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BUDAYA & PEMIKIRAN VISUALI

VISUAL SYMBOLISM I SIMBOLISMA VISUAL

"a picture is worth a thousand words."

INTRODUCTION I
a general approach to art that rejects direct representation of the material world in favor of allusion and suggestion

less traditional forms of meaning beyond everyday existence

Sign & Symbol in Design Thinking

En-coding

vs

De-Coding

how to most effectively transmit data from one point to another, utilising the most efficient delivery method possible.

Signs & Symbols


Signs are used to convey information in pictorial form. This has many advantages over written instructions. People who talk different languages can understand the same common signs. Instructions for some tasks can be clearer when given as drawings.

Signs & Symbols


Easy to understand and translate Direct and concise

Informative.

Visual symbols such as objects, photos, drawings and text can support the expressive and receptive communicative needs of many individuals

issues of size, perspective, location, and shading all play roles in the message a viewer derives from an image

SALE

STOP

SALE

STOP

communicate + message

visual + symbol

meaning + message received

visual symbol I it is a learning process through culture, system of beliefs, geographic and historical influence

tells a story

expressive

St. George Fighting the Dragon (1504-06)


Raphael (b. 1483, d. 1520)

Eastern Dragons are beautiful, friendly, and wise and is referred to as the divine mythical creature that brings with it ultimate abundance, prosperity and good fortune.

Western dragon refers to a barbaric invasion. It is seen as particularly cruel creatures that horde gold and torture small towns. For the most part, older stories told of dragons are firebreathers

visual symbolism I

Tribal tattoo is essentially a symbolic and artistic design that in the tribes, even those still around today, have great meaning and demand great respect. Often these tattoos are the mark of a warrior, or of bravery, manhood, or right of passage.

Gang tattoos mark a person as part of a street gang or a prison gang. They symbolise membership.

EXERCISE
Observe visual symbols within your surroundings and interpret the message. By using a camera phone, document 10 visual symbols, analyse this and discuss its importance in the next session.

Q&A

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