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  • Presentation - Marketing Myopia

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    Kashyap Sanghavi
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    Theodore Levitt's article discusses the concept of "marketing myopia," where companies focus too narrowly on their specific products rather than the needs of the customer. It provides examples like Henry Ford, who initially saw himself as selling cars rather than transportation. The document outlines how today's fast-paced society requires a holistic approach that considers customer needs and takes a long-term view of markets to avoid being overcome by competitors. It concludes that the key to success is having a market orientation to identify the right products along with product orientation to ensure products meet customer requirements.

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    Theodore Levitt's article discusses the concept of "marketing myopia," where companies focus too narrowly on their specific products rather than the needs of the customer. It provides examples like Henry Ford, who initially saw himself as selling cars rather than transportation. The document outlines how today's fast-paced society requires a holistic approach that considers customer needs and takes a long-term view of markets to avoid being overcome by competitors. It concludes that the key to success is having a market orientation to identify the right products along with product orientation to ensure products meet customer requirements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    16 views8 pages

    Presentation - Marketing Myopia

    Uploaded by

    Kashyap Sanghavi
    Theodore Levitt's article discusses the concept of "marketing myopia," where companies focus too narrowly on their specific products rather than the needs of the customer. It provides examples like Henry Ford, who initially saw himself as selling cars rather than transportation. The document outlines how today's fast-paced society requires a holistic approach that considers customer needs and takes a long-term view of markets to avoid being overcome by competitors. It concludes that the key to success is having a market orientation to identify the right products along with product orientation to ensure products meet customer requirements.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 8

    HARVARD BUSINESS REVIEW OCT06

    Marketing Myopia by Theodore Levitt

    PGDM-A Group 6

    MARKETING MYOPIA

    What is Marketing Myopia? Classic Example Of Henry Ford

    PGDM-A Group 6

    RELEVANCE OF THE THEORY


    We live in SOCIETY that is:

    Fast Paced Consumer Gratification Competition Do or Die

    PGDM-A Group 6

    LESSONS

    Commodity Vs Product
    a Marketing Myopia
    r Marketing Myopia

    Kodak

    Sanofi India Ltd


    PGDM-A Group 6

    LESSONS

    Holistic Approach
    a Marketing Myopia
    r Marketing Myopia

    Colgate Kitchen Entrees

    TATA Nano
    PGDM-A Group 6

    LESSONS

    Long Term Approach


    a Marketing Myopia
    r Marketing Myopia

    Pager

    Insulin Pen
    PGDM-A Group 6

    CONCLUSION

    Key to a Successful Organisation

    Market Orientation gets the right product and Product Orientation gets the product right.
    PGDM-A Group 6

    THANK YOU!!!

    PGDM-A Group 6

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