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Probability-based sampling
Random sampling
every unit has an equal chance of selection unrestricted and simple sampling
Stratified sampling
the population is divided into subpopulations (strata) and random samples are taken of each stratum
Cont.
Cluster sampling
the total population is divided into homogeneous groups (or clusters) and a simple random sample of the groups is selected
Systematic sampling
selecting sample members from a larger population according to a random starting point and a fixed, periodic interval
Cont.
Judgment sampling
technique where the researcher selects units to be sampled based on their knowledge and professional judgment
Quota sampling
method of gathering representative data from a group