READER PROFILE

Male: 30% Female: 70% Age: 17 40% 18 30% Reads NME, Q and Rolling Stones magazine.

MUSIC
The readers are completely obsessed with music, and the preferred genre is Rock/POP. They enjoy listening to a variety of artists from Rihanna and Nicki Minaj to Coldplay and Fall Out Boy. They frequently use iTunes and are always being caught on YouTube searching their favourite artists and listening to new material.

The readers often use Twitter, Facebook and Instagram, and regularly use Tumblr. Theyre highly into fashion, and love testing out new clothes and different outfits. The readers are not afraid to stand out and try to go to festivals as often as they can.