Technical Environment

CONTEMPORARY DEVELOPMENTS IN BUSINESS AND MANAGEMENT

Topics
R&D and innovation Problems and opportunities Creative destruction Protecting IP Impact of computers and the Internet.

Innovation
Total spending on R&D (as % of revenue) Execution, alignment Product innovation Process innovation

Problems vs. Opportunities

Nokia and the iPhone Creative destruction Destroy yourself Problems vs. Opportunities.

Protecting IP
Ways of protecting intellectual property Copyright Trademark Patent NDA
MS Office (mine vs. others) Choco Pie vs. Chocolate Pie vs. Lotte Pie Samsung vs. Svmsnug Apple vs. Samsung vs. Goophone Penalty for talking.

Computers / Internet
E-commerce E-business
Benefits and challenges Benefits and challenges Sales vs. operations Excel

B2B vs. B2C

Modeling and analysis Communications Peer-to-Peer.

Email, PowerPoint, Facebook, Twitter, etc., etc., etc., etc.

Global Value Chain

Where do you create value?
London

India

Where should you do each step?

Zurich.

New York

R&D Investment
Which countries invest significantly in R&D?

Components of R&D
Basic Research
What do you get when you split a neutron? How can we treat liver cancer? Build it.

Applied Research Development

Homework
Prepare to answer questions about your company and industry.