By Group 2

Rationale behind choosing Asian Paints

Largest paint manufacturing company in India Innovative marketing strategy. Ads diff frm cmptrtr Emotional connect & customer centricity. profot making to customee, emo in ads. Continuous innovations in the products. Royal play, cheap prdct, tractr emulsion-7, pro-10 Dealer empowerment. Cmplete freedm to dealers. Sales thru dealers. 5 stages of dealer, premium dealer- 50%bugdet to store. Free trips. Signature stores. Mumbai, delhi

Changes undergone by the organization:

Initially, a family-owned company. Now, a professionally managed organization. Strtd in garrage. Lrgest professnly managed org Restructured itself into Business units: Decorative business unit, International business unit and Growth business unit. Paint -1 busns unit. Venturing in intrnatnl business. Tractr emul- rural. Adopted Enterprise resource planning technology: This optimized the entire supply chain. One of the best supply chains. Materials r imported. Automated nd optimized Diversification into other businesses like home improvements. Furniture nd sanitariware Focus not just on ensuring quality and business, but also the customer centricity.

Collecting the information

Primary data from the associates of Asian Paints

Expected structure
Rationale behind choosing Asian Paints Current Business Scenario Structural changes The reason behind the changes The impact on the organization after the change