Lch s hnh thnh c gy dng bi hai nh sng lp Masaru Ibuka v Akio Morita vo 1946 ti Tokyo vi tn gi Tokyo Tsushin Kogyo

thng 1/1958 i tn thnh SONY, 1.1.2 S mnh-tm nhn S mnh to ra nhng tri nghim gii tr k thut s mi bng cch a nhng dng sn phm tin tin Tm nhn SONY khng ngng phn u to ra nhng th gii th v ca ngnh gii tr pht trin mt lot cc sn phm sng to v dch v a phng tin,..Nng cao nn vn ha Nht v v th quc gia. t chc hin nay ca tp on SONY bao gm: Gim c iu hnh Gim c ti chnh Gim c chin lc Cc b phn khc bao gm : mng Thit b in t, Gii tr v dch v ti chnh:

1.1.5 Tnh hnh hot ng kinh doanh

Nm 2008, SONY ng ca nh my sn xut ti Vit Nam chuyn sang kinh doanh thng mi vi vic nhp khu thit b nguyn chic. Nm 2009, nh du s tng trng nh l t 1 t la nm 2008 xung cn 439 triu la. nh s tng trng ca mng Tivi v my nh k thut s. gim chi ph trong vic sn xut PS3

Nm 2010, l ln n 3.2 t la do thit hi t sng thn Nm 2011, SONY l ln n 2.9 t la nguyn nhn c cng ty a ra l do l lt Thi Lan v vic my PS3 b xm nhp. Nm 2012, mt nm khi sc ca SONY li nhun u tin. 1.1.6 Cc dng sn phm cc sn phm ch lc ca SONY ti th trng Vit Nam: Tivi Bravia:. My tnh xch tay SONY Vaio in thoi thng minh Xperia:

1.2 Khc bit ha ca sn phm 84 XBR 4K ULTRA HD TV 1.2.1 Sn phm (Product) tnh nng SimulView B x l hnh nh 4K X-Reality PRO Cng ngh hnh nh TRILUMINOS Display loa Magnetic Fluid Speaker loa mng hn, Bao b ng gi vi 3 lp 1.2.2 Gi (Price) Sony lun c xu hng nh gi cao hn so vi cc i th cnh tranh ca mnh Sn phm LG gi 420 triu , SONY 84 inch l 525 triu ng to cho Sony mt s khc bit so vi i th v ng cp 1.2.3 H thng phn phi (Place) tp trung ti cc siu th in my ln Shop SONY

SONY Center 1.2.4 Truyn thng tch hp (Promotion) p dng chin lc ht vng nhanh, SONY cha c s u t ng mc cho sn phm ca mnh. Marketing, PR cho thng hiu sn phm vn nm v tr hp bo v ng bo mng. 1.3 Phn tch khc bit ha sn phm Thuc tnh v chc nng ni tri nht B x l hnh nh 4K X-Reality PRO. p gp 4 ln Full-Hd 1080 TRILUMINOS Display gip tng cht lng mu sc su hnh nh khc bit th hai SimulView vi hai gc nhn 3D khc nhau mong mi c tri nghim cc dng sn phm mi, tnh nng vt tri, cng ngh t ph thc hin bc t ph, nh mnh vo tm l ngi tiu dng