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CREATIVITYATWORKAUDIOSCRIPT

Aradiointerviewaboutcreativityinbusiness. Optionalexercise Listenanddecidewhetherthesesentencesaretrueorfalse.(Answersatend) 1. Readingagoodbookcananimateyourcreativity. 2. ArtandBusinessareworkingaloneontheproject. 3. Whenbusinessmenwereaskedtonameabookwhichhadinfluencedthem,lessthanhalfchoseanon fictionbook. 4. Creativeprocessesoccurintherightsideofthebrain. 5. Whenweanalysetherelationshipbetweencharactersinabook,wearetrainingourselvesto understandemotionalmatters. 6. Marks&Spencerorganisesseparatereadinggroupsformanagersandemployees.
Presenter:Art&Businessisanorganisationthatdevelopscreativepartnershipsbetweenbusinessandthearts.Peter Jonesisgoingtotalkaboutthecompanysideasandtellusaboutsomeoftheirsuccessstories.Peter,maybeyoucould beginbytellingourlistenerswhyArt&Businesswascreated? PeterJones:Well,inthetwentyfirstcenturyproductivityisnolongeramatterofmachines.Thesuccessofacompany dependsonitspeopleandonthecreativityofitspeople.Itmakessensethatthewaytoincreaseproductivityistostimulate creativity. Presenter:Andwhatbetterwaytostimulatecreativitythanthroughreadingbooks. PeterJones:Exactly.Everyreaderknowsthatagoodbookcanstimulatetheimaginationandtheintellect,getyouthinking alonglinesyoumightnothavethoughtofbefore,openupnewworlds. Presenter:So,haveyouhadanyhelpinsettinguptheproject? PeterJones:Yes.TheLondonLibrariesAgencyandanorganisationcalledTheReadingPartnershipworkwithusonthis project. Wearetryingtousethepowerofthewrittenwordtomotivatestaffintheworkplace. Inarecentsurveysevenhundredbusinessleaderswereaskedwhichbookhadinspiredthemandhadapositiveinfluence ontheircareer.Theywereabletochooseanykindofbook,anykindatall.Onlyabout40%choseabusinessbook.Most peoplechoseaworkof fictionanovel,aplayorevenpoetry. Presenter:Howcanreadinghelpsomebodytobecomeamorecreativeworker? PeterJones:Successfulmanagersneedtobewellroundedpeople.Theyneedactiveimaginations.Whentheyinterpret fictionalscenarios,theyareusingtheircreativity.Readerscombineimaginativeskillswithcriticalandanalyticalskills. Presenter:Arewetalkingabouttherightandleftsidesofthebrain? PeterJones:Yes.Ourlogicalleftsideofthebraininterpretsthelanguageofabook.Thecreativerightsidelooksatthe formsofexpression.Theleftsideanalysestheplotwhiletherightsideismoreinterestedintherelationshipsbetween characterstheemotionalaspects. Presenter:HowdoesthistransfertotheworldofBusiness? PeterJones.Creativeideasmakebusinessesmorecompetitive.Sharedreadingexperiencesimprovecommunicationand moraleatwork. Presenter.Canyougivelistenerssomeexamplesofhowthisschemehasbeenbroughtsuccessfullyintothe workplace? PeterJones.EmployeesatWHSmithhavestuckpoemsandquotationsabovetheirdesksforinspiration. Presenter:Well,WHSmithdealsinbooks.Whataboutotherexamples? PeterJones:ThetelecommunicationscompanyOrangesetupaprojectcalledTalkBooksatWork.Theydiscoveredthat encouragingemployeestoreadhelpedthemtodeveloptheirlinguisticandinterpersonalskills. MarksandSpencerhassetupreadinggroupsatwork.Thegroupscutacrosstheusualhierarchiesandworking relationshipshaveimprovedgreatly.
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