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DOES THE CREATIVE ECONOMY PROVIDE A

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Abstract
Three urban redevelopment projects recently
undertaken in EuropeRia 2000 in Bilbao, Spain;
Emscher Park in Germany; and Gasometer in Vienna,
Austria, are presented and discussed in the paper.
All three innovate on three independent levelsculture, economy and urban organization, and
provide high quality places to assist their cities and
regions to cope with a global competitive
environment. All three were also designed to
represent the best of the sustainable practice in
Europe at the time. In the same time, the basic
phylosophy of all three is deeply rooted in creative
economies and elaborate their bacis principles.
The paper explores their design solution in order to
identify the points where creative industries and
sustainability meet, and investigates if, and to what
extent, they comply with the principles of
sustainability. Urban design and physical space are
in focus, while other areas are considered as long as
they contribute to the design, or reflect a credo that
architecture and urban design are among those
that play a central role in building cities reputation
and character. The author argues that all three
materialized some of the basic principles of
sustainability, by elaborating ideas of genius loci
and the relationship between identity and locality.
Emscher Park has been the most successful in
demonstrating how the brownfield site and
devastated area could be transformed into the
cultural landscape. Ria 2000 brought in a new
interpretation of balance between the man made
and natural environments. Gasometer has been
least successful, and rather its solutions go after the
traditional redevelopment paradigm.
Keywords: sustainability, creative economies, urban
design, urban redevelopment, Ria 2000, Bilbao,
Emscher Park, Gasometer Vienna.

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SOME EUROPEAN EXPERIENCES

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