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  • Elgie Branding

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    Hannah Pomphrey
    13 views1 page
    The document provides guidelines for a company's branding elements including their primary and alternate logos, color palette, textures, and font styles for titles, body copy and limited use. It displays examples of three font styles - Cassanet Regular, Avenir LT 65 Medium Regular, and Blue Highway Regular - to be used for titles, body copy, and limited accent purposes respectively.

    Original Description:

    Check out the complete branding which I developed for Elgie, a custom jewelry line.

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    © Attribution Non-Commercial (BY-NC)

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    The document provides guidelines for a company's branding elements including their primary and alternate logos, color palette, textures, and font styles for titles, body copy and limited use. It displays examples of three font styles - Cassanet Regular, Avenir LT 65 Medium Regular, and Blue Highway Regular - to be used for titles, body copy, and limited accent purposes respectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    Elgie Branding

    Uploaded by

    Hannah Pomphrey
    The document provides guidelines for a company's branding elements including their primary and alternate logos, color palette, textures, and font styles for titles, body copy and limited use. It displays examples of three font styles - Cassanet Regular, Avenir LT 65 Medium Regular, and Blue Highway Regular - to be used for titles, body copy, and limited accent purposes respectively.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PRIMARY LOGO

    COLOR PALETTE

    TEXTURES

    ALTERNATE LOGO

    BRAND FONTS
    Cassanet Regular (All caps)

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    Avenir LT 65 Medium Regular (Body copy)

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
    Blue Highway (Regular) (Only for limiited use)

    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    ACCENT MARKS

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