYU Radio themes Very Dissatisfied (1) BYU sporting events coverage (1) General Conference (2) Talk Shows (3) Music (4) Devotionals/Inspirational Messages (5) News (6) Dissatisfied (2) Neither Satisfied or Dissatisfied (3) Satisfied (4) Very Satisfied (5)

Q17 Which of these BYU Radio programs have you listened to? Womens Conference (1) Best of Music & the Spoken Word (2) Living Essentials (3) Conversations (4) Thisll Take A While (5) Faith in Action (6) Inspiring Lives (7) Sperry Symposium (8) Legacy (9) Kennedy Center (10) Best of General Conference (11) Generations Project (12) BYU Forums (13) Scripture Roundtables (14) Insights (15) Everything Creative (16) Why I believe (17) Education Week (18) CES Firesides (19) Highway 89 (20) Tantara Hour (21) Turning Point (22) Wheatley Forum (23) Talk Worthy (24) Sunday School Scriptures (25) History of Hymns (26) Eyres on the Road (27) Ancestors (28) Marcus Smith (29) Thinking Aloud (30) BYU Weekly (31) Food Nanny (32) Mormon Identities (33) Road to Zion (34) Julie Hanks (35) Eric Dowdle (36) Coachs Show (37) Enduring it Well (38) Matt Townsend (39) Fresh Take (40)

True Blue (41) Real Families (42) Making Your Own Road (43) History of the Saints (44) Through the Garage Door (45) Other (please specify) (46) ____________________

Q18 How satisfied are you with the following aspects of BYU Radio? Very Dissatisfied (1) Programming (1) Convenience (2) Accessibility (3) Customer Service (4) Promotions (5) Dissatisfied (2) Neutral (3) Satisfied (4) Very Satisfied (5)

Q19 How likely would you be to recommend BYU Radio to a friend or colleague? ______ Scale of 1 to 10 (1)

Q20 In what way are you affiliated with BYU? Mark all that apply. Current BYU Student (1) Alumni/Alumna (2) Have family who attends/attended (3) LDS Church member (4) I live in a BYU community (5)

Answer If In what way are you affiliated with BYU? Mark all that ap... LDS Church member Is Selected Q21 Do you feel that BYU Radio is utilized as an effective missionary tool? Yes (1) No (2)

Q22 At which level do you agree with the following statement: BYU Radios current programming is likely to attract non-LDS listeners. Strongly disagree (1) Disagree (2) Neither Agree nor Disagree (3) Agree (4) Strongly Agree (5)

Q23 In your opinion, does the content on BYU Radio appeal only to an LDS audience? Yes (1) No (2) Uncertain (3) I don't know what LDS means (4)

Q24 Where do you listen to BYU Radio? Never (1) Car (1) Home (2) School (3) Work (4) Other (please specify) (5) Rarely (2) Sometimes (3) Often (4) All of the Time (5)

Q25 Have you ever had a problem accessing personnel at BYU Radio? Yes (1) No (2) I have never tried to access personnel at BYU Radio (3)

Q26 At which level do you agree with the following statement: I like the fact that BYU Radio offers a variety of programming options on one channel. Strongly disagree (1) Disagree (2) Neither Agree nor Disagree (3) Agree (4) Strongly Agree (5)

Q27 Do you follow BYU Radio on any of the following? (Check all that apply) Twitter (1) Facebook (2) None (3) Other (4) ____________________

Answer If Do you follow BYU Radio on any of the following? (Check a... Twitter Is Selected And Do you follow BYU Radio on any of the following? (Check a... Facebook Is Selected Q28 What would you like to see more of on BYU Radios social media sites? Promotions (1) Transcripts (2) BYU Radio Schedule (3) Pictures/Videos (4) BYU Events (5)

Q29 Do you find BYU Radio's content to be too old-fashioned? Yes (1) No (2)

Answer If Do you feel that BYU Radio is too traditional or conserva... Yes Is Selected Q30 What would you change?

Q31 What suggestions do you have for BYU Radio?