Audience Profile

They are aged between 16-20 years old and are in either higher or further education. Loves socialising with friends, which includes cinema, eating out and are devoted to the music scene.

Gigs and festivals are very popular for them. Their music taste consist of pop and alternative/ indie.

Fashion and social networking is a top priority in their lives. Females will normally read this magazine but some males will also. (83% females & 17% males)

Mainly in parttime work and some are in fulltime jobs. The jobs they hold are normally shop floor work or serving in a restaurant or pub.