Presentation by Group No.

Contents


?

Case Study






(discontinuous change)







(inward-looking)





(continuous incremental changes)

(Robett Schaffer)

 VS.

Contents


?

Case Study

Contents


?

Case Study

(James Bright)

(core values)
(core purpose)
(ideologies)


(core values)

Walt Disney



Disney


(core purpose)

3 M :
Cargill :
Hewlett-Packard :

Mickinsey & Co :

Contents


?



Case Study

Contents


?



Case Study

Case: 1
()
3
Change Program I (2001-2003) 1

Change Program II (2004-2005) 2

Change Program III (2006-Present) 3

Change Program

Initiated in 2001
Now

Previous

Being different

Change Program I

Change Program II

Change Program III

2001-2003

2004-2005

2006

Focus on Growth,
Quality, and People

An Enterprise-Wide
Culture Shift

Build the right foundation

relating mainly to core strategy
and infrastructure

employee engagement to

deliver an outstanding customer

experience
accelerate capability building

Strategic Theme 2006

Financial
Outperforming the competition
Sustainable Profitability growth
Maintaining a market Premium

Customer
Understanding needs
Producing the right products
Delivering service flawlessly

Internal Process

Bank of Choice

Learning&Growth
Attracting and Retaining right staff
Developing the core skill
Motivating for high performance

Change Program III

Strategy Map for 2006: Change Program III

Financial

Financial Strength Flexibility

to serve all customer segments

Customer

Capture the hearts and minds of customers Phase 2

WIN-Wholesale Integration
Network
Internal
Process

Wealth Management

Electronic Presentment and

Payment System focus on B2C

Enterprise Data Warehouse

Implement new style of operational tasks

Fraud Detection System
Oversea Branch System

Learning

Market risk Measurement

Integrated Procurement System

BCP

Six Sigma

HR Management System Phase 1 including i-recruitment, e-learning and

employee self-service

Case: 2
()
3
Phase I (2004-2005)


Phase II (2005-2006)

Convenience Bank
Phase III (2007-Present)

3 Phases of Convenience Bank

Phase I (End 2004-2005)
Develop logo with color identity that reflect speedy service
Improve asset quality control and risk management system
Develop technology and infrastructure
Renovate and enhance the Head Office building and customer service areas

Phase II (2005-2006)
Create new products and service that can reply all customer need
Improve and increase distribution channel
Launch KTB Speed cash transfer ads that has new commercial called Goody
representative of moving to be Convenience Bank

Phase III (2007)

Completely renovate all convenience place to the same standard
Change image from one of conservative state-owned institution to a modern and efficient
bank by new cultural which is friendly and speedy service
To be Convenience Bank with cross-selling full range of products to segmented customer
with more micro branches and touch points

Strategic Theme 2006

KTB

Financial

Build sustainable profit

to shareholders

Internal Process

Customer
Maximize customer
satisfaction

Convenience
Bank
Learning&Growth
Increase staffs
efficiency

Create a new
platform towards a
convenience &
processing bank

Strategy Map: Phase II 2006KTB

Build Sustainable to Shareholder

Financial

Enhance Cost
Efficiency

Increase fee and

non-interest income

Increase income from

subsidiaries companies

Improve
asset quality

Be a Convenient Bank and Nationals Clearing House

Be a good governance and social responsibility image organization

Customer

Secure, Speedy and friendly Services

Differentiated products and services

Modern and convenient touch point

Low transaction cost with GFMIS

Provide Internet and Mobile banking service

Internal
Process

Expand & strengthen

KTBs convenience place

Create better check & balance

credit approval process

Centralize back office functions

Facilitate debt restructuring

Develop & Renovate IT system

Promote functional accountability

Segment Customer and focus on service

Focus on Research and Development

Cooperate with new partner and act as intermediate agency

Promote good governance and social responsibility image of organization

Learning

Be Learning Organization

Provide training program

Set standard of services

Thank you..
Presentation by Group No.7