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OPA Measurement Survey Questions
OPA Measurement Survey Questions
Many members complain that their Nielsen data and Google Analytics data are very different and struggle
to understand why. In an effort to discover some trends and find some answers, we need all OPA members
to help us with some comparative data so we can do some research.
Please fill in this questionnaire for as many of your sites as you are able to. We’ve also taken the
opportunity to ask some other information that will help us perform a better measurement function.
We recommend that you capture the data on paper first, working with the various reporting tools, as you
will probably need the input of more than one person for each site’s response. Please fill on one form per
site.
Once completed, visit the OPA blog (http://blog.opa.org.za) from 1 August where you will find a link to the
online survey form to post the data digitally for analysis.
Josh Adler
OPA Head of Measurement | CEO Prefix / pMailer
1. Please enter
your Site Name
4. Name of
Publisher/Compan
y
5. What is your
position in the Co?
6. Your Tel No
7. Your E-mail
General / Usage / Sentiment
4. How often do you login to Site Census to see statistics on this site?
5. How often do you login to Market Intelligence to compare data for this site?
6. How often do you login to Google Analytics to see statistics on this site?
7. Have you set up email reports in Nielsen Site Census for this site?
8. Have you set up email reports in Google Analytics for this site?
10. Which data do you feel you trust more? (tick one only!)
11. Do you use Content Groups in your Nielsen tags for Yes No
this site?
12. Do you use filters in Google Analytics for this site? Yes No
13. Where do you place your Google tags within the HTML code on this site?
15. If you run Google tags first or in the header, please explain why you’ve placed
them there?
19. What Ad-server do you use to deliver and manage ads on this website?
AdTech
DoubleClick
OpenX Hosted
OpenX (on our own servers)
Other (remotely invocated)
Other (on our own servers)
20. Where are your Ad-servers located?
- If you haven’t run Nielsen or Google tags since 1 Jan 2008, please fill in the periods you do have.
- Make sure you take your Nielsen data from Market Intelligence, not Site Census.
- Make sure your Nielsen data is Total Traffic (and not domestic only) so that we can compare to Google.
- To calculate (%ZA UB’s) in Nielsen please compare your SA traffic to your global traffic for the period.
- To get your (%ZA AUV’s) access the “visitors” section of your Analytics and filter at the country level.
- To get your %Dial-up access the “visitors” section of Google Analytics and see the Connection Speeds
table.
Legend:
PI’s = Page Impressions | UB’s = Unique Browsers | ASD = Average Session Duration | %ZA UB’s = %
of your visitors that are from South Africa | AUV’s = Absolute Unique Visitors | TOS = Average Time on
Site | %ZA AUV’s = % of your visitors that are from South Africa | %DU = % of your visitors that are on
dial-up connections.