Professional Documents
Culture Documents
Long-Term Objectives
Objectives -Quantifiable Measurable Realistic Understandable Challenging
Long-Term Objectives
Objectives -Hierarchical Obtainable Time-line
Types of Strategies
A Large Company
Corp Level
Division Level
Functional Level
Operational Level
Types of Strategies
Forward Integration
Backward Integration
Horizontal Integration
2003 Examples
Forward Integration
Doll maker & mail order firm, Pleasant Co., opened a retail store in Manhattan McDonalds recently acquired a paper cup producer
Callaway Golf recently acquired Top-Flite Golf Company
Backward Integration
Horizontal Integration
Types of Strategies
Market Penetration
Intensive Strategies
Market Development
Product Development
2003 Examples
Market Penetration
SABMiller Plc spent $500 million in 2003 on marketing its Miller brands of beer JetBlue is adding dozens of new routes GM developing hydrogen powered automobiles or Pfizer developing a new antismoking pill
Market Development
Product Development
Types of Strategies
Concentric Diversification
Diversification Strategies
Conglomerate Diversification
Horizontal Diversification
2003 Examples
Concentric Diversification Conglomerate Diversification
Microsoft launched its first personal computers that double as entertainment centers
The video-rental firm Blockbuster may acquire the DVD and music directmarketing firm Columbia House Viacom acquired Comedy Central, from AOL
Horizontal Diversification
Types of Strategies
Retrenchment
Defensive Strategies
Divestiture
Liquidation
2003 Examples
Retrenchment
America West Airlines closing its hub at Columbus, Ohio and laying off 390 employees
ConocoPhillips recently sold its Circle K convenience store chain to Alimentation CoucheTard, a Canadian firm Sprint liquidated its Webhosting division
Divestiture
Liquidation
Differentiation Strategies
Focus Strategies
Benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms.
Outsourcing
Business-process outsourcing (BPO)