SRM UNIVERSITY (Under section 3 of UGC Act, 1956)

SCHOOL OF MANAGEMENT MBA FULL TIME CURRICULUM AND SYLLABUS - 2008-10

MBA REVISED CURRICULUM 2008 - 2010 Code No Course T !"e L T SEMESTER $ I MBN501 Organizationa Be!a"io#r 3 $ MBN503 Manageria %tatistics 3 & MBN505 'inancia ( Manage)ent Acco#nting 3 & MBN50* Manageria +cono)ics & $ MBN509 B#siness ,a3 $ MBN511 Mar.eting / & & MBN515 Manageria Ora Co))#nication $/ $ $ MBN51* 1ritten Case Ana 2sis $ $ MBN519 Co)3#ter %.i s TOTAL SEMESTER $ II L T MBN50& 4#)an 5eso#rce Manage)ent 3 $ MBN500 'inancia Manage)ent 3 & MBN506 B#siness 6a7ation & $ MBN508 Mar.eting 9 // & & MBN510 :rod#ction ( O3erations Manage)ent & & MBN51& Manage)ent /nfor)ation %2ste) ( +5: 3 $ MBN510 B#siness 4istor2 & $ MBN516 5eso#rce Manage)ent 6ec!ni;#es 3 & MBN518 Manageria Ora Co))#nication$// $ $ MBN5&0 Manageria 1ritten Co))#nication $ $ TOTAL SEMESTER $ III L T MBN60* %UMM+5 65A/N/NG (d#ring s#))er "acation $ $ after second se)ester e7a) for 8 -ee.s) MBN601 +t!ica :ractices /n B#siness & $ MBN603 <#a it2 Manage)ent & 1 MBN615 +ntre3rene#ria de"e o3)ent 1 $ MBN609 /nternationa B#siness Manage)ent & 1 MBN611 %trategic Manage)ent & 1 MBN613 B#siness 5esearc! Met!ods & $ MBN605 %oft-are %o #tions for B#siness $ $ 0$ + ecti"es 8 $ TOTAL SEMESTER $ IV L T 6 Minor + ecti"es 1& $ MBN60& :ro=ect $ $ TOTAL TOTAL

# $ $ $ $ $ $ 0 & & # $ $ $ $ $ & $ $ & & # 0 $ $ & $ $ $ & $ # $ 1&

C 3 3 3 & 3 & & 1 1 20 C 3 3 & & & 0 & 3 1 1 2% C & & & & & & & 1 8 2% C 1& 6 18 8&

SEMESTER $ I MBN*01 ORGANISATIONAL BEHAVIOUR L % T 0 # 0 C %

#UR#OSE 6o #nderstand t!e i)3 ications of indi"id#a and gro#3 >e!a"io#r in organizationa conte7t 6!e st#dents -i conce3t#a ize t!e co)3onents of indi"id#a and gro#3 >e!a"io#r, #nderstand t!e 3ractica>i it2 of co))#nication and #nderstand t!e "ario#s -or. sit#ations and a33 2 >e!a"iora tec!ni;#es$ UNIT I 10 /ntrod#ction 6o Organizationa Be!a"io#r 9 ?efinition of OB 9 @ario#s ?isci3 ines Acontri>#ting to OB 9 4ar-t!rone +73eri)ent $ 'o#ndation Of indi"id#a Be!a"io#r 9 Need And i)3ortance Of Organizationa Be!a"io#r 9 Nat#re And %co3e 9 'ra)e-or. of Organizationa Be!a"io#r UNIT II ' Mode s$:ersona it2 9 623es 9 'actors Affecting :ersona it2 6!eories 9 :erce3tion 9 /)3ortance 9 'actors inf #encing :erce3tion 9 /nter3ersona :erce3tion 623es, ,earning 623es of ,earning %t2 es 9 6!e ,earning :rocess 9 ,earning 6!eories UNIT III 8 OB ModificationA Moti"ation 9 6!eories 9 /)3ortance 9 623es 9 Moti"ation At 1or. $ @a #es And Attit#des 9 C!aracteristics 9 Co)3onents 9 'or)ation And Meas#re)ent 9 Gro#3 ?2na)ics 9 Gro#3 Be!a"io#r 9 'or)ation 9 623es Of Gro#3s 9 %tages of Gro#3 ?e"e o3)ent 9 Conf ict Manage)ent 9 Nat#re of Conf ict 9 623es of Conf ict UNIT IV 8 ,eaders!i3 9 Meaning 9 /)3ortance 6rait, Be!a"io#ra and Contingenc2 6!eories 9 ,eaders!i3 %t2 es 9 ,eaders @s ManagersA :o-er and :o itics 9 %o#rces Of :o-er 9 :o-er Centers 9 Organisation :o itics UNIT V 10 Organizationa %tr#ct#re and ?esign 9 Organisation C i)ate 9 'actors Affecting Organisation C i)ate 9 /)3ortanceA Bo> %atisfaction 9 Organisation ?e"e o3)ent 9 Organisation c# t#re 9 Organisation C!ange 9 C#rrent 6rend in OB To!(")&* Re+ere,-e Boo.sC 1D &D 3D 0D %te3!en 5o>>ins, Organisationa Be!a"io#r, :rentice 4a of /ndia Udai :aree., Understanding Organisationa Be!a"io#r, O7ford Uni"ersit2 :ress ,DMD:rasad, Organisationa Be!a"io#r, %# tan C!and ( %ons 'red ,#t!ans, Organisationa Be!a"io#r, McGra- 4i Boo. CoD

MBN*0%

MANAGERIAL STATISTICS

L %

T 2

# 0

C %

UNIT $ I ' Basic %tatistics 9 /ntrod#ction 9 Meas#re of Centra 6endenc2 ( ?is3ersion 9 Mean, 1eig!ted A"erage, Median, Mode, 5ange, GD?, MD?, %D? UNIT $ II ' Corre ation 9 %i)3 e Corre ation, 5egression 9 %i)3 e 5egression 6i)e %eries 9 6rend ana 2sis, seasona "ariation 9 C2c ica ( /rreg# ar "ariations (on 2 t!eor2) UNIT-III ' %a)3 ing 6!eor2 9 Basic Conce3ts in sa)3 ing t!eor2 9 6 6est, E 6est 9 One sa)3 e )ean, ?ifference >et-een )eans 9 ' 6est, / -a2 ANO@A, & -a2 ANO@A $ FG 6est 9 Goodness of fit and /nde3endent of Attri>#tes$Non :ara)etric 6ests 9 4 6est, U 6est, H$ % 6est UNIT-IV ' :ro>a>i it2 9 /ntrod#ction 9 Basic Conce3ts in :ro>a>i it2, Ba2ers 6!eore)A $ 6!eor2 of ?istri>#tions 9 Bino)ia , :oisson, Nor)a UNIT-V ?ecision 6!eor2 9 ?ecisions #nder ris. ( #ncertaint2 9 ?ecision tree ana 2sisD M# ti3 e 5egression ana 2sis '

To!(" ) &*

Re+ere,-e Boo.s/ 1D %tatistics for Manage)ent >2 5ic!ard /D ,e"in ?a"id % 5#>in &D B#siness %tatistics >2 %D:DG#3ta 3D <#antitati"e 6ec!ni;#es for Manage)ent >2 :D5D@itta 0D B#siness %tatistics >2 @DHDHa3oorD 5. T.N.Srivastava Shailaja Rego Statistics for Management Tata McGrawhill

MBN*0*

FINANCIAL 0 MANAGEMENT ACCOUNTING

L %

T 2

# 0

C %

#UR#OSE 6o #nderstand t!e fo#ndation of acco#nting and its i)3 ication in t!e cond#ct of B#sinessD 6!e 3#r3ose of t!is co#rse is to ac;#aint t!e st#dents -it! t!e "ario#s conce3ts, tec!ni;#es, )et!ods, 3rocesses of acco#nting data, ana 2sis, inter3retation, decision )a.ingD UNIT 1 11 'inancia Acco#nting ( Manage)ent$Basics of acco#nting 9 conce3ts and con"entions 9 :re3aration of 6rading, :rofit and ,oss Acco#nt and Ba ance %!eet of >#siness #nits$ /nter3retation UNIT 2 8 Ana 2sis of 'inancia %tate)ents co)3arati"e state)ent, Co))on %ize %tate)ent, 6rend Ana 2sis, 5atio Ana 2sis 9 UNIT % '#nd ' o- %tate)ent and Cas! ' o- %tate)ent$ 8

UNIT & 11 Margina Cost 9 Cost "o #)e 3rofit ana 2sis$Cost Acco#nting 9 + e)ents of Cost9 Cost s!eet 9 Met!ods of Costing UNIT * B#dget and B#dgetar2 contro 9 EBB 9 :erfor)ance >#dgeting No!e/ 2e 34!(3e o+ 506 s4ou"d 7e 3 8e, +or 9ro7"e:sD
To!(" ) &*

Re+ere,-e Boo.s/ 1D Man)o!an ( %DNDGo2a , :rinci3 es of Manage)ent Acco#nting, %a!it2a B!a"an Agra, &000D &D Bain ( Narang 9 Ad"anced Acco#nting, Ha 2ani :#> is!ers Ne- ?e !i 3D MDIDH!an and Bain 9 Manage)ent Acco#nting, 6ata McGra- 4i :#> is!ing Co ,tdD, 0D 6D5a)ac!andran 9 Acco#nting ( 'inancia Manage)ent, %citec! :#> ications C!ennai 5D %DNDMa!es-ari 9 Manage)ent Acco#nting, %# tan C!and ( %ons, Ne- ?e !i

MBN*01

MANAGERIAL ECONOMICS

L 2

T 0

# 0

C 2

UNIT I 5 Basic Conce3ts, %co3e, /)3ortance and ?efinitions 5e e"ant to Manageria +cono)ics$ 'actors /nf #encing Manageria ?ecision 9 Manageria +cono)ics and ot!er ?isci3 ines UNIT II 5 O>=ecti"es of t!e 'ir) 9 Manageria ?ecisions$Meaning of ?e)and$ 623es of ?e)and 9 ?eter)inants of ?e)and 9 ?e)and '#nctions 9 ?e)and + asticit2 9 ?e)and 'orecasting Met!ods 9 Acc#rac2 of 'orecasting UNIT III 5 Costs Conce3ts $ Acco#nting Cost and +cono)ic Cost 9 deter)inants of Cost 9 Cost 9 O#t3#t 5e ations!i3 9 +sti)ation of Cost 9 O#t3#t 5e ations!i3 UNIT IV 5 ?eter)inants of :rice$ :ricing #nder ?ifferent O>=ecti"es$ :ricing #nder ?ifferent Mar.et %tr#ct#res$ :rice ?iscri)ination$ :ricing of Boint :rod#cts UNIT V 5 /)3ort of Macro ( Micro 'actor $Mone2 %#33 2 ( ?e)and for Mone2 9 /nf ation 9 B#siness C2c e $ Go"ern)ent :o ic2 9 'isca ( Monetar2 :o ic2 9 /ndian Go"ern)ent :o ic2, Nationa /nco)e ( C#rrent /ss#es To!(" ) %0 Re+ere,-e Boo.s/ 1. ?o)inic. %a "atore, JManageria +cono)ics in a G o>a +cono)2K 0t! +dition, 6!o)son %o#t!$1estern &D @D,DMote et a , JManageria +cono)icsK, 6ata McGra-$4i :#> is!ing Co)3an2 ,i)ited, /ndiaD 3D Bo!n % o)an, J+cono)icsK, :earson +d#cation, /ndiaD 0D Boe ?ean, JManageria +cono)icsK, :rentice 9 4a of /ndiaD 5D %#)itra :a , Manageria +cono)ics, Cases ( Conce3ts, Mac Mi on /ndia ,tdD, 6D GD%DG#3ta, Macro +cono)ics, 6ata McGra- 4i Co)3an2 ,tdD, /ndia

MBN*11 OB<ECTIVES

MAR;ETING $ I

L 2

T 2

# 0

C 2

6o #nderstand f#nda)enta conce3ts of Mar.eting in Modern Mar.eting :racticesD UNIT I 5 ?efining Mar.eting in &1st Cent#r2 9 /)3ortance 9 %co3e 9 C!anging %cenario of B#siness ( Mar.eting 9 '#nda)enta Mar.eting Conce3ts 9 %tates of ?e)and 9 :aradig) %!ifts in Mar.etingD UNIT II 5 Co)3onents of Mar.eting Mi7 9 :rod#ct 9 :rice 9 :ro)otion 9 :!2sica ?istri>#tion $ 'orecasting 9 Case %t#d2D UNIT III 5 Cons#)er Be!a"io#r 9 'actors /nf #encing Cons#)er Be!a"ior 9 %tages in B#2ing ?ecision :rocess 9 :ost :#rc!ase Be!a"io#r 9 B#siness Mar.et @s Cons#)er Mar.et 9 %tages in /nd#stria B#2ing :rocess 9 Case %t#d2D UNIT IV 5 ,e"e s of Mar.et %eg)entation 9 %eg)enting Cons#)er Mar.ets 9 Bases for %eg)enting B#siness Mar.ets 9 Mar.et 6argeting 9 Case %t#d2 $ 5o e ( %co3e of Brands 9 Brand +;#it2 9 ?e"ising a Branding %trateg2 9 Brand :ositioning 9 ?e"e o3ing ( Co))#nicating a :ositioning %trateg2 9 1riting a :ositioning %tate)ent 9 ?ifferentiation %trategies 9 Case %t#d2D UNIT V 5 Ana 2zing Co)3etitors 9 Co)3etiti"e 'orces 9 /dentif2ing and Co)3etiti"e %trategies for Mar.et ,eader 9 Mar.et C!a enger 9 Mar.eting 'o o-er 9 Mar.et Nic!er %trategies 9 :rod#ct ,ifec2c e Mar.eting %trategies 9 Case %t#d2D To!(" ) %0 4ours Te=! Boo./ T1 9 :!i i3 Hot er, JMar.eting Manage)ent 9 A %o#t! Asian :ers3ecti"eK, 1&t! +dition, :earson :#> icationD

MBN *1*

MANAGERIAL ORAL COMMUNICATION

L 0

T 0

# &

C 2

OB<ECTIVE 6o de"e o3 Ora Co))#nication /ntrod#ctionC UNIT I %e f /ntrod#ction 9 Ne-s 5eading 9 %tor2 6e ing UNIT II Gro#3 ?isc#ssion 9 :resentation $ :ress Meet UNIT III 5o e : a2s 9 Meetings UNIT IV :rogra))e 5e"ie-s UN/6 @ :resentation 5 To!(")%0 Re+ere,-e Boo.C 1D Mena.s!i 5a)an, :ra.as! %ing! 9 B#siness Co))#nication$O7ford Uni"ersit2 :ress * * 5 8

MBN *1*

2RITTEN CASE ANALYSIS

L 0

T 0

# 2

C 1

OB<ECTIVE 6o inc# cate 3ro> e) so "ing, Ana 2tica , decision )a.ing and -ritten co))#nication s.i s for t!e effecti"e )anage)ent in an organisationD 6o e73ose rea ife B#siness en"iron)ent CASE STUDY I CASE STUDY II CASE STUDY III CASE STUDY IV CASE STUDY V #RE#ARATION 0 DISCUSSION & % % % 2 To!(")1*

MBN *1'

COM#UTER S;ILLS

L 0

T 0

# 2

C 1

INSTRUCTIONAL OB<ECTIVES 6o !a"e !ands on e73erience -it! Microsoft office too sD A so to earn a>o#t sending e)ai ( st#d2 a>o#t "ario#s -e> >ro-sersD MS 2ord 9 5e3orting, +diting ( 'or)atting a re3ort doc#)ent in -ordD A so to earn a>o#t sending Mai $Merge doc#)entsD 5 MS #o>er #o ,! $ 'or)atting s ides ( 6e7t in :o-er :oint :resentationD 5 MS E=-e" $ Managing ?ata, '#nctions and C!arts in +7ce 1or.s!eetsD 5

MS A--ess $ C#sto)izing, Organizing, %orting ( 'i tering data and a so to create re3orts for 3rofessiona data 3resentation in AccessD 5 Ne!>or. ,3 $ Getting on t!e /nternet, 1or.ing -it! +$)ai , 5eading a 3age in a -e> >ro-ser 5 To!(" ) %0

Re+ere,-e Boo.s/ 1D Gini Co#rter Annette Mar;#is $ Mastering Microsoft Office &000, :rofessiona +dition, B:B :#> ications, Ne- ?e !i &D 6D%!ee a H#)ar, %D%D%rid!ar, Co)3#ter :ractice 9 An#rad!a Agencies, H#)>a.ona) 3D Niran=an s!ri"asta"a$Co)3#ter A33 ications in Manage)ent$?rea)tec! :ress,Ne?e !i

MBN*02

SEMESTER $ II HUMAN RESOURCE MANAGEMENT

L %

T 0

# 0

C %

6!e st#dent -i >e a> e to #nderstand t!e conce3t of Managing 4#)an 5eso#rces and -or. sit#ationsD /t !e 3s to identif2 t!e effecti"e 4#)an 5eso#rces and -or.ing en"iron)ent of t!e organizations$6!e st#dents -i #nderstand t!e i)3ortance of Man Manage)entA #nderstand t!e i)3ortance of 6raining, 3erfor)ance a33raisa , and t!e i)3ortance of ti)e )anage)ent UNIT I 10 Meaning, Nat#re and %co3e of 45M $ :ersonne Manage)ent @erses 45M$/)3ortance of 45M$'#nctions of 45M$C assification of 45M '#nctions$Organisation of 45M ?e3art)ent$<#a ities and <#a ifications of 45M Managers UNIT II ' %trategic 3 anning$Basis for 45: 9 Meaning and O>=ecti"es of 45: 9 Benefits of 45: 9 'actors affecting 45: 9 :rocess of 45: 9 Ana 2zing t!e cor3orate and #nit e"e strategies 9 ?e)and forecasting 9 %#33 2 forecasting 9 +sti)ating t!e net !#)an reso#rce re;#ire)ents 9 :ro> e)s of 45: 9 5ecent 6rends in 45: UNIT III 10 ?efinition and o>=ecti"es of recr#it)ent 9 %trategic )anage)ent and recr#it)ent 9 Co)3an2 strategies and recr#it)ent strategies 9 Bo> Ana 2sis 9 :#r3ose ( 6ec!ni;#es 9 Bo> ?escri3tion 9 Bo> %3ecification 9 5ecr#it)ent 3o ic2 9 Centra ized decentra ized recr#it)ent 9 %earc!ing for 3ros3ecti"e +)3 o2eesL%o#rces of 5ecr#it)ent 9 6raditiona so#rces 9 Modern so#rces 9 'actors affecting 5ecr#it)ent 9 A33 icants 3oo $Meaning and definition 9 +ssentia s of %e ection :roced#re 9 5o e of %e ection :roced#re 9 Organisation for %e ection 9 %e ection :roced#re 9 A33 ication for) 9 1ritten e7a)ination 9 :re i)inar2 /nter"ie- 9 :s2c!o ogica 6ests 9 'ina /nter"ie- 9 Medica e7a)ination 9 5eference c!ec.s 9 ,ine ManagerMs ?ecision 9 Bo> Offer 9 +)3 o2)ent 9 : ace)ent 9 :ro> e)s 9 Ma.ing +ffecti"e 9 /nd#ction 9 O>=ecti"es 9 Ad"antages 9 5etention of +)3 o2ees UNIT IV 8 6raining ( ?e"e o3)ent 9 :#r3ose 9 Need 9 /)3ortance 9 6ec!ni;#es (on t!e =o> ( off t!e =o>) 9 +"a #ation 9 Benefits 9 Manage)ent ?e"e o3)ent :rogra))e 9 Hno- edge Manage)ent $ Bo> +n arge)ent 9 Bo> +nric!)ent 9 Bo> +"a #ation 9 Meaning 9 :#r3ose $ 6ec!ni;#esD

UNIT V 8 :erfor)ance A33raisa 9 Need 9 /)3ortance $ 6ec!ni;#es 9 Benefits $ Career : anning 9 Meaning Need 9 :rocess 9 %#ccession : anning 9 Career ?e"e o3)ent 9 %te3s 9 Career ?e"e o3)ent Actions 9 Ad"antages 9 5ecent ?e"e o3)ents 9 6i)e Manage)ent $ 5etaining and Moti"ating 9 Cor3orate %ocia 5es3onsi>i it2D Re+ere,-e Boo.s/ 1D Me)oria CDB :ersonne Manage)ent 9 4i)a a2a :#> is!ers &D ' i33o +D+ 9 :ersonne Manage)ent 9 McGra- 4i 3D %#>>a 5aoD A 9 :ersonne ( 4#)an 5eso#rce Manage)ent 9 4i)a a2a :#> is!ing 4o#se 0D As-at!a33a H 9 4#)an 5eso#rce Manage)ent 9 6ata McGra- 4i , Ne- ?e !i, 5D C!andra Mo!an A 9 4#)an 5eso#rce Manage)ent 9 A:4 :#> is!ing Cor3oration 6D Ar#n Mona33a 9 Managing 4#)an 5eso#rces 9 Mac Mi an /ndia ,tdD

MBN*0&

FINANCIAL MANAGEMENT

L %

T 2

# 0

C %

6o introd#ce t!e f#nction of 'inance in organization and )et!ods in )anaging f#nds for >#siness$'inance is concerned -it! e"er2t!ing t!at ta.es 3 ace in t!e cond#ct of t!e >#sinessD O>"io#s 2 t!e s#>=ect see.s to de"e o3 and ac;#aint t!e st#dents -it! t!e "ario#s Conce3ts, tec!ni;#es, and )et!ods of 3 anning forecasting, raising, effecti"e #ti ization a33raisa and to de"e o3 and increase t!e decision )a.ing a>i it2 in t!e area of financeD$ UNIT I 8 Nat#re, %co3e and O>=ecti"es of 'inance '#nction 9 organization of finance f#nction 9 5o e of financia )anagers in genera and in /ndiaD UNIT II 11 /n"est)ent Ana 2sis 9 6raditiona Met!ods 9 ?isco#nted Cas! ' o- Met!ods 9 ?i"idend decision and Bon#s /ss#es (e7c #ding t!eories) UNIT III 9 1or.ing Ca3ita Manage)ent 9 5eg# ation of 1or.ing Ca3ita 'inance 9 %o#rces of %!ort 6er) '#ndsD UNIT IV ' %o#rces of ong ter) f#nds 9 Cost of Ca3ita 9 Co)3#tation Cost of Ca3ita for +ac! %o#rce and 1eig!ted A"erage Cost 9$ Ca3ita %tr#ct#re 9 Co)3#tation of /ndifference :oint 9 'inancia ,e"erage, O3erating ,e"erage 9 Co)>ined ,e"erage and its significance UNIT V 8 'inancia /nfor)ation %2ste) ('/%) 9 +cono)ic @a #e Addition (+@A) $ Basics of Manage)ent Contro %2ste) 9 Cor3orate Go"ernance 9 Cor3orate ?e>t 5estr#ct#ringD To!(" ) &* Re+ere,-e Boo.s/ 1D :rasanna C!andra 9 'inancia Manage)ent, 6ata McGra- 4i , Ne- ?e !iD &D /M :ande2 9 'inancia Manage)ent, @i.as :#> is!ing Co, Ne- ?e !iD 3D %DNDMa!es-ari 9 'inancia Manage)ent, %# tan ( %ons, ?e !i 0D M I H!an ( : H Bain $ 'inancia Manage)ent, 6ata McGra- 4i , Ne- ?e !iD

MBN*05

L T # C 2 0 0 2 6o 3ro"ide -or.ing .no- edge of t!e a- and 3roced#re re ating to Centra +7cise, C#sto)s and Centra %a es 6a7 and to integrate t!e re e"ance of t!ese a-s -it! financia 3 anning and )anageria decisionsD UNIT I * /ntrod#ction $ %3ecia feat#res of indirect ta7 e"ies $ a 3er"asi"e nat#re, contri>#tion to Go"ern)ent re"en#esA fisca 3reference as instr#)ent of 3 anning and de"e o3)ent ro e of indirect ta7 a-sA ta7 3 anning and ta7 )anage)ent $ )eaning and significance UNIT II 1 Ce,!r(" E=- ses A-!@ 1'&& - Nat#re of e"2 of e7cise d#t2A c assification of e7cisa> e goodsA 3rice ists and t!eir significanceA "a #ation of e7cisa> e goodsA centra e7cise registration $ detai ed 3roced#reD N C earance of e7cisa> e goods $ 3roced#re #nder 3!2sica contro , co)3o#nded e"2 sc!e)e and se f$re)o"a 3roced#resA gate 3asses, :ersona ,edger Acco#nt and ?ai 2 %toc. Acco#ntsD N +7e)3tion fro) e7cise d#t2 e"ies $ nat#re and t23es of e7e)3tion notificationsD N :roced#re for c earance of sa)3 es, se)i$finis!ed goods and ret#rn and retention of d#t2 3aid goodsD N Ad=#dication and A33ea s $ detai ed 3roced#re >efore "ario#s +7cise A#t!orities and t!e A33e ate 6ri>#na D UNIT III 5 T4e Cus!o:s A-!@ 1'52 $ ?etai s of 3roced#re in re ation to e"2, co ection and e7e)3tion fro) c#sto)s d#ties $ doc#)ents to >e 3re3ared and 3resented to c#sto)s a#t!oritiesA "a #ation of goodsA c earance of i)3orted and e73orted goods $ 3roced#re N ?etai ed 3roced#re in re ation to trans3ortation and -are!o#sing $ re e"ant r# es and reg# ations N ?ra->ac. of c#sto)s d#ties 3aid $ 3re3aration and s#>)ission of dra->ac. c ai) for)s N Ad=#dication and a33ea s >efore t!e c#sto)s a#t!orities and t!e A33e ate 6ri>#na D UNIT IV 5 T4e Ce,!r(" S("es T(= A-!@ 1'*5 $ /nter$%tate sa es, /ntra$%tate sa es and sa es in t!e co#rse of i)3ort and e73ort, ta7a>i it2 of inter de3otLinter$>ranc! transfer of goods, e"2 and co ection of sa es ta7 3roced#reA a33ea s, re"ision and rectification of assess)ents $ 3roced#reA conce3t of consign)ent ta7D UN/6 @ 6 T4e Ce,!r(" E=- se inc #ding Centra @a #e Added 6a7 (C+N@A6)A Basics of /ndian /nco)e ta7 act (t!eor2 on 2) 9 %er"ice 6a7 9 'ringe Benefit 6a7 $ +ntr2 6a7 and Octroi To!(" ) %0

BUSINESS TA?ATION

Re+ere,-e Boo.s/ 1D B#siness 6;a7ation >2 6D%D5edd2 ( ?rDID4ari :rasad 5edd2, Marg!a) :#> ication, &006 &D 5e e"ant Bare Acts

MBN*08

MAR;ETING $ II

L 2

T 2

# 0

C 2

O>=ecti"esC 6o #nderstand f#nda)enta conce3ts of Mar.eting in Modern Mar.eting :ractices UNIT I 5 Co)3onents of a Modern Mar.eting /nfor)ation %2ste) 9 MD5 :rocess 9 'oc#s Gro#3 9 <#estionnaire ?esign 9 On ine 5esearc! 9 Mar.eting Metrics(6) UNIT II 5 :rod#ct C!aracteristics 9 C assification 9 :rod#ct ?ifferentiation 9 :rod#ct 4ierarc!2 9 Co$Branding 9 :ac.aging 9 ,a>e ing 9 1arranties ( G#arantees 9 Ne- :rod#ct ?e"e o3)ent 9 5e ated Case %t#dies in :rod#ct %trategies UNIT III 5 Understanding :ricing 9 %etting t!e :rice 9 623es of :ricing %trategies 9 /nitiating ( 5es3onding to t!e :rice C!anges 9 5e ated Cases in :ricing %trategies UNIT IV 5 /)3ortance of Mar.eting C!anne s 9 '#nctions 9 C!anne ?esign 9 C!anne Manage)ent 9 +$Co))erce 9 Mar.eting :ractices 9 5etai ing 9 623es ( 5ecent 6rends 9 1!o esa ing 9 Mar.et ,ogistics 9 Managing %a es 'orce 9 5e ated Cases in ?istri>#tion %trategiesD UNIT V 5 5o e of Mar.eting Co))#nication 9 Co)3onents of :ro)otion (Ad"ertising, %a es :ro)otion, :ersona %e ing, :#> ic 5e ations 9 Basic Conce3ts), ?irect Mar.eting (?irect Mai , Cata og#e, 6e e Mar.eting), /nteracti"e Mar.eting 9 ?esign attracti"e -e>site 9 Case %t#d2D To!(" )%0 4ours Re+ere,-e Boo.s/ 1D :!i i3 Hot er, He"in ,ane, A>ra!a) Hos!2$Mar.eting Manage)ent 9 A %o#t! Asian :ers3ecti"e$:earsonL:rentice 4a /ndia ,td &D 5a=an %a7ena 9 Mar.eting Manage)ent$6ata McGra- 4i 3D 5a)as-a)2 ( Na)a.#)ar2$Mar.eting Manage)ent$G o>a :ers3ecti"e$/ndian Conte7t$Mac Mi on /ndia ,td

MBN*10

#RODUCTION 0 O#ERATIONS MANAGEMENT

L 2

T 2

# 0

C 2

OB<ECTIVES 6o ena> e st#dents #nderstand t!e 3rinci3 es, 3ractices and areas of a33 ication in s!o3 f oor )anage)entD UNIT I 5 :rod#ction ( O3erations Manage)ent 9 Meaning, %co3e, '#nctions, 5e ations!i3 >et-een :OM ( ot!er f#nctiona areas of Manage)ent 9 +ffect of 6i)e + e)ent on :OMDC assification of :rod#ction %2ste)s 9 /nter)ittent, Bo> s!o3, Batc!, Contin#o#s, ' o- and Mass :rod#ction %2ste)s UNIT II 5 :rod#ct ?esign 9 Need, :re i)inar2 ?esign, 'ina ?esign, Mod# ar ?esign, 5e"erse +ngineering:rocess : anning 9 %te3s in :rocess : anning 9 Ma.e or B#2 ?ecisionDCo)3#ter /ntegrated Man#fact#ring 9 Co)3#ter Aided ?esign $ Co)3#ter Aided Man#fact#ring 9 ' e7i> e Man#fact#ring %2ste)sD UNIT III 5 :rod#ction : anning ( Contro 9 :re3 anning 9 'ore Casting 9 %c!ed# ing $ ?is3atc!ing 9 5o#ting 9 +73editing$: ant ,ocation 9 'actors /nf #encing : ant ,ocation, /)3ortance of +n"iron)enta 4ea t! ( %afet2 factors in deciding t!e ocation of 3 ant $ Cost 'actor 9 %e)i <#antitati"e 6ec!ni;#es, 5et#rn on /n"est)ent, %ing e 'aci it2 ,ocation and Gra"it2 ,ocation :ro> e)$ : ant ,a2o#t 9 :rinci3 es, ' o- :atterns, 623es of : ant ,a2o#t $Ca3acit2 : anning 9 623es of Ca3acit2, Ca3acit2 ?ecision, Ca3acit2 : anning %trategies$ /n"entor2 9 ?efinition, C assification of /n"entories, :#rc!ase Mode , Man#fact#ring Mode , : ( < %2ste)s, M5:$/ ( M5:$//, B#st in 6i)e, %e ecti"e /n"entor2 Contro 6ec!ni;#esD UNIT IV 5 %tatistica <#a it2 Contro 9 Contro C!arts 9 Mean, 5ange, N#)>er of ?efecti"es, N#)>er of ?efects C!arts, OC C#r"es, Acce3tance %a)3 ing$1or. %t#d2 9 Met!od %t#d2 9 %2)>o s, C!arts, ?iagra)sD 6i)e %t#d2 UNIT V 5 Maintenance Manage)ent 9 623es of Maintenance, :roced#re for Maintenance, Maintenance Cast Ba anceD$'#nda)enta s of :#rc!asing 9 '#nctions of :#rc!asing, :#rc!asing :roced#re, @endor 5ating$%tores Manage)ent 9 '#nctions of %tore Hee3ing, %tore 5ecords, %toc. @erification To!(" ) %0

:ro> e)s s!a >e co"ered in t!e fo o-ing to3icsC Ma.e or B#2 ?ecisions, %ing e 'aci it2 ,ocation :ro> e), Gra"it2 ,ocation :ro> e), Ca3acit2 : anning, %e;#encing (M Bo> & )ac!ines ( M Bo> 3 Mac!ines) :#rc!ase ( Man#fact#ring Mode -it! %!ortages ( -it!o#t s!ortages, ABC Ana 2sis, /ndi"id#a 5e3 ace)ent, 6i)e %t#d2, Mean, 5ange, : C!art, C C!art, %ing e %a)3 ing :ro> e)s Re+ere,-e Boo.s/ 1D %ent!i D M, :rod#ction ( O3erations Manage)ent, :earson +d#cation &D Mon.s, Bose3! G, O3erations Manage)ent, McGra- 4i /nternationa 3D Ada) BrD +>ert, :rod#ction ( O3erations Manage)ent 0D B#ffa +D%D, Modern :rod#ction ( O3erations Manage)ent

MBN *12

MANAGEMENT INFORMATION SYSTEMS 0 ER#

L %

T 0

# 2

C &

LEARNING OB<ECTIVES/ 6o #nderstand t!e >asic conce3ts of /nfor)ation %2ste)s a33 ica> e to Manage)ent 6o st#d2 t!e design,de"e o3)ent and sec#rit2 of Manage)ent /nfor)ation %2ste)s 6o earn a>o#t t!e "ario#s )od# es in +nter3rise 5eso#rce : anning %2ste) 6o :ractice ?ata 3rocessing #sing M%$+7ce and M%$ Access SYLLABUS/ UNIT I 8 /nfor)ation %2ste) in t!e +nter3rise 9 ?igita Con"ergence and t!e c!anging >#siness en"iron)ent 9 :ers3ecti"es on infor)ation s2ste)s 9 B#siness 3ers3ecti"e on infor)ation s2ste)s 9 ?i)ensions of infor)ation s2ste)s $ Conte)3orar2 A33roac!es to /nfor)ation %2ste)s 9 ,earning to Use /nfor)ation %2ste)s 9 Ne- O33ort#nities -it! 6ec!no og2 9 Ma=or t23es of %2ste)s in Organizations 9 +%% 9 ?%% 9 M/% 9 6:% 9 %2ste)s fro) a f#nctiona 3ers3ecti"e 9 /ntrod#ction to B:O ( H:O 9 Case st#diesD UNIT II 10 /nfor)ation 6ec!no og2 /nfrastr#ct#re 9 ,e"e s of /6 infrastr#ct#re 9 +"o #tion of /6 infrastr#ct#re 9 6ec!no og2 dri"ers of infrastr#ct#re e"o #tion 9 Managing data reso#rces 9 Organizing data in a traditiona fi e en"iron)ent 9 6!e data >ase a33roac! to data )anage)ent 9 623es of data >ases 9 4ierarc!ica and net-or. ?BM% 9 O>=ect oriented data >ases 9 ?esigning data >ases 9 ?istri>#ting ?ata >ases 9 ?ata>ase trends 9 ?ata -are!o#ses and ?ata )ining 9 6!e -e> and t!e !23er )edia data>ases 9 ,in.ing interna data>ases to t!e -e> 9 Cost >enefit consideration 9 ?ata ad)inistration 9 Case %t#dies UNIT III 8 6!e .no- edge )anage)ent andsca3e 9 /)3ortant di)ensions of .no- edge 9 Hno- edge Manage)ent "a #e c!ain 9 623es of .no- edge Manage)ent %2ste)s 9 +nter3rise -ide Manage)ent %2ste)s 9 %tr#ct#red and %e)i str#ct#red .no- edge %2ste)s 9 Hno- edge net-or. %2ste)s 9 Hno- edge -or. %2ste)s 9 /nte igent tec!ni;#es 9 +73ert %2ste)s 9 Case >ased reasoning 9 '#zz2 ogic %2ste)s 9 Ne#ra net-or.s $ Genetic A gorit!)s 9 42>rid A/ %2ste)s 9 /nte igent agents 9 UNIT IV ' ?ecision )a.ing ( ?ecision s#33ort %2ste)s 9 %2ste)s for decision s#33ort 9 Gro#3 decision s#33ort %2ste)s 9 +7ec#ti"e s#33ort in t!e enter3rise 9 Manage)ent O33ort#nities c!a enges ( %o #tions 9 Case st#diesD$%2ste)s as 3 anned organizationa c!ange 9 B#siness 3rocess reengineering ( 3rocess i)3ro"e)ent 9 O"er"ie- of %2ste)s ?e"e o3)ent 9 %2ste) ana 2sis 9 %2ste)s design $ A ternati"e %2ste) B#i ding A33roac!es 9 6raditiona %2ste)s ife c2c e 9 :roto t23ing 9 +nd #ser de"e o3)ent

UNIT V 10 /nfor)ation %2ste)s sec#rit2 ( Contro 9 %2ste)s "# nera>i it2 ( A>#se 9 /nternet "# nera>i ities 9 1ire ess sec#rit2 c!a enges 9 Ma icio#s soft-are 9 4ac.ers and C2>er "anda is) 9 Co)3#ter cri)e and C2>er terroris) 9 B#siness "a #e of sec#rit2 ( contro 9 6ec!no ogies ( too s for sec#rit2 and contro 9 Access Contro 9 'ire-a s, /ntr#sion ?etection s2ste)s 9 +ncr23tion and 3#> ic .e2 infrastr#ct#re 9 Case st#dies$+nter3rise 5eso#rce : anning 9 /ntrod#ction 9 5e ated 6ec!no ogies 9 +5: Mod# es 9 Benefits of +5: 9 +5: Mar.et 9 +5: /)3 e)entation ,ifec2c e 9 '#t#re ?irections in +5: 9 +5: C(se s!ud es ?esign ( ?e"e o3)ent of 4#)an 5eso#rce /nfor)ation %2ste)s for an +d#cationa /nstit#tion ?esign ( ?e"e o3)ent of Mar.eting /nfor)ation %2ste)s for an Co)3an2 ?esign ( ?e"e o3)ent of 'inancia /nfor)ation %2ste)s for an +nter3riseD ?esign ( ?e"e o3)ent of /nfor)ation %2ste)s A st#d2 of +nter3rise /nfor)ation : anning %2ste)s in a Co)3an2 %0

L(7 E=er- ses :ractice t!e #se of M% +7ce %3reads!eet :ractice t!e #se of M% Access ?ata>ase Gra3!s #sing M% +7ce A33 ication of 'or)# a in M% +7ce Brea.e"en Ana 2sis #sing M% +7ce Creation of 6a> e in M% Access Ca c# ation of Net Margin #sing M% +7ce

To!("/ 1*

Re+ere,-e Boo.s/ 1D Hennet! CD ,a#don ( Bane :D,a#don 9 Manage)ent /nfor)ation %2ste)s$Managing t!e ?igita 'or)$+ig!t! +dition, +astern +cono)2 +dition &D A e7is ,eon, +nter3rise 5eso#rce : anning 9 6ata McGra- 4i :#> is!ing CoD ,tdD, Ne- ?e !i 9 &005 3D 5a2)ond Me eod, B5 /nfor)ation %2ste)s 9 Mac Mi an :#> is!ing CoD td 9 0t! +ditionD 0D Gera d @D:ost ?a"id ,D Anderson, Manage)ent /nfor)ation %2ste)$%o "ing B#siness :ro> e)s -it! /nfor)ation 6ec!no og2 9 6ata McGra- 4i :#> is!ing CoD td, Ne- ?e !i 5D Gordan BD?a"is Margrette 4DO san, Manage)ent /nfor)ation %2ste), Conce3t#a 'o#ndations, %tr#ct#re ( ?e"e o3)ent 9 %econd +dition 9 6ata McGra- 4i CoD ,td, Ne- ?e !i

MBN*1&

BUSINESS HISTORY

L 2

T 0

# 0

C 2

UNIT I 5 +cono)ic, 'inance, :rod#ction, %2ste), 4#)an 5eso#rces, /ntegrations, :#> ic ( :ri"ate B#sinesses UNIT II 5 Understanding t!e e"a #ation of /ndian B#siness ,essons fro) s#ccessf# B#siness )en L -o)en UNIT III 5 :#> ic $ 5ai -a2s, ONGC, B4+,, :ri"ate $ 5e iance, 6atas, /nfos2s, Boint %ector ( Co$ o3erati"e sector 9 /''CO, H5/B4CO, UNIT IV B#siness 4istor2$A)erica, +#ro3e, Ba3an, C!ina, Horea 5

UNIT V 5 :rofit @s ,oss, :#> ic @s :ri"ate, Co)3etiti"e ad"antages of Co#ntries, ?ifferent Co#ntries, Big @s %)a , and 'a)i 2 @s :rofessiona 5o e of ,a- ( 5eg# ation To!(" ) %0 Re+ere,-e Boo.s/ 1D ?-i=endra 6ri3at!i, B2oti B#)ani 9 6!e Concise 4istor2 of /ndian B#siness, O7ford Uni"ersit2 :ress

MBN*15 O7Be-! 8e /

RESOURCE MANAGEMENT TECHNIAUES

L %

T 2

# 0

C %

6!e st#dents -i >e a> e to ana 2ze t!e "ario#s di)ensions in decision )a.ing for f#nctiona areas of Manage)ent and )a.e t!e st#dents to a33 2 5eso#rce Manage)ent 6ec!ni;#es in t!e rea ife sit#ationD UNIT I ' O5 9 /ntrod#ction 9 Bac.gro#nd 9 Mode s in O5 9 A33 ications 9 %co3e in O5 UNIT II ,:: 9 'or)# ation 9 Gra3!ica Met!od and %i)3 e7 Met!od UNIT III ?#a it2 in ,:: 9 :ri)a and ?#a 9 Ga)e 6!eor2 and %i)# ation ' '

UNIT IV ' 6rans3ortation :ro> e) 9 Assign)ent :ro> e) and 6ra"e ing %a es)an :ro> e) UNIT V Net-or. Ana 2sis 9 C:M 9 :+56 9 Cras!ing 9 Cost Contro ' To!(" ) &* Re+ere,-e Boo.s/ 1D %D?D%!ar)a, O3erations 5esearc! &D :rofD@D%#ndaresan, 5eso#rce Manage)ent 6ec!ni;#es 3. J.K.Sharma !"erations Research MacMillan #$%lishers

MBN*18

MANAGERIAL ORAL COMMUNICATION II

L 0

T 0

# 2

C 1

6o de"e o3 Ora Co))#nication and 4and ing a Gro#3 UNIT I Ne- 5eading and Ana 2sis :ersona /nter"ieUNIT II :a3er :resentation %3eec! UNIT III Gro#3 ?isc#ssion UNIT IV +ti;#ette for Managers 6a . %!o-s Mo"ie 5e"ie-s UNIT V Artic e 5e"ie-s Boo. 5e"ie&

% 2

% To!(")1*

Re+ere,-e Boo.C 1D Mena.s!i 5a)an, :ra.as! %ing! 9 B#siness Co))#nication$O7ford Uni"ersit2 :ress

MBN*20

MANAGERIAL 2RITTEN COMMUNICATION

L 0

T 0

# 2

C 1

6o de"e o3 1ritten Co))#nication UNIT I /nterna ( +7terna UNIT II Agenda ( )in#tes of t!e )eeting UNIT III A>stract L %#))ar2 of AGM s3eec!es UNIT IV :re3aring tenders and ;#otations % % % %

UNIT V % ?ai 2 re3ort $ 1ee. 2 5e3ort $ Mont! 2 re3ort $ <#arter 2 5e3ort and Ann#a 5e3ort :ress 5e3ort $ 6@ 5e3ort $ 5adio 5e3ort $ B#siness 5e3ort $ Use e7ce s and de"e o3 a 5e3ort :ro3osa s $ 1e> $ :orta s To!(")1* Re+ere,-e Boo.C 1D Mena.s!i 5a)an, :ra.as! %ing! 9 B#siness Co))#nication$O7ford Uni"ersit2 :ress

SEMESTER III MBN501 ETHICAL #RACTICES IN BUSINESS L T 2 0 # C 0 2

UNIT I 5 /ntrod#ction, @irt#e, Mora it2, +t!ics and ,a-, B#siness +t!ics, %a ient +t!ica @a #es re e"ant to B#siness "izD ,a- a>idance, 6r#t!, 4onest2L %incerit2, B#stice, 5ig!ts and ?#tiesL5es3onsi>i ities, O> igations to %ta.e!o ders and CareD Conf icts and co)3ro)ises a)ong et!ica "a #esA Need for B#siness +t!ics and co)3ati>i it2 -it! :rofitsD UNIT II 5 ,a-rence Ho! >ergMs t!eor2 Car Gi iganMs t!eor2, /)3act of re igion, societ2 and fa)i 2 on /ndi"id#a +t!ics and B#siness +t!ics $ 5ig!ts and ?#ties 6!eories, @irt#e 6!eor2 of +t!ics, /))an#e HantMs Categorica /)3erati"es, /ndian 6!eories 9 Gita, 6!ir#..#ra , Ma!at)a Gand!iLA)art2a %enMs teac!ings, Uti itarianis) and integration -it! +t!ica :rinci3 esD UNIT III Cor3orate Go"ernance$ (:ers3ecti"es, Ma 3ractices, 5eg# ations, +nforce)ent, 1!ist e$> o-ing, C%5)D 5 +t!icsLCond#ct,

Codes

of

UNIT IV 5 4#)an 5eso#rce Manage)entC 'inance Manage)entA Mar.etingA /nternationa B#sinessA :rod#ction and :ro=ects, /6D UNIT V 5 +n"iron)enta et!ics$ :o #tion and de3 etion of nat#ra reso#rces$ ca#ses and contro ( s#staina> e de"e o3)ent$?e"e o3)ent of t!e Code ( /nitiating /)3 e)entation, :ro)oting O+t!icsM c# t#re, +nforce)entD To!(" ) %0

Re+ere,-e Boo.s Man#e +DGD @e as;#ez, J B#siness +t!ics 9 Conce3ts ( CasesK , 6t! +dition, :rentice 4a of /ndia Michael &arrington'()s *a"italism Still +ia%le,.' (Ta-ing Si.es/ *lashing +iews !n *ontroversial )ss$es )n 0$siness 1thics 2n. Societ3' 4isa Newton' 2n. Ma$reen 5or.' 6n. 1.ition 7G$ilfor.' *n/ 8$sh-in #$%lishing Gro$"' )nc 1996: Ro%errt Soloman' ( The M3th !f The #rofit Motive'; 1thics 2n. 1<cellence 7!<for. ="' 1996: Ro%errt Soloman' ( Macho M3ths 2n. Meta"hors'; 1thics 2n. 1<cellence 7!<for. ="' 1996: 2l%ert *arr ()s 0$siness 0l$ffing 1thical;,' *ontem"orar3 )ss$es )n N%$siness 1thics' Jose"h 8esjar.ins' 2n. John Mccall 70elmont' *.S/ >a.sworth #$%lishing *om"an3 199?: 1i ia) +"an, And 5D+d-ard 'ree)an, JA %ta.e!o der 6!eor2 Of 6!e Modern Cor3orationCHantian Ca3ita is)DK +t!ica 6!eor2 And B#siness, +dsD 6o) Bea#c!a)3, And Nor)an Bo-ie (+ng e-ood C iffs, N=C :rentice 4a , 1993) 1i ia) 4D %!a-, JB#siness +t!icsK, 6!o)3son, &00& ?a"idD BD'ritzc!e, JB#siness +t!icsK :eter Madsen and Ba2D MD %!a3itz, J+ssentia s of B#siness +t!icsK Hen %)it! and :!i Bo!nson, JB#siness +t!ics and B#siness Be!a"io#r

MBN50%

AUALITY MANAGEMENT

L T 2 1

# C 0 2

UNIT I 5 6!e 4istor2 and i)3ortance of <#a it2 9 ?efining <#a it2 9 <#a it2 as Manage)ent fra)e -or.$ 6!ree e"e s of <#a it2 9 <#a it2 and 3ersona "a #es 9 <#a it2 in Man#fact#ring 9 <#a it2 in ser"ices 9 <#a it2 in 4ea t! care 9 <#a it2 in +d#cation 9 <#a it2 in %)a B#siness and not for 3rofits, <#a it2 in 3#> ic sectorD UNIT II 5 <#a it2 in 3racticeC 5itz 9 Car ton !ote , Pero7, 6o2ota, /nfos2s, B%N,D$6!e ?e)ining :!i oso3!2 9 B#ran :!i oso3!2 9 Cross >2 :!i oso3!2 9 ot!er <#a it2 :!i oso3!ers 9 <#a it2 Manage)ent A-ards and fra)e -or.s 9 6!e Ma co ) Ba drige Nationa <#a it2 A-ard 9 /nternationa <#a it2 A-ard 3rogra)s 9 /%O 9000C&000 UNIT III 5 %i7 %ig)a$<#a it2 in 3racticeC %i7 %ig)a at %a)s#ng, Motoro a, %#ndara) C a2ton, A3o o 4os3ita sD$6!e /)3ortance of C#sto)er %atisfaction and o2a t2 9 Creating and identif2ing c#sto)ers 9 Understanding c#sto)ers needs 9 C#sto)er 5e ations!i3 Manage)ent 9 ,eaders!i3 for <#a it2 9 %trategic : anning 9 * Manage)ent and 3 anning too s 9 ,eaders!i3, strateg2 and Organizationa str#ct#reD$<#a it2 :racticeC %o ar t#r>ines, A)azonDco), 1a $)arts, 5e iance /nd#striesD UNIT IV 5 :rocess Manage)ent 9 %co3e of :rocess Manage)ent $ :rod#ct ?esign :rocesses 9 ?esigning :rocess for <#a it2 $ :ro=ects as "a #e creation 9 :rocess contro 9 :rocess /)3ro"e)ent 9 %e f Assess)ent :rocessesD <#a it2 :racticeC Bringing :rocess Manage)ent to +d#cation, 6@% Gro#3 9 Genera Motors 9 /OCD UNIT V 5 %tatistica 6!in.ing 9 %tatistica 'o#ndation 9 6oo s for conce3t ?e"e o3)ent 9 6oo s for ?esign O3ti)ization 9 6oo s for ?esign "erification 9 Basic and ot!er too s for 3rocess i)3ro"e)ent 9 %:C Met!odo og2 9 Contro C!arts for "aria> e data and attri>#tesD <#a it2 :racticeC <'? to Uni"ersit2, %:C to :!ar)a Co)3an2, Microsoft /nd#striesD To!(" ) %0 Re+ere,-e Boo.s/ 1. ?a e 4D Besterfie d, 6ota <#a it2 Manage)ent, :earson +d#cation 1st +dition &D B#rea# of /% G#ide ines for /%O 9000 i)3 e)entationD 3. @$alit3 Management Kanish-a 0e.i. A. Ba)es 5D+"ans ( 1i ia) MD,indsa2 J6!e Manage)ent and Contro of <#a it2K 6t! +dition, 6!o)son :ress, &006D

MBN51* ENTRER#RENEURIAL DEVELO#MENT

L T # C 1 0 2 2

UNIT I 5 'ra)e -or. for +ntre3rene#rs!i3 9 1!at is +ntre3rene#rs!i3 9 ?i)ensions of +ntre3rene#rs!i3 (6) UNIT II 5o e of M%M+s 9 Go"ern)ent 3o icies and 3ros3ects 5

UNIT III 5 6!e +n"iron)ent for +ntre3rene#rs!i3$/dentification of B#siness o33ort#nit2 9 'or)a ities for setting #3 of B#siness 9 'a)i 2 B#siness 9 :ro> e)s in s)a B#siness UNIT IV 5 B#siness : an $ 'inancia Manage)ent 9 Mar.eting Manage)ent 9 :rod#ction Manage)ent 9 4#)an reso#rce Manage)ent UNIT V 5 + e)ents of B#siness 3 an 9 Criti;#ing t!e B#siness 3 an 9 'or)at and :resentation To!(" ) %0 Re+ere,-e Boo.s 1D 5a=ee" 5o2, J+ntre3rene#rs!i3K, O7ford #ni"ersit2 3ress 3#> ications, si7t! i)3ression, &010 &D Ba2s!ree %#res!, J+ntre3rene#ria ?e"e o3)entK, Marg!a) :#> ications, 5e3rint &010D 3. #oornima *harantimath' (1ntre"rene$rshi" 8evelo"ment Small 0$siness 1nter"rises; ' #earson #$%lication' 6??B. 0D MarcD BD ?o inger, J+ntre3rene#rs!i3 $ %trategies and 5eso#rcesK, :earson :#> ication, 3rd +dition &005D 5D 4isric! , J+ntre3rene#rs!i3K, 6ata Mcgra- 4i , Ne- ?e !iD,&001D 6D @asan ?esai, J+ntre3rene#rs!i3K , 4i)a a2a :#> ications *D %%D.!an.a, J+ntre3rene#rs!i3 ?e"e o3)entK, %DC!and D, ,tdD, &001D 8D :rasanna C!andra, J:ro=ect : anning Ana 2sisK 6ata Mcgra- 4i ,1996D 9D :DCDBain , J4and Boo. of +ntre3rene#rsK O7ford Uni"ersit2 :ressD, 1999D

MBN50'

INTERNATIONAL BUSINESS MANAGEMENT

L T # C 2 1 0 2

UNIT I 5 G o>a ization 9 16O /)3ortant :ro"isions ( Agree)ents 9 /nternationa 6rade ( 16O 9 6rade ,i>era ization ( /)3ortsC /nd#str2 -ise Ana 2sis 9 16O, /nte ect#a :ro3ert2 5ig!ts, ( /nd#stria %ector 9 6ri3s Agree)ents ( :!ar)ace#tica /nd#str2 9 16O, Gats ( 6e eco) %ector (6) UNIT II 5 ,ega +n"iron)ent ( ?is3#te %ett e)ent Mec!anis) 9 C# t#ra ?ifference ( Cross C# t#ra 'actors 9 Case %t#dies UNIT III 5 'oreign ?irector2 /n"est)ent 9 Conce3ts, 6!eor2 $ ?eter)inants 9 Benefits 9 +cono)ics 5efor)s 9 5egiona 6rade B oc.s 9 /ndiaMs 6rade :o ic2 $ Case %t#d2 -it! +ast Asian Co#ntries 9 Case %t#dies$'oreign +7c!ange Mar.et 9 +7c!ange rate 6!eor2 9 '+MA 9 +#ro @s ?o ar 9 C#rrenc2 Crisis in de"e o3ing co#ntries $ Case %t#dies UNIT IV 5 G o>a %trategic Manage)ent 9 Contract#a Agree)ents 9 Boint @ent#re 9 6#rn.e2 :ro=ects 9 G o>a 4e7 Mode 9 Ma=or : a2ers in t!e /nternationa Mar.et 9 %taffing :o ic2 in t!e G o>a %cenario $ Case %t#dies UNIT V 5 %tr#ct#re ( 6rends in 'oreign 6rade 9 G o>a %#n 5ise /nd#str2 (Bio$6ec!no og2) 9 %1O6 Ana 2sis of "ario#s sectors 9 +P/M :o ic2 9 %3ecia +cono)ic Eones 9 Case %t#dies To!(" ) %0 Re+ere,-e Boo.s/ 1D &D 3D B#stin :a# , /nternationa B#siness, :rentise 4a ?rD:D%#>>a 5ao, /nternationa B#siness, 4i)a a2a :#> ications 'rances C!er#ni a), /nternationa 6rade, 4i)a a2a :#> ications

MBN511

L T # C 2 0 0 2 UNIT I 5 1) 623es of Go"ern)enta %2ste), &) 623es of Mar.ets 3) B#siness +n"iron)entA 0) %ectora ?i"ision of B#sinessC :#> ic %ector, Boint %ector and :ri"ate %ectorA 5) 'or)s of OrganisationsC %o e :ro3rietors!i3, :artners!i3, Boint %toc. Co)3anies ( Coo3erati"es, 6) 'or)s of gro-t! of B#sinessC Organic and /norganic ( ?isso #tion, *) 5o e of entre3rene#rs!i3C Go"tD and :ri"ate $ in 3ro)oting >#siness, 8) +cono)ic 5efor)s ( i)3act on B#siness 9) '#t#re scenario of G o>a and Nationa iss#es 10) O"era Co)3onents of %trategic Manage)ent :rocess UNIT II 5 Cor3orate Go"ernance :ers3ecti"es$:#> ic 3o ic2 and Manage)ent, Co)3onents of t!e : anning :rocess, B#siness :!i oso3!2, @ision L Mission and : anning !orizon, +n"iron)enta %cans and 'orecasts, O33ort#nities and 6!reats, /nterna ana 2sis$%trengt! and 1ea.nesses, %1O6 ( Co)3etiti"e ad"antage, %etting ;#antified Cor3orate o>=ecti"esD $ Case st#dies UNIT III 5 Generating %trateg2 A ternati"es 9+7isting B#siness and ?i"ersifications, %trategic C!oice, /n"est)ent ( '#nding : ans, '#nctiona %trategies or :o icies, Creati"it2, 5o e of /6Linternet, %trategic iss#es in s)a >#siness ( non$3rofit organization $ Case st#dies UNIT IV 5 Co)3onents of t!e :rocess, 5eso#rce )o>i ization, a ocation and de egation, Organizationa %tr#ct#re, %2ste) and :rocesses ( Code of +t!ics, Unit -iseL '#nction -ise Micro goa sL6argetsL3o icies, 6actica 3 anD $ Case st#dies UNIT V C C5 ,eaders!i3, C!ange Manage)ent, :ro=ect Manage)ent, ?irecting, +"a #ation and Contro of :erfor)anceA 'eed>ac.s on o"era :rocess $D Case st#dies To!(" ) %0 Re+ere,-e Boo.s 1. Nag 2 Strategic Management &D 6!o)as ,D 1!ee en, BD ?ra"id 4#nger ( 4ris! 5angara=an 9 Conce3ts in %trategic Manage)ent ( B#siness :o ic2 9 :earsan +d#cation @D%D6D 5ao ( @D 4ariHris!an $ %trategic Manage)ent 9 6e7t ( cases 9 +7ce >oo.s 3. 0$siness #olic3' Strategic Management' 4.M. #rasa.' S$ltan *han. C Sons #$%lications' 6???. 0D BD ?a"id!#nger ( 6!o)as ,D 1!ee es 9 %trategic Manage)ent, Addison 1es e2 ,ong)an 9 6t! edition, &000D 5DC!ar es 1D,D 4i ( Garefn 5D Bones , %trategic Manage)ent 6!eor2 9 A /ndia :#> is!ers ( ?istri>#tors, C!ennaiD,1998D 6DAz!ar Haz)i, B#siness ( %trategic Manage)ent, 6ata McGra- 4i , Ne- ?e !i, 1998D *D%a oner, %!e3ard, :odo n2, %trategic Manage)ent 9 Bo!n 1i e2D, &001D

STRATEGIC MANAGEMENT

MBN51%

BUSINESS RESEARCH METHODS

L T # C 2 0 0 2

#ur9ose C 6o #nderstand t!e >asic conce3ts of researc! )et!ods and its #sef# ness in >#siness sit#ations I,s!ru-! o,(" o7Be-! 8es 6!e st#dents -i >e a> e to for)# ate researc! 3 ans -!ic! -o# d >e #sef# in co)3anies to e"o "e strategies to )anage sit#ations UNIT I 5 Basics of 5esearc!C 5esearc! )eaning, sco3e, o>=ecti"es, t23es of researc!, 3ro> e) definition, for)# ation of !23ot!esis, re e"ance of researc! for decision )a.ing in "ario#s f#nctiona areas of )anage)entD UNIT II 5 5esearc! design and data co ection C 623es of researc! design 9 +73 orator2, descri3ti"e, conc #si"e, e73eri)enta , case st#dies )et!od $ <#estionnaire design, inter"ie-s, sa)3 e size esti)ation, rating sca es UNIT III 5 ?ata ana 2sis and 3resentation 9 editing, coding of data, statistica inferences, 3ara)etric and non 3ara)etric tests UNIT IV 5 :resentation of res# ts 9 6a># ation 9 C!arts 9 diagra))es 9 +7ec#ti"e s#))ar2 3re3aration 9 a33endi7 9 >i> iogra3!2 UNIT V B#siness a33 ications 5eference Boo.s 1D U)a %e.aran, 5esearc! Met!ods for B#siness, 1i e2 :#> icationsD 5 To!(" ) %0

MBN50*

SOFT2ARE SOLUTIONS FOR BUSINESS

L T - -

# C 2 1

E?#ECTED OUTCOME/ 6o )a.e t!e st#dents Understand and #se B#siness A33 ication %oft-are SYLLABUS/ Use of co)3#ter 3ac.ages is 'inance 9 Mar.eting 9 :rod#ction 9 :ersonne Manage)ent 9 6a 2 9 %:%% 9 :OM 9 :#rse$ +7 9%A:M 9 Metastoc. 9 %tatistica 9 B#siness ?ata Ana 2sis To!("/ %0 LAB MANUAL/ SSB M(,u(" 9re9(red , !4e S-4oo" o+ M(,(3e:e,! REFERENCE BOO;S/ 1D Car"er, ?oing ?ata Ana 2sis -it! %:%% Q0D0, 6!o)son ,earning,&001 &DNa)rata Agra-a ,'inancia Acco#nting #sing 6a 2 6D3, ?rea)tec! :ress, Ne?e !i,&00& 3D?a"id 1!ig!a), B#siness ?ata Ana 2sis Using +7ce , O7ford Uni"ersit2 :ress, first /ndian +dition &00*D

FUNCTIONAL S#ECIALIDATION

FINANCE

MBNF 5*'

SECURITY ANALYSIS AND #ORTFOLIO MANAGEMENT

L 2

T 0

# 0

C 2

6o #nderstand t!e "agaries of sec#rities and t!e )anage)ent of 3ortfo io >#sinessesD$6!e co#rse atte)3ts to i)3art t!e .no- edge on "a #ation and ret#rn, f#nda)enta and tec!nica ana 2sis se ection and )anage)ent of 3ortfo ios, 3ro"ides insig!t into t!e e"a #ationD UNIT I * Mone2 and ca3ita )ar.ets$6rends of sa"ings and financia f o- of t!e /ndian )one2 )ar.et and ca3ita )ar.et instit#tions UNIT II * %ec#rit2 Ana 2sisCO>=ecti"es, 3rinci3 es, different t23es of sec#rities, e"a #ation of fi7ed inco)e sec#rities, e"a #ation of ordinar2 s!aresD UNIT III 5 %toc. +7c!anges$%tr#ct#re and f#nctioning 9 t!e stoc. )ar.ets in /ndia, ,isting of sec#rities in stoc. e7c!anges, O6C+/, Ne- iss#e )ar.et, Mec!anics of trading in stoc. e7c!angeD:rediction of %!are :rices$'actors inf #encing s!are 3ricesD UNIT IV 1 'orecasting stoc. 3rices, f#nda)enta ana 2sisD and tec!nica ana 2sis, efficient )ar.et t!eor2D UNIT V 1 5is. and ret#rns$:ortfo io ana 2sis$:ortfo io t!eor2, assess)ent of 3ortfo io 3erfor)ance and 3ortfo io re"ision, 3ractica as3ectsD 1eig!tage of 00R s!o# d >e gi"en for 3ro> e)sD To!(" ) %0 REFERENCE BOO;S 1D ?ona d +D 'isc!er ( 5ona d BD Bordon, %ec#rit2 ana 2sis and 3ortfo io Manage)ent, :rentice 4a of /ndia :ri"ate ,tdD, Ne- ?e !i, &000D &D @DAD A"ad!ani$ %ec#rit2 Ana 2sis and 3ortfo io )anage)ent, 4i)a a2a :#> is!ing 4o#se, 199*D 3D :#nit!a"at!2 :andian$ %ec#rit2 ana 2sis and :ortfo io )anage)ent, @i.as 3#> is!ing 4o#se :"tD ,tdD, &001 0D :ort 'o io Manage)ent 9 ?rD ?o"er 9 :4/ :#> is!ers 5D %ec#rit2 Ana 2sis and :ortfo io Manage)ent 9 :reeti %ing! 9 4i)a a2a :#> is!ers 6D 'inancia Mar.ets 9 ?rD G#r#sa)2 9 @i.as :#> is!ersD

MBNF 551

COR#ORATE FINANCE

L T # C 2 0 0 2

6o fa)i iarize t!e st#dents -it! t!e 6ec!ni;#es and )et!ods of cor3orate financeD UNIT I * 6!e ro e of financia )anager as a decision )a.er is to >e e)3!asized -it! a )anageria foc#sD 6!e #nder 2ing 3!i oso3!2 -it! t!eir distincti"e feat#res )ig!t >e a >it of stretc! to co"er t!e )an2 facts of financia )anage)ent in ind#stries UNIT II 8 A33raisa of ris.2 in"est)ents, certaint2 e;#i"a ent cas! f o-s and ris., ad=#sted disco#nt rate, ris. ana 2sis in t!e conte7t of ?C' )et!ods #sing 3ro>a>i it2 infor)ation, nat#re of cas! f o-s, sec#rit2 ana 2sisC si)# ation and in"est)ent decision, decision tree a33roac! in in"est)ent decisions, e"a #ating 3ro=ect in ter)s of t!e tota ris. of t!e fir) UNIT III 5 Cost of ca3ita $ ca3ita str#ct#re$ different a33roac!es in ca3ita str#ct#re, indifference 3oint, si)# ation and financing decision, financing decision in t!e conte7t of o3tion 3ricing )ode and agenc2 costs UNIT IV 5 ,easing as an in"est)ent and financing decision$?i"idend 3o ic2, -a terMs )ode , GordonsMs di"idend gro-t! )ode , MDM irre e"ance doctrine, 3ractice in ind#str2, /nterde3endence of in"est)ent, financing and di"idend decisions UNIT V * 5o e of a /ndia financia /nstit#tions 9 %er"ices 9 Mar.ets 9 Co a>orations 9 M#t#a '#nds 9 Credit 5ating $ ro e of %+B/$ stoc. )ar.etsD 9 O6C+/ $ 'oreign Co a>oration $ B#siness "ent#res ( M# tinationa Cor3oration and t!eir ro e, "ent#res a>roadD To!(" ) %0 REFERENCE BOO;S 1D /DMD :ande2$ 'inancia Manage)ent, @i.as 3#> is!ing 4o#se :"tD ,tdD 8t! +dition, 1999D &D :rasanna C!andra$ 'inancia )anage)ent, t!eor2 and 3ractice, 6ata Mcgra- 4i 3#> is!ing co)3an2 ,td, 5t! edition, &001D 3D As-at ?a)odaran$ Cor3orate 'inance t!eor2 and :ractice, Bo!n 1i e2 ( sons, &000D 0D Ba)es CD @an!orne$ 'inancia )anage)ent and 3o ic2, 3earson ed#cation asia ( ,o3riced edition ), 1&t! edition, &00&D 5D H!an and Bain 9 >asic 'inancia )anage)ent ( 3ractice, 6ata Mcgra- 4i 3#> is!ing co)3an2 tdD , 5t! edition, &001D

MBNF 55%

FINANCIAL SERVICES

L 2

T 0

# 0

C 2

OB<ECTIVES/ 6o )a.e t!e st#dents .no- t!e "ario#s financia ser"ices and t!eir -or.ing and t!e #sef# ness to >#siness and ind#str2D UNIT I * LEASING@ HIRE #URCHASING AND CONSUMER CREDIT/ Conce3ts and c assification 9 ease doc#)entation and agree)ent 9 ta7 as3ects of easing 9 financia e"a #ation of easing fro) essorMs 3oint of "ie- and esseeMs 3oint of "ie- 9 4ire :#rc!ase finance 9 conce3t#a fra)e-or. 9 ega fra)e-or. 9 ta7ation as3ects acco#nting and re3orting and financia e"a #ation 9 Cons#)er creditC )eaning 9 "ario#s )et!ods 9 #sef# ness to ind#str2 and >#siness 9 re;#ire)ents for s#c! creditD UNIT II 8 FACTORING AND FORFAITINGC Meaning and t23es of factoring 9 i)3ortance factoring in /ndia 9 factors for t!e gro-t! of factoring in /ndia$ 'orfaiting 9 t!eoretica conce3ts 9 difference > >et-een forfeiting and cross >order factoring 9 )od#s o3erandi 9 3arties to forfeiting 9 3ros and consD UNIT III 5 VENTURE CA#ITAL FINANCINGC 6!eoretica conce3ts 9 t23es of "ent#re assistance 9 /ndian "ent#re ca3ita scenario 9 5e3ort of %+B/ (C!andrase.!ar) co))ission on "ent#re ca3ita UNIT IV 5 HOUSING FINANCEC /ntrod#ction 9 Nationa 4o#sing Ban. and t!eir !o#sing finance co)3anies ?irectors 9 g#ide ines 9 refinance sc!e)e 9 )ortgage >ased sec#ritization UNIT V * CREDIT RATING Meaning and necessit2 9 reg# ator2 fra)e -or. 9 rating agencies 9 rating 3rocess and )et!odo og2 To!(")%0 Re+ere,-e Boo.s 1D MIH!an Jfinancia %er"icesK 6ata Mcgra-$4i 9 3rd edition &D ?rDG#r#s-a)2 JMerc!ant Ban.ing and 'inancia %er"ices 6ata McGra- 4i 3rd +dition 3D ?rD6ri3at!2 J 'inancia %er"icesK :rintice 94a $3rd +dition

MBNF 55* O>=ecti"eC

FINANCIAL INSTITUTTIONS AND MAR;ETS

L 2

T 0

# 0

C 2

6o #nderstand t!e "ario#s 'inancia /nstit#tions and Mar.etsD UNIT I 5 %tr#ct#re of 'inancia s2ste)$+;#i i>ri#) of 'inancia )ar.ets$6!eories of t!e i)3act of financia de"e o3)ent and its 3rocess$/ndian financia s2ste)$/ndian financia s2ste) at 3resent$ /ndicators and financia de"e o3)ent$%tr#ct#re of 'inancia /nstit#tions$ centra Ban. 3o icies$'inancia sector refor)s$Need and o>=ecti"es$Ma=or refor)sD UNIT II * 5eser"e Ban. of /ndia$'#nctions, 5o e of 5B/ 9 Monetar2 3o ic2 of 5B/, Monetar2 contro $5ecent 3o ic2 de"e o3)ent UNIT III 1 %ec#rities and +7c!ange Board of /ndia (%+B/)$ Co)3anies Act,1956$%ec#rit2 contracts (5eg# ations) Act,1956$%+B/M% f#nctions$ 4ig! ig!ts of %+B/Ms 3erfor)anceD Co))ercia Ban.s$Co$O3erati"e >an.s$Non >an.ing 'inancia inter)ediaries and %tat#tor2 financia organizations, s)a sa"ings$3ro"ident f#nds$3ension f#nds$ins#rance co)3anies$An o"er"ie- of ,/C, G/C and ot!er 3ri"ate /ns#rance co)3anies, NB'Cs 9 An o"er"ie- #3to 1995$96 and 3resent 3osition of NB'Cs, 5eg# ations of NB%Cs 9 623es of NB'Ms 9 :#> ic ?e3osits$ Non$Ban.ing %tat#tor2 'inancia OrganizationsD UNIT IV 5 Ca Mone2 Mar.et$6reas#r2 Bi s Mar.et$Co))ercia Bi s Mar.et$Certificate of ?e3osits$6!e disco#nt Mar.et$Mar.et for 'inancia G#arantees 9 Go"ern)ent (Gi t$ +dged) %ec#rities )ar.et 9 /nd#stria sec#rities )ar.et$ An introd#ction of f#t#res, o3tions and for-ard )ar.etD(6) UNIT V 5 'oreign +7c!ange Mar.et 9 /nternationa ca3ita f o- 9 Uses and deter)inants of 'oreign Ca3ita 9 'or)s of 'oreign ca3ita $ /nternationa 'inancia instr#)ents$ 'oreign ca3ita f o- in /ndia 9 5ecent ?e"e o3)ents in 'oreign ca3ita inf o-s 9 'oreign +7c!ange Mar.et, /nterest 5ates$ ,e"e and str#ct#re of /nterest rates 9 /nterest rate in /ndiaD To!(" ) %0 5eference Boo.sC 1D ,DMDB!o e J'inancia /nstit#tion and Mar.etsK %tr#ct#re, Gro-t!, and /nno"ation, 6A6A McGra- 4i 0t! +dition$&008D &D Meir Ho!n J'inancia /nstit#tions and Mar.etsJ, O7ford, &nd +dition$&00*

MBN F5*2

RIS; MANAGEMENT 0 INSURANCE

L %

T 0

# 0

C 2

UNIT I 5 RIS; MANAGEMENT/5is.$ Uncertaint2$ :eri $ 4azard$ %#>=ecti"e ris.$ Acce3ta> e ris. "ers#s Unacce3ta> e ris.$C assification of ris.$ C assification of :#re ris.$ 6!e cost of ris.$?egree of ris.$Meaning$ %co3e ( O>=ecti"e of 5is. Manage)ent$ :ersona ris. )anage)ent$ Cor3orate ris. )anage)ent$5is. Manage)ent :rocess$ 6!e Ad)inistration of 5is. Manage)ent :rocess$ inf #encing factors$ constrains$)onitoring ( re"ie-$5is. /dentification$ :erce3tion of ris.$ O3erati"e ca#seL3eri s$ %afet2 A#dit$ 5is. +"a #ation $ :resentation of ?ata$ :ro>a>i it2 Conce3ts$ 5is. and ,a- of arge n#)>er$5is. Contro $5is. a"oidance$ 5is. red#ction$ C assifications$ +"a #ation of ris. red#ction )eas#res$5is. 'inancing$ 5etention$?eter)ination of retention e"e s$ Ca3ti"e /ns#rer$ %e f /ns#rance$ 5is. retention gro#3D6ransfer$Non$ins#rance transfer$ /ns#ranceD UNIE IIE 5 ENTER#RISE RIS; MANAGEMENT E,!er9r se R s. M(,(3e:e,!C Meaning of +5M $ %o#rce of ris. to an +nter3rise$ :#re ris.$ %3ec# ati"e ris. $%trategic ris. $ O3erationa ris.$ Mar.et ris.$ Credit ris.$5is. )anage)ent )ode s$ /ntegrated ris. assess)ent$ 'rontiers of +5M$ 5o e of C!ief Officer$ :rere;#isite for +5M M(r.e! R s. M(,(3e:e,!C /)3ortance, +73os#re in financia )ar.ets, Met!ods to !and e ( contro Mar.et ris.D Cred ! R s. M(,(3e:e,!C Need, %ec#ritization for credit ris., Credit deri"ati"es, Met!ods for credit ris. )anage)entD O9er(! o,(" R s. M(,(3e:e,!C /)3ortance, Meas#re)ent of O3erationa ris., %tages of O3erationa 5is. Manage)entD S!r(!e3 - R s. M(,(3e:e,! C %trategic o#t oo. to ris. )anage)ent, %trategic 3 anning to )anage ris. $Managing ris. in Merger ( Ac;#isitionsD UNIT IIIE 5 #RO<ECT 0 O#ERATIONAL RIS; MANAGEMENT/ #roBe-! R s. M(,(3e:e,!C Meaning $%o#rce ( C assification of 3ro=ect ris.$ Cost ( +ffect of 3ro=ect ris. o3eration$ 5eason $%co3e$ O>=ecti"e of :ro=ect 5is. Manage)ent$:!ases of :ro=ect 5is. Manage)ent$ :rere;#isite of ris. res3onse$ C!aracteristics of ris. res3onse$ 623e of ris. !and ing %trategies$ 'actors effecting strateg2 se ection$ /ns#rance ( :ro=ect 5is. Manage)ent$ 5is. )anage)ent in different t23es of 3ro=ectD O9er(! o,(" R s. M(,(3e:e,!C Meaning $ %o#rces ( C assification of O3erationa 5is. $ O3erationa +"ents$ 5eg# ator2 iss#es of O3erationa 5is. Manage)ent$ Meas#re)ent of O3erationa 5is.$O>=ecti"es of O3erationa 5is. Manage)ent$ %tages of O3erationa 5is. Manage)ent$ 5o es of %#3er"isor$ ?isc os#re 5e;#ire)ent$ /ns#rance ( O3erationa 5is. Manage)entD UNIT IVE 5

FINANCIAL 0 TREASURY RIS; MANAGEMENT/ F ,(,- (" R s. M(,(3e:e,!C ?efinition $ %o#rce of financia ris.$ Need ( /)3ortance of 'inancia 5is. Manage)ent$6oo s for 'inancia 5is. Manage)entC ?eri"ati"es$ '#t#res$ %-a3s$ O3tions$ 5o e of C!ief 5is. Officer$ /ntegrated 5is. :rogra)$ ?o#> e trigger o3tionD Tre(surF R s. M(,(3e:e,! C Mone2 )ar.et$ 6rends in %ec#rit2 Mar.et$ 6rends in /nterest 5ates$ +$ 'inance$ /ntegrated treas#r2 in :#> ic %ector Ban.s$ @o ati it2 trading$ ' oating$ Ca3ita Ade;#ac2$ ,i;#idit2 Manage)ent$6oo s for 6reas#r2 5is. Manage)entC C#rrenc2 f#t#re$ 'inancia f#t#re$ Co))odit2 f#t#re$ %tee f#t#re$ O3tions , 5ea O3tions$ 1eat!er deri"ati"es /ns#ranceD UNIT VE 5 INTRODUCTION TO INSURANCE 0 INSURANCE INDUSTRY/ /ns#rance$ ?efinition$ :#r3ose ( need of /ns#rance$ /ns#rance as ris. transfer ( ris. s!aring )ec!anis)$Benefits ( Cost of ins#rance to societ2$623es of ins#rance >#siness$ /ns#rance as contract$ +ssentia e e)ents$ '#nda)enta 3rinci3 es of ins#rance$ Ut)ost good fait!$/ns#ra> e /nterest, /nde)nit2 ( its coro aries$ :ro7i)ate ca#se$Co$ins#rance$ Condition of A"erage$/ns#rance doc#)ents$ :ro3osa for), Co"er note, Certificate of /ns#rance, +ndorse)ent, 5ene-a Notice$ C ai) for)$ %#r"e2 5e3ort$Basic 3arts$ C a#se$ 1arranties$ Condition$ +7c #sion$ 5iders$ ?ed#cti> es$623es of /ns#rer, /ns#rance /nter)ediaries, ?istri>#tion s2ste) in ins#rance ind#str2, /)3ortant acti"ities of an ins#rance co)3an2, 623ica o3erationa str#ct#re of an /ns#rance Co)3an2, 5o e of Act#aria :rofession$,egis ati"e ( 5eg# ati"e )atters$ Ai), O>=ecti"e ( Areas of reg# ation, /ns#rance Act 1938, /5?A Act 1999$G/BNA 19*&$ ,/C Act 1956$ Cons#)er :rotection Act 1986$ /ns#rance O)>#ds)an$ 5o e of 6D AD CD $Contract Act 18*&$ Ma !otra Co))ittee$ /ns#rance Ad"isor2 Co))itteeD(6) To!(" ) %0 Re+ere,-e 7oo.s/ 1D :rinci3 es of 5is. Manage)ent ( /ns#rance 9 George +D 5e=daD &D 5is. Manage)ent ( /ns#rance$ %cott 4aringtonD 3D 5is. Manage)ent ( /ns#rance$ CD Art!#r 1i ia)sD 0D +nter3rise 5is. Manage)entC /C'A/ :#> is!ers

MBN F5*&

FINANCIAL DERIVATIVES

L 2

T 0

# 0 5

C 2

UNIT I /ntrod#ction and o"er"ie- of ?eri"ati"es

UNIT IIE 5 Mec!anics of '#t#re Mar.ets 9 'inancia ?eri"ati"es Mar.et in /ndia 9 5eg# ation of financia deri"ati"es in /ndiaC UNIT IIIE 5 4edging %trategies of '#t#res 9 /nterest rates 9 'or-ard and '#t#re :rices $ %!ort ter) and ,ong ter) /nterest rate f#t#res 9 'oreign C#rrenc2 '#t#reC UNIT IVE 5 %-a3s and O3tions 9%trategies in"o "ing O3tions 9 O3tions :ricing Mode s $ Bino)ia trees 9 1iener 3rocesses and /toMs e))a 9 6!e B ac.$%c!o es$Merton )ode 9 O3tion on %toc. indices, C#rrencies, and f#t#reC UNIT V 5 Gree. etters 9 @o ati it2 %)i es 9 @a #e at ris. 9 Credit ris. 9 Credit deri"ati"es 9 /nterest rate deri"ati"es$t!e standard )ar.et )ode s 9 Mode s of t!e s!ort rateD To!(" ) %0 5eference Boo.sC 1 & Bo!n CD4# , O3tions, '#t#res, and Ot!er ?eri"ati"es, :rentice 4a /ndiaD %i7t! +dition , &00* %D, G#3ta, 'inancia ?eri"ati"es t!eor2, conce3ts and 3ro> e)s, :rentice 4a , 'o#rt! +dition, &00*

MBNF 5*5

BUSINESS VALUATION

L &

# 0

T 0

C &

O7Be-! 8e/ 6o train t!e st#dents in !o- to "a #ate >#sinessD UNIT I 5 'ra)e-or. for >#siness ana 2sis and "a #ation #sing financia state)ents 9 'ro) financia state)ent to >#siness ana 2sis 9 Case t!e ro e of ca3ita )ar.et inter)ediaries in t!e ?ot$Co) Cras! of &000D UNIT II 5 %trateg2 ana 2sis 9 O"er"ie- of Acco#nting ana 2sis 9 /)3 e)enting acco#nting ana 2sis 9 Case 9 'inancia ana 2sis 9 caseD UNIT III :ros3ecti"e ana 2sis 9 'orecasting 9 @a #ation t!eor2 and conce3ts Case 9 5

UNIT IV 5 @a #ation i)3 e)entation 9 caseD B#siness ana 2sis and "a #ation A33 ications 9 +;#it2 9 case 9 UNIT V 5 Credit ana 2sis and distress 3rediction 9 caseD Mergers and Ac;#isitions 9 Cor3orate financing 3o icies 9 co))#nication and Go"ernanceD To!(")%0

Re+er,-e Boo./ Hris!na GD :a e3#, :a# MD 4ea 2, and @ictor ,D Bernard, JB#siness Ana 2sis and @a #ation J6e7t and casesD 6!o)son ,earning &00*D

MBNF5*8 O>=ecti"eC

BAN;ING MANAGEMENT

L %

T 0

# 0

C 2

6o #nderstand t!e ro es, f#nda)enta acti"ities and r# es and reg# ations of >an.ingD UNIT I * Modern ?a2 Ban.ing in /ndia$5efor)s in Ban.ing %2ste)$A#tono)2 for Co))ercia Ban.s$ Best 3racticed code$Cor3orate go"ernance in Ban.s UNIT II 5 Uni"ersa Ban.ing$ Narro- Ban.ing$:ri"ate sector Ban. G#ide ines$Hno- 2o#r c#sto)er$ Anti )one2 ,a#ndering$5o e of Ban.s$'inancia inter)ediar2$Constit#ent of :a2)ent s2ste)$'inancia ser"ice 3ro"ider$Ban.ing of B#siness Mat!e)atics$Mone2 Mar.et O3erations$5eser"e 5e;#ire)ents$:rofita>i it2 of Ban.s UNIT III 1 5B/ Act 1930$ 5B/ '#nctions$Ban.ing 5eg# ation Act 1909$Negotia> e /nstr#)ent Act$ /)3ortant %ections of N/ Act$Co ection of C!e;#es$ ?is!ono#r of C!e;#es$5e)ittance$ ?e)and ?raft UNIT IV 5 Ban.er C#sto)er 5e ations!i3$ Ban.ers O> igations$5ig!t of A33ro3riation$?ifferent t23es of c#sto)ers$/ndian Co))ittee$C!ore Co))ittee$Credit 5is. Manage)ent$ Cor3orate ?e>t 5estr#ct#ring$Boo. 3rinci3 es of ,ending UNIT V 5 @ario#s t23es of Ca3ita s$'i7ed Ca3ita $1or.ing Ca3ita $Non$f#nd >ased faci ities$ ,etter of Credit$G#arantee UC:?C$: edge$Mortgage$423ot!ecation$623es of C!arges$ :r#dentia nor)s$Asset C assification$/nco)e 5ecognition$:ro"isioning Asset$,ia>i it2 Manage)ent$Ca3ita ade;#ac2 in Ban.s$Base $/$Base $//$Basic of ?eri"ati"es$Ca)e s rating of Ban.s$Credit 5is.$Mar.et 5is.$O3erationa 5is.$Ban.ing O)>#ds)an %c!e)e$C#sto)er :rotection Act$%A5'A+%/ Act &00&D Total = 30 5eference Boo.s 1DCo))ercia Ban.ing and Monetar2 :o ic2, B2 :art!a 5o2 &D4and Boo. of Ban.ing /nfor)ation, B2 ND%D6oorD 3D ?igest for Nationa ised Ban.s, B2 GD%#>ra)anianD

MBN F550

AGRICULTURAL FINANCE

L 2

T 0

# 0

C 2

Course O7Be-! 8es/ 6o #nderstand t!e 3ers3ecti"e of financing agric# t#ra o3erations and r#ra de"e o3)ent in /ndia and t!e c#rrent de"e o3)ents in t!is fie dD Course Ou!" ,e/ UNIT I 5 /ntrod#ction, 5o e of Credit in Agric# t#re, C assification of Agric# t#ra 'inance, UNIT II 5 Agric# t#ra 'inance in /ndia, 6raditiona so#rces of finance for agric# t#re 9 iss#es, %ignificance of Co$o3D Credit, +sti)ation of Agric# t#ra 'inance, /ss#es UNIT III 5 6!eories of Agric# t#ra 'inance $ :rod#cti"e @sD Cons#)3tion Credit Ana 2sis, Hind ,oans @sD Cas! ,oans, 3 5s, %#3er"ised Credit 9 Cro3 ,oan 9 Coo3erati"e credit 'inancia /nstit#tions 9 Centra >an.s $ ro e of NABA5?, 5B/ and de"e o3)enta >an.sD UNIT IV 6 %tate e"e $ Coo3erati"e >an. str#ct#re and o3erations, 3ro> e)s and fi7esD 9 ,ega 'ra)e-or. for Agro finance and ending(6) @D'inancing Agric# t#ra ind#stries 9 ,ong ter) oans 9 Need and esti)ation 9 1or.ing Ca3ita oans 9 /ss#es in )anaging 'inance 'or Micro 'inance 9 %4Gs Ban. in.ages , /ns#rance 9 Cro3 /ns#rance, 'inancing Agro e73orts To!(" ) %0 Re+ere,-e Boo.s/ Agric# t#ra 'inance /n /ndia 9 6!eories and :ractices, @B B#ga e, At antic :#> is!ers 1991 Agric# t#ra finance in /ndia 9 t!e ro e of NABA5? $ 5a=.#)ar HD 9 Ne- Cent#r2 3#> ications &08

MBN F552

MICRO FINANCE

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ication in Micro 'inanceD D Course Ou!" ,e/ UNIT IE 5 /ntrod#ctionC +"o #tionC /)3act and /)3ortanceC Micro 'inancia %er"icesC %te3s /nitiated in ?e"e o3)ent of Micro finance UNIT IIE 6 5o e of 5eg# ator2 >od2 in Micro financeC 5#ra Credit s2ste)C %e f 4e 3 gro#3s (%4G)C 1!at is %4GC 'eat#res of %4GC O>=ecti"it2 of %4GC 5o e of %4G in Micro financeC %e f 4e 3 gro#3 3ro)oting instit#tions (%4:/)C 'or)ation of %4GC Credit ,in.age UNIT IIIE 5 Micro 'inance %er"icesC 1ea.er %ectionsC %4G$Ban. ,in.ageC Ban.s and 'inancia /nter)ediariesC %4G$6!rift, credit, and Ot!er 'inancia %er"ices UNIT IVE 5

'or)ation and de"e o3)ent of Micro %er"icesD Micro 'inance /nstit#tionsC 5o e of M'/ in de"e o3ing Micro 'inanceC +n!ancing /nstit#tiona 'inance UNIT VE 5 Micro 'inance and 5#ra ?e"e o3)entC Micro Credit /nstit#tionsC Non Go"ern)ent Organization (NGO)D:ros3ects of Micro 'inanceC 5B/ 5o e in 5eg# atingC Ban.Ms 5o e in Micro 'inanceC Gro-t! of Micro 'inanceC ?e"e o3)ent of Micro 'inanceC Credit : ansC Credit %c!e)esC socia Ban.ingD (6) To!(" ) %0 Re+ere,-e Boo.s Micro finance and 3o"ert2 red#ction >2 s#san =o!nson and >ren roga 2 9 O7fa) 199* /ndian )icro finance$t!e c!a enges of ra3id gro-t!$>2 3ra># g!ate 9 %age &00* Micro finance !and >oo. $ >2 =onna edger -ood 9 + >oo. Co))ercia >an.s in )icro finance$ >2 )a co ) !ar3er and s#.!-inder sing! aroroa 9 6eri :ress &005D

MBN F 55&

INTERNATIONAL FINANCE

L 2

T 0

# 0

C 2

UNIT ID 5 1!atSs different a>o#t internationa financeT /nternationa )ar.ets for 3a2)ents and internationa finance 9 :#rc!asing :o-er :arit2 $ ,a- of One :rice$ Co"ered interest 3arit2 and ar>itrage $ +7terna and interna interest rate in.ages and de"iations $ A33 ication of 3arit2 conditions UNIT IIE 5 /%% internationa ca3ita >#dgeting $ +7c!ange rate s2ste)s and 3o ic2 $ Centra >an. inter"ention $ C#rrenc2 crises $ +#ro3ean Monetar2 Union $ Monetar2 and 3ortfo io$ >a ance +7c!ange rate deter)ination a33roac!es UNIT IIIE 5 'oreign e7c!ange )ar.et efficienc2 and e7c!ange rate forecasting $ C#rrenc2 ris., and i)3 ications for in"est)ent, financing and ris. )anage)ent $ Meas#re)ent of c#rrenc2 ris. e73os#re $ C#rrenc2 ris., and i)3 ications for in"est)ent $ @a #e$at$5is. (@A5) $623es of c#rrenc2 ris. e73os#re $ C#rrenc2 of deter)ination UNIT IVE 5 C#rrenc2 for-ards and f#t#res $ 'or-ards in !edging, s3ec# ation and ar>itrage $ C#rrenc2 f#t#res and >asis ris. $ C#rrenc2 o3tions $ O3tions "ers#s for-ards or f#t#res in c#rrenc2 ris. )anage)ent$:ricing of c#rrenc2 o3tions $ C#rrenc2 %-a3s $ 5is. )anage)ent and ar>itrage t!ro#g! s-a3s $ Mec!anics and 3ricing of interest rate and c#rrenc2 s-a3s $ %-a3 "a #ation %-a3 ris.s UNIT VE 5 /nternationa in"est)ent decisions $ ?i"ersification t!ro#g! internationa 3ortfo io c!oice $ +"a #ating internationa in"est)ents $ /nternationa financing decisions 'inancing c!oices for t!e internationa fir) $ +"a #ating internationa financings C#rrenc2 )atc!ing and deno)ination $ /nternationa >ond and e;#it2 financing $ /nno"ation in internationa finance To!(" ) %0 5eference Boo.sC 1 & 3 Ma!ir AD ?esai, /nternationa 'inance, A Case >oo.D 1i e2 /ndia +dition, &00* Mi ind %at!2e, ,arr2 5ose, ,arissa A en, 5ae 1eston, /nternationa 'inancia Manage)ent, 1i e2 :#> ications, &006 +3!rai) C ar., /nternationa 'inancia Manage)ent, Cengage ,earning, &nd +dition, &008

MBN F555

STRATEGIC FINANCIAL MANAGEMENT

L 2

T 0

# 0

C 2

#ur9ose/ 6o train st#dents on !o- to assess t!e e)3 o2ee decision )a.ing necessar2 at !ig!er e"e s of Manage)entD O7Be-! 8es/ 6o e;#i3 t!e st#dents -it! necessar2 strategic .no- edge and s.i s recei"ed to e"a #ate disc#ssions or ca3ita restr#ct#ring, )erges and ac;#isitions, UNIT I 5 %a e of e7isting assets and )a.ing disc#ssions on co)3 e7 in"est)ent o33ort#nities and )anaging ris.$'inancia 3 anning$ Ana 2zing 'inancia :erfor)ance 9 A33roac!es to 'inancia : anning 9 %!ort$ter) 'inancia : anning UNIT II 5 %trategic A iances$O-ners!i3 5estr#ct#ring$ ,e"eraged B#2o#ts$ %e Offs$ ,e"eraged 5eca3ita izations$ ?istress 5estr#ct#ring$Merges ( Ac;#isitions$ 'inancia 'ra)e 1or.$ Merger as a Ca3ita B#dgeting ?ecision$ ,ega and 6a7 As3ects$ :ost Merger /ntegration /ss#e, UNIT III 5 Ac;#isitionL6a.e o"er Codes$ 6ec!ni;#es 9 ?efensi"e %trategies$ Cross Boarder ?ea s$ UNIT IV 5 Cor3orate %ic.ness$ 6!e Magnit#de$ ?ifferent inter3retation of %ic.ness$ Ca#ses$ 6#rnaro#nd$ 6#rnaro#nd 623es$Basic A33roac!es$ %#rgica @sD4#)an 9 :!ases in 6#rnaro#nd Manage)ent$ UNIT V 5 %trateg2 and Cost Manage)ent$ %trateg2 'or)# ation and Cost %2ste) ?esign$ A ternate %trategies$ O>=ecti"es of Cost Manage)ent %2ste)s$ Bro.en Cost %2ste)$ Ca#ses and 5e)edies$ Cost of <#a it2$ Acti"it2 Based Costing 3rinci3 es$6arget CostingD Total = 30 5eference Boo.s 1D &D 3D 0D 5D %!ar3 in, O%trategic Manage)ent, Mc Gra- 4i D 1eston BD'red ( +D'D Brig!a), OManageria 'inanceM , ?r2don :ress Ba)es CD @an 4orne, O'inancia Manage)ent and :o ic2M, :rentice 4a of /ndia MDID H!an, O 'inancia %er"icesM, 6ata McGra- 4i $3rd +dition 5ic!ard AD Brea e2 and %te-at CDM2ers, O:rinci3 es of Cor3orate 'inanceM, 6ata McGra- 4i D 6D :radi3 MD H!and-a a, O/nno"ati"e Cor3orate 6#rnaro#ndsM, %aga :#> ications *D GD:Ba.!oti2a, O%trategic 'inancia Manage)entM, @i.as :#> ications

MBN F558

MERCHANT BAN;ING

L 2

T 0

# 0

C 2

#UR#OSE 6o #nderstand )one2 )ar.ets and different financia ser"icesD UNIT I 5 6!e st#dents -i >e a> e to .no- a>o#t )one2 )ar.et f#nctions, ro e of %+B/, M#t#a f#nds, 'actoring, Credit cards and 5atings, UNIT II ,easing , 4ire 3#rc!asing and @ent#re ca3ita D UNIT III Merc!ant Ban.ing $ Origin, Gro-t!, %co3e, '#nctions, /nstit#tiona %tr#ct#re$ UNIT IV ,ega and 5eg# ator2 fra)e -or.$re e"ant 3ro"isions of Co)3anies Act UNIT V 5 %+B/ g#ide ines Acti"ities re;#iring %+B/ registration and acti"ities re;#iring no registration$categories of Merc!ant Ban.er$5e ations -it! %toc. +7c!anges 9 %+B/ 9 5eg# ationsD To!(" ) %0 5+'+5+NC+ BOOH% 1D BDCD@er)a, JA Man#a of Merc!ant Ban.ingK, B!arat! :#> is!ing 4o#se, Ne?e !i, &001D &D Mac!ira=#, J/ndian 'inancia %2ste)K, @i.as :#> is!ing 4o#se, &00& 3 %rira) HD, J4and Boo. of ,easingK, 4ire :#rc!ase and 'actoringK, /C'A/, 42dera>ad, 199&D 0D +cono)ic ?ai ies, 5e e"ant :#> ications in Magazines and Bo#rna 5 5

MBNF 510

BEHAVIOURAL FINANCE

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o ena> e t!e st#dents to #nderstand t!e 3s2c!o ogica i)3act on )ar.et in"estors, 3ort fo io )anagers and finance econo)istsD Course Ou!" ,e UNIT I 5 /ndi"id#a in"estors 9 3ro> e)s 9 /nstit#tion "erses reasoning$ 3s2c!o og2$ 3ositi"e se f i #sions 9 3re re;#isites for rationa c!oices ;#asi rationa c!oiceD UNIT II 5 +fficient )ar.et !23ot!esis 9 f#nda)enta infor)ation and financia )ar.ets 9 /nfor)ation a"ai a> e for )ar.et 3artici3ant and )ar.et efficienc2 9 )ar.et 3redicta>i it2 UNIT III 5 6!e conce3t of ar>itrage 9 i)its of ar>itrageD +;#it2 3re)i#) 3#zz e 9 "o ati it2 3#zz e 9 dis3osition effect 9 endo-)ent 9 effect and a"ai a>i it2 !e#ristic )2o3ic oss a"ersion and )enta acco#nting 9 naU"e di"ersification 9 o"erconfidence and o3ti)is)D UNIT IV 5 +73ected #ti it2 9 "io ations of e73ected #ti ities 9 3ros3ect t!eor2 9 ris. a"ersion 9 ano)a ies 9 acco#nting ano)a ies ca endar ano)a ies 9 attention ano)a ies 9 ce estia Ms ano)a ies 9 )eteoro ogica ano)a iesD UNIT V 5 O"er reaction 9 #nder reaction 9 fairness 9 et!ics 9 )#t#a f#nd scanda 9 ad"ertising to in"estors 9 sa"ing >e!a"ior To!(" ) %0 Boo. Re+ere,-e/ %cott 3 o#s , 6!e 3s2c!o og2 of =#dg)ent and decision )a.ing Mc gra- !i $ 1993 ?anie .a!ne)an and A)os t"ers.e2 (+ds) C!oices, "a #es and fra)esA 5#sse sage fo#ndation Ca)>ridge, @/C Ne-2or. $ &000 Andrei s!eifer /nefficient )ar.ets O7ford, Ne-2or. O7ford Uni"ersit2 :ress $ &000

MBN F512

COMMERCIAL BAN;ING

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o #3date t!e 3artici3ant t!e atest 3ractices and refor)s in t!e >an.ing sectorD Course Ou!" ,e/ UNIT I 5 Modern ?a2 Ban.ing in /ndia, 5efor)s in Ban.ing s2ste), A#tono)2 for co))ercia Ban.s, Best 3racticed code, cor3orate go"ernance in Ban.s, Uni"ersa Ban.ing, Narro9 Ban.ing, :ri"ate %ector Ban. g#ide inesD Hno- 2o#r c#sto)er, Anti )one2 ,a#ndering, 5o e of Ban.s, 'inancia /nter)ediar2, Constit#ent of 3a2)ent s2ste), 'inancia %er"ice :ro"ider, Ban.ing of B#siness )at!e)aticsD UNIT II 5 Mone2 )ar.et o3erations, 5eser"e 5e;#ire)ents, :rofita>i it2 of Ban.sD 5B/ Act 1930, 5B/ f#nctions, Ban.ing 5eg# ation Act 1909 Negotia> e /nstr#)ent Act, /)3ortant sections of N/ Act, co ection of c!e;#es, ?is!ono#r of C!e;#es, 5e)ittance 9 ?e)and ?raft, Ban.er c#sto)er 5e ations!i3 Ban.ers o> igations, 5ig!t of a33ro3riation, ?ifferent t23e of c#sto)ersD UNIT III 5 6andon Co))ittee, C!ore Co))ittee, Credit 5is. Manage)ent, Cor3orate ?e>t 5estr#ct#ring, Basic :rinci3 es of ending UNIT IV 5 @ario#s t23es of ca3ita s, 'i7ed ca3ita , -or.ing ca3ita , Non$'#nd >ased faci ities, ,etter of credit, G#arantee, UC:?C, : edge, Mortgage, 423ot!ecation, 623es of C!argesD :r#dentia Nor)sD UNIT V 5 Asset C assification, /nco)e recognition, :ro"isioning, Asset 9 ,ia>i it2 Manage)ent, Ca3ita Ade;#ac2 in Ban.s, Base /, Base //, Basics of ?eri"ati"es, Ca)e s 5ating of Ban.s, Credit 5is., Mar.et 5is., O3eration 5is., Ban.ing O)>#ds)an %c!e)e, C#sto)er :rotection Act, %A5'A+%/ Act &00&D To!(" ) %0 Re+ere,-e/ Ban.ing 6!eor2 ( :ractice, HCD%!e.!ar, ,e.s!)2 s!e.!ar, @i.as 9 &009D

MBN F51&

MUTUAL FUNDS

L 2

T 0

# 0

C 2

O7Be-! 8es/ M#t#a f#nds are .no- t!e )ost 3o3# ar in"est)ent a"en#e for s)a and )edi#) in"estorsD A -or.ing .no- edge of t!e sa)e is i)3erati"e for t!e finance st#dentsD At end of t!e co#rse t!e st#dent s!o# d >e fa)i iar -it! t!e -or.ing as3ects of )#t#a f#nds i.e constr#ction, e"a #ation of 3ort fo io and reg# ator2 fra)e -or. Course Ou!" ,es/ UNIT I 5 /ntrod#ction 9 5is. ?i"ersification 9 >asics 9 Ba anced :ort 'o io$O5/G/N and ?e"e o3)ent of M'% in /ndia$%#3eriorit2 of M'% o"er ot!er in"est)ent o3tionsD (6) UNIT II 5 G o>a %cenario$C assification of M'%$o3erationa C assification$3ortfo io c assification$ Geogra3!ica c assification$str#ct#ra c assification$5ecent 6rends in M'D UNIT III 5 1or.ing of M'$Organization of M'$AMC $ +ntr2 oad and e7it oad $ NA@$ Meaning 9 Ca c# ation$3ro> e)s Ad"antages of M' %!ort co)ings in o3eration of M'D UNIT IV :' Constr#ction$:ro> e), :f 5e"ision$:ro> e), :f +"a #ation$:ro> e) 5

UNIT V 5 @DM#t#a '#nds $ G#ide ines on Ad"ertise)ent$ 5eg# ator2 Meas#re $ %+B/ 5eg# ationD To!(" ) %0 Re+ere,-e/ 'inancia %er"ice MDID H!an,6MG CD1&D1 $ &00* 'inancia %er"ice V Mar.ets ?rD:#nit!a"at!2 :andan,@i.as $ &010 'inancia %er"ice ( %2ste)s ,HD%asid!arn,A e7 HDMat!e- ,6MG $ &008 'inancia Mar.eting ( %er"ices +DGordon HDNataragan, 4i)a a2a C!D10 $ &009 %ec#rit2 Ana 2sis and :ort 'o io Manage)et A"ad!ari , 4i)a a2a $ 9t! edition %A:M$He"in 9 :4/ &009D

MA5H+6/NG

MBNM 5*1

#RODUCT MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es 6o #nderstand t!e 3rod#ct )anage)ent f#nction and its strategic ro eD 6o earn t!e iss#es in"o "ed in t!e 3rod#ct )anage)ent f#nction t!ro#g! t!e cases and 3ro=ectD UNIT I 5 O"er"ie- $ Mar.eting 3 anning 3rocess $ )ar.eting 3 an co)3onents $ ?efining co)3etition UNIT II 5 Categor2 attracti"eness ana 2sis $ factors inf #encing 3rod#ct and )ar.ets $ Co)3etiti"e ana 2sis $ ?ifferentia ad"antage ana 2sis $ c#sto)er ana 2sis UNIT III 5 Mar.et 3otentia $ )et!ods of esti)ating )ar.et $ sa es forecasting $ 3rod#ct strateg2 UNIT IV 5 :rod#ct )odification $ ne- 3rod#cts $ )ar.eting strateg2 decisions of 3ricing $ ad"ertising $ 3ro)otion 9 c!anne UNIT V 5 C#sto)er 5e ations!i3 Manage)ent $ 'inancia ana 2sis for :rod#ct Manage)ent 9 Mar.eting Metrics To!(" ) %0 Re+ere,-e Boo./ ?ona d 5D ,e!)ann and 5#sse %D 1iner, J:rod#ct Manage)entW, 6ata McGra-$ 4i , &005

MBN M5*%

CONSUMER BEHAVIOUR

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o #nderstand t!e >#2erMs >e!a"io#r >etterD UNIT I 5 Cons#)er Be!a"io#r and Mar.eting %trateg2, nat#re and sco3e of Cons#)er Be!a"io#rD Mar.et seg)entation, ,earning $ nat#re, c!aracteristics and t23es, Brand o2a t2, Brand e;#it2 ( e"erageD ,earning t!eories $ infor)ation 3rocessing ( /n"o "e)entD :erce3tion $ :rocess, inter3retation, and )ar.eting strateg2, + e)ents, :erce3t#a organization and defense, cons#)er i)ager2, 3ercei"ed ris. ( !o- to !and e t!e ris. UNIT II 5 Moti"ation $ Nat#re, strategies, t!eories and t!eir re e"ance, Moti"ationa researc!D :ersona it2 $ :s2c!o$ana 2tica neo$'re#dian and socia a33roac!es to 3ersona it2D Understanding cons#)er di"ersit2, Brand 3ersona it2, 5o e, and >rand 3ersonificationD %e f$i)age, @anit2 and cons#)er >e!a"iorD Attit#de for)ation ( c!ange $ %o#rces of earning ( inf #ence on attit#de for)ation, %trategies of Attit#de c!ange, 5e ations!i3 >et-een >e!a"io#r ( attit#deD ,ife st2 e 3rofi es$ inf #ences$ se f conce3tD UNIT III 5 %ocia C ass $ /dentification and CB a33 ication on "ario#s socia c asses, 'a)i 2 ?ecision Ma.ing 9 cons#)3tion $ re ated ro es, Gro#3s $ t23es, Ce e>rities, 'a)i 2, %ocia ization of fa)i 2 )e)>ers, '#nction of fa)i 2, , 'a)i 2 ife c2c eD /nf #ence of reference gro#3s 9 'riends!i3( 1or.gro#3, C# t#re$ Nat#re $ C!aracteristics $ Meas#re)ent, %#>$c# t#res, Cross c# t#reD UNIT IV 5 O3inion eaders!i3 ( 3rocess, ?2na)ics, )oti"ation and o3inion eaders!i3, Need, Meas#re)ent and cor3orate strateg2 of o3inion eaders!i3, )ode s and ro e re ations!i3, :rofi e of o3inion eader, O, and fir)Ms )ar.eting strateg2, /nno"ation, C!aracteristics, 623es, :rofi e of cons#)er inno"ator, ?iff#sion of inno"ation, Ado3tion 3rocessD :ersona inf #enceD UNIT V 5 Cons#)er decision$)a.ing 3rocessC 5e#ti ized res3onse, i)ited and e7tensi"e 3ro> e) %o "ing >e!a"iorD ?ifferent >#2ing sit#ations$ 3rogra))ed and non$3rogra))ed >#2ing occasions, 4o-ard$%!et!, +nge , Ho at$> ac.-e and Nicosia )ode s of cons#)er decision$)a.ingD /)3act of co))#nication 3rocess on de"e o3ing 3ers#asi"e strategies Cons#)er gifting >e!a"iorD 5e ations!i3 )ar.etingD On ine >#2er >e!a"io#r$ c!aracteristics$diffic# ties and c!a engesD Ad"ent of cons#)er 3rotection )o"e)ents$ cons#)eris)$ a-s on cons#)er rig!tsD To!(")%0 4ours Re+ere,-es/ 1. Michael R. Solomon' #&) 4earning #rivate 4imite.

MBN M5**

SERVICES MAR;ETING

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o #nderstand a>o#t t!e ser"ices )ar.eting and its gro-ing i)3ortance in t!e co)3etiti"e en"iron)ent UNIT I %er"ices c!aracteristics and categories 9 6rends in ser"ices )ar.eting UNIT II Cons#)er >e!a"io#r$Mar.eting )i7 e e)ents for ser"ices 9 %eg)entation UNIT III :rod#ct$ :ro)otion$ :rice $ ?istri>#tion$ ro e of 3eo3 e in ser"ices )ar.eting 5 5 5

UNIT IV 5 :!2sica e"idence of a ser"ice 9 %er"ice ;#a it2 9 Meas#re)ent 9 Contro 9 ?e)and $ s#33 2 )anage)ent$Mar.eting 5esearc! in ser"ices )ar.eting 9 Mar.eting effort $ %er"ice 6a7 UNIT V 5 6o#ris) and tra"e 9 4ote Manage)ent and catering 9 4os3ita s 9 +d#cationa instit#tions 9 'inancia cons# tanc2 9 entertain)ent 9 %e)inars and 3ro=ectsD To!(" ) %0 4ours Re+ere,-e Boo.s 1D @aiarie A Eeit!a) , A=a2 :andit and ot!ers,K %er"ices Mar.etingK, McGra- 4i %3ecia /ndian +dition, 0t! +dition, &008D &D Go"ind A3te, J%er"ices Mar.etingK, O7ford :ress, &000D

MBN M5*1

SALES MANAGEMENT

L %

T 0

# 0

C 2

UNIT I +"o #tion of t!e %a es ?e3art)ent :ersona %e ing o>=ecti"es

5 $ %a es Manage)ent 9 O>=ecti"es 9 623es of

UNIT II 5 Mar.et :otentia 9 %a es 3otentia 9 %a es 'orecast 9 Ana 2zing Mar.et :otentia 9 Mar.et /nde7es 9 %a es 'orecasting Met!ods 9 ?eter)ining %a es$5e ated Mar.eting :o iciesD UNIT III 5 Nat#re of %a es Manage)ent :ositions 9 '#nctions of t!e %a es +7ec#ti"e 9 <#a ities of +ffecti"e %a es +7ec#ti"es 9 5e ations -it! 6o3 Manage)ent 9 5e ations -it! Managers of ot!er Mar.eting Acti"ities 9 Co)3ensation :atterns for %a es +7ec#ti"es :#r3oses of %a es Organization 9 %etting #3 a %a es Organization $ Basic t23es of %a es Organizationa %tr#ct#res 9 'ie d organization of t!e sa es de3art)ent $ %c!e)es for di"iding ,ine A#t!orit2 in t!e %a es OrganizationD :ersonne Manage)ent in t!e %e ing 'ie d C %a es 'orce Manage)ent 9 Bo> Ana 2sis 9 Bo> ?escri3tion $ Organization for 5ecr#iting and %e ection 9 6!e :re$recr#iting 5eser"oir 9 %o#rces of %a es 'orce 5ecr#its 9 6!e 5ecr#iting +ffort 9 %e ecting %a es :ersonne D UNIT IV 5 Tr( , ,3 @ Mo! 8(! o, A,d Co:9e,s(! o, O+ S("es For-e / B#i ding %a es 6raining :rogra)s 9 ?efining 6raining Ai)s 9 ?eciding 6raining Content 9 %e ecting 6raining Met!ods 9 Organization for %a es 6raining 9 +"a #ating %a es 6raining :rogra)s $ Moti"ation 9 Moti"ationa 4e 3 fro) Manage)ent $ 5e;#ire)ents of a Good %a es Co)3ensation : an 9 ?e"ising a %a es Co)3ensation : an 9 623es of Co)3ensation : ans $ 'ringe BenefitsD UNIT V 5 6!e %a es B#dgetC :#r3ose of t!e %a es B#dget 9 'or) and Content 9 B#dgetar2 :roced#re $ <#otasC O>=ecti"es in #sing <#otas $ 623es of <#otas and <#ota$%etting :roced#res 9 %a es 6erritoriesC %a es 6erritor2 Conce3t 9 5easons for +sta> is!ing %a es 6erritories 9 :roced#res for %etting #3 %a es 6erritories 9 5o#ting and %c!ed# ing %a es :ersonne D(6) To!(" ) %0 Re+ere,-e Boo. 1D5ic!ard 5D %ti , +d-ard 1DC#ndiff ( Nor)an AD:DGo"oniA J%a es Manage)ent J :rentice 9 4a of /ndia , 5t! +ditionD

MBN M5*2

CUSTOMER RELATIONSHI# MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o )a.e t!e st#dents #nderstand t!e organizationa need, >enefits and 3rocess of creating ong ter) "a #e for indi"id#a c#sto)ers, create a-areness a>o#t for)# ation and i)3 e)entation of C5M and to e$C5M D UNIT I 5 6!e conce3t of C5M 9 %trategic i)3erati"es 9 Conce3t#a fo#ndations of C5M UNIT II 5 B#i ding c#sto)er re ations!i3$+cono)ics of C5M 9 C5M in B$C )ar.ets 9 C5M in B 9 B )ar.et$Co)3onents of e C5M 9 :rod#ct offerings in t!e C5M )ar.et s3ace UNIT III Contact centers for C5M$6!e C5M 5oad Ma3 UNIT IV O3erationa iss#es in i)3 e)enting C5M 5 5

UNIT V 5 @ario#s C5M 3ac.ages ,A33 ications of C5M in :rod#ct and %er"ice /nd#stries(6) To!(" ) %0 4ours 5eference Boo.C 'rancis B#tt e, C#sto)er 5e ations!i3 Manage)ent, + se"ier :#> ications : ,i)itedD

MBN M5*&

RETAIL MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o e73ose st#dents to t!e e)erging area of retai ingD UNIT I 5 Understand t!e iss#es $ o33ort#nities $and 3ro> e)s$5etai ing ro e 9 re e"ance and trends UNIT II 5etai Organizations 9 5etai in /ndia 5

UNIT III 5 5etai ocation strateg2 9 Merc!andising $ :rod#ct $ )erc!andise $Manage)ent $ 5etai s3ace )anage)ent UNIT IV 5etai 3ricing$ 5etai :ro)otion strateg2 UNIT V 5e ations!i3 Mar.eting 9 se)inars and 3ro=ectsD 5 5 To!(") %0 5eference Boo.C C!etan Ba=a=, 5a=nis! 6# i, Nid!i @ %ri"asta"a, J5etai Manage)entK, O7ford Uni"ersit2 :ress, &005

MBN M5*5

EVENT MANAGEMENT

L 2

T 0

# 0

C 2

Course O7Be-! 8es/ 6o ena> e st#dents to #nderstand tec!ni;#es and ac;#ire co)3etenc2 to cond#ct e"ents in s#ccessf# )anner UNIT I 5 1!at are e"entsT :!2sica and "irt#a e"entsD 1!2 an e"entT Goa s ( o>=ecti"es, 623es of e"ents, 623es of s3ecia e"ent 3rofessiona sD UNIT II +"ent )anage)ent in t!e rea -or d, Mar.eting en"iron)ents for e"entsD 5

UNIT III 'i"e stages of e"ent )anage)entC$ 5esearc! 9 different t23es inc #ding t!e 5 1Ms and %1O6 ana 2sis, ?esign fro) t!e e"ent )anagers 3oint of "ie-, : anning, Coordination, +"a #ation, /)3ortant conce3ts of co))#nication and s2nerg2 UNIT IV %3ecia e"ent )anage)entC$3rinci3 es of e"ent coordination, )ar.eting, ega et!ica ris. )anage)entD )anage)ent, 5 ad)inistration,

UNIT V ?esign ( decoration, 623es of s3ecia e"ents, s3onsors!i3, 6ic.eting, Media ?e"e o3)ent ( 3#> icit2, :#> ic re ation ( Ad"ertise)ent, Ce e>rit2 )anage)entEG5H To!(" ) %0 4ours Re+ere,-e Boo.s ,2nn @an ?er 1agen and Brenda 5D Car os (&009), +"ent Manage)ent, :earson :rentice 4a

MBN M5*8

RURAL MAR;ETING

L &

T 0

# 0

C &

O7Be-! 8e/ 6o e73ose t!e st#dents to t!e rea it2 of r#ra )ar.etsD 6o #nderstand t!e 3ro> e)s, c!a enges in r#ra )ar.etingD UNIT I 5 5#ra Mar.eting ?efinitions 9 scenario 9 Agric# t#re s#r3 #s 9 ?e)and $ s#33 2 $ Mar.eting of far) in3#ts UNIT II 5 '#t#res )ar.ets 9 Agric# t#ra in3#t 9 cons#)er d#ra> es 9 r#ra )ar.eting strategies D'ar) 3rod#cts 9 6rans3ortation of far) 3rod#cts 9 grading 9 standardization 9 storage and -are!o#sing UNIT III 5 Mar.et /nfor)ation 9 'inancing $ )ar.et agencies and instit#tion 9 )ar.eting 3rogra)s UNIT IV 5 'ood 3rocessing and )an#fact#ring 6raditiona )ar.eting s2ste)s 9 Mar.et integration 9 effecti"eness, cost and 3rice UNIT V 6raining 9 researc! and agric# t#ra )ar.eting 9 6rade in agric# t#ra 3rod#cts To!(" )%0 Re+ere,-e Boo./ Badi, 5D@D, Badi, ND@D, J5#ra Mar.etingK, 4i)a a2a :#> is!ing 4o#se, &00*

4ours

MBN M550

INDUSTRIAL MAR;ETING

L %

T 0

# 0

C 2

O>=ecti"eC 6o e73ose st#dents to B#siness to B#siness )ar.eting and its re e"ance in toda2Ms conte7tD :#r3oseC 6o train st#dents to a33 2 t!e t!eories of /nd#stria Mar.eting UNIT I A B#siness Mar.eting 3ers3ecti"e$6!e ind#stria )ar.et UNIT II 3ers3ecti"e on t!e Organisation >#2er$?i)ensions Organisationa B#2ing Be!a"io#r$B#siness(6) of Organisation 5 5 >#2ing$

UNIT III 5 Mar.eting inte igence$%eg)enting t!e Organisationa )ar.et$Organisationa $?e)and Ana 2sis$Meas#ring Mar.et :otentia and sa es 'orecasting UNIT IV 5 B#siness Mar.eting : anning$%trategic 3ers3ecti"e$Managing t!e B#siness :rod#ct ,ine$ B#siness$ Mar.eting C!anne s$B#siness :ricing '#nction$Ad"ertising $ %a es :ro)otion $:ersona %e ing '#nction UNIT V 5 Contro ing ind#stria )ar.eting strateg2$Managing 2o#r c#sto)er ser"iceLsa es 3rofi e$ c!oosing 2o#r C5M %trateg2$6oo s for ca3t#ring c#sto)er infor)ation$Managing 5e ations!i3s t!ro#g! conf ict To!(")%0 4ours Re+ere,-e Boo.s/ 5o>ert ( 5eeder, +d-ard GDBriert2 and Bett2 4D5eeder, /nd#stria Mar.etingC Ana 2sis 3 anning and contro $:rentice 4a of /ndia ,tdD

MBN M552

LOGISTICS 0 SU##LY CHAIN MANAGEMENT FOR MAR;ETING

L 2

T 0

# 0

C 2

O>=ecti"eC 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ication in ,ogistics and s#33 2 C!ain Manage)ent UNIT I 5 /)3ortance and %co3e of %#33 2 c!ain, %#33 2 C!ain %trategies, ?ri"ers of %#33 2 C!ain, +7a)3 es of %#33 2 C!ains and integrated "ie- of %#33 2 c!ains$Managing %#33 2 ( ?e)and, UNIT II 5 %ignificance of 'orecasting, Aggregate : anning %trategies, /n"entor2 Mode s, %afet2 /n"entor2, 3roc#re)ent ( O#tso#rcing %trategies UNIT III 5 %5M and %trategic %o#rcing$@ario#s ?istri>#tion Mode s, 1are!o#ses as /ntegrators in %#33 2 C!ain, ?istri>#tion Net-or. : anning, Modes of 6rans3ortation, ?esign O3tions for a 6rans3ortation net-or. UNIT IV 5 :er"asi"eness of /nfor)ation 6ec!no og2 in %#33 2 C!ain Manage)ent 9 +5:, 5'/?, G:%, +$:roc#re)entD 'ra)e -or. for strategic a iances 9 3 :, L 0 :,, 3erfor)ance Metrics in %#33 2 C!ain, ris. )anage)ent(6) UNIT V 5 C5M$6!e 'ra)e -or. and fo#r dri"ing forces of G o>a ization, 5is. )anage)ent in G o>a ,ogistics, Containerization, +73ort$/)3ort 3roced#res in detai D To!(") %0 Re+ere,-e Boo. 1D ?a"id 6a2 or and ?a"id Br#nt, Man#fact#ring O3erations and s#33 2 C!ain Manage)ent, @i.as 6!o)son ,earning, &001D

MBN M55&

INTERNATIONAL MAR;ETING

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o e73ose t!e st#dents to t!e conce3ts of internationa )ar.etingD UNIT I 5 6!e conce3t of /nternationa Mar.eting 9 G,OCA, )ar.eting 9 e)erging o33ort#nities in internationa )ar.eting UNIT II 5 16O $+cono)ic en"iron)ent 9 /nternationa Mar.eting 5esearc! 9 ?ecision )a.ing 3rocess 9)ar.et se ection$+ntering internationa )ar.ets UNIT III 5 :rod#ct strateg2 $ 3rod#ct ;#a it2 9 B#i ding >rands in internationa )ar.ets 9 3ricing decisions $/nternationa ogistics and distri>#tion 9 Co))#nication (6) UNIT IV +73ort /)3ort :o icies$/nternationa trade $ ris. )anage)ent UNIT V +73ort 3roced#re 9 doc#)entation 9 /nfrastr#ct#re 9 +)erging iss#es 5 5 To!(")%0

Re+ere,-e Boo./ 5a.es! Mo!an Bos!i, J/nternationa Mar.etingK, O7ford Uni"ersit2 :ress, &005

MBN M555 O7Be-! 8es/

BRAND MANAGEMENT

L 2

T 0

# 0

C 2

1D 6o gain insig!ts into -or.ing of a Brand &D 6o #nderstand Brand de"e o3)ent and itMs s#stenance in co)3etiti"e )ar.et$ UNIT I 5 1!at is a Brand$ Can an2t!ing >e Branded$%trategic >rand Manage)ent 3rocess$Brand e e)ents (Criteria and o3tion) $ B#i ding a strong >rand and itMs a33 ications(6) UNIT II 5 /dentif2ing and esta> is!ing >rand 3ositioning$3ositioning g#ide ines 9Brand "a #es$ /nterna >randing$Co >randing$Cor3orate Branding$Brand A#dit$ Brand e;#it2 conce3ts UNIT III 5 integrated )ar.eting co))#nications and 3rogra) to >#i d >rand e;#it2$Brand e"eraging$Brand e;#it2 )anage)ent s2ste)$<#a itati"e and <#antitati"e tec!ni;#es for )eas#ring >rand e;#it2 UNIT IV 5 6!e Brand 3rod#ct Matri7$ Brand 4ierarc!2$?esigning a Brand %trateg2 9Brand e7tensions$ 5einforcing Brands$5e"ita izing Brands UNIT V 5e>randing $5etiring Brands$Ad=#st)ents to 5 Brand 3ort fo ios To!(" ) %0

Re+ere,-e Boo.s/ B#i ding )eas#ring and )anaging Brand e;#it2, He"in ane He er, %econd +dison, :rentice !a of /ndia Brand Manage)ent te7t and cases $ 1DMat!#r, Mac)i an /ndia

MBN M558 ,earning O>=ecti"esC

2EB ENABLED MAR;ETING

L 2

T 0

# 0

C 2

W1e> ena> ed Mar.eting Wis a co)3re!ensi"e g#ide to !o- organisations can #se t!e /nternet to s#33ort t!eir )ar.eting acti"ities and co"ers a as3ects of t!e s#>=ect, fro) en"iron)enta ana 2sis to strateg2 de"e o3)ent and i)3 e)entationD UNIT I 5 /ntrod#ction to /nternet Mar.eting C An introd#ction to /nternet )ar.eting, #sing t!e /nternet as 3art of c#sto)er$centric, )# ti$c!anne )ar.eting, t!e re ations!i3 >et-een /nternet )ar.eting, e$)ar.eting, e$co))erce and e$>#siness, >enefits of /nternet, differences fro) ot!er )edia, tec!no og2D UNIT II 5 /nternet Microen"iron)ent $ %it#ation Ana 2sis, On ine )ar.et3 ace ana 2sis and )a33ing, /nternet c!anges t!e i))ediate en"iron)ent of an organisation, inc #ding )ar.et3 ace and c!anne str#ct#re, t23e of en"iron)ent ana 2sis need to s#33ort /nternet strateg2 $ e7a)ining c#sto)ers, co)3etitors and inter)ediaries, e"a #ation of inter3 a2 >et-een t!e), %#))ar2 of 3rocess and free too s for on ine )ar.et3 ace ana 2sis, 3 anning an on ine )ar.eting ca)3aign, strategies of 3artnering and 3ro)otionD UNIT III 5 /nternet Macro en"iron)ent $ %it#ation Ana 2sis, i)3act of t!e %,+:6 or :+%6 or :+%6,+ en"iron)ent factors, iDeD %ocia , 6ec!no ogica , +cono)ic, :o itica and ,ega en"iron)enta inf #ences on /nternet strateg2 and its i)3 e)entationD UNIT IV 5 /nternet Mar.eting %trateg2C /nternet )ar.eting strateg2 a igned -it! >#siness and )ar.eting strategies$ sit#ation re"ie-, goa setting, strateg2 for)# ation and reso#rce a ocation and )onitoringD /nternet Mar.eting Mi7$ in$de3t! researc! 3rogra))e into on ine cons#)er >#2er >e!a"io#r(6)

UNIT V 5 C#sto)er 5e ations!i3 Manage)ent$ C#sto)er 5e ations!i3 )ar.eting (+$C5M) #sing t!e /nternet detai s t!e strategies and tactics for #sing t!e /nternet to >#i d and s#stain Oone$to$oneM re ations!i3s -it! c#sto)ersD %er"ice <#a it2 (-e> design) ?e i"ering t!e on ine c#sto)er e73erience, c#sto)er ser"ice ;#a it2 o>=ecti"esD Ana 2sis of c#sto)er needs, design of t!e site str#ct#re and a2o#t, and creating t!e site$ #ser$centered design, #sa>i it2 and accessi>i it2 designD /nteracti"e Mar.eting Co))#nicationsC No"e c!aracteristics of ne- )edia, different on ine and off ine 3ro)otion tec!ni;#es $ >anner ad"ertising, affi iate net-or.s, 3ro)otion in searc! engines and directories, co$>randing and s3onsors!i3, e$)ai , o2a t2 tec!ni;#es and :5D Maintenance and Monitoring C %#ccessf# #3dating of a site and on ine and off ine )et!ods for assessing t!e effecti"eness of t!e site in de i"ering >#siness and )ar.eting >enefitsD B#siness$to$ cons#)er /nternet Mar.eting, B#siness$to$>#siness /nternet Mar.eting To!(") %0 Re+ere,-es 1D /nternet Mar.eting (:a3er>ac.) ?a"e C!affe2 , &D +Mar.eting +7ce ence (+)ar.eting +ssentia s) (:a3er>ac.), :5 %)it! , ?a"e C!affe2

MBN M510

STRATEGIC MAR;ETING

L 2

T 0

# 0

C 2

O7Be-! 8e/ 6o #nderstand )ar.eting fro) t!e strategic 3oint of "ie-3ointD UNIT I 5 O"er"ie- 9 Mar.eting %trateg2 9 :ers3ecti"e 9 Orientation 9 : anning 9 1!ere are -eT UNIT II 5 +n"iron)enta ana 2sis 9 e7terna 9 interna 9 strategic fit 9 )ar.et infor)ation 9 inte igence$%trategic )ar.eting decisions and c!oices $ $ :orterMs generic co)3etiti"e strategies 9 co)3etiti"e 3osition UNIT III 5 %eg)entation 9 targeting 9 3ositioning strategies 9 5e ations!i3 strategies$:rod#ct inno"ation and de"e o3)ent strategies 9 Branding strategies 9 %er"ice )ar.eting strategies UNIT IVC 5 :ricing and distri>#tion strategies 9 Mar.eting co))#nication strategies 9 + 9)ar.eting strategies$%trateg2 i)3 e)entation and contro UNIT V %ocia )ar.eting and cor3orate socia res3onsi>i it2D 5 To!(" ) %0

Re+ere,-e Boo./ ?o#g as 1estD Bo!n 'ord, and +ssa) />ra!i),K %trategic Mar.etingK, O7ford :ress, &006D

MBN M512

#RODUCT LIFE CYCLE MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dent s!o# d !a"e a stronger a33reciation of t!e 6!eoretica and 3ractica as3ects of 3rod#ct ife c2c e )anage)entD UNIT I C C 5 /ntrod#ction to :,M Need for :,M, o33ort#nities and >enefits of :,M, different "ie-s of :,M, co)3onents of :,M, 3!ases of :,M, :,M feasi>i it2 st#d2, :,M "isioningD UNIT II 5 :,M %trategies /nd#stria strategies, strateg2 e e)ents, its identification, se ection and i)3 e)entation, c!ange )anage)ent for :,MD :rod#ct ?ata Manage)ent (:?M) :?M s2ste)s and i)3ortance, reason for i)3 e)enting a :?M s2ste), financia =#stification of :?M, >arriers to :?M i)3 e)entationD UNIT III 5 :rod#ct ?esign engineering design, organization and deco)3osition in 3rod#ct design, 3rod#ct design 3rocess, )et!odica e"o #tion in 3rod#ct design, conc#rrent engineering, design for centra de"e o3)ent )ode D %trategies for reco"er2 at end of ife, rec2c ing, !#)an factors in 3rod#ct designD Mode ing and si)# ation in 3rod#ct designD UNIT IV 5 Ne- :rod#ct ?e"e o3)ent %tr#ct#ring ne- 3rod#ct de"e o3)ent, >#i ding decision s#33ort s2ste), +sti)ating )ar.et o33ort#nities for ne- 3rod#ct, ne- 3rod#ct financia contro , i)3 e)enting ne- 3rod#ct de"e o3)ent, )ar.et entr2 decision, a#nc!ing and trac.ing ne3rod#ct 3rogra)D Conce3t of redesign of 3rod#ctD UNIT V 5 6ec!no og2 'orecasting '#t#re )a33ing, in"ocating rates of tec!no ogica c!ange, )et!ods of tec!no og2 forecasting s#c! as re e"ance trees, )or3!o ogica )et!ods and )ission f o- diagra), co)>ining forecast of different tec!no ogies, #ses in )an#fact#re a ternati"eD To!(" $ %0 Re+ere,-es 'a>io Gi#dice, G#ido ,a 5osa, :rod#ct ?esign for t!e en"iron)ent$A ife c2c e a33roac!, 6a2 or ( 'rancis &006D%tar., Bo!nD Product Lifecycle Management: Paradigm for 21st Century Product Realisation, %3ringer$@er ag, &000D %aa.s"#ori, Antti ( /))onen, Anse )iD Product Lifecycle Management, %3ringer$ @er ag, &000D Grie"es, Mic!ae D Product Lifecycle Management, McGra-$4i , &006D /%BN

MBN M51&

RURAL DEVELO#MENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o e;#i3 st#dents to #nderstand t!e 3rocess of r#ra de"e o3)entD UNIT I 5 Conce3ts of 5#ra Area and 5#ra ?e"e o3)ent ?efinition and %co3e of 5#ra ?e"e o3)ent Ca#ses of 5#ra Bac.-ardness Need for 5#ra ?e"e o3)ent 4istorica +"o #tion of t!e Conce3t of 5#ra ?e"e o3)ent in /ndian Conte7tD :o3# ation Gro-t! in /ndia Ana 2sis of 6rends and C!anges in t!e Co)3osition of 5#ra 3o3# ation and 5#ra 1or. 'orce :ro> e)s of Une)3 o2)ent and Undere)3 o2)ent in 5#ra Areas Conditions and :ro> e)s of Agric# t#ra ,a>o#rD UNIT II 5 ,e"e s of ,i"ing of 5#ra :eo3 e 3o"ert2 indicators Meas#re)ent of 5#ra :o"ert2 :o"ert2 ,ine /ntegrated 5#ra :o"ert2D UNIT III 5 +d#cation in 5#ra areasC ,iterac2 5ates +d#cationa /nstit#tions 'or)a and Non for)a +d#cationC <#a itati"e and <#antitati"e As3ectsD UNIT IV 5 4ea t! %er"ices in 5#ra Areas %tr#ct#re Accessi>i it2 Materna and C!i d 4ea t! N#trition C?%+ radiation of Contagio#s ?iseases /ss#es in Co))#nit2 4ea t! A/?% Contro :rogra))e Nationa 4ea t! :o ic2 of /ndiaD UNIT V 5 4o#sing in 5#ra AreasC :ro> e)s 5#ra 4o#sing :rogra))es ,o- Cost 4o#sing A33ro3riate 6ec!no ogies in 5#ra 4o#singD ?rin.ing 1ater %#33 2C %o#rces :ro> e)s :rogra))es to %o "e ?rin.ing 1ater :ro> e)sX :ro> e)s of %anitation in 5#ra Areas ,o- Cost 6oi etsD To!(") %0 Re+ere,-es Boo.s Hatar %ing! (&009), 5#ra de"e o3)ent 3rinci3 es, 3o icies and )anage)ent, %age 3#> ications 6ad oc. co-an, BD+ ington 'oote (&00*), 5#r#a ?e"e o3)ent, No"in.a Boo.s

45

MBN H551

INDUSTRIAL RELATIONS

L 2

T 0

# 0

C 2

O>=ecti"esC 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on /nd#stria 5e ationsD Understand t!e re ations s!i3 >et-een t!e e)3 o2ee, e)3 o2er, #nion and go"ern)entD UNIT I 8 /nd#stria 5e"o #tion 9 /5 Conce3t, /)3ortance ( %co3e 9 'actors affecting /5 9 A33roac!es to /5 9 /5 :o ic2 :re /nde3endence ( :ost /nde3endence 9 /,O $ C!anging %cenario of /nd#stria #nrest 9 Case %t#dies UNIT II 5 6rade Union Mo"e)ent in /ndia 9 Ai), o>=ecti"es, str#ct#re and go"erning of trade #nions $ 6!eories of trade #nionis) $ ?is3#tes 9 /)3act 9 Ca#ses 9 %tri.es 9 oc.o#ts $ a2o#t 9 :re"ention $ /nd#stria !ar)on2 $ Go"ern)ent Mac!iner2 9 Conci iation 9 Ar>itration 9 Ad=#dication $ Grie"ance 3roced#re 9 Case %t#d2 UNIT III 5 ,a>o#r 1e fare -or.s 9 conce3ts, need, i)3ortance, sco3e ( 'eat#res 9 A33roac!es to ,a>o#r 1e fare 9 1or.erMs +d#cation 9 Conce3t, O>=ecti"es 9 1or.ers +d#cation in /ndia 9 ,e"e s of 1or.ers +d#cation 9 1or.ers 6raining 9 Case %t#dies UNIT IV * Co ecti"e Bargaining 9 Conce3t, 'eat#res, /)3ortance 9 :rinci3 es of Co ecti"e Bargaining 9 'or)s of Co ecti"e Bargaining 9 :rocess of Negotiation d#ring Bargaining UNIT V * 1or.erMs :artici3ation in Manage)ent 9 Conce3t, O>=ecti"e 9 'or)s of 3artici3ation 9 ,e"e s of 3artici3ation 9 '#nctions of Boint Co#nci 9 Condition necessar2 for effecti"e -or.ing 9 Case %t#dies To!(")%0

Re+ere,-es Boo.s 1D ?2na)ics of /nd#stria 5e ations, Me)oria, Me)oria ( Gan.ar (&008), 4i)a a2a :#> is!ing 4o#se &D /nd#stria 5e ations in /ndia, 5atan %en (&010) MacMi an 3D /nd#stria 5e ations +)erging :aradig)s, BD?D%ing! (&010), +7ce Boo.s

MBN H55'

TRAINING 0 DEVELO#MENT

L 2

T 0

# 0

C 2

O7Be-! 8esC 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on !o- co)3anies #se training to e;#i3 e)3 o2ees for a certain tas. and ac;#ire .no- edge to do t!e tas.D$ UNIT I 1 Meaning and ?efinition of 6raining$Conce3ts of training ( de"e o3)ent 9 training, ed#cation and de"e o3)ent 9 ,earning 3rinci3 es 9 O>=ecti"e, %tr#ct#re and f#nctions of training de3art)ent 9 6raining 3#r3ose 9 Benefits of training$6raining ( ?e"e o3)ent :o ic2 UNIT II 1 6raining :rocess L %te3s 9 6raining Need Ana 2sis (6NA) 9 Met!ods of 6NA 9 Organizationa ana 2sis and /ndi"id#a ana 2sis 9 %e ection of trainees 9 %e ection of 6rainer 9 %.i s ( <#a ities re;#ired for a trainer UNIT III 5 %e ection of 6raining : ace 9 6raining 6i)e 9 :re3aring 6raining B#dget $ Creating a33ro3riate training en"iron)ent 9 Case %t#d2$6ec!ni;#es of training 9 On t!e =o> training (OB6) 9 Off t!e =o> training 9 /nd#ction 9 5efres!er Co#rse 9 On t!e =o> training )et!ods 9 Bo> 5otation 9 /nterns!i3 training 9 A33rentices!i3 9 @esti># e %c!oo 9 Coac!ing 9 Bo> /nstr#ction training 9 Co))ittee Assign)ent 9 Off t!e =o> training )et!ods 9 ,ect#re 9 Conference ( ?isc#ssion 9 Case %t#d2 9 5o e : a2 9 :rogra))e /nstr#ction 9 6 Gro#3 6raining 9 5e ati"e )erits and i)itations of )et!ods 9 Mentors!i3 6raining $ Case %t#d2$D UNIT IV * Manage)ent ?e"e o3)ent :rogra))e (M?:) 9 Conce3t, need ( i)3ortance of M?: 9 M?: :rocess 9 5e;#ire)ents for t!e s#ccess of M?: 9 Met!ods for i)3ro"ing ?ecision Ma.ing %.i s 9 Case %t#d2 9 @ario#s Met!od of Manage)ent ?e"e o3)ent :rogra))e 9 5e ati"e )erits and i)itations of )et!ods 9 Case %t#d2D UNIT V * +"a #ation of training 9 %tages of training e"a #ation 9 Mode s of 6raining e"a #ation 9 4o- to se ect a33ro3riate e"a #ation )et!od 9 @ario#s Mode s of e"a #ation, Meas#ring effecti"eness of training 9 6raining ( ?e"e o3)ent :ractice in /ndia 9 6raining /nstit#te in /ndia 9 Case %t#d2D To!(")%0

Re+ere,-es/ 1D+ffecti"e 6raining 9 %2ste), %trategies ( :ractice, // +dition, :DNic. B anc!ard, Ba)es 1 6!ac.er, :4/, Ne- ?e !i, /ndia, &006D &D 6raining in Organization, /r-in Go dstein, 6!o)son ,earning, &00*

MBN H511

#ERFORMANCE MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on :erfor)ance Manage)entD Understand t!e different seg)ents and iss#es re ating to 3erfor)ance$ UNIT I 1 :erfor)ance Manage)ent 9 Conce3t, C!a enges 9 6!eoretica 'o#ndations of :erfor)ance Manage)ent 9 ,earning t!eories 9 Moti"ation t!eories 9 :erfor)ance Manage)ent %2ste)s 9 Case %t#dies UNIT II 1 5e-ard Manage)ent 9 5e-ards in :erfor)ance Manage)ent 9 6!eoretica 'o#ndations of re-ard >ased :erfor)ance Manage)ent 9 'actors inf #encing re-ard s2ste) 9 5e-ard >ased :erfor)ance %trateg2 9 Non Monetar2 5e-ards 9 Case %t#dies UNIT III 5 Career %trateg2 9 %ignificance 9 6!eoretica 'o#ndations of Career >ased :erfor)ance Manage)ent 9 Career >ased :erfor)ance Manage)ent %trateg2 9 6ea) -or. in :erfor)ance Manage)ent 9 6!eoretica 'o#ndations of 6ea) -or. in :erfor)ance Manage)ent 9 6ea) >ased :erfor)ance Manage)ent %trateg2 9 Case %t#dies UNIT IV 5 $Organization C# t#re 9 %ignificance 9 6!eoretica 'o#ndations of Organization C# t#re in :erfor)ance Manage)ent 9 C# t#re >ased :erfor)ance %trateg2 9 Meas#re)ent >ased :erfor)ance Manage)ent 9 6!eoretica 'o#ndations of Meas#re)ent in :erfor)ance Manage)ent 9 Meas#re)ent >ased :erfor)ance %trateg2 9 Case %t#dies UNIT V * Co)3etenc2 Manage)ent 9 %ignificance 9 6!eoretica 'o#ndations of :erfor)ance Manage)ent 9 Co)3etenc2 >ased :erfor)ance Manage)ent 9 ,eaders!i3 in :erfor)ance Manage)ent 9 6!eoretica 'o#ndations of ,eaders!i3 in :erfor)ance Manage)ent 9 ,eaders!i3 >ased :erfor)ance %trateg2 9 Case %t#dies To!(")%0 5eferencesC 1D:erfor)ance Manage)ent, %rini"as 5DHand# a, :rentice 4a /ndia &D:erfor)ance Manage)ent, :re) C!and!a, MacMi an

MBN H51%

ORGANISATIONAL STRUCTURE AND DESIGN

2 0 0 2 6!is co#rse -i !e 3s to #nderstand t!e i)3ortance of organization str#ct#re and its designD/t a so !e 3s to #nderstand t!e di)ensions and i)3ortance of organizationa et!icsD UNIT I 1 1!at is Organizationa 9 ?efinition$/)3ortance of Organisations$Organisation as s2ste) 9 Organizationa ?esign 9 str#ct#ra di)ension 9Organization 6!eor2 9 +"o #tion and ?esign 9 6!e ro e of Organization 6!eor2 and ?esign$ c#rrent c!a enges and 3ractices of organization t!eor2 9 t!e et!ica di)ensions$ %% tec!no ogies 9 AO, 9 6i)e 1arner A33 e and ?e co)3#ters$ 6a.ing t!e ,ead$C/%CO %2ste)$ Cost c#tting 3o icies of Organization UNIT II 1 Organizationa 3#r3ose$Mission$O3erati"e Goa sD /)3ortance of Goa s$Organizationa %trategies and ?esign$/)3ortance and Conse;#ences of 3oor Organizationa ?esignD Organization sta.e !o ders$6o3 )anagers and orgn A#t!orit2 96o3 )anagers and Organisationa +t!ics 9Unte)3orar2 6rends in Organization ?esign C#rrent C!a enges and :ractices in Org ?esign of %trateg2 $ %tar>#c.s cofte Co, Bo!nsonVBo!nson $ Use of Ani)a in cos)etic testing is it 5ig!t to #se c!i d ,a>o#r, Asea Bro-n Bro"er (ABB) UNIT III 5 Organization str#ct#re 9A#t!orit2 94o- and -!2 "ertica ?ifferentiation occ#rs$contro $ 'actors Affecting t!e s!a3e of t!e 4ierarc!2 3rinci3a of B#rea#crac2$/nf #ence of infor)ation$:rocessing $ :ers3ecti"e on str#ct#re '#nctiona str#ct#re 9Geogra3!ica st#r#t#re$Mar.et str#ct#re$Matri7 %tr#ct#re$4orizonta str#ct#re 942>rid %tr#ct#re$ A33 ication of %tr#ct#ra ?esign$ C#rrent c!a enges and :ractices in Organization str#ct#re casesD Pero7, Microsoft co33, B #e Be $ Crea)eries /ncY s!a.e #3 at ?U:ON6, 1a $Mart Goes Nationa ,6!en G o>a UNIT IV 5 %trateg2 and +7terna +n"iron)ent$+n"iron)enta ?o)ain '#nctiona $,e"e %trateg2$ B#siness ,e"e %trateg2 Cor3orate ,e"e %trateg2$ Organizationa +co s2ste)s$ :o3# ation +co og2$Organization ,e"e $6ec!no og2 and OrganD +ffecti"eness 9 Man#fact#ring 6ec!no og2$ %er"ice tec!no og2 )ass 3rod#ction $Ad"anced Man#fact#ring 6ec!no og2 /)3act of 6ec!no og2 on Bo> ?esignD UNIT V * C#rrent C!a enges and :ractices in O3en s2ste) ?esign + e)entsD Goog eMs G o>a A)>itions$ 6o))2 4i figer 6o2ota Motor cor3oration$6a.ing t!e ,ead @o es-a3en 9 C!ar es Cor3DOrganization %/E+, ,/'+ CIC,+ and Contro Organization B#rea#crac2 and contro Organization c# t#re 9 +t!ica "a #es in organization D /NNO@A6/ON and C4ANG+$ /nno"ate or 3eris!$ 6ec!no og2 c!ange$ +"o #tionar2 and 5e"o #tionar2 c!ange in organization$Managing c!ange$ )anaging t!e inno"ation :rocess$ /nno"ation and /nfor)ation 6ec!no og2 C#rrentVC!a enges and 3ractices in interna ?esign + en)entsDHe o2s 5a3id 3rod#ct inno"ation 'orta.ing inno"ation at 3) 6N6$UHOrganization 6!eor2 and ?esign , 5ic!ard D,D?att @ander>i t #ni"ersit2 64OM%ON To!(")%0 Re+ere,-e 7oo.sC Organizationa 6!eor2 , ?esign and C!ange Garet! 5DBones$:earsonD

MBN H1*2

LABOUR LEGISLATION

L %

T 0

# 0

C 2

O7Be-! 8e 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on /nd#stria ,a-D Understand t!e re ations s!i3 >et-een t!e e)3 o2ee, e)3 o2er, #nion and go"ern)ent and to !a"e a-areness of "ario#s ind#stria a-s re ating to e)3 o2eesD UNIT I 'actories Act, 1908 /nd#stria ?is3#te Act, 190* UNIT II /nd#stria +)3 o2)ent (%tanding Order) Act, 1906 +)3 o2ee :ro"ident '#nd ( Misce aneo#s Act, 195& 6rade Union Act, 19&6 UNIT III :a2)ent of 1ages Act, 1936 Mini)#) 1ages Act, 1908 +)3 o2ee %tate /ns#rance Act, 1908 UNIT IV :a2)ent of Bon#s Act, 1965 :a2)ent of Grat#it2 Act, 19*& UNIT V 1or.)en Co)3ensation Act, 19&3 Maternit2 Benefit Act, 1961 6!e A33rentice Act, 1961 Re+ere,-es/ 1D ND?DHa3oor (&006), /nd#stria ,a-, 4i)a a2a 3#> is!ers &D %DCD%ri"asta"a (&009), /nd#stria 5e ations and ,a>o#r ,a-s,@i.as 1 1

To!(")%0

MBN H1*& O7Be-! 8es

;NO2LEDGE MANAGEMENT

L %

T 0

# 0

C 2

6!e st#dent -i >e a> e to #nderstand t!e conce3t of .no- edge )anage)ent and sco3e and significanceD 6!e st#dent -i #nderstand to #ti ize integrate t!e tec!no og2D 6!is co#rse -i !e 3 t!e st#dents to create and co a>orating .no- edge s!aring and de i"ering "a #e >ased .no- edgeD 6!e co#rse -i e73ose to t!e st#dents !o.no- edge )anage)ent !e 3s g o>a cor3orations inC UNIT I 1 /ntrod#ction $ B#i ding a G o>a %trateg2 Aro#nd Hno- edge %!aring $/dentif2ing and integrating 6ec!no og2 UNIT II 1 ,eading a Hno- edge$?ri"en Co)3an2 9 Hno- edge$%!aring Bedroc.C B#i ding a 'o#ndation of 6r#st 9 %tri33ing Manage)ent Contro o"er /nfor)ation 9 B#i d or B#2 a Hno- edge %2ste) UNIT III 5 C#sto)$Made and Off$t!e$%!e f %o #tions 9 6#rning t!e /6 ?e3art)ent into %o)et!ing Ne-9 +nco#raging t!e ' o- of Hno- edge UNIT IV 5 ,etting C#sto)ers G#ide 9 5ecognizing Hno- edge %!aring 9 B#i ding t!e Critica Mass 9 %trategies for B#i ding Co))#nities 9 Creating @irt#a 6ea)s UNIT V * Hno- edge Based :rod#cts and %er"ices 9 :ractica +d#cationC ,etting t!e organization gro- 9 MetricsC O#tco)es fro) t!e ' o- of Hno- edge 9 %3ec# ation for t!e '#t#reD Re+ere,-e Boo.s/ Hno- edge Manage)ent %!e da ?e>o-s.i %!e da ?e>o-s.iM $ &010, 1i e2 /ndia :"tD ,td Hno- edge Manage)ent 5a=i" %!a>er-a 5a=i" %!a>er-a 9 &010, :4/

MBN H5*5

CREATIVITY 0INNOVATION MANAGEMENT

L %

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e st#dents to #nderstand creati"it2 and inno"ation )anage)entD 6!is co#rse -i !e 3 to #nderstand indi"id#a and gro#3 creati"it2, generation of creati"e ideas in gro#3 and >rainstor)ingD UNIT I 1 5ea ) of creati"it2 $ can creati"it2 >e en!anced 9 5oad > oc.s and > oc. >#sterMs 9 :#zz es of creati"it2 9 6!e >od2 and t!e )ind as root of !#)an creati"it2 9 %3irit#a and socia roots of creati"it2 9 +ntre3rene#ria and +)3o-er)ent creati"ities 9 <#a it2 of creati"it2D <#iz 9 Menta G2) 9 Case st#d2 UNIT II 1 1!at is creati"it2 9 indi"id#a and gro#3 creati"it2 9 con"ergent t!in.ing 9 di"ergent t!in.ing and Generation of creati"e ideas is indi"id#a $ 6!in.ing 4ats )et!ods 9 redefinition tec!ni;#es 9 5ando) sti)# #s $ generation of creati"e ideas in gro#3s 9 Brainstor)ing 9 5e"erse Brainstor)ing 9 s2na3tic 9 Mor3!o ogica Met!odD Creati"it2 +7ercises Menta G2)$6!e -a2 t!e )ind -or.s, ?iff >et-een atera and "ertica t!in.ing UNIT III 5 Attit#des to-ards atera t!in.ing 9 Basic nat#re of atera t!in.ing 9 tec!ni;#es 9 6!e generation of a ternati"es 9 c!a enging ass#)3tions 9 inno"ation 9 s#s3ended =#dg)ent $ ana ogies 9 6!e ne- -ord :O CA%+ %6U?I UNIT IV 5 ,A6+5A, 6!in.ing 9 Menta G2) $1!at is a 3ro> e) 9 defined 3ro> e)s 9 Creati"e :ro> e) %o "ing 9 Mode s of tec!ni;#es of Creati"e :ro> e) so "ing 9 Creati"e 3ro> e) so "ing 9 A co)3arison of creati"it2 6ec!ni;#es 9 Menta G2) <#iz$B oc.s of creati"it2 9 'ears and ?isa>i ities UNIT V * +nerg2 for 2o#r creati"it2 9 for)ati"e +n"iron)ent and Creati"it2 9 Ad# t +n"iron)ents 9 :#)3ing 2o#r creati"e )#sce s 9 +n"iron)enta %ti)# ants of creati"e 9 )a.ing 2o#r en"iron)ent )ore Creati"genic 9 6!e creati"e ,ife <#iz 9 Menta G2) 9 Case %t#d2D To!(")%0 Re+ere,-es/ 1D 6raining Creati"e 6!in.ing $ ?a"is Gar2 and %cott Ne> Yor. #u7, ,ife ong Creati"it2 9 :radi3 N &DH!and-a a T(!( M- Gr(> H ""@ Managing creati"it2 'or Cor3orate +7ce ence 9 N 5astrgi M(- M ""(,@ ,atera 6!in.ing 9 +d-ard de Bono #e,3u , #u7@ inno"ation and +ntre3rene#rs!i3$ ?r#.er,:eterD

MBN H5*8 O7Be-! 8es/

INTERNATIONAL HRM

L 2

T 0

# 0

C 2

6!is co#rse -i !e 3 t!e st#dent to get e73os#re on !o- g o>a >#siness rea ize t!e !#ge 3otentia t!e2 can ta3 in t!e de"e o3ing nationD /45M is e)erging as a cr#cia factor since organizations are r#n >2 3eo3 e$ UNIT I 1

/nternationa 4#)an 5eso#rce Manage)ent 9 Conce3t, Nat#re, %co3e 9 ?ifference >et-een /45M ( ?o)estic 45M 9 ?e"e o3ing /45M strategies 9 Case %t#dies 9 UNIT II 1

G o>a ization ( 45M 9 %tages in /nternationa ization of B#siness 9 /45M A33roac!es 9 Cross C# t#ra /)3 ications 9 C# t#re and Organization :erfor)ance 9 Case %t#dies UNIT III 5

$%taffing of M# ti Nationa s 9 : anning, 5ecr#it)ent ( %e ection 9 6rends in /nternationa %taffing 9 6raining ( ?e"e o3)ent 9 6raining %trategies 9 +73atriate 6raining 9 Cross C# t#ra 6raining 9 6rends in 6raining for Co)3etiti"e Ad"antage 9 Case %t#dies $/nternationa B#siness %tr#ct#re 9 623es of M# ti nationa %tr#ct#re UNIT IV 5

:erfor)ance Manage)ent in /nternationa Organizations 9 @aria> es inf #ences 3erfor)ance of e73atriate 9 /nternationa Co)3ensation )anage)ent 9 @aria> es inf #ences Co)3ensation 9 iss#es in co)3ensation 9 Case %t#dies UNIT V *

5e3atriation 9 Conce3t 9 Benefits fro) 5et#rnes 9 C!a enges of 5e$entr2 9 5e3atriation 3rocess 9 Managing 5e3atriation 9 /nternationa /nd#stria 5e ations 9 Nat#re ( A33roac! 9 Case %t#dies To!(")%0 Re+ere,-es 1D /nternationa 45M, HDAs-at!a33a( %ad!na ?es!, 6ata McGra- 4i , &010 &D /nternationa 45M, %DCD G#3ta, Mac Mi an, &010 3D /nternationa 45M, :eter BD ?o- ing, ?enice +D1e c!, 6!o)son ,eaning, &010

MBN H550

ORGANISATION CHANGE 0 DEVELO#MENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e st#dents to #nderstand organizationa c!ange and de"e o3)ent, fra)e -or. and di)ensions of c!ange -!ic! res# ts into >etter 3erfor)anceD UNIT I 1 Organizationa C!ange 9 Conce3t, 'ra)e-or. 9 :ers3ecti"e of Organizationa C!ange 9 'actors deter)ining C!ange 9 ?i)ensions of C!ange 9 6!eories of C!ange 9 'orces of C!ange 9 Case %t#dies UNIT II 1 Mode s of C!ange 9 623es of C!ange 9 5esistance to C!ange 9 Managing t!e resistance ( C!ange 9 C!ange Agent 9 5o e ( %.i s 9 /)3 e)entation of C!ange 9 Organizationa C# t#re and C!ange 9 Case %t#dies UNIT III 5 Organizationa ?e"e o3)ent 9 Conce3t, C!aracteristics 9 Ass#)3tions of O? 9 Mode of O? 9 O? :rocess 9 ?iagnosing Organization, Gro#3 ( Bo>s 9 Co ecting ( Ana 2zing t!e infor)ation 9 'eeding Bac. infor)ation 9 ,eading ( Managing C!ange 9 +"a #ating t!e O? inter"entions 9 Case %t#dies UNIT IV 5 4#)an :rocess inter"entions 9 /ndi"id#a , /nter3ersona ( Gro#3 A33roac!es, Organization :rocess A33roac!es 9 6ec!no str#ct#ra /nter"entions 9 5estr#ct#ring Organizations, +)3 o2ee in"o "e)ent ( 1or. ?esign 9 Case %t#dies UNIT V * 45M /nter"entions 9 :erfor)ance Manage)ent, ?e"e o3ing ( Assisting )e)>ers 9 %trategic /nter"entions 9 Co)3etiti"e ( Co a>orati"e %trategies, Organizationa 6ransfor)ation 9 O? in G o>a %etting 9 O? in :ri"ate ( :#> ic %ector Organizations 9 Case %t#dies To!(")%0 Re+ere,-es/ 1E5ad!a 5D %!ar)a (&010), C!ange )anage)ent conce3t and a33 ications, 6M4 3#> is!ers &DB/M Grie"es (&010), Organisationa c!ange, O7ford 3#> is!ers

MBN H552

STRESS MANAGEMENT

L %

T 0

# 0

C 2

O7Be-! 8es/ 6o #nderstand stress and tec!ni;#es to )anage t!e sa)e$6!e st#dents -i >e a> e to #nderstand -!at is stress, t!e i effects of stress, -!at are t!e ca#ses and re)edies to o"erco)e stress and )anage crisis$ UNIT I 1 Meaning and ?efinition$so#rces of stress 9conse;#ence of stress$>#rno#t$s2)3to)s of B#rno#t$stress "erses B#rno#t$)ode of stress$strategies for co3ing stress (indi"id#a and organizationa strategies) 9case st#d2 UNIT II 1 $C!arge Manage)ent$3rocess of c!arge$resistance to c!arge$o"erco)ing resistance to c!arge$stress resistance to c!ange$co#nse ing$need for co#nse ing, t23es of co#nse ing,dea ing -it! )a.ing, ste3s in decision )a.ing$decision )a.ing tec!ni;#e$ decision )a.ing and stress$case st#dies UNIT III 5 :rinci3 es of 6i)e )anage)ent$ina>i it2 to sa2 no$3rocrastination$de egation$getting organized$co))#nication$3rocess$>arriers$o"erco)ing >arriers of co))#nication$ro e of tec!no og2 and too s for effecti"e ti)e )anage)ent$ro e of gro#3 co!esi"eness$ conf ict reso "ing and stress$case st#dies$ UNIT IV 5 Career 3 atea#ing$ t23es of career 3 atea#ing$)anaging t!e 3 atea#$crisis )anage)ent$ )eaning$iss#es$)anaging crisis$crisis )anage)ent decision )a.ing UNIT V * Creati"it2$3rocess of creati"it2$Barriers 9de"e o3ing creati"it2$Brain strateg2$4#)o#r at -or.$tea) s3irit$red#cing conf ict -it! !#)o#r$se f de"e o3)ent$3rinci3 es of se f ?e"e o3)ent$-a2s to de"e o3 3ositi"e )enta attit#des 9)editation for 3eace 92oga for ife$3ro> e)s$-!en to co#nci $co#nse ing and stress )anage)ent$3ro> e) so "ing and decisionD To!(")%0 Re+ere,-e Boo.s/ 1DBa!tia5D,D,K6!e +7ec#ti"e 6rac.C An action 3 an for %e f de"e o3)entK, 1!ee er :#> is!ing, Ne- ?e !i,1996D &DC!a.ara"art!2 %DHD,K4#)an @a #es for Managers,K 1!ee er :#> is!ing, Ne?e !i,1996D 3D'rances ADC ar.,K6ota Career Manage)entK, Mc Gra- 4i L 4en e2 Manage)ent %eries,1995D 0DBeff ?a"idson,K Managing %tressK, :rentice 4a of /ndia, Ne- ?e !i,1996D

MBN H55&

HUMAN #SYSHOLOGY

L 2

T # 2 0

C 2

O7Be-! 8es/ 6!is co#rse -i !e 3 t!e st#dents to #nderstand !#)an 3s2c!o og2, )et!ods in 3s2c!o og2, nat#re and sco3e of 3s2c!o og2 and "ario#s >ranc!es of 3s2c!o og2D UNIT I 1 /ntrod#ction to 3s2c!o og2 , Met!ods in :s2c!o og2, <#antiti"e Ana 2sisCConce3t and definition of 3s2c!o og2 D Nat#re and %co3eD Branc!es of 3s2c!o og2D A33 ication of 3s2c!o og2 to societ2 and socia 3ro> e)sD C!aracteristics of 3s2c!o ogica st#dies, o>ser"ation D %#r"e2 )et!od, C inica and case st#d2 )et!odD +73erio)enta )et!odD A33 ication of t!e )et!odD Meas#res of centra tendenc2 and dis3ersionD Corre ation, ,e"e s of )eas#re)entD 5e ia>i it2 and "a idit2D A33 ication in test constrctionD UNIT II 1 %tr#ct#re of ne#ron, ner"e i)3# ses, s2na3se and ne#rotrans)ittersD Centra and 3eri3!era ner"o#s s2ste)$str#ct#re and ne#ra contro of >e!a"io#rD 4e)is3!eric s3ecta isationD +ndocrine s2ste) and !or)ona contro of >e!a"io#rD A33 ication of !e)is3!eric .no- edge to diagnostic 3#r3osesD /ndi"id#a ?ifferencesC 4eredit2 and en"iron)entD ,ife s3an de"e o3)ent tas.sD %ensiti"e or critica 3eriods of de"e o3)ent in !#)an ife c2c e and its a33 icationD :rece3t#a 3rocessD +sD :erce3#ta organizationD :erce3tion of for), co o#r, de3t! and ti)eD :erce3t#a readiness and constanc2D 5o e of )oti"ation, socia and c# t#ra factors in 3erce3tionD A33 ication of .no- edge of 3erce3tion to s.i de"e o3)ent (eDgDfor certain =o>s i.e t!at of dri"ing, air ine 3i ots etcD) UNIT III 5 C assica conditioning and o3erant conditioningD Mode ing and o>ser"ationa earningD 6ransfer of trainingD ,earing and )oti"ationD A33 ication of t!e a>o"e to t!e i)3ro"e)ent of acade)ic 3erfor)an"e in ed#cationD :!2sio ogica >asis of )e)or2D Me)or2 and forgettingD Meas#re)ent of )e)or2 (5eca , 5ecognition,5e earning)D%!ort ter) and )e)or2 D 6!eores of forgetting (?eca2 and /nterference t!eories and 5e3ressi"e forgetting)D A33 ication of Mner)onic de"ices etc, to i)3ro"ing )e)or2D Conce3t of for)ationD Nat#re and de"e o3)ent of t!in.ingD ,ang#age and t!o#g!t and ac;#isition of ang#age, :ro> e) so "ingD Creati"e t!in.ing and its a33 icationsD UNIT IV 5 ?efinition and conce3tD 6!eories and )ode s of /nte igenceD Meas#re)ent of inte igence and a3tit#deD +7ce3tiona inte igenceD Menta retardationDConce3ts of )# ti3 e, e)otiona and artificia inte igence and t!eir a33 icationD ?efinition and conce3t of instinct, needs, dri"es and )oti"esD 6!eories of )oti"ation aned t!eir a33 ication (dri"e red#ction t!eor2, Mas o-Ms )oti"ationa !ierarc!2)D %ocia )oti"ationC Ac!ie")ent) 3o-er , affi iation )oti"es and inf #ence of ear 2 e73eriencesD :!2sio ogica >asis of e)otionD6!eories of e)otion (Ba)es$,ange and cannon$Brand t!eories, cogniti"e 3!2sio ogica t!eor2)D Conce3ts and ?efinition of 3ersona it2D %#td2 of 3ersona it2(6rait, t23e and ec ectic a33roac!es) ?e"e o3)ent of 3ersona it2 ('re#d, +ri.son, Bio ogica

and socio$c# t#ra deter)inants)DMeas#re)ent of :ersona it2 (:ro=ecti"e tests, 3enci $ 3a3er tests)D A33 ication of 3ersona it2 3rofi es in fitting a 3erson to a =o>D UNIT V * Conce3t and definitionD 'actors affecting ad=#st)ent (fr#stration and conf iec)D%o#rces of stress and reactions to stressD Co3ing -it! stressDA33 ication of stress )anage)ent tec!ni;#esD %ocio$c# t#ra factors and >e!a"io#rD ?e"e o3)ent of attit#des, stereot23es and 3re=#dice, Meas#re)ent of Attid#tes(6!#rstone, ,i.ert attit#de sca e and Bogard#s %ocia ?istance sca e )D %trategies for red#cing 3re=#dice and c!anging attit#deD :erson 3erce3tion, i)3 icit 3ersona it2 t!eor2 and integrating i)3ressionsD A33 ication of 3erson 3erce3tion to i)3ression )anage)entD4ea t! and )enta !ea t! (Ioga, )editation and re a7ation t!era3ies)D +d#cation(:rogra))ed t!ro#g! gro#3 co!esi"eness and eaders!i3)D /nd#str2 (Assess)ent centre a33roac! in se ection, recr#it)ent and training )D +n"iron)ent ()an$nat#re interation, 3ersona s3ace conce3t, 3o #tion red#ction) /nfor)ation tec!no og2 (A33 ication to co))ercia , ed#cationa and !ea t! areas)D To!(")%0 5eference Boo.s 1D &D 3D /ntrod#ction to :s2c!o og2, H#33#sa)2, Asia :#> is!ing 4o#se %ocia :s2c!o og2, Baron and B2rne 6ate McGra- 4i /ntrod#ction to %ocia :s2c!o og2, ,indgrenD

MBN H555

COM#ETENCY MA##ING

L 2

T 0

# 0

C 2

OB<ECTIVES/ 6!e st#dent -i >e a> e to #nderstand t!e definition and t!e conce3t of co)3etenc2 and co)3etenc2 )a33ingD /t !e 3s to identif2 t!e feat#res of co)3etenc2 )et!ods, a33roac!es of co)3etenc2 )a33ingD 6!e st#dent -i #nderstand t!e 3roced#res and ste3s in"o "ed in co)3etenc2 )a33ing and a so to #nderstand t!e de"e o3ing co)3etenc2 )ode s and #sing co)3etenc2 3rofi es in 45 decisionsD UNIT I 1

Meaning, ?efinitions and Conce3t of Co)3etenc2 and Co)3etenc2 Ma33ing$ Co)3etenc2 Met!ods /n 4#)an 5eso#rce Manage)ent$ 'eat#res Of Co)3etenc2 Met!odsD Co)3etenc2 Ma33ing :roced#res And %te3s UNIT II 1 B#siness %trategies 9 :erfor)ance Criteria$ Criteria %a)3 ing$ 6oo s 'or ?ata Co ection$ @a idating 6!e Co)3etenc2 Mode s$ %!ortc#t Met!ods$ Co)3etenc2 Ma33ing 'or '#t#re Bo>sD UNIT III 5

A33roac!es to Co)3etenc2 Ma33ing 9 Using Co)3etenc2 :rofi es /n 45 ?ecisions$ ?ifference Bet-een %.i And Co)3etenc2 9 Co)3onents Of Co)3etenc2$ Co)3etenc2 Assess)ent 9 :#r3ose Of Co)3etenc2 Ma33ing Met!ods Of ?ata Co ection 'or Ma33ing UNIT IV 5 Critica /ncident 6ec!ni;#es 9 +73ert :ane s$ %#r"e2s 9 Bo> 6as. Ana 2sis$ Be!a"iora +"ent /nter"ie- 9 Co)3etenc2 A33 ication$ 5o e Of Co)3etenc2 9 /dentification Of 5o e Co)3etenc2 Co)3etenc2 ?ata 5ecording And Ana 2zing 6!e ?ata UNIT V * Content Ana 2sis Of @er>a +73ression 9 @a idating 6!e Co)3etenc2 Mode s 9 Categories Of Co)3etencies 9 ?ifferentiating 6!e Co)3etencies 9 '#nctiona Or 6ec!nica Co)3etencies 9 ,eaders!i3 And Manageria Co)3etenc2 To!(")%0 Boo.s/ 1D A 4and Boo. Of Co)3etenc2 Ma33ing 9 %ee)a %ang!i 95es3onse Boo.s, &010 &D Co)3etenc2 Based 45M 9 Ganes! %!ar)on 9 6ata Mcgra-$4i , &000D 3D Co)3etenc2 at 1or. 9 ,2 e M %3encer 9 %igne M %3encer 9 Bo!n 1i e2 And %ons /ncD

MBN H558

COM#ENSATION MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on Co)3ensation Manage)entD 6!e st#dent -i >e a> e to #nderstand t!e different t!eories, egis ations, sc!e)es re ating to t!e co)3ensation )anage)entD 6!is co#rse -i !e 3 t!e st#dents to #nderstand t!e netrends in co)3ensation )anage)ent and recent c!anges in t!e co)3ensation )anage)entD UNIT I 1 Co)3ensation 9 Conce3t, di)ensions ( s2ste) 9 5e-ards 9 Conce3t 9 Non 'inancia Co)3ensation %2ste) 9 +cono)ic 6!eor2 9 Be!a"io#ra 6!eor2 9 Ne- trends in Co)3ensation Manage)ent 9 Case %t#diesD UNIT II 1 Co)3ensation %trateg2 at Macro ,e"e 9 1age :o ic2 9 1age ?eter)ination 9 :a2 'i7ation 9 Co ecti"e Bargaining 9 :a2 Co))ission 9 Co)3ensation %trateg2 at Micro ,e"e 9 Bo> +"a #ation 9 Met!ods ( %2ste) 9 Case %t#diesD UNIT III 5 %a ar2 :rogression 9 Met!ods of :a2)ent 9 Co)3etenc2 >ased co)3ensation 9 /ncenti"e sc!e)e 623es, Merits ( ?e)erits 9 :erfor)ance A33raisa 9 %trategic :ers3ecti"e on Benefits 9 'actors, C assification 9 Case %t#dies UNIT IV 5 Mini)#) 1ages Act, 1908 9 :a2)ent of 1ages Act, 1936 9 +;#a 5e)#neration Act, 19*6 9 Manageria 5e)#neration 9 6a7 : anning 9 %a ar2 %tr#ct#ring 9 5ecent trends in 6a7ation 9 Case %t#diesD UNIT V * @o #ntar2 5etire)ent %c!e)e 9 /nternationa Co)3ensation 9 O>=ecti"es, :ac.age ( :ro> e) 9 5ecent C!anges in Co)3ensation %trateg2 9 Case %t#dies To!(")%0 Re+ere,-es/ 1D Co)3ensation ( 5e-ard Manage)ent, BD?D%ing!, +7ce Boo.s, &006 &DCo)3ensation, Mi .o"ic! ( Ne-)an, 6ata McGra- 4i , &00*

MBN H510

STRATEGIC HRM

L %

T 0

# 0

C 2

O7Be-! 8e 6!is co#rse -i !e 3 t!e st#dent to get e73os#re on %trategic 4#)an 5eso#rce Manage)entD Understand t!e different strategies re ating to !#)an reso#rce )anage)entD UNIT I 1 4#)an 5eso#rce f#nctions in /ndia 9 +)ergence of 4#)an 5eso#rce Manage)ent 9 ?istincti"e feat#res of !#)an reso#rce )anage)ent 9 %trategic 4#)an 5eso#rce Manage)ent 9 A igning !#)an reso#rce to cor3orate strateg2 9 4#)an 5eso#rce Manage)ent in 3ractice 9 Case %t#dies UNIT II 1 Organization %ocia ization 3rocess 9 Mentoring 9 Organizationa C# t#re 9 Organizationa C!ange 9 4#)an 5eso#rce : anning 9 +)3 o2ee 5eso#rcing 9 5ecr#it)ent ( %e ection 3rocess : ace)ent 9 Case %t#diesD UNIT III 5 :erfor)ance Manage)ent 9 :erfor)ance A33raisa %2ste) 9 5e-ard ( :erfor)ance Manage)ent 9 Moti"ation 9 Bo> 5edesign 9 Bo> +n arge)ent 9 1age %tr#ct#ring 9 1ages ( %a ar2 3o icies 9 ,ega fra)e -or. 9 1age differentia s 9 Bo> +"a #ation 9 /ncenti"e :a2)ent s2ste) 9 :a2)ent >2 res# t 9 Case %t#diesD UNIT IV 5 6raining Met!odo ogies 9 Manage)ent ?e"e o3)ent 9 Career ?e"e o3)ent 9 %#ccession : anning 9 1e fare ( 4ea t! 9 /nd#stria 5e ations 9 Conce3t, %co3e ( O>=ecti"es 9 C!anging @a #es ( i)3act UNIT V * 6rade Unionis) 9 +)3 o2ee 3artici3ation in )anage)ent 9 Co ecti"e Bargaining 9 Grie"ance :roced#re 9 Case %t#diesD4#)an 5eso#rce O#tso#rcing 9 : anning 5etire)ent 9 4#)an 5eso#rce Manage)ent in /ndian Conte7t ( /nternationa Conte7t 9 +t!ics in /ndia 9 1or. ( B#siness +t!ics 9 Cor3orate %ocia 5es3onsi>i it2 9 Cor3orate Go"ernance 9 Case %t#dies To!(")%0 Re+ere,-es Boo.s 1%trategic 4#)an 5eso#rce Manage)ent, HD:rasad, Mac Mi an &%trategic 4#)an 5eso#rce Manage)ent, 6an#=a Agar-a , O7ford 3D%trategic 4#)an 5eso#rce Manage)ent, 6!o)son ,earning

MBN H512

LEADERSHI#

L 2

T 0

# 0

C 2

O7Be-! 8es 6!e st#dent -i >e a> e to #nderstand t!e )eaning, definitions and conce3ts eaders!i3D /t !e 3s to inf #ence t!e 3eo3 e to -or. effecti"e 2 in an organization and to #nderstand t!e i)3ortance eaders!i3 and st2 es of eaders!i3 to de"e o3 t!e tea) -or.s and )oti"ate indi"id#a s as -e as gro#3 )e)>ersD UNIT I 1 Meaning, definition and conce3t of eaders!i3, i)3ortance of eaders!i3, sco3e and insignificance of eaders!i3, ;#a ities of eader, difference >et-een eader and )anager $ difference >et-een eaders!i3 and Manager UNIT II 1 6!eories of eaders!i3$623es of eader eaders!i3 st2 es, ,eaders!i3 st2 es of /ndian )anagersD +t!ics$+t!ica t!eories $ 3rinci3 es of et!ica eaders!i3$ eaders!i3 in action UNIT III 5 ,eaders!i3 and "a #es, 3rinci3 es of eaders!i3, eaders!i3 doing 5ig!t t!ings 9,eading across c# t#reD UNIT IV 5 :o-er and /nf #ence, )eaning and definition of 3o-er, eaders!i3 inf #ence tactics, -o)en eaders!i3 conce3t and significance of -o)en eaders!i3 UNIT V * -o)en e)3 o2ee and Manager, ro e of -o)en entre3rene#rs and eaders for t!e acade)ic de"e o3)ent of t!e co#ntr2D To!(")%0 Re+ere,-e Boo.s 1D ,eaders!i3, 5ic!ard ,D4#g!es ,MC Gra- 4i Co)3anies $ &009 &D Understanding Be!a"iors for effecti"e ,eaders!i3 BonD:D4o-e ,:4/ ,earning :rtD,tdD, Ne- ?e !i $ &008 3D 5esearc! findings and :rac!ce ,Biztantra,Ne- ?e !i ,An>!re- B ?#sin $ &00* 0D ,eaders!i3 and Manage)ent, ADC!andra Mo!an, 4i)a a2a :#> is!ing 4o#se $ &00*

MBN H51& O7Be-! 8es

TEAM MANAGEMENT

L 2

T 0

# 0

C 2

6!e st#dent -i >e a> e to #nderstand its )eaning, definitions and t!e conce3t of tea) )anage)ent and its i)3ortanceD /t !e 3s to st#d2 >e >e!a"ior of tea) )e)>ers and to )anage tea) effecti"e 2D UNIT I 1 Meaning, definitions, conce3t of tea) 9tea) -or., tea) Manage)ent$ 5o e of tea), o>=ecti"es, significance of tea) )anage)ent UNIT II 1 Co))#nication in gro#3s and 6ea)s $6ea) co))#nication 3erfor)ance strategiesD 6ea) -or.s and 6ea) B#i ding Moti"ation and 3ro> e) so "ing s.i s for effecti"e decision )a.ingD UNIT III 5 Manage)ent of 6ea)s 9 %trategies for )anaging 6ea) conf ict $ different t23es of conf ict $ reasons for conf ictD Mora e and decision )a.ing s.i s for effecti"e tea) )anage)ent UNIT IV 5 Bo> satisfaction of tea) )e)>ers 9 factors inf #encing to )oti"ate tea) )e)>ers UNIT V %o)e Manage)ent insig!ts for i)3ro"ing organization effecti"enessD Re+ere,-e Boo.s 1D 6ea) ?e"e o3)ent ( eaders!i3 BD5at!an 5edd2, BA/CO :#> is!ing 4o#se $ &008 &D ,eading gro#3s ( 6ea), Bonnie 6 Iar>ro#c! ,Cengage ,earning,Ne- ?e !i $ &009 3D Gro#3 52na)is and 6ea) B#i ding, 5DHD%a># ,+7ce Boo.s,Ne- ?e !i $ &008 0D 4ig! :erfor)ance ,eaders!i3, GD@i=a2a 5ag!a"an, 4i)a a2a :#> is!ing 4o#se, M#)>ai 9 &010 * To!(")%0

MBN H515

NEURO LINGUISTIC #ROGRAMMING

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e st#dents to #nderstand t!e 3rocess of Ne#ro ing#istic 3rogra))ingD 6o e;#i3 st#dents to #nderstand "er>a and non"er>a co))#nication and )a.e t!e) to fa)i iar -it! "ario#s earning too s, stress and e)otion conce3ts )ore effecti"e 2D UNIT I 1 D N,: 9:re s#33ositions of N,:$)ode s, )et!ods and tec!ni;#es of N,:$5a33ort$ ca i>ration$3acing and ead$ Anc!oring$refra)ing$)eta )ode $#se and 3ers3ecti"e of N,:$<#ic. "ie- of N,:, Brain g2)nastics, t!e effect of M#sic and %e f$423nosis UNIT II 1 Co))#nication /ntra3ersona , inter3ersona , "er>a and non"er>a co))#nication$ ,ang#ages $+2e Accessing $$5a33ort 9fa)es 9Meta3!ors -:s2c!o og2 of 3ers#asionE %tate of Mind $6!in.ing st2 e Meta$3rogra)s :res#33ositionsD UNIT III 5 A33 ications of N,: $Ne#ro ogica e"e s $ :erce3t#a :osition $6i)e ine and its a33 ications $Mode ing and 3erce3t#a 3ositioning e7ercise UNIT IV * Creati"it2 and %trategies $?isne2 )ode creati"it2 strateg2 -/ntrod#ction to Mi ton )ode and Meta )ode in co))#nication and inter3ersona re ations!i3s$ UNIT V * :o-er of Mind Co o#r :s2c!o og2D %tress Manage)ent $5e"ie- of assign)entsD To!(" %0 Re+ere,-es/ 1D Mo %!a3iro (&009), Ne#ro ,ing#istic :rogra))ing, 4odder ( %to#g!ton :#> is!ers &D %andra Banic.i (&010), N,:$Ne#ro$,ing#istic :rogra))ingC An initia introd#ction to t!e -ide fie d of N,:D ?r#. and Bind#ng :#> is!ersD

O:+5A6/ON%

MBN O58%

#RO<ECT MANAGEMENT

L 2

T 0

# 0

C 2

UNIT $ I 5 :ro=ect Manage)ent conce3t$Attri>#tes as a 3ro=ect$:ro=ect ife c2c e$6!e :ro=ect Manage)ent 3rocess$ Benefits of :ro=ect Manage)ent$ Needs,/dentification$:ro=ect se ection$3re3aring a re;#est for 3ro3osa $%o iciting 3ro3osa s$:ro3osed so #tions$ :ro3osa Mar.eting$BidLNo$Bid ?ecision$?e"e o3ing 1inning :ro3osa $:ro3osa 3re3aration$:ro3osa contents$:ricing Consideration$:ro3osa %#>)ission and 'o o-$ #3$C#sto)er e"a #ation as 3ro3osa s$623es of contracts$Contract 3ro"isions$Case st#d2 UNIT $ II 5 : anning$:ro=ect O>=ecti"e$1or. Brea.$do-n str#ct#re$5es3onsi>i it2 Matri7$?efining acti"ities$?e"e o3ing t!e net-or. 3 an$: anning for /nfor)ation s2ste) de"e o3)ent$ :ro=ect Manage)ent soft-ares$%c!ed# ing$acti"it2 d#ration esti)ates$3ro=ect start and finis! ti)es$%c!ed# e ca c# ation$%c!ed# ing for infor)ation s2ste)s de"e o3)ent$Case st#d2 UNIT $ III 5 %c!ed# e contro $:ro=ect contro 3rocess$+ffects of act#a sc!ed# e 3erfor)ance$ /ncor3orating 3ro=ect c!anges into sc!ed# e$U3dating t!e 3ro=ect sc!ed# e$A33roac!es to sc!ed# e contro $%c!ed# e contro for infor)ation s2ste) de"e o3)ent 9 5eso#rce consideration$Constrained : anning$: anned reso#rces #ti ization 9 5eso#rces e"e ing$ ,i)ited sc!ed# ing$:ro=ect Manage)ent soft-are 9 Cost : anning and :erfor)ance$ :ro=ect cost +sti)ates$:ro=ect B#dgeting$?eter)ining act#a cost$?eter)ining t!e "a #e of -or. 3erfor)ed$Cost 3erfor)ance ana 2sis$Cost forecasting$Cost contro $Managing Cas! ' o-$Case st#d2 (6) UNIT $ IV 5 Managing 5is.s$5is.s identification$5is.s Assess)ents$5is.s rec!arge 3 anning$5is.s Monitoring$'easi>i it2$6ec!nica 'easi>i it2$Mar.eting 'easi>i it2$%ocio$+cono)ic 'easi>i it2$Manageria 'easi>i it2 and '#nction 'easi>i it2$ Case st#d2 UNIT $ V 5 :ro=ect Manager$5es3onsi>i ities of t!e :ro=ect Manager$%.i s at t!e :ro=ect Manager$ ?e"e o3ing t!e s.i needed to >e a :ro=ect Manager$?e egation$Managing C!ange 9 :ro=ect 6ea)$:ro=ect 6ea) de"e o3)ent and +ffecti"eness$ +t!ica Be!a"io#r conf ict on 3ro=ect$3ro> e) so "ing$6i)e Manage)ent$:ro=ect Co))#nication and :ersona Co))#nication$+ffecti"e istening$Meetings$:resentation$5e3ort$:ro=ect doc#)entation and Contro ing c!anges$623es of 3ro=ect organization$'#nctiona t23e of organization$ Matri7 organization$Case st#d2D To!(" ) %0 Re+ere,-e Boo.s/ 1D%a)#e BDMante B5D, Bac. 5DMeredit!, :ro=ect Manage)ent, 1i e2 /ndia, +dition &006D

&DBa)es :DC e)ats and Bac. G/GO, +ffecti"e :ro=ect Manage)ent, 6!o)as %o#t!$ 1estern, +dition &00*D 3D ,arr2 5ic!)an$:ro=ect Manage)ent ste3 >2 ste3, :4/ Ne- ?e !i, +dition &008D 0D %anta..iD@DCD, :ro=ect Manage)ent, 4i)a a2a :#> is!ing 4o#se, +dition &006D 5D B!anes! MD:ate , :ro=ect Manage)ent, @i.as! :#> is!ing 4o#se :"t ,td, +dition &008D 6D :ro=ect Manage)ent, Bac. Gido and Ba)es : C e)ents, (+dition &009) Cenage ,earning /ndia 3"t ,tdD, Ne- ?e !iD

MBNO 58*

#RODUCTION #LANNING AND CONTROL

2 0 0 2 OBB+C6/@+C 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ications in 3rod#ction 3 anning and contro $ UNIT $ I 5 :rinci3 es, ' o- 3attern$ 623es of a2o#t$ 'aci ities ocation$ %ing e faci it2 a2o#t 3ro> e)$$ 'aci ities a2o#t in )an#fact#ring$ Mod# ar design conce3t$Basic ste3s in forecasting$ %i)3 e a"erage )et!ods$ Mo"ing a"erages$ +73onentia s)oot!ing$ 6rend and seasona it2 )et!od$ Bo7$ Ben.ins )et!od$ A#to corre ation, A#to regressi"e )ode s (A5), Mo"ing a"erage )ode s UNIT $II 5 Ca3acit2$ Meas#ring ca3acit2$ ,oad$ : anned ,oad$ Un3 anned oad$ Ca3acit2 )anage)ent$ Ca3acit2 contro $ Ca3acit2 3 anning$ Ca3acit2 re;#ire)ent 3 anning (C::) $ /n3#ts to C::$$ C5: o#t3#t, Benefits and ?ra->ac.s of C5:$ UNIT $ III 5 623es of Man#fact#ring %c!ed# ing$ %ing e )ac!ine se;#encing$ /n3#ts$O#t3#t contro $$ 'or-ard and >ac.-ard sc!ed# ing$ 6ec!ni;#es for se;#encing$ O3ti)ized 3rod#ction (6) UNIT $ IV 5 6ec!no og2$<#a it2 c!aracteristics$ <#a it2 Ass#rance$<#a it2 and 5e ia>i it2$ <#a it2 i)3ro"e)ent$ Manage)ent of <#a it2 UNIT $ V 5 Master :rod#ction$ %c!ed# ing (M:%) 9 Gantt c!art$ :rod#ction$: anning for re3etiti"e )an#fact#ring$ for :rocess /nd#stries (::$:/)D To!(" ) %0 Re+ere,-e Boo.sC 1C 4o t, C!ar es C, 'ranco Modgi iani, Bo!n ' M#t!, and 4er>ert AD%i)on, 1998, : anning :rod#ction /n"entories and 1or.force, :rentice 4a /nc, Ne- Berse2D &C Or ic.2, Bose3!DG, Materia 5e;#ire)ent 3 anning, Ne- -a2 of ife in :rod#ction /n"entor2 Manage)ent, McGra-$4i , Ne- Ior., 19*5D 3D:5O?UC6/ON :,ANN/NG AN? CON65O,, 6e7t and cases >2 %DHDMUH4O:A?4IAI, &N? +?/6/ON :4/

MBN O581

MATERIALS MANAGEMENT

L 2

T 0

# 0

C 2

OB<ECTIVES 6o #nderstand t!e -or.ing of a )ateria s )anage)ent de3art)ent, As3ects of %tores )anage)ent, 1are!o#sing )anage)ent and )ateria re;#ire)ent 3 anningD UNIT $ I 5 O>=ecti"es of )ateria s )anage)ent, organization of )ateria f#nction, )ateria sD : anning, codification ( standardization, "a #e ana 2sis in )ateria )anage)entD UNIT $ II 1are!o#sing )anage)ent, 3#rc!asing c2c e, )ateria s !and ing 5

UNIT $ III 5 @endor rating, contract )anage)entD ,ega as3ects of >#2ing s3are 3arts )anage)ent, )ateria re;#ire)ent 3 anning,D UNIT $ IV 5 Ca3acit2 )anage)ent, 'orecasting, :rod#ct ( :rocesses, B#st$in$ti)e )an#fact#ring, 6<M, /nco)ing, Materia ;#a it2D UNIT $V 5 Cost$effecti"eness ( 3erfor)ance )anage)ent, )ateria )anage)ent, /nfor)ation s2ste), stores )anage)ent, )ateria )anage)ent To!(") %0 Re+ere,-e 7oo.s 1D BD5D 6on2 Arno d ( %te3!en ND C!a3)an, /ntrod#ction to Materia s Manage)ent, :earson +d#cation /nc, &001D &D :D Go3a a.ris!nan, :#rc!asing and Materia s Manage)ent, 6ata McGra- 4i :#> is!ing Co)3an2 ,i)ited, Ne- ?e !i, &001D 3D :D Go3a a.ris!nan ( MD %#ndaresan, Materia Manage)ent an /ntegrated A33roac!, :rentice 9 4a of /ndia :ri"ate ,i)ited, Ne- ?e !i, &001D 0D ADHD ?atta, Materia s Manage)ent, /n"entor2 Contro and ,ogistics, Baico :#> is!ing !o#se, M#)>ai, &001D 5D ADHD ?atta, Materia s Manage)ent :roced#res, 6e7t and Cases, :rentice$ 4a of /ndia :ri"ate ,i)ited, Ne- ?e !i, &001D 6D :D Go3a a.ris!nan ( ADHD Banergi, Maintenance and %3are :arts Manage)ent, :rentice 4a of /ndia :ri"ate ,i)ited, Ne- ?e !i, &001D

MBNO 58'

LOGISTICS AND SU##LY CHAIN L MANAGEMENT FOR O#ERATIONS 2

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ication in ,ogistics and s#33 2 C!ain Manage)entD SF""(7us/ UNIT I 5 /)3ortance and %co3e of %#33 2 c!ain, %#33 2 C!ain %trategies, ?ri"ers of %#33 2 C!ain, +7a)3 es of %#33 2 C!ains and integrated "ie- of %#33 2 c!ains$ UNIT II 5 Managing %#33 2 ( ?e)and, %ignificance of 'orecasting, Aggregate : anning %trategies, /n"entor2 Mode s, UNIT III 5 %afet2 /n"entor2, 3roc#re)ent ( O#tso#rcing %trategies, %5M and %trategic %o#rcing$ @ario#s ?istri>#tion Mode s, 1are!o#ses as /ntegrators in %#33 2 C!ain, ?istri>#tion Net-or. : anning, Modes of 6rans3ortation, ?esign O3tions for a 6rans3ortation net-or.$:er"asi"eness of /nfor)ation 6ec!no og2 in %#33 2 C!ain Manage)ent 9 +5:, 5'/?, G:%, +$:roc#re)entD 'ra)e -or. for strategic a iances 9 UNIT IV 5 3 :, L 0 :,, 3erfor)ance Metrics in %#33 2 C!ain, ris. )anage)ent, C5M$6!e 'ra)e -or. and fo#r dri"ing forces of G o>a ization, (6) UNIT V 5 5is. )anage)ent in G o>a ,ogistics, Containerization, +73ort$/)3ort 3roced#res in detai D (6) To!(" ) %0 Re+ere,-e Boo.s ?a"id 6a2 or and ?a"id Br#nt, Man#fact#ring O3erations and s#33 2 C!ain Manage)ent, @i.as 6!o)son ,earning, &001D :!i i33e 9:ierre ?ornier, G o>a O3erations ( ,ogistics, Bo!n 1i e2 ( %ons /ncD Ne- Ior., &00&D Monez.a L 6rendL 4andfie d, 3#rc!asing and %#33 2 C!ain Manage)ent, 6!o)son %o#t!$1estern Co ege :#> is!ing, &000D BD%D%a!a2, %#33 2 C!ain Manage)ent for G o>a Co)3etiti"eness, Mac)i an /ndia ,tdD, ?e !i &000D ?a"id 4#tc!ins, B#st in ti)e, Baico :#> is!ing 4o#se, M#)>ai &001D ?a"id %i)c!i 9 ,e"i ( :!i i3 Ha)ins., ?esigning and )anaging t!e s#33 2 C!ain, Mc Gra- 4i Co)3anies /nc, &000D ?ona d BDBo-erso7 ( ?a"id BDC oss, ,ogistica Manage)ent, 6ata Mc Gra- 4i +ditions, Ne- ?e !i,&000D Ber)2 'D%!a3iro, Mode ing and %#33 2 C!ain, 6!o)son ,earning, &001D

Martin C!risto3!er, ,ogistics and %#33 2 C!ain Manage)ent, 'inancia Manage)ent, &000D

6i)es

MBN O5*2

TECHNOLOGY MANAGEMENT

L %

T 0

# 0

C 2

UNIT $ I 5 Meaning of tec!no og2 9 6ec!no og2 "ers#s 6ec!ni;#e 9 6ec!no og2 ?e"e o3)ent 9 6ec!no og2 6ransfer $ 6ec!no og2 ifec2c e $ 6ec!no ogica +n"iron)enta c!anges UNIT $ II 5 Managing 5esearc! '#nction 9 5esearc! ( ?e"e o3)ent 9 :rod#ct ife c2c e 9 )# tistage decisions 9 5(? 3ro=ects UNIT $ III 5 Creati"e 3rocess, inf #ence of en"iron)enta trends on 5 ( ?$?esigning ( engineering 9 %i)# taneo#s engineering 9 :rod#ct ,ia>i it2 and %afet2 UNIT $ IV 5 :rod#ct ife c!aracteristics c#r"e 9 infant )orta it2 9 4#)an factors in engineering 9 "a #e engineering$' e7i> e )an#fact#ring s2ste)s $ %2nc!ronized )an#fact#ring 9 UNIT $ V 5 'actors of t!e f#t#re $ B#st in 6i)e 9 <#a it2 contro tec!ni;#es $ 'aci ities engineering$ :ro=ect definition $ 3ro=ect 3ro3osa 3rocess 9 3ro=ect 3 anning too s 9 net-or. )ode s $ contro ing cost (sc!ed# eD To!(" ) %0 Re+ere,-e Boo. 6ec!no og2 )anage)ent 9 CD %D @ Moort!2, 4i)a a2a :#> is!ing 4o#se, 'irst edition &006D

MBN O5*&

2ORLD CLASS MANUFACTURING

L %

T 0

# 0

C 2

OBB+C6/@+C 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ications in 1or d$ C ass Man#fact#ringD UNIT $I 5 6!e e)ergence of /nfor)ation age 9 B#siness C!a enges of t!e infor)ation age 9 O3erating +n"iron)ent of /nfor)ation age >#siness 9 G o>a ization and internationa >#siness 9 /ndiaMs g o>a co)3etiti"eness UNIT $ II 5 Man#fact#ring +7ce ence 9 1or d c ass )an#fact#ring and /nfor)ation age co)3etition 9 Man#fact#ring C!a enges of t!e /nfor)ation age 9 6i)e >ased .no- edge 9 Managing Hno- edge 9 :ro> e)s in t!e )an#fact#ring /nd#str2$Man#fact#ring e7ce ence and co)3etiti"eness UNIT $ III 5 1or d c ass )an#fact#ring$ t!e need and !o- to ac!ie"e t!e sa)e9 6!e 3!i oso3!2 of -or d c ass )an#fact#ring 9 6!e 3ractices of -or d c ass )an#fact#ring 9 <#a it2 in -or d c ass )an#fact#ring$O"er"ie- of s2ste)s and too s 9 /nfor)ation )anage)ent too s 9 Materia 3rocessing and !and ing too s 9 An assess)ent )an#fact#ring s2ste)s and too s UNIT $ IV 5 Co)3etiti"eness of /ndian Man#fact#ring 9 Man#fact#ring 3erfor)ance and 3 anned strategies of /ndian )an#fact#ring fir)s 9 Man#fact#ring o>=ecti"es and strateg2 9 Man#fact#ring )anage)ent 3ractices 9 /6 infrastr#ct#re and 3ractices 9 6!e )an#fact#ring strategic /ntent fra)e-or. 9 Man#fact#ring A33 ications 9 Man#fact#ring strateg2, 1or d c ass stat#s and /6 #seD$ o"er"ie- of /ndiaMs stat#s$B#siness %trateg2 and g o>a co)3etiti"eness UNIT $ V 5 Generic )an#fact#ring strategies for t!e infor)ation age 9 ?e"e o3ing strategic t!in.ing in )an#fact#ring 9 /ss#es in strategic 3 anning for -or d c ass )an#fact#ring 9 /)3 e)enting t!e -or d c ass )an#fact#ring 3 an 9 Need for 3erfor)ance )eas#re)ent 9 4#)an reso#rce di)ensions in -or d c ass )an#fact#ring 9 Man#fact#ring strateg2 $ '#ti e searc! for an e #si"e in. 9 6!e )an#fact#ring strategic intent c assificationD To!(")%0 Re+ere,-es Boo.s 1D 1or d C ass Man#fact#ring 9 A %trategic :ers3ecti"e 9 B DC D%a!a2, HBC %a7ena and As!is! H#)ar, / edition, &00* 9 McMi an /ndia td,&000D 5e3rinted &006D &D 6!e co)3etiti"e Ad"antage of Nations, :orter MD+ , 'ree :ress, Ne- Ior. 1990D A)ericaMs >estC /nd#str2 1ee.Ms g#ide to -or d c ass )an#fact#ring 3 ants, Bo!n 1i e2, Hinni, 6DB, Ne- Ior. 1996D 3D>orl. *lass Man$fact$ring K.Shri.hara 0hat

MBN O5*5

MAINTENANCE MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ 6o ena> e t!e st#dents to #nderstand t!e 3rinci3 es, 3ractices and a33 ications in Maintenance Manage)entD UNIT $ I 5 O>=ecti"es, /)3ortance of Maintenance$ 5o es and res3onsi>i ities of )aintenance 3rofessiona s$ UNIT $ II 5 %afet2 )anage)ent$ :rod#cti"it2 and )aintenanceD %c!ed# ed )aintenance 9 3re"enti"e )aintenance 9 3redicti"e )aintenance 9 3 anned )aintenance 9 correcti"e )aintenance ro#tine )aintenance 9 ins3ection, #>rication, ca i>ration and )aintenance ;#a it2D UNIT $ III 5 623ica ca#ses of B?M$ disad"antages$ )aintenance as a 3ers3ecti"e of asset )anage)ent$ 6ota :rod#cti"e Manage)ent 9Contract )aintenance 9 Brea.do-n !istor2 and ot!er )aintenance records UNIT $ IV 5 6ec!nica and financia factors for re3 ace)ent 9 Met!ods of re3 ace)ent ana 2sis$ sa "aging s3are 3arts 3roc#re)ent UNIT $ V 5 -are!o#sing and ogistics )anage)entD +)erging trends in )aintenance )anage)ent 9 G o>a scenario$/ndian e73erience 9 need for )aintenance training 9 Managing o>so escenceD (6) To!(" ) %0 5eferencesC 1D Maintenance and s3ares :arts )anage)ent 9 : Go3a a.ris!nan ( A H Baner=iD :rentice 4a of /ndia, &00* &D /nd#stria +ngineering and Manage)ent$ O : H!annaD ?!an3at 5ai ( %ons,&008 4and>oo. of <#a it2 Manage)ent 9 B M B#ranD

MBN O5*8

SERVICE MANAGEMENT

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dent s!o# d !a"e a good a33reciation of t!e 6!eoretica and :ractica as3ects of ser"ice )anage)entD UNIT $ I 5 %er"ices ( %ociet2$Nat#re of ser"ices ( ser"ice +nco#nters $ C#sto)ers as t!e foc#s of ser"ice Manage)ent UNIT $ II 5 %er"ice Manage)ent in t!e internationa Arena $%er"ice %trateg2 and Co)3etiti"enessD UNIT $ III 5 6ec!no og2 ( its /)3act $ %er"ice ?esign ( %2ste)s ?e i"er2 $ 4#)an 5eso#rce Manage)ent in ser"ices $ -or. )eas#re)ent in ser"ices $ ocating faci ities and designing t!eir a2o#tD UNIT $ IV 5 Managing ?e)and and s#33 2 in ser"ices $ <#e#ing and si)# ation $ %er"ice <#a it2 and contin#o#s i)3ro"e)ent $ 6oo s and tec!ni;#es of tota ;#a it2 )anage)ent $ %er"ice 3rod#cti"it2 and )eas#re)ent of 3erfor)anceD UNIT $ V 5 'orecasting de)and for ser"ice $ "e!ic e ro#ting and sc!ed# ing $ :ro=ect Manage)ent $ ,inear and Goa a33 ications for ser"ice $ ser"ice in"entor2 s2ste)D To!(")%0

Re+ere,-e Boo.s/
1D %er"ice O3erations Manage)ent,3rd +dition ,5o>ert Bo!nston, Gra!a) C ar., &008, :a3er>ac., 55& 3ages $ /%BN13C 9*8100580*3&& $ /%BN10C 100580*3&8 &D %#ccessf# %er"ice O3erations Manage)ent -it! C?$5OM Z4ardco"er[ 5ic!ard ?D Metters (A#t!or), Hat!r2n 4D Hing$Metters (A#t!or), Made eine :# )an (A#t!or) %o#t!$1estern Co ege :#>A 1st edition &00& $$ /%BN$10C 03&0135560 $$ /%BN$13C 9*8$ 03&0135565 3D 'itzsi))ons, Ba)es AD, and Mona BD 'itzsi))ons, Service Management: Operations, Strategy, and Information ec!nology, 3rd +dD, /r-inLMcGra-$4i , &001D

MBN O550

#RODUCT LIFE MANAGEMENT

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dent s!o# d !a"e a good a33reciation of t!e 6!eoretica and :ractica as3ects of 3rod#ct ,ife )anage)ent, integrating "ario#s as3ects of tec!no og2, ne- 3rod#ct de"e o3)ent, :rod#ct design areasD UNIT $ I 5 /ntrod#ction to :,M $$ Need for :,M $$ o33ort#nities and >enefits of :,M $$ different "ie-s of :,M $$ co)3onents of :,M $$ 3!ases of :,M $$ :,M feasi>i it2 st#d2 $$ :,M "isioningD :,M %trategies $$ /nd#stria strategies, strateg2 e e)ents, its identification, se ection and /)3 e)entation $$ c!ange )anage)ent for :,M UNIT $ II 5 :rod#ct ?ata Manage)ent (:?M) $$ :?M s2ste)s and i)3ortance, reason for i)3 e)enting a :?M s2ste), financia =#stification of :?M, >arriers to :?M i)3 e)entation :rod#ct ?esign $$ +ngineering design, organization and deco)3osition in 3rod#ct design, 3rod#ct design 3rocess, )et!odica e"o #tion in 3rod#ct design, conc#rrent engineering $$ design centra de"e o3)ent )ode $$ %trategies for reco"er2 at end of ife, rec2c ing, !#)an factors in 3rod#ct design $$ Mode ing and si)# ation in 3rod#ct design UNIT $ III 5 Ne- :rod#ct ?e"e o3)ent %tr#ct#ring ne- 3rod#ct de"e o3)ent, >#i ding decision s#33ort s2ste) $$ +sti)ating )ar.et o33ort#nities for ne- 3rod#ct, ne- 3rod#ct financia contro , i)3 e)enting ne- 3rod#ct de"e o3)ent $$ )ar.et entr2 decision, a#nc!ing and trac.ing ne- 3rod#ct 3rogra) $$ Conce3t of redesign of 3rod#ctD UNIT $ IV 5 6ec!no og2 $$ 'orecasting '#t#re )a33ing, in"ocating rates of tec!no ogica c!ange, )et!ods of tec!no og2 forecasting s#c! as re e"ance trees, )or3!o ogica )et!ods and )ission f o- diagra), co)>ining forecast of different tec!no ogies, #ses in )an#fact#re a ternati"e /ntegration of tec!no ogica 3rod#ct inno"ation and 3rod#ct de"e o3)ent in >#siness 3rocesses -it!in enter3rises, )et!ods and too s in t!e inno"ation 3rocess according to t!e sit#ation, )et!ods and too s in t!e inno"ation 3rocess according to t!e sit#ation @irt#a 3rod#ct de"e o3)ent too s for co)3onents, )ac!ines, and )an#fact#ring 3 antsC 3? CA? s2ste)s, digita )oc.$#3, )ode >#i ding, )ode ana 2sis, 3rod#ction (3rocess) 3 anning, and 3rod#ct data tec!no og2D

UNIT $ V 5 :rod#ct conce3tion 3rocessC B#siness 3rocesses, data$3rocess re ations!i3, fro) t!e idea to -aste dis3osa :rod#ct str#ct#resC @ariant )anage)ent, 3rod#ct config#ration, )ateria )aster data, 3rod#ct descri3tion data, ?ata )ode s, ,ife c2c es of indi"id#a ite)s, stat#s of ite)s To!(" ) %0 Re+ere,-e Boo.s/ 1D %tar., Bo!nD :rod#ct ,ifec2c e Manage)entC :aradig) for &1st Cent#r2 :rod#ct 5ea isation, %3ringer$@er ag, &000D &D 'a>io Gi#dice, G#ido ,a 5osa, :rod#ct ?esign for t!e en"iron)ent$A ife c2c e a33roac!, 6a2 or ( 'rancis &006D 3D %aa.s"#ori Antti L /))onen Anse )ie, 3rod#ct ,ife C2c e Manage)ent %3ringer,?rea)tec!, &008D 0D :rod#ct ,ifec2c e Manage)ent, Mic!ae Grie"es, 6ata McGra- 4i , &009D

MBN O552

AUTO INDUSTRY

L 2

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dents s!o# d !a"e a good a33reciation of t!e 6!eoretica and :ractica as3ects of "ario#s iss#es in"o "ed in A#to /nd#str2D UNIT $ I 5 Ana 2sis of A#to B#siness +n"iron)ent $ A#to)oti"e ,a-s ( +t!ics $ ?e"e o3ing a Mar.eting : an for A#to :rod#cts $ %#staina> e Mar.et ?e"e o3)ent in A#to seg)ent$ 6!e -a2 for-ard $ Case %t#d2 in Mar.et : anning ( Mar.et ?e"e o3)ent$ 6o2ota $ Mar.et : an for /nno"a $ A#di UNIT $ II 5 G o>a Mar.et ?e"e o3)ent %trategies $ /ntrod#ction to A#to)oti"e 6ec!no og2 $ Ne:rod#ct ?e"e o3)ent %trategies for A#to :rod#cts $ :rod#ct ?e"e o3)ent, Mar.et ?e"e o3)ent ( ?i"ersification %trategies in A#to$Mar.ets $ :,C %trategies for A#to :rod#cts $ Branding A#to :rod#cts ( Managing A#to Brands $ :arts ( %er"ice $ Case %t#dies in :rod#ct Manage)ent $ Mar#ti 800 $ A d2ing BrandT $ BM1 $ ,essons in :rod#ct ?e"e o3)ent UNIT $ III 5 ?efinition of JC!anne K in A#to Mar.eting $ :artner Manage)ent Mode s in A#to /nd#str2 $ %a es Manage)ent $ 6raining ( ?e"e o3)ent $ ?ea ers!i3 %a es O3erations $ A#to)oti"e After$Mar.eting UNIT $ IV 5 6!e co)3etiti"e +dge for A#to Brands $ 6o-ards M# ti$Brand A#to 5etai $ +7a)3 es fro) ?e"e o3ed Co#ntries $ Case %t#d2 in C!anne Manage)ent $ 42#ndai $ :artners for ,ife $ MercMs G o>a :artner Manage)ent Mode $ Ad"ertising ( %a es :ro)otion in A#to Mar.ets $ %ignificance of :#> ic 5e ations in A#to Mar.eting $ 5o e of Brand A)>assadors in :ro)otions $ Case %t#d2 in :ro)otion Manage)ent $ 42#ndai and %5H $ ,essons in Brand :o-er $ 6ata NanoMs ad 9 ca)3aign UNIT $ V 5 %#33 ier 5e ations!i3 Manage)ent $ C#sto)er 5e ations!i3 Manage)ent $ Case %t#d2 in 5e ations!i3 Manage)ent $ As!o. ,e2 and $ 6!e %#33 ier 5e ations!i3 Manage)ent C!a)3ion $ A#diMs e C5M Mode D To!(") %0 Re+ere,-e Boo.s 1D 6!e A#to)o>i e 5e"o #tion $$ 6!e /)3act of an /nd#str2$A#t!orsC Bean$:ierre Bardo#, Bean$Bac;#es C!anoranD :atric. 'ridenson, Ba)es MD ,a#7 :#> is!erC 6!e Uni"ersit2 of Nort! Caro ina :ress C!a3e 4i D &D A#to)oti"e /nd#str2C 6ec!nica C!a enges, ?esign /ss#es and G o>a +cono)ic CrisisD A#t!orC %t#art H ?ra))ond and Gordon A Ma7-e :#> is!erC No"a %cience :#> ication /ncD,

MBN O55&

REAL ESTATE MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dent s!o# d !a"e a stronger a33reciation of t!e ?2na)ics of 5ea +state de"e o3)ent and )anage)entD UNIT $ I 5 /ntrod#ction to t!e Co#rse $$ /ntrod#ction to 5ea +state ?e"e o3)ent $$ ?e"e o3ers and 6!e 6ea) UNIT $ II /nce3tion of t!e /dea and t!e ?esign $ Mar.et 5esearc! and 'easi>i it2 UNIT $ III ,and ?e"e o3)ent and 4o#sing $$ 5etai and Office ?e"e o3)ent 5 5

UNIT $ IV 5 ?e>t 'inancing and +;#it2 /n"est)ent $ ,easing and 6enant /)3ro"e)ent $$ O3erations and Manage)ent UNIT $ V :re$Constr#ction %er"ices $$ 6a7ation and ,ega ,ia>i it2 /ss#esD 5

To!(" ) %0 Re+ere,-e Boo.s/ 1" Real #state $evelopment: Principles and Process, Mi.e +D Mi es, Ga2 e Berens, Marc AD 1eiss, Ur>an ,and /nstit#teA 3rd +dition (Ban#ar2 1*, &000), /%BNC 08*0&08&50D 2" Professional Real #state $evelopment, 5ic!ard BD :eiser, Anne BD 're=, Ur>an ,and /nstit#teA &nd +dition (Ban#ar2 &003), /%BNC 08*0&0890* %" $ictionary of Real #state erms, Bac. :D 'ried)an, Bac. CD 4arris, BD Br#ce ,inde)an, BarronSs +d#cationa %eriesA 5t! +dition (%e3te)>er 1, &000), /%BNC 0*6011&603D

MBNO 555

BUSINESS OUTSOURCING

L 2

T 0

# 0

C 2

O7Be-! 8es/ U3on co)3 etion of t!is co#rse, eac! st#dent s!o# d !a"e a stronger a33reciation of t!e @ario#s iss#es concerned -it! >#siness o#tso#rcingD UNIT $ I 5 O#tso#rcing 9 ?efinition, need and sco3e 9 G#ide ines 9 /ss#es 9 Best 3ractices $ Co)3etiti"eness 9 +"a #ation 9 ac!ie"ing >#siness transfor)ation $$ B#siness Mode D UNIT $ II Ca centres 9 +"o #tion, 6ec!no og2 and %#ccess factorsD 5

UNIT $ III 5 B#siness :rocess O#tso#rcing 9 %er"ice sco3e, >enefits 9 /ndian %cenario 9 'ra)e-or. for e7ec#tion 9 Managing transition UNIT $ IV 5 B#siness :rocesses 9 623es 9 %trateg2 and :rocess of o#tso#rcing 9 C!a enges $$ C assification of B:O o#tfits 9 Mode s 9 Go"ernance 9 ,ega iss#es 9 5eg# ator2 iss#esD UNIT $ V 5 %er"ice s#33 ier se ection 9 ser"ice e"e agree)ent 9 6ransition fro) B:O to H:O #3 t!e "a #e c!ain 9 6!e road a!ead for >#siness o#tso#rcing 9 :re$re;#isites and 3reca#tions 9 %er"ice ;#a it2 iss#es in >#siness o#tso#rcing To!(" ) %0 Re+ere,-e Boo.s/ B#siness :rocess O#tso#rcing 9 A s#33 2 c!ain of e73ertises 9 @inod @D %o3 e 9 +astern +cono)2 +dition 9 &009 +dition 9 :4/ ,earning :"tD ,tdD , Ne- ?e !iD !$tso$rcing an. inso$rcing in an )nternational conte<t Marc J. Schnie.erjans et al 6??D e.ition #rentice &all of )n.ia.

%I%6+M%

MBN S51*

SOFT2ARE ENGINEERING AND #RO<ECT MANAGEMENT

& 0 0 & OB<ECTIVES/ 6o earn a>o#t %oft-are +ngineering :ractice, :rocess Mode s, ?esign +ngineering, 1e> a33 ications and %oft-are :ro=ect Manage)ent UNIT I 5 #ROCESS MODELS /ntrod#ction to %oft-are +ngineering 9 C!anging nat#re of soft-are 9 soft-are M2t!s 9 Generic "ie- of 3rocess 9 Ca3a>i it2 Mat#rit2 Mode /ntegration 9 :rocess :atterns and Assess)ent 9 :rocess Mode s 9 :rocess 6ec!no og2 9 1aterfa Mode 9 /ncre)enta Mode 9 +"o #tionar2 Mode s 9 %3ecia ized :rocess Mode s 9 Unified :rocess 9 Agi e :rocess 9 Agi e :rocess Mode s UNIT II 5 SYSTEM ENGINEERING %oft-are +ngineering :ractice 9 Co))#nication :ractices 9 : anning :ractices 9 Mode ing :ractices 9 Constr#ction :ractice 9 ?e3 o2)ent 9 %2ste) +ngineering 9 Mode ing 9 %i)# ation 9 B#siness :rocess +ngineering 9 :rod#ct +ngineering 9 %2ste) Mode ing 9 5e;#ire)ent +ngineering 6as.s 9 /nitiating t!e 5e;#ire)ents +ngineering :rocess 9 + iciting 5e;#ire)ents 9 ?e"e o3ing Use$Cases 9 B#i ding t!e Ana 2sis Mode 9 Negotiating 5e;#ire)ents 9 @a idating 5e;#ire)ents UNIT III 5 DESIGN 0 TESTING STRATEGIES ?esign +ngineering 9 ?esign :rocess and ?esign <#a it2 9 ?esign Conce3ts 9 ?esign Mode 9 :attern$Based %oft-are ?esign 9 6esting %trategies 9 A %trategic A33roac! to %oft-are 6esting 9 %trategic /ss#es 9 6est %trategies for O>=ect Oriented %oft-are 9 @a idation 6esting 9 %2ste) 6esting 9 6!e Art of ?e>#gging

UNIT IV 5 2EB ENGINEERING A##LICATION 1e> +ngineering 9 1e> A33 +ngineering ,a2ers 9 1e> +ngineering :rocess 9 1e> +ngineering Best :ractices 9 ?esign for 1e> A33s 9 ?esign /ss#es for 1e> +ngineering 9 1e> + ?esign :2ra)id 9 /nterface ?esign 9 Aest!etic ?esign 9 Content ?esign 9 Arc!itect#re ?esign 9 Na"igation ?esign 9 Co)3onent ,e"e ?esign 9 423er)edia ?esign :atterns 9 OO4?M 9 ?esign Metrics for 1e> A33s

UNIT V #RO<ECT MANAGEMENT 0 REENGINEERING

:ro=ect Manage)ent 9 Manage)ent %3ectr#) 9 6!e :eo3 e 9 6!e :rod#ct 9 6!e :rocess 9 6!e :ro=ect 9 1544 :rinci3 e 9 Critica :ractices 9 Co)3onent Based ?e"e o3)ent 9 CB%+ :rocess 9 ?o)ain +ngineering 9 Co)3onent Based ?e"e o3)ent 9 C assif2ing and 5etrie"ing Co)3onents 9 +cono)ics of CB%+ 9 5eengineering 9 B#siness :rocess 5eengineering 9 %oft-are 5eengineering 9 5e"erse +ngineering 9 5estr#ct#ring 9 'or-ard +ngineering 9 6!e +cono)ics of 5eengineering To!(" ) %0

Re+ere,-e Boo.s/ 1D B1 9 5o!it H!#rana , %oft-are +ngineering C :rinci3 es ( :ractices , @i.as :#> is!ing 4o#se :"t ,td, &00*D &D B&D $ 5oger %D :ress)an, %oft-are +ngineeringC A :ractitionerMs A33roac!, , McGra9 4i , %i7t! +dition 3D B3D Car o G!ezzi, Me!di Baza2eri, ?ino Mandrio i, '#nda)enta s of %oft-are +ngineering, :4/ ,earning :"tD ,td, %econd +ditionD &003 0D B0D Hat!2 %c!-a >e, /nfor)ation 6ec!no og2 :ro=ect Manage)ent, Cenegage ,eraing /ndia :"t td, 'o#rt! edition, &010 5D B5$ %o))er"i e, %oft-are +ngineering, :earson +d#cation, %e"ent! +dition, &008 6D B6D A i Be!forooz and 'rederic. BD 4#dson, %oft-are +ngineering '#nda)enta s, O7ford Uni"ersit2 :ress, 1996 *D B*D 5ic!ard 4D 6!a2er and +d-ard Io#rdon, %oft-are +ngineering :ro=ect Manage)ent, 1i e2 %t#dent +dition, &nd +dition, &000 8D B8 Ca3ers Bones, %oft-are +ngineering Best :ractices, McGra-$4i co, 'irst edition, &009 9D B9 'rederic. Broo.s, 6!e M2t!ica Man$Mont!C +ssa2s on %oft-are +ngineering, Addison$1es e2 3#> is!er, 1995

MBN S511

OB<ECT DESIGN

ORIENTED

ANALYSIS

0 , &

6 0

: 0

C &

O7Be-! 8es/ 6o ena> e t!e st#dents to define and #nderstand t!e need for o>=ect$oriented 3!i oso3!2, #nified a33roac! and %oft-are de"e o3)ent 3rocess 6o #nderstand t!e conce3ts, )et!odo ogies and tec!ni;#es of o>=ect oriented ana 2sis ( design and to )aster OOD 6o >e a> e to a33 2 >asic OO ana 2sis and design s.i s t!ro#g! case st#d2 and a33 2 t!e a33ro3riate design 3atterns 6o define and #nderstand testing strategies, t!e i)3act of an o>=ect orientation on testing and !o- to de"e o3 test cases and 3 ansD UNIT I 5 %2ste) ?e"e o3)ent and t!e Unified :rocess $ %2ste) Ana 2st as a B#siness 3ro> e) so "er$ %2ste)s t!at so "e B#siness 3ro> e)s$5e;#ired s.i s of t!e %2ste)s Ana 2st$ Ana 2stMs 5o e in strategic 3 anning UNIT II 5 O7Be-! Or e,!ed de8e"o9:e,! 0 !4e u, + ed 9ro-ess %2ste)s ?e"e o3)ent ife c2c e$Met!odo ogiesD Mode s, 6oo s ( 6ec!ni;#es$Unified 3rocess as a s2ste) ?e"e o3)ent Met!odo og2$U: disci3 ines$o"er"ie- of o>=ect$ oriented Conce3ts$6oo s to s#33ort s2ste) ?e"e o3)ent$case st#dies UNIT III 5 Mode" ,3 0 !4e ReIu re:e,!s d s- 9" ,e 5e;#ire)ent disci3 ine$%2ste) 5e;#ire)ents$Mode s ( )ode ing$Use case and ?o)ain c asses$+"ents and #se cases$:ro> e) ?o)ain c asses$C ass ?iagra)$#se case Mode ing and ?etai ed 5e;#ire)ents$%2ste) :rocess$%2ste) %e;#ence diagra)$%tate c!art ?iagra)$/ntegrating o>=ect$Oriented Mode sD UNIT IV 8 Des 3, D s- 9" ,e ?esign Acti"ities ( +n"iron)ents$+ e)ents of ?esign$?esign ?isci3 ine Acti"ities$ Net-or. ?esign$?ata>ases and ?ata >ase Manage)ent %2ste)s$?ata >ase ?esign -it!in t!e U: $ ?esign %2ste) User$/nterface, %2ste) /nterfaces, Contro s and %ec#rit2 - ?esigning t!e #ser$/nterface ,a2er /dentif2ing ( c assif2ing /n3#ts ( o#t3#ts$ #nderstanding t!e #ser /nterface$ G#ide ines for ?esigning #ser /nterfaces$?oc#)enting

?ia og ?esigns$G#ide ines for ?esigning 1indo-s and Bro-ser for)s$G#ide ines for ?esigning 1ed sites$?esigning s2ste) /n3#ts, o#t3#ts$?esigning /ntegrit2 Contro s, %ec#rit2 Contro s 9 UNIT V * I:9"e:e,!(! o,@ Tes! ,3 0 De9"oF:e,! d s- 9" ,es /)3 e)entation$6esting$Config#ration and c!ange Manage)ent$?e3 o2)ent$3 anning and Managing /)3 e)entation, 6esting ( ?e3 o2)ent$C#rrent 6rends in %2ste) ?e"e o3)entD To!(")%0 Re+ere,-e Boo.s 1D O>=ect$Oriented Ana 2sis ( ?esign -it! t!e #nifies :rocessK, %atzinger, Bac.son, B#rd$ Cengage earning 9 //nd edition, &008 &D O>=ect$Oriented Ana 2sis ( ?esignK$Mi.e OM?oc!ert2, 1i e2 :"tD,tdD, Ma2 &005 3D O>=ect Oriented Ana 2sis ( ?esign 1it! A33 ication $ Grad2 Booc!, :earson +d#cation /ndia, &006 0D A33 2ing ?o)ain$?ri"en ?esign and :atterns $ Ni sson, :earson +d#cation /ndia, &006 5D O>=ect Oriented Ana 2sis And ?esign Using U) C An /ntrod#ction 6o Unified :rocess And ?esign :atterns $ Mat!a, :4/ ,earning :"tD ,tdD, &008 6D O>=ect$Oriented Ana 2sis and ?esign 6!ro#g! Unified Mode ing ,ang#age $ Gand!ar>a %-ain, ,a7)i :#> ications, ,tdD, &010 *D A33 2ing UM, and 3atternsC an introd#ction to o>=ect$oriented ana 2sis and design $ Craig ,ar)an, :rentice 4a :65, 1998 8D %2ste)s ana 2sis ( design )et!ods $ Beffre2 ,D 1!itten, ,onnie ?D Bent e2, McGra-$4i L/r-in, &00* 9D %2ste)s ana 2sis and design $ Hennet! +D Henda , B# ie +D Henda , :rentice 4a , 1999 10D 4ead first o>=ect$oriented ana 2sis and design $ Brett Mc,a#g! in, Gar2 :o ice, ?a"id 1est, OS5ei 2 Media, /ncD, &006

MBN S51'

E-BUSINESS MANAGEMENT

TECHNOLOGY

0 L 2

T 0

# 0

C 2

OB<ECTIVE/ 6o earn t!e +$ >#siness conce3ts and to i)3 e)ent t!ese a33 ications in >#siness -or dD UNIT 1 5

/ntrod#ction to + ectronic Co))erce 9 Benefits 9 /)3act 9 C assification 9 A33 ication of + ectronic Co))erce 6ec!no ogies 9 B#siness Mode s 9 +?/ 9 Con"entiona 6rading :rocess 9 B#i ding B oc. of +?/ %2ste)s 9 ,a2ered Arc!itect#re 9 @a #e Added Net-or.s 9 Benefits of +?/ 9 A33 ications of +?/ $'ra)e-or. of + ectronic Co))erce UNIT II 5

Net-or. /nfrastr#ct#re 9 ,oca Area Net-or.s 9 +t!ernet 9 1ide Area Net-or.s 9 /nternet 9 6C:L/: 5eference Mode 9 ?o)ain Na)e %2ste)s 9 /nternet /nd#str2 %tr#ct#re $/nfor)ation ?istri>#tion ( Messaging 9 'i e 6ransfer :rotoco A33 ication 9 + ectronic Mai 9 1or d 1ide 1e> %er"er 9 466: 9 1e> %er"er /)3 e)entations 9 /nfor)ation :#> is!ing 6ec!no og2 9 /nfor)ation :#> is!ing UNIT III 5

1e> Bro-sers 9 423erte7t Mar.#3 ang#age 9 Co))on Gate-a2 /nterface 9 M# ti)edia Content 9 Ot!er M# ti)edia o>=ects 9 @irt#a 5ea it2 Mode ing ,ang#age $%ec#ring t!e B#siness on /nternet 9 %ec#rit2 :o ic2, :roced#res and :ractices 9 %ite %ec#rit2 9 :rotecting t!e Net-or. 9 'ire-a s 9 %ec#ring t!e 1e> %er"ice 9 %ec#ring Net-or. 6ransaction 9 6ransaction %ec#rit2 UNIT IV 5 Cr23togra3!2 9 A gorit!) 9 :#> ic He2 A gorit!) 9 A#t!entication :rotoco s 9 ?igita %ignat#res 9 + ectronic Mai %ec#rit2 9 %ec#rit2 :rotoco for 1e> Co))erce 9 + ectronic :a2)ent %2ste)s 9 On ine :a2)ent %2ste)s 9 :re3aid + ectronic :a2)ent %2ste)s 9 :ost :aid + ectronic %2ste)s 9 5e;#ire)ents Metrics of a :a2)ent %2ste)$ %earc! +ngines ( ?irector2 %er"ices 9 /nfor)ation ?irectories UNIT V 5 /nternet Ad"ertising 9 +)ergence of t!e /nternet as a Co)3etiti"e Ad"ertising Media 9 Mode s of /nternet Ad"ertising 9 Banner Ad"ertise)ents 9 %3onsoring Content 9 %creensa"ers and :#s! Broadcasting 9 Cor3orate 1e> %ite 9 /nterstitia s 9 %#3erstitia s 9 O3t$inMs 9 Mo>i e Co))erce 9 Benefits 9 /)3edi)ents 9 Mo>i e Co))erce 'ra)e-or. 9 Agents in +$Co))erce 9 Agent 6ec!no ogies 9 Agent %tandards and :rotoco s 9 Agent A33 icationsD

To!(") %0 Re+ere,-e Boo.s B1C B!arat B!as.ar, + ectronic co))erceC fra)e-or., tec!no ogies and a33 ications, t!e 6ata McGra- 4i :#> is!ing Co)3an2 i)ited, Ne- ?e !i, second edition, &006D B&C Mic!ae :D:a3azog o- and :ieter MDAD5i>>ers, +$B#siness organizationa and 6ec!nica fo#ndations , 1i e2 9/ndia, &006 +dition 5a"i .a a.ota, Marcia 5o>inson, +$B#siness &D0, A??%/ON $ 1+%+,I , :earson +d#cation, %econd +dition, &000D Brain %tanford %)it!, :a# 6DHidd, + 9 B#siness He2 iss#es, a33 ication ( tec!no ogies, /O% 3ress &000D :eter C#nning!a), ?rD 'riedric! 'rosc! , +$ B#siness 5e"o #tion, %3ringer @er ag Ber in 4eide >erg 1999D 'eng ,i, 1!at is + B#sinessT , B ac.-e 3#> is!ing td, 'irst edition, &00*D ?a"e C!affe2, + B#siness ( + co))erce Manage)ent, :earson +d#cation td, &009

MBN S581

DATABASE MANAGEMENT SYSTEM

L 2

T 0

# 0

C 2

E?#ECTED LEARNING OUTCOMEC 6!e co#rse is str#ct#red to )a.e t!e st#dents #nderstand t!e conce3t of D(!(7(se M(,(3e:e,! SFs!e: and a so to effecti"e 2 a33 2 t!e conce3t in designing ?ata>ase for an organisationD UNIT I & INTRODUCTION An o"er"ie- to ?BM%, ?ata>ase Arc!itect#re, D?BM% '#nctions, 6!e +"o #tion of ?ata Mode s, ?egrees of ?ata A>stractionD UNIT II 1 RELATIONAL DATABASE MANAGEMENT 6!e 5e ationa ?ata>ase Mode , A ogica "ie- of ?ata, /ntegrit2 r# es, 5e ationa set o3erators, t!e data dictionar2 and t!e s2ste) cata og, 5e ations!i3 -it!in t!e 5e ationa ?ata>ase, ?ata 5ed#ndanc2 5e"isited, /nde7es, coddMs 5e ationa ?ata>ase 5# esD UNIT III 1 ENTITY RELATIONSHI# MODEL +ntit2 5e ations!i3(+5) Mode $5e ations!i3s, Connecti"it2 and cardina it2, +7istence de3endence, 5e ations!i3 strengt!, 1ea. entities, 5e ations!i3 3artici3ation, 5e ations!i3 ?egree, Co)3osite +ntities, ?e"e o3ing +5 diagra)$ 6!e need for Nor)a ization, 6!e Nor)a ization 3rocess, /)3ro"ing t!e design, 4ig!er e"e nor)a for)s, Nor)a izationD UNIT IV 5 STRUCTURED AUERY LANGUAGE %tr#ct#red <#er2 ,ang#age$??,, ?M,, ?C,, Ad"anced %<,$%et o3erators, Boin o3erators, %#> <#eries and Corre ated %#> <#eries, %<, f#nctions, :,L%<,D UNIT V 5 TRANSACTION MANAGEMENT AND DATA 2AREHOUSING 6ransaction Manage)ent and conc#rrenc2 contro , Conce3ts of O>=ect oriented ?ata >ase Manage)ent %2ste)s $?ata 1are!o#sing$O,A:, /)3 e)entationD ?ata )ining$ :rocess and A33 ications, Basic conce3ts in ?ata>ase Ad)inistration To!(" ) %0
Re+ere,-e Boo.s/ 61D '#nda)enta s of ?ata>ase Manage)ent %2ste)s >2 A e7is ,eon, Mat!e-s ,eon, 6ata McGra- 4i :#> is!ers, %econd :rint, &010 51D Mar. Gi enson, '#nda)enta s of ?ata>ase Manage)ent %2ste)s, 1i e2 :#> icationsD 5e3rint &008 5&D?ata>ase Manage)ent %2ste)s, 5ag!# 5a)a.ris!nan, Bo!annes Ge!r.e, McGra-$4i , &003 53D/ntrod#ction to ?ata>ase Manage)ent %2ste)s, /srd Gro#3, 6ata McGra-$4i +d#cation, &005 50D?ata>ase A33 ication ?e"e o3)ent and ?esign, Mic!ae @D Mannino , McGra-$4i L/r"in, &001 55D?ata>ase %2ste)sC A :ractica A33roac! to ?esign, /)3 e)entation and Manage)ent, 0L+, Conno 2, :earson +d#cation /ndia, &008 56D?ata>ase Manage)ent %2ste)s, :atricia 1ard, George ?afo# as, Cengage ,earning +M+A, &006 5*D?ata>ase Manage)ent %2ste)s 3e -it! Cd, :ost, 6ata McGra-$4i +d#cation 58D?ata>ase %2ste) Conce3ts, A>ra!a) %i >ersc!atz, 4enr2 'D Hort!, %D %#dars!an, Mcgra-$4i , &010 59D ?ata>ase :rinci3 es and ?esign, Co in 5itc!ie, Cengage ,earning +M+A, &008 510D?ata>ase %2ste)s, :eter 5o>, Car os Corone $ &00*

MBN S5*2

TECHNICAL 2RITING 0 DOCUMENTATION

L 2

T 0

# 0

C 2

O7Be-! 8es /ntrod#cing t!e career o3tion of )anaging 6ec!nica 1riting to t!e MBA st#dentsD O#t ining t!e conce3ts and >asic as3ects of t!e "ario#s ro e re;#ire)ents in t!is 3rofession and t!e s.i s needed :ro"ide an e73erience to t!e st#dents >2 -a2 of rea ti)e sit#ations in t!e 6ec!nica -riting career =o>s de)anding t!e s.i s needed and get t!e) to a33reciate t!e conce3tsD UNIT I * A7ou! Te-4, -(" 2r ! ,3 /ntrod#ction to tec!nica -riting$s.i s of a 6ec!nica -riter$?oc#)entation 623es UNIT II 5 L +e CF-"e /ntegrating ??,C -it! %?,C$3 anning t!e :ro=ect$?eter)ining t!e a#dience$-riting$ 5e"ie-ing t!e ?oc#)entsD :ost 1riting :rocess$6ec!nica editing$inde7ing $ st2 e and standards$Good ?oc#)ents UNIT III 1 Au(" !F M(,(3e:e,! <#a it2 and #sa>i it2 of ?oc#)ents$setting t!e standards and st2 e$G#ide inesD %tr#ct#re of t!e ?oc#)ent$Organizing infor)ation$str#ct#ring t!e infor)ation$3arts of a ?oc#)ent 9 %tr#ct#ring "ario#s doc#)entsD UNIT IV 8 Te-4, -(" >r !er (! >or. Beco)ing a 6ec!nica -riter 96ec!nica -riting as a career$-riting an i)3ressi"e$ res#)e$attending an inter"ie-$At -or.$6ea) c# t#reD

UNIT V 5 Too"s o+ !4e Tr(de ,ang#age and C!ec. ists$A ?ozen :#nct#ation 5# es$5# es of +ffecti"e -riting$ 're;#ent 2 Mis#sed -ords$C!ec. istsD

To!(") %0 Re+ere,-e Boo.s 1D 6ec!nica -riting 9%a=it!a Ba2a3ra.as!,4i)a a2a :#> is!ing 4o#se,&009D &D 6ec!nica 5e3ort -riting toda2$?anie GD5iordan ( %te"en +D:a# a2,?rea)tec! :ress, Ne- ?e !i,&000 3D 6ec!nica -riting$BDNDBas# :rentice$4a of /ndia :"tD,tdD, Ne- ?e !i,&000D 0D 4and>oo. of tec!nica -riting $ Gera d BD A red, C!ar es 6D Br#sa-, 1a ter +D O i#, BedfordL%tD MartinSs, &008 5D 6ec!nica -riting 101C a rea $-or d g#ide to 3 anning and -riting tec!nica doc#)entation $ A an %D :ring e, %ara! OSHeefe, %cri3tori#) :#> is!ing, &003 6D 6ec!nica 1riting $ 6!o)as Art!#r 5ic.ard, Bi> ioBazaar, &008 *D 6ec!nica -ritingC str#ct#re, standards, and st2 e $ 5o>ert 1D B 2, Gar2 B a.e, McGra-$4i , 198& 8D 6!e e e)ents of tec!nica -riting $ 6!o)as +D :earsa A 2n and Bacon, &000 +dition& 9D 6ec!nica +ng is!C -riting, reading, and s3ea.ing $ Ne Ann :ic.ett, Ann AD ,aster, 4ar3er ( 5o-, 1980 10D 6ec!nica +ng is!C "oca># ar2 and gra))ar $ Nic. Brieger, A ison :o! , %#))erto-n, &00&

MBN S5*&
OB<ECTIVES

SOFT2ARE AUALITY MANAGEMENT

L 2

T 0

# 0

C 2

6o #nderstand t!e >asic conce3ts of %oft-are <#a it2 Manage)ent 6o st#d2 and #nderstand t!e "ario#s iss#es re ated to t!e <#a it2 Manage)ent as3ects of co)3#ter soft-are

UNIT I 5 6!e t!eor2 of %oft-are <#a it2 9 /ntrod#ction 9 4ierarc!ica )ode s of <#a it2 9 Meas#ring %oft-are <#a it2 UNIT II ?e"e o3)ents in )eas#ring %oft-are <#a it2 9 t!e CA%+ for 6oo s ( Met!ods UNIT III <#a it2 Manage)ent %2ste)s UNIT IV 6!e /%O 9000 ser"ers of <#a it2 Manage)ent standards i)3ro"e)ent UNIT V Case %t#dies 9 6rends in <#a it2 in t!e f#t#reD

5 5
Mode s ( standards for 3rocess

To!(" ) %0

Re+ere,-e Boo.s
B1D %oft-are <#a it2 6!eor2 ( Manage)ent &nd +dition &003 A an C Gi iesD B2D %oft-are 6esting :rinci3 e ( :ractice %rini"asan ?esi.an Go3a as-a)2 5a)es! :earson +d#cation 'o#rt! /)3ression &00*D B%D %oft-are +ngineering :rinci3 es and :ractices 5o!it H!#rana /6, +%, @/HA% :UB,/%4/NG 4OU%+ :@6 ,6?D 5e3rint &008D

MBN S5*5

MANAGERIAL SERVICES

L 2

T 0

# 0

C 2

COURSE #ERS#ECTIVE 6!is st#d2 dea s -it! t!e %er"ice Manage)ent fro) an integrated -it! a foc#s on C#sto)ers satisfactionD 6!e s#>=ect integrates o3erations,)ar.eting, strateg2, infor)ation tec!no og2 and organisationa iss#esD COURSE OB<ECTIVES 1D 6o ?e"e o3 an #nderstanding of t!e \ state of t!e art ] of ser"ice )anage)ent t!in.ingD &D 6o de"e o3 an a-areness of t!e o33ort#nities t!at infor)ation tec!no og2 can !a"e for en!ancing ser"ice fir)s co)3etiti"enessD 3D 6o a33reciate t!e organisationa significance of )anaging t!e ser"ice enco#nter to ac!ie"e interna and e7terna c#sto)er satisfactionD 0D Understandn ne- ser"ice de"e o3)ent fro) >ot! a 3rod#ct and 3rocess 3ers3ecti"eD 5D 6o gain an a33reciation of t!e co)3 e7ities associated -it! i)3 e)enting c!angeD 6D 6o #nderstand t!e di)ensions of ser"ice gro-t! and e73ansion >ot! do)estica 2 and internationa 2D SYLLABUS UNIT I 5 6!e ro e of ser"ices in an econo)2$t!e nat#re of ser"ices$creating >rea.t!ro#g! ser"ices$ )ar.eting 3ositioning$ a#nc!ing an inno"ati"e ser"ice$ne- ser"ice de"e o3)ent$neser"ice de"e o3)ent and 3rocess designD UNIT II 5 B#i ding C#sto)er o2a t2$zero defections C ;#a it2 co)es to ser"ices #sing infor)ation s2ste)s to >etter ser"e t!e c#sto)er$t!e ser"ice de i"er2 s2ste)$ne- ser"ice de"e o3)ent and 3rocess designD UNIT III 5 Ac!ie"ing >rea.t!ro#g! ser"ice$str#ct#ring t!e ser"ice enter3rise$de i"ering ser"ice on t!e -e>$ser"icde faci it2 design and a2o#t$ser"ice faci it2 ocation$ser"ice conso idationD UNIT IV 5 Managing se"ice o3erations$creating a ser"ice c# t#re$t!e ser"ice enco#nter$)anaging ;#e#es$)aanaging ca3acit2 and de)and$co)3eting on ser"ice ;#a it2$ser"ice 3rocess ana 2sisD UNIT V 5 %er"ice o#tso#rcing$serr"ice s#33 2 c!ain )anage)ent$c# t#ra transfer>i it2 gro-t! and g o>a e73ansion 3rocess inno"ation ;#a it2 and 3rod#cti"it2 i)3ro"e)entD To!(")%0 Re+ere,-e Boo.s / 'itzsi))ons, Ba)es AD,and Mona BD 'itzsi))ons, %er"ice Mange)ent CO3erations, %trateg2 and /nfor)ation 6ec!no og2, 3 nd +dD, /r-inLMcGra- 4i , &001('itz)

MBN S5*8
OB<ECTIVES

SECURITY AND COM#UTER NET2OR;S

L 2

T 0

# 0

C 2

6o #nderstand t!e >asic conce3ts of Co)3#ter Net-or.s 6o st#d2 and #nderstand t!e "ario#s iss#es re ated to t!e sec#rit2 as3ects of co)3#ter net-or.s

UNIT $ I

/ntrod#ction of data co))#nication $ '#nda)enta s of ?ata Co))#nication 9 Basic 6er)ino og2 9 digita @s Ana og signa 9 623es of co))#nication )odes 6rans)ission )edia 9 Bo#nded )edia @s #n>o#nded )edia 9 sate ite Co))#nication

UNIT $ II

Net-or.ing '#nda)enta s $ ,AN 9 1AN 9 MAN $ 623es of s-itc!ing tec!ni;#es 9 Net-or. 6o3o og2 9 Base>and @s Broad>and 9 5e3eaters 9 Bridges $ 5o#ters 9 %-itc!es 9 @irt#a ,AN

UNIT $ III

O%/ Mode ( 6C:L/: %#ite 9 se"en a2er 3rotoco s#ite $ U?: @s 6C: $ ?ata 6rans)ission Net-or.s 9 /%?N $ A6M

UNIT $ IV

1ire ess Mo>i e Co))#nication $ Basic Conce3t of G%M Net-or.s $ 'i>er o3tics Co))#nications $623es of O3tica 6rans)ission )odes

UNIT $ V

%ec#rit2 9 'ire-a s $ /ntr#sion ?etection %2ste)s (/?%) $ @irt#a :ri"ate Net-or. (@:N), ?isasters :re"ention $ 5eco"er2 %ec#rit2 $ /nternet Arc!itect#re 9 A5:Anet 9 +t!ernet 96e net 9 %M6: $ '6:

To!(" ) %0 5eference Boo.sC

6B1D 5a=nees! Agra-a ( B!arat B!#s!an 6i-ari W?ata Co))#nication ( Co)3#ter Net-or.sW, @i.as :#> is!ing 4o#se :"t ,td, &00* +dition B1D H# deeZ sing! Ho!ar J Net-or. %ec#rit2K, @a2# +d#cationa of /ndia, 'irst +dition (&009) B&D ?ietor Go )ann,W Co)3#ter %ec#rit2W, 1i e2 /ndia, %econd +dition (&008) B3D Mic!ae +D 1!it)an and 4er>ert BD Mattoro, W:rinci3 es of /nfor)ation %ec#rit2W, 6!o)son Co#rse tec!no og2, second edition (&00*)

B0D 6C: L /: g#ide >2 c!ar es .oziero. B5D Andre- 6anen>a#) JCo)3#ter Net-or.sK , :rentice 4a :rofessiona , &003 B6D H#rose JCo)3#ter Net-or.ingC A 6o3$?o-n A33roac! 'eat#ring t!e /nternet, 3LeK, :earson ed#cation /ndia, &005 B*D 1i ia)s %ta ings J?ata and co)3#ter co))#nicationsK $ :earson +d#cation /ndia, &00* B8D Hennet! cD Mansfie d, =a)es ,D Antona.os JCo)3#ter net-or.ing fro) ,ANs to 1ANsC !ard-are, soft-are and sec#rit2K $ Cengage ,earning, &009 B9D ?iane Barrett, 6odd Hing JCo)3#ter Net-or.ing i #)inatedK $ Bones ( Bart ett ,earning, &005 B10D 5o>ert C Ne-)an JCo)3#ter %ec#rit2C :rotecting ?igita 5eso#rcesK $

MBN S550 OB<ECTIVES/

2EB DESIGNING

L 2

T 0

# 0

C 2

6o #nderstand t!e i)3ortance of t!e -e> as a )edi#) of co))#nicationD 6o #nderstand t!e 3rinci3 es of creating an effecti"e -e> 3age, 6o earn t!e >asics of designing and de"e o3ing a -e> site 6o earn t!e >asic -e> ang#age $ 46M,

UNIT I 5 /ntrod#ction $ C#rrent ?esign 6rends $ Ba ance of content and gra3!ics UNIT II 5 1e> ?esign A33 ication 3rogra)s 9 ?esigning /nteracti"e Non ,inear %tr#ct#re 9 ?esigning for +ffecti"e content and +fficient ?e i"er2 UNIT III Bro-ser 9 46M, 6ags ( 'or)atting -e> 3age 5

UNIT IV 5 ?esign -it! 6a> es $Using 6e7t in 6a> es 9 #sing gra3!ic in 6a> e 3age ?esign -it! 'ra)es UNIT V Ad"anced Gra3!ic 6ec!ni;#es 9 M# ti)edia 6ec!ni;#esD 5

To!(") %0 Re+ere,-es 7oo.s/ 1D Ba)es ,DMo! er, Bon MD ?#ff, J?esigning /nteracti"e 1e> siteK, ?+,MA5 C+NGAG+ ,earning , &000D &D :a# %-ang %andaD%D Hati a, J/ntrod#ction to -e> ?esign and :rogra))ingK, 6!o)son, &009D 3D ?D:D Nag3a , J1e> ?esign 6ec!no og2K, %DC!and, &009 0D 6!o)as AD :o-e , J1e> ?esignC 6!e Co)3 ete 5eferenceK, McGra-$4i , A#g#st &00& 5D ?eita and ?eita , Go d>erg J/nternet (1or d 1ide 1e>K, t!ird edition, :earson ed#cation,&000D

MBN S552

BUSINESS INTELLIGENCE

L T 2 0

# C 0 2

O7Be-! 8esC 6!is co#rse foc#ses on co ecting, organizing and #sing data as an aid to )a.ing )anageria decisionsD MBA st#dents s!o# d >e a> e to #nderstand t!e conce3ts in"o "ed and >e a> e to #se a33ro3riate tec!ni;#es in #sing t!e) for decision )a.ingD UNIT I - O8er8 e> o+ Bus ,ess I,!e"" 3e,-e * Co)3onents of B#siness /nte igence, data-are !o#sing, data )ining, !o- is >#siness inte igence different fro) infor)ation, a gorit!)s, )ind$set re;#ired for a >#siness ana 2tics 3rofession U, ! II $ D(!( 2(re4ous ,3 5 Conce3ts of data -are!o#sing, on ine ana 2tica 3rocessing, organizing for data -are !o#sing, M# tidi)ensiona ana 2sis, :i"ot ta> es$a33 icationsD, +$6$, (+7tract, 6ransfor), ,oad) conce3ts UNIT III $ D(!( M , ,3 8 ?ifference >et-een data -are !o#sing and data )ining, a gorit!)s for data )ining, ad"anced regression ana 2sis, c assification and 3rediction, ogistic regression, discri)inant ana 2sis, c assification and regression trees, con=oint ana 2sis and c #ster ana 2sis$ ?ecision %#33ort s2ste), Mode >ase UNIT IV$ Ne> Too"s * Ne#ra Net-or.s, %#33ort "ector )et!ods, @ector )et!ods, 1e> )ining and te7t )ining UNIT V $ Us ,3 Bus ,ess I,!e"" 3e,-e 5 A33 ications of B#siness /nte igence in Mar.eting, 'inance, 45, C#sto)er re ations!i3 )anage)ent, +$C5M To!(" ) %0 Re+ere,-e 7oo.s/ 1D ?ata )ining 9 a t#toria >ased 3ri)er$ 5ic!ard BD 5oiger, Mic!ae 1DGeatz, :earson +d#cation &D Managing strategic /nte igence 6ec!ni;#es and 6ec!no ogies$Mar. P#, B ac.-e CoD 3D ?ata )ining$ Conce3ts and 6ec!ni;#es$Bia-ei 4an, Mic!e ine Ha)>er, Morgan Ha#f)an :#> is!ers 0D ?ata )iningC a .no- edge disco"er2 a33roac! $ Hrz2sztof BD Cios, 1ito d :edr2cz, 5o)an 1D %-iniars.i, %3ringer, &00* 5D :rinci3 es of data )ining $ ?D BD 4and, 4ei..i Manni a, :ad!raic %)2t!, M/6 :ress, &001 6D ?ata )iningC .no- it a $ %o#)en C!a.ra>arti, +ar Co7, /an 4D 1itten, Morgan Ha#f)ann, &008 *D ?ata MiningC Conce3ts, Mode s, Met!ods, and A gorit!)s $ Me!)ed Hantardzic, 1i e2$/+++, &011 8D ?ata )iningC fo#ndations and 3ractice $ 6sa# Io#ng ,in, Iing Pie, Anita 1asi e-s.a, %3ringer, &008

9D B#siness /nte igenceC A Manageria A33roac! $ +frai) 6#r>an, 5a)es! %!arda, ?#rs#n ?e en, ?a"id Hing, Banine +D Aronson, :earson +d#cation Canada, &010 10D B#siness inte igence for t!e enter3rise $ Mi.e Biere, :rentice 4a :rofessiona , &003
MBN S 55&

IT SYSTEMS MANAGEMENT

L 2

T 0

# 0

C 2

O7Be-! 8eC 6o ed#cate t!e st#dents a>o#t t!e a33 ication of /nfor)ation s2ste)s to "ario#s f#nctiona areasD +t!ica iss#es in"o "ed in /6 re ated transactionsD C5M strategies and i)3 e)entationD 6!e st#dents -i >e e73osed -it! re ated casesD 6!e cases are c!osen fro) "ario#s >oo.sD UNIT I 8 ?oing >#siness in t!e digita econo)2, /nfor)ation s2ste) ?efinitions and +7a)3 es, /nfor)ation tec!no og2 and trends, 4o- /6 s#33orts "ario#s t23es of organizationa acti"ities, CiscoMs caseD UNIT II 8 %ec#rit2 and +t!ica iss#es in /nfor)ation 6ec!no og2, M6@ Net-or.s and 'irst Citizens Ban.C Case st#d2 on 4ac.ing and "ir#s attac., :orterMs co)3etiti"e forces )ode and strategies, 'ord, ?o- c!e)ica , and /BMC %#ccess and fai #re -it! si7 sig)a, Aerona#tica ci"i Ms caseD UNIT III 8 +nron Cor3 and ot!ersC ,essons in t!e strategic B#siness #se of /6, ?e ta tec!no og2 and 'irst 4ea t! gro#3C +"a #ating t!e 5O/ of strategic /6, Managing 3rod#ctionLo3erations and ,ogistics, e$Co))erce (3a2)ent 3rocesses, Managing Mar.eting and sa es s2ste)s, G+ :o-er s2ste)sC A Case %t#d2 UNIT IV 8 Managing t!e Acco#nting and 'inance %2ste)s, B#s2$An Acco#nting %oft-are$Case st#d2, Managing 4#)an 5eso#rces s2ste), Co)3arison of 6raditiona 45 to +$45, C#sto)er 5e ations!i3 Manage)ent, Benefits and c!a enges of C5M, C5M 'ai #res, 6rends in C5M, /)3 e)enting C5M in Mits#>is!i Motors$Case %t#d2 UNIT V 8 /6 : anning, Corning /ncC /6 3 anning in c!a enging ti)es$Case st#d2, Cincinnati Be C C!ange Manage)ent c!a enges of >#siness con"ergence$Case st#d2, Managing G o>a /6, Merri ,2nc! (coC 6!e >#siness case for g o>a /6 conso idation To!(") %0 Re+ere,-e Boo.s B1$/nfor)ation tec!no og2 for Manage)ent$B2 6U5BAN, Mc ean$1i e2 /ndia$0t! +dition B&$Managing /nfor)ation %2ste)s$B2 Ba)es O Brien 6ata McGra- 4i $6t! +dition B3$Managing /nfor)ation %2ste)s$ B2 Ba)es O Brien McGra-$4i 3#> ication, *t! +dition

@+56/CA, %:+C/A,/EA6/ON

MBA-HOS#ITALITY MANAGEMENT MBN H5*1 HOS#ITALITY MANAGEMENT L 2 T 0 # 0 C 2

UNIT I 5 6!e 1or d of 4os3ita it2C /ntrod#ction to 4ote , 6ra"e and to#ris) /nd#str2 $ Nat#re of 4os3ita it2C Co))#nication, 6#rno"er, ?e)ands and 5e-ards $ +cono)ic and Ot!er /)3acts of 4ote , 6o#ris), and 6ra"e /nd#str2 $ +ar 2 4istor2 of ,odging $G o>a ization of t!e ,odging /nd#str2 9 'ranc!ising UNIT II 5 6!e Organization and %tr#ct#re of ,odging O3erationsC %ize and %co3e of t!e /nd#str2 $ C assifications of 4ote s $ 4ote Mar.et %eg)ents $ Organization of 4ote s $'ood %er"ice /nd#str2 C Co)3osition and %ize of 'ood %er"ice /nd#str2 $ Organization of 4ote and 5esta#rant 'ood %er"ice $ Manage)ent and O3eration of 'ood %er"ices$ UNIT III 5 6!e 5oo)s ?i"isionC 6!e 'ront Office ?e3art)ent $ 6!e 5eser"ation ?e3art)ent $6!e 6e eco))#nications ?e3art)ent $ 6!e Unifor)ed %er"ice ?e3art)ent$'#nctiona areas UNIT IV 5 +ngineering and Maintenance ?i"ision $ Mar.eting and %a es$?i"ision $ Acco#nting ?i"ision $ 4#)an 5eso#rces ?i"ision $ %ec#rit2 ?i"ision$4os3ita it2 Mar.etingC ?istincti"e c!aracteristics 9 UNIT V 5 %e"en :s of Mar.eting %eg)entationD, 6argeting and :ositioning $ '#t#re trends in 4os3ita it2 /nd#str2C Usage of C5% in 4ote /nd#str2, C!ain of !ote s$ 5o e of Associations in !os3ita it2 )anage)ent To!(" ) %0 Re+ere,-e Boo.s Gra2 and ,igo#ri (&00&),C 4ote and Mote Manage)ent and o3erations (?e !iC :rentice 4a /ndia) Andre-s (&00&), 4ote front office training )an#a Bo)>a2C 6ata McGra- 4i D Negi (&000), 4ote s for 6o#ris) ?e"e o3)ent ?e !iC Metro3o itan /ndiaD Negi (&003), :rofessiona 4ote Manage)ent ?e !iC %DC!and

MBN H1*8

INTERNATIONAL MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 G o>a ization ( to#ris) sector G o>a ization ( t!e >#siness -or d, t!e to#ris) ind#str2,$ c!a enges, 'actors affecting G o>a ( regiona to#rist )o"e)ents, ?e)and and origin factors,$destination ( reso#rce factorsD Conte)3orar2 trends in internationa to#rist )o"e)entsD$6!e e)ergence of internationa !ote s ( to#ris)s D4istorica as3ects, de"e o3)ent of c!ains,$de"e o3)ent a>road, air ine connection D$:o itica as3ects of t!e internationa tra"e , to#ris) 9 UNIT II 5 Barriers to tra"e , to#ris) in"est)ent ( >#siness, reg# ations, internationa organizations$dea ing -it! >arriers "iz C 16O, /M', /4A, need for go"ern)ent s#33ort of to#ris), nationa to#ris) organizations, UNIT III 5 :o itica sta>i it2, tra"e ad"isories, 3o itica ris., crisis )anage)ent$/nternationa !ote s $Ba ancing g o>a ( oca 3ers3ecti"es $O3erating in a )# tinationa $en"iron)ent /nternationa r# es ( reg# ations $a >rief st#d2 UNIT IV 5 4#)an reso#rces ( c# t#ra di"ersit2 $Understanding c# t#ra di"ersit2, c# t#ra 3erce3tions,$>#siness 3rotoco , c# t#ra considerations in negotiations$/nternationa to#ris) sa es ( )ar.eting $Mar.et researc!, de"e o3ing an internationa $)ar.eting strateg2, #nderstanding "ario#s tra"e distri>#tion s2ste)s "iz G?%, 3rod#ct 3ositioning UNIT V 5 G o>a co)3etition ( t!e f#t#re $,ong $ter) to#ris) gro-t! trends, to#ris) gro-t! in )a=or$regions, trans3ortation de"e o3)ents, tec!no og2 ( a#to)ation, ?e"e o3)ent iss#es, to#ris) ( t!e en"iron)entD(6) To!(" ) %0 Re+ere,-e Boo.s ADHD B!atia (&001), /nternationa 6o#ris) Manage)ent, %ter ing :#> is!ers :"tD ,tdD, Ne- ?e !iD A an C ar.e and 1ei C!en (&00*), /nternationa 4os3ita it2 Manage)ent, Mac)i an Co)3an2

MBN H5*'

EVENT MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 +"ent Manage)entC 5o e of e"ents for 3ro)otion of to#ris), 623es of +"ents$C# t#ra , festi"a s, re igio#s, >#siness etcD Need of e"ent )anage)ent, .e2 factors for >est e"ent )anage)entD Case st#d2 of so)e c# t#ra e"ents (Ganga Ma!otsa"a, ,#c.no)a!otsa"a and 6a= Ma!otsa"a)$ UNIT II 5 Conce3t of M/C+D /ntrod#ction of )eetings, incenti"es, conferenceLcon"entions, and e7!i>itionsD ?efinition of conference and t!e co)3onents of t!e conference )ar.etD 6!e nat#re of conference )ar.ets and de)and for conference faci itiesD 6!e i)3act of con"entions on oca and nationa co))#nitiesD B#dgeting a Conference +7!i>itionC Use of B#dget 3re3aration, +sti)ating, fi7ed and "aria> e costs, cas! f o-, s3onsors!i3 and s#>sidiesD UNIT III 5 5egistration, %eating Arrange)ents, ?oc#)entation, inter3reting 3ress re ation, Co)3#ter Gra3!ics, 6e econferencing, 5ecording and :#> is!ing :roceedingsA /nter3retation and ang#ageD UNIT IV 5 5o e of tra"e Agenc2 in t!e )anage)ent of conferencesD 4ote Con"ention %er"ice Manage)entC 4#)an 5eso#rces Manage)ent 6rans3ortation, Gro#3 'ares, Air ine Negotiation, +7tra %er"ices, Cargo 6rans3ortationD UNIT V 4istor2 and f#nction of /CCA, 5o e of /CCA, 5o es and f#nction of /C/BD 5 To!(" ) %0 Re+ere,-e Boo.s Co e)an, ,ee ( 'ran. e (1991), :o-er!o#se ConferencesD +d#cationa /nstit#te of A4 ( MAD 4o2 e, ?orf ( Bones (1995), Meaning con"entions ( Gro#3 >#sinessD +d#cationa instit#te of A4 ( MAD

MBN H5*1

;ITCHEN MANAGEMENT

L 2

T 0

# 0 5

C 2

UNIT I Hitc!en )anage)ent$Hitc!en organization$.itc!en s#3er"ision$

UNIT II 5 'ood and Be"erages contro 9sa es ana 2sis$Iie d$Good costing 9"o #)e forecasting$ /ndenting, re;#isitioning and /ss#ing$%tores$ UNIT III 5 Men# : anning$623e of Men#$ ,a2o#t and set$#3 of different t23es of Hitc!en$ co$ organization >et-een different de3art)ent of .itc!en$Hitc!en A#dit 9 UNIT IV 'ood and Be"erage Manage)ent 9Men# engineering$%ec#rit2$ UNIT V 45?$6raining$4ACC:$Hitc!en %te-ard$ :ro=ect -or.(6) 5 5 To!(" ) %0 Re+ere,-e Boo.s Ara"ind %aras-at (&009), :rofessiona C!ef, +d#cationa instit#te of A4 ( MA Ceserani and HintonMs (&009), 6!e 6!eor2 of catering, +d#cationa instit#te of A4 ( MA

MBN H5*%

GUEST MANAGEMENT

L 2

T 0

# 0 5 5 6

C 2

UNIT I 6!e odging ind#str2 9!ote organization$front office o3erations$reser"ations$ UNIT II 6ariff str#ct#re 9 registration$'ront office res3onsi>i it2$ UNIT III 'ront office ( g#est !and ing$co))#nication$c!ec. o#t sett e)ent$

UNIT IV 5 'ront office acco#nting$Nig!t A#ditor$: anning ( e"a #ating o3erations$Iie d Manage)ent$ UNIT V Managing 4#)an 5eso#rces$4ote ( G#est sec#rit2$co)3#ters in 4ote 5 To!(" ) %0

Re+ere,-e Boo.s %DHDB!arnagar (&009), 'ront Office Manage)ent 9 +d#cationa instit#te of A4 ( MA Ba.es, 4#2ton and Brand e2 (&008), :rinci3 es of 4ote 'ront Office O3eration +d#cationa instit#te of A4 ( MA Mic!ae ,,.asa2ana (&008), 'ront Office :roced#re, 5ic!ard M Broo.s

MBN H5*2

SERVICE MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 /ntrod#ction to 4ote /nd#str2$'ood %er"ice O3eration in 4ote s$,icensing ( Catering 6rades$'ast 'ood Manage)ent$ UNIT II %er"ice Conce3ts$: anning ( ?esigning$,a2o#t$Mar.eting ?esigning 9'#rnit#re ( Ot!er +;#i3)ent : anning$ UNIT III %taffing ( %e ection , 6raining$A33raisa $4iring$+)3 o2ee$:erfor)ance t!e 5 O#t ets$/nterior 5 Meas#re$Unifor)

UNIT IV 5 Co)3an2 ( :ersonne :o ic2 Man#a s /nterna Contro s 9Maintaining 5ecords, :rofit, %a es, UNIT V 5 'ood Cost Manage)ent, ,a>o#r Cost$B#dgeting$Ad"ertise ( :ro)otion Manage)ent$ Ad"ertising Agenc2, %a es :ro)otion$:ro=ect 1or. To!(" ) %0 Re+ere,-e Boo.s 5ic!ard Hotas" ( C!andana Ba2a-ardeni (&009), 'ood ( Be"erage Manage)ent, +d#cationa instit#te of A4 ( MA Bag)o!an Negi (&009), 4ote ( 6o#ris) ,a-, +d#cationa instit#te of A4 ( MA

MBN H5**

FACILITY #LANNING

L 2

T 0

# 0 5 5

C 2

UNIT I 6!e ro e, cost and )anage)ent of !os3ita it2 faci ities$ UNIT II Managing Maintenance needs 9-ater ( -aste -ater s2ste)s$

UNIT III 5 + ectrica s2ste)s$,a#ndr2 s2ste)$6e eco))#nications s2ste)$'ood %er"ice e;#i3)ent UNIT IV +nerg2 Mange)ent 9:ac.ing areas 9,odging : anning ?esign$ UNIT V 'ood ser"ice 3anning ( design 5 5 To!(" ) %0 Re+ere,-e Boo.s %DHD4a=ra C!a#d!r2 (&008), :rod#ction Manage)ent, +d#cationa instit#te of A4 ( MA ?aa"id M %ti3an#. ( 4aro d 5off)ann (&00*), 4os3ita it2 'aci it2 Mnage)ent$ +d#cationa instit#te of A4 ( MA

MBN H5*&

ADVANCE ACCOMMODATION O#ERATIONS

L 2

T 0

# 0

C 2

UNIT I 5 /ntrod#ction to 4ote 4o#se.ee3ing$c assification ( 4ote 5oo) C assification$ UNIT II 6 %ections of 4o#se Hee3ing ?#ties ( %taff 4ierarc!2$+co 4ote s$Manage)ent in 4o#se.ee3ing ?e3art)ent$ UNIT III 5 B#dgeting and forecast : anning for 4o#se Hee3ing ?e3art)ent$%afet2 ( sec#rit2 in 4o#se Hee3ing Contro s of 4o#se Hee3ing$B#dget$+73enses %2ste)s$ UNIT IV Contract$:#rc!asing$:roced#re ( s2ste)s$Manage)ent of on 3re)ises UNIT V ,a#ndr2$:ro=ect -or.(6) 5 5 To!(" ) %0 Re+ere,-e Boo.s Margaret M Ha33a (&009), 4o#se.ee3ing Manage)ent, +d#cationa instit#te of A4 ( MA G 5ag!#>a an ( %)ritee 5ag!#>a an (&008), 4ote 4o#se.ee3ing O3eration ( Manage)ent, +d#cationa instit#te of A4 ( MA

MBN H150

HOTEL O#ERATIONS

L 2

T 0

# 0

C 2

UNIT I 5 /ntrod#ction to 4ote 6o#ris) ,a-$,a- 5e ating to 4ote ( 'ood ( Be"erage B#siness UNIT II 5 /nternationa 4ote 5eg# ations 9'ood ,egistration$'ood :oisoning$'ood Ad# teration$ 'ood /ns3ectors 9:ena ties$ UNIT III 5 /nd#stria Organization of 'ood 6rade$+ntre3rene#r$:artners!i3$Boint %toc.$Co$ O3erati"e$ (6) UNIT IV 5 ,a>o#r ,egis ations$Cons#)er :rotection act$Co)3ensation of 1or. )an$Bai or ( Bai ee$ UNIT V :#> ic ( :ri"ate enter3rises$G#arantee ( 1arrantee 5 To!(" ) %0 Re+ere,-es/ 5oger 3etes (&008), +ssentia ,a- for catering st#dents, +d#cationa instit#te of A4 ( MA Bag Mo!an Nagi (&008), 4ote ( 6o#ris) ,a-, +d#cationa instit#te of A4 ( MA

MBN H1*5

ECO TOURISM

L 2

T 0

# 0

C 2

UNIT I 5 :rinci3 es of +co 6o#ris)$623es of +co 6o#ris)$G o>a gro-t! and )agnit#de of +co to#ris)$+co 6o#ris) "en#es$:#> ic 3rotected areas$:ri"ate 2 o-ned 3rotected areas$ )odified s3aces$indigeno#s territories$ UNIT II 5 /)3act of +co 6o#ris)$+cono)ic i)3acts$+n"iron)enta i)3acts$+73 oring socio$ c# t#ra i)3acts on oca co))#nities$?e"e o3ing indicators for designations s#staina>i it2$ UNIT III 5 5#ra de"e o3)ent$: anning, Manage)ent and instit#tions$Manage)ent too s and tec!ni;#es$:o ic2 and 3 anning$+co to#ris)$re ated organizations$+co to#ris) in t!e inter sectora conte7t$ UNIT IV 5 6!e 3 ace of +co to#ris) in 3#> ic 3o ic2 and 3 anning$6!e B#siness of +co to#ris)$ Acco))odations$6o#r o3erations$6o#r g#ides and inter3retations$t!e >#siness of +co to#ris)$ UNIT V 5 C #> organization and o3erations$>ac.gro#nd on c #>s$t23es of c #>s$c #> o-ners!i3$ c #> organization$ c #> o3eration To!(" ) %0 Re+ere,-e Boo.s %#netra 5oda2, Arc!ana "i-a , "andana =os!i (&009), 6o#ris) o3erations and )anage)ent, o7ford #ni"ersit2 3ress Marc )ancini (&00*), Access /ntrod#ction to 6ra"e and 6o#ris), 6!o)son ?e )ar ,earningD

MBA-HOS#ITAL 0 HEALTH CARE MANAGEMENT MBN C5*1 E#IDEMIOLOGY 0 BIO-STATISTICS L 2 T 0 # 0 C 2

UNIT I 6 ?+MOG5A:4I- ?e)ogra3!ic C2c e$ 1or d :o3# ation 6rend$ ?e)ogra3!ic 6rends in /ndiaC Gro-t! rate, Age :2ra)id, %e7 5atio, :o3# ation ?ensit2, 'a)i 2 size, Ur>anization, ,iterac2, and ,ife +73ectanc2$:o3# ation :o ic2$ Nationa ?e)ogra3!ic Goa s$ UNIT II 5 +:/?+M/O,OGI- Conce3t of ?isease$ +3ide)io ogica 6riad$ Conce3ts of Contro and :re"ention$(6) UNIT III COMMUN/6I 4+A,64-Co))#nit2 ?iagnosis and 6reat)ent$ UNIT IV Co))#nica> e and Non$co))#nica> e ?isease 5 5

UNIT V 5 NA6/ONA, AN? /N6+5NA6/ONA, 4+A,64- Nationa 4ea t! :rogra))es in /ndia$ /nternationa 4ea t!C 14O and Ot!er United Nations AgenciesD(6) To!(" ) %0
Re+ere,-e Boo.s HDMa!a=an and MDCDG#3ta, 6e7t Boo. of :re"ention and %ocia Medicine (Ba23ee Medica :#> is!ers :D ,tdD, Ne- ?e !i) @4A/, %tate of /ndiaMs 4ea t! 9 199& (@4A/, Ne- ?e !i)

MBN C5*2

HEALTH #OLICY 0 HEALTH CARE DELIVERY SYSTEM

L 2

T 0

# 0

C 2

UNIT I 5 Manage)ent conce3ts, f#nctions and t!eories$Manage)ent and Organizations$ Manage)ent 5o e$ ,e"e s of Managers and Manage)ent %.i s$ %er"ices, C assification of %er"ice Organizations, C!aracteristics, C!a enges UNIT II 6 4istor2 of Medicine, 4ea t!care 5e"o #tion, 4ea t!, ?i)ensions of 4ea t!, /ndicators of 4ea t! 623es of 4ea t!care Organizations, UNIT III 5 Co)3osition of 4ea t! %ector, 623es of Care, :2ra)ida %tr#ct#re of 4ea t! %er"ices, 4os3ita s, 623es of 4os3ita s and 5o e of 4os3ita in 4ea t!care, Co)3 e7it2 of 4os3ita Organization UNIT IV 5 4os3ita )anage)entC e"e s and ro es-Go"erning Board, +7ec#ti"e Board and Ad"isor2 Board, C+O, Medica Ad)inistration, N#rsing Ad)inistration and 4os3ita Ad)inistration$ Midd e ,e"e Mangers in 4os3ita and t!eir 5es3onsi>i ities$ %tr#ct#ring 4os3ita Organization$ UNIT V 5 C#rrent iss#es in !ea t!care- Accreditation$ 6e e$!ea t!$ 4ea t! 6o#ris)$4ea t! /ns#rance and Managed Care$ ?isaster Manage)ent$ 4os3ita 1astes Manage)ent To!(" ) %0 Re+ere,-e Boo.s
1D %te3!en :D 5o>>ins and Mar2 Co# ter, Manage)ent (:rentice 4a of /ndia :"tD ,tdD, Ne- ?e !i) &D BD+D :ar. and HD :ar., 6e7t>oo. of :re"enti"e and %ocia Medicine (ML% Banarsidas B!anot :#> is!ers, Ba>a 3#r) 3D + aine ,a Monica, Manage)ent in 4ea t! Care (Mac)i an :ress ,td, ,ondon) 0D BDMD %a.!ar.ar, :rinci3 es of 4os3ita Ad)inistration and : anning (Ba23ee Brot!ers Medica :#> is!ers :"tD ,tdD, Ne- ?e !i) 5D CDMD 'rancis and et a D, 4os3ita Ad)inistration (Ba23ee Brot!ers Medica :#> is!ers :"tD ,tdD, Ne- ?e !i) 6D %D %rini"asan (edD), Manage)ent :rocess in 4ea t! Care (@o #ntar2 4ea t! Association of /ndia, Ne- ?e !i)

MBN C5*%

HEALTH #ROGRAMME MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 '#nda)enta s- :rogra))e, :ro=ect, 6as.s, %#>tas.s, %#>$s#>tas.s$ ,in.ing @ision, Mission and %trategic : ans to :ro=ect$ UNIT II 5

:re$3ro=ect :!asesC Needs Ana 2sis$ C!aracteristics of :ro=ect$ Ad"antage of :ro=ect 'ra)e-or. for 4ea t!care :rogra))es$ He2 %tages, + e)ents, :!ases and :ro=ect ,ife C2c e$ UNIT III 6 :5OB+C6 :,ANN/NG- :ro> e) Ana 2sisC Ca#se and +ffect$ :rocess of ?e"e o3ing O>=ecti"es$ : anning C2c e$ UNIT IV 5 5o e of :ro=ect Manager and %.i s /n"entor2, Managing 6i)e, Managing 5is., 'actors t!at ,ead to %#ccessf# :ro=ects, :ro=ect 6rac.ing, UNIT V 5 Bo> ?escri3tion, %taffing :attern and 6raining : an, Main Acti"itiesC 5eg# ar Monitoring, 5eg# ar 5e"ie-ing :rogress, 5e$3 an, 5ecord.ee3ing and 5e3orting, On ine :ro=ect Manage)ent$5e"ie- and +"a #ation, 'eed>ac., A#dit 6rai , :#> icize t!e %#ccessD To!(" ) %0
5eference Boo.s 1D ?onna ?ee3rose, :ro=ect Manage)ent (Ca3stone :#> is!ing, O7ford) &D 4D Herzner, :ro=ect Manage)entC A %2ste) A33roac! to : anning, %c!ed# ing and Contro ing (1i e2 +astern, Ne- Ior.) 3D Hanti %-ar#3 and et a , O3erations 5esearc! (%# tan C!and and %ons, Ne- ?e !i)

MBN C5*&

MAR;ETING MANAGEMENT OF HOS#ITAL 0 HEALTH SERVICES

L 2

T 0

# 0

C 2

UNIT I 5 A::,/CA6/ON O' MA5H+6/NG /N 4+A,64CA5+$Mar.eting Conce3t of Mar.eting$/)3ortance of Mar.eting to 4ea t!care Organizations$ C!a enges in :racticing Mar.eting in 4ea t!care /nd#str2$ Mar.eting /nte igence, /nfor)ation and 5esearc! %2ste)$ Mar.eting OrganisationC C!art, '# ti)e %taff and 4iring Cons# tants$ UNIT II 5 MA5H+6/NG M/P ?+C/%/ON%$ :rod#ct (%er"ice) ?ecisions$ Nat#re and C!aracteristics of %er"ices$ Mar.eting A33roac!es to Ne- %er"ices ?e"e o3)ent$ %er"ice Mi7 ?ecision$ %er"ice /te) ?ecision$ %er"ice ,ife C2c e ?ecision$ ?e)and Generation$ :ricing ?ecisions$ :ricing O>=ecti"es in 4ea t!care$:ricing %trateg2$ :resent and '#t#re %it#ation$ : ace ?ecisions$ Ma=or ?istri>#tion ?ecisions$ %trengt!ening 5eferra %2ste)s$ :ro)otion ?ecisions$ %a es 'orce in 4ea t!care Organizations$ Ad"ertising in 4ea t!care /nd#str2$ %a es :ro)otion :ractices in 4ea t!care Organizations$ :#> icit2 :ractices$ Mar.eting %trategies$ %er"ice :ortfo io %trateg2$ Mar.et +73ansion %trateg2$ 6arget Mar.et %trateg2$ :rice <#a it2 %trateg2$ Co)3etiti"e :ositioning %trateg2$ Mar.eting Mi7 %trateg2$ UNIT III 5 %OC/A, MA5H+6/NG$ %te3s in %ocia Mar.eting$ Cogniti"e, Action, Be!a"io#r and @a #e C!anges$ UNIT IV 5 :UB,/C 5+,A6/ON%$ /ntrod#ction to :#> ic 5e ations, Meaning of :#> ic 5e ations, C assification of :#> ic fro) 4ea t!care Mar.eting :ers3ecti"e, +"o #tion of :#> ic 5e ations, /dentif2ing t!e 5e e"ant :#> ics$ Meas#ring /)ages and Attit#de of t!e 5e e"ant :#> ic$ +sta> is!ing /)age and Attit#de Goa s for t!e He2 :#> ics$ ?e"e o3ing Cost +ffecti"e :#> ic 5e ations %trategies$ /)3 e)enting Actions and +"a #ating 5es# ts$ UNIT V 5 COMMUN/6I O:/N/ON %U5@+I% 6O A%%+%% 64+ /MAG+ O' AN O5GAN/EA6/ON$ A Mode <#estionnaire #sed in 4ea t!care %er"ices$ Met!odo og2 of t!e %t#d2$ :#> ic 5e ations 6oo s$ Materia sC 1ritten and A#dio"is#a $ MediaC Ne-s, +"ents, %3eec!es and 6e e3!one /nfor)ation %er"ices$ 4ea t! %er"ice :#> ic 5e ations Officer$ $ :rofi e of :#> ic 5e ations Officer$C!anging 5o e and 5es3onsi>i ities of 4ea t! %er"ice :5OD
5+'+5+NC+ BOOH%

1D :!i i3 Hot er and 5o>erta ND C ar.e, Mar.eting for 4ea t!care Organizations (:rentice 4a :#> ication) &D 5oger %i "er, 4ea t! %er"ice :#> ic 5e ations (5adc iffe Medica :ress ,tdD, O7ford, 1995) /%BN 1$85**5$0&8$0 3D Bo!n 'D OMMa e2, 4ea t!care Mar.eting %a es and %er"icesC An +7ec#ti"e Co)3anion (4ea t! Ad)inistration :ress) /%BN 1$56*93$150$& 0D GD?D H#nder, 4o- to Mar.et Io#r 4os3ita 1it!o#t %e ing Io#r :!i oso3!2 (:ris) Boo.s :"tD ,tdD, Banga ore, &000)

MBN C5**

MATERIALS 0 EAUI#MENT MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 MATERIALS MANAGEMENT- /ntrod#ction$ ?efinition and '#nction$ Goa s and O>=ecti"es of Materia s Manage)ent$ Materia s C2c e$ '#nctions of Materia s Manager$ :ro> e)s and /ss#es in 4os3ita s$ /nfor)ation %2ste)s for Materia s Manage)ent UNIT II 5 #URCHASING- O>=ecti"es and + e)ents of :#rc!asing$ :#rc!asing %2ste)$ :#rc!ase C2c e$ :#rc!ase :roced#res$ ,ega and +t!ica As3ects$ Conditions of Contract$ 'inancia 5# es$ Ar>itration$ UNIT III 5 EAUI#MENT #URCHASE AND MAINTENANCE- : anning and %e ection of +;#i3)ent$/)3ort of +;#i3)ent$ +;#i3)ent Uti ization and O3eration$ +;#i3)ent 5e3air and Maintenance$ +;#i3)ent A#dit$ UNIT IV 5 INS#ECTION@ STORAGE AND DISTRIBUTION OF MATERIALS- : anning Consideration of %tores$ /ns3ection and @erification of Materia s$ %torage of Materia s$ ?istri>#tion of Materia s$ Conde)nation and ?is3osa $ UNIT V 5 SCIENTIFIC INVENTORY MANAGEMENT-Codification and %tandardization$ @a #e Ana 2sis$ /n"entor2 Contro $ ,ead 6i)e, %afet2 %toc. and 5eorder ,e"e $ +cono)ic Order <#antit2 (+O<)$ %e ecti"e Contro s$ Case %t#dies on /n"entor2 Contro D
To!(" ) %0

Re+ere,-e 7oo.s 1D %!a.ti G#3ta and %#ni Hant, 4os3ita %tores Manage)entC An /ntegrated A33roac! (Ba23ee :#> ications, Ne- ?e !i, /ndia) &D 14O, Maintenance and 5e3air of ,a>orator2, ?iagnostic, /)aging and 4os3ita +;#i3)ent (14O, Gene"a) 5+'+5+NC+% 3D M#rrie %.eet and ?a"id 'ear, Care and %afe Use of 4os3ita +;#i3)ent (@%O, UH) 0D :D Go3a a.ris!nan and MD %#ndaresan, Materia s Manage)entC An /ntegrated A33roac! (:rentice$4a of /ndia :"tD ,tdD, Ne- ?e !i) /%BN 81$&03$ 00&*$0

MBN C5*5

#ROGRAMME #LANNING@ IM#LEMENTATION@ MOINTORING AND EVALUATION

L 2

T 0

# 0

C 2

UNIT I 5 HOS#ITAL #LANNING- Conce3t of : anning$ G#iding :rinci3 es in : anning 4os3ita 'aci ities and %er"ices$ 5egiona : anning and 'actors to >e e)3!asized$ %te3s in 4os3ita : anningA : anning 6ea) and %tages of :ro=ect$ +sti)ation, Arc!itect Brief and Master : an$ %e ection of %ite and ?ecision on ,and, %3ace, and Uti ities UNIT II 5 OUT#ATIENT SERVICES-O>=ecti"es$ '#nctions$ ,ocation, ?esign and ,a2o#t$:o ic2 and :roced#res$ Organization$ %taffing$ +;#i3)ent and 'aci ities$ He2 5es# t Areas and :erfor)ance L <#a it2 /ndicators$ ?ai 2 : anning and %c!ed# ing of 1or.$ Managing 6i)eC 1aiting 6i)e and 6ota 6i)e %3ent >2 a :atient$ %3ecia t2, %#>$s3ecia t2 and %#3er %3ecia t2 C inics$ ?iagnosis, :!2siot!era32 and Occ#3ationa 6!era32$ +)erging Conce3tsC ?a2 Care, 5eser"ation, A33oint)ent >2 :!one$ Medico$socia 1or.s L :atient Co#nse ing$ Ot!er 'aci itiesC :!ar)ac2, Gifts %!o3, :ra2er L Meditation 5oo) UNIT III 5 TRAUMA CARE/ EMERGENCY AND CASUALTY SERVICES- O>=ecti"es$ '#nctions$ ,ocation, ?esign and ,a2o#t$ :o ic2 and :roced#res$ Organization$ %taffing$ +;#i3)ent and 'aci ities$ He2 5es# t Areas and :erfor)ance L <#a it2 /ndicators$ ?isaster Manage)entC :rinci3 es and C assification$ ,ife %a"ing ?r#gs$ A)># ance and :ara)edic %er"ices$ Medico$ ega :roced#res$ 'or)s and 5egisters to >e )aintained$ Co))#nication %2ste)$ UNIT IV 5 IN#ATIENT SERVICES- O>=ecti"es$ '#nctions$ ,ocation, ?esign and ,a2o#t$ :o ic2 and :roced#res$ Organization$ %taffing$+;#i3)ent and 'aci ities$ He2 5es# t Areas and :erfor)ance L <#a it2 /ndicators$ Ad)ission, 6ransfer, Bi ing and ?isc!arge :roced#res$ Managing ?eat!s$ I,!e,s 8e C(re U, !s@ O>=ecti"es,'#nctions, ,ocation, ?esign and ,a2o#t, :o ic2 and :roced#res, Organization, %taffing,+;#i3)ent and 'aci ities, He2 5es# t Areas and :erfor)ance L <#a it2 /ndicators$ 623es of /CUs$ UNIT V 5 O#ERATION THEATRE- +;#i3)ent and 'aci ities$ He2 5es# t Areas and :erfor)ance L <#a it2 /ndicators$ ?ai 2 : anning and %c!ed# ing$?eter)inants of n#)>er of O3erating 5oo)s$ Eoning and Ase3tic L %teri e 6ec!ni;#es C inica :rotoco s$ %#>$stores, C%%?, /))ediate :osto3erati"e 5eco"er2 5oo)s$%afet2 /ss#es To!(" ) %0 Re+ere,-e Boo.s 1D N4%, Gu de !o Good #r(-! -es , Hos9 !(" Ad: , s!r(! o, (?e3art)ent of 4ea t! and %ocia %ec#rit2C Nationa 4ea t! %er"ices, ,ondon) &D 5D , e-e 2n ?a"ies and 4MC Maca# a2, Hos9 !(" #"(,, ,3 (,d Ad: , s!r(! o, (Ba23ee Brot!ers Medica :#> is!ers :D ,tdD, Ne- ?e !i) 3D %2ed A)in 6a>is!, Hos9 !(" (,d He("!4 Ser8 -es Ad: , s!r(! o, #r ,- 9"es (,d #r(-! -e (O7ford Uni"ersit2 :ress, Ne- ?e !i) 0D BDMD %a.!ar.ar, #r ,- 9"es o+ Hos9 !(" Ad: , s!r(! o, (,d #"(,, ,3 (Ba23ee Brot!ers Medica :#> is!ers :"tD ,tdD, Ne- ?e !i) 5D CDMD 'rancis and et a D, Hos9 !(" Ad: , s!r(! o, (Ba23ee Brot!ers Medica :#> is!ers :"tD ,tdD, Ne- ?e !i) 6D GD?D H#nders, Des 3, ,3 +or To!(" Au(" !F , He("!4 C(re@ :ris) Boo.s :"tD ,tdD, Banga ore

MBN C5*1

ORGANISATION OF CLINICAL SERVICES@ L SU##ORT SERVICES 0 UTILITY SERVICES 2

T # 0 0

C 2

UNIT I 5 FRONT OFFICE AND MEDICAL RECORDS- O>=ecti"es and '#nctions$ ,ocation$ %taffing$ /nfor)ation and Co))#nication$ Medica 5ecords$O>=ecti"es and '#nctions $C!aracteristics$ 623es of 'or)sA 5etention :o ic2A 5ecords and %tatistics$ 4os3ita Beds, Bed Co)3 i)ent, Bed ?a2s, A"erage ,engt! of %ta2 (,O%), Bed Occ#3anc2 5ate, ?ai 2 1ard Cens#s, Bed 6#rno"er 5ate, Gross L Net L :osto3erati"e?eat! 5ate, Ad)ission and ?isc!arge$ ,ocation, ?esign and ,a2o#t$ %taffingA Medica 5ecords Co))ittee$6ec!no og2 Ad"ance)entsC +M5, Microfi )ing and %)art Cards UNIT II DIAGNOSTIC SERVICES- 5adio og2 %er"ices$ ,a>orator2 %er"ices$ 5

UNIT III 5 OTHER SU##ORTIVE SERVICES- C%%?$ O>=ecti"es and '#nctions$Ad"antages of Centra ized %2ste)$ ?istri>#tion %2ste)$ ,ocation, ?esign and ,a2o#t$ %taffingA ?#ties of C%%? /n$c!arge$ ,inen and ,a#ndr2$ A#to)ation$ 4o#se.ee3ing$ %ec#rit2 %er"ices UNIT IV 5 SALES OUTLETS- :!ar)ac2$ 6!era3e#tic Co))ittee$4os3ita 'or)# ar2 ?ietar2 %er"ices$+;#i3)ent and :!2sica 'aci ities$ :#rc!ases, %tores and /ss#es$ :ricing and Contro Meas#res$ UNIT V 5 MAINTENANCE MANAGEMENT- :o ic2 and :roced#res$+;#i3)ents 623es and C!aracteristicsA :#rc!ase, /ns3ection and /nsta ation,5ecords, 5es3onsi>i ities$,e"e s of MaintenanceA %er"ice Contracts and ?is3ositionD(6) To!(" ) %0 Re+ere,-e Boo.s 1D N4%, Gu de !o Good #r(-! -es , Hos9 !(" Ad: , s!r(! o, (?e3art)ent of 4ea t! and %ocia %ec#rit2C Nationa 4ea t! %er"ices, ,ondon) &D CDMD 'rancis and et a D, Hos9 !(" Ad: , s!r(! o, (Ba23ee Brot!ers Medica :#> is!ers:"tD ,tdD, Ne- ?e !i) 3D GD?D H#nders, Hos9 !("s/ #"(,, ,3@ Des 3, (,d M(,(3e:e,! (:ris) Boo.s :"tD ,tdD,Banga ore) 0D %2ed A)in 6a>is!, Hos9 !(" (,d He("!4 Ser8 -es Ad: , s!r(! o, #r ,- 9"es (,d #r(-! -e O7ford Uni"ersit2 :ress, Ne- ?e !i) 5D BDMD %a.!ar.ar, #r ,- 9"es o+ Hos9 !(" Ad: , s!r(! o, (,d #"(,, ,3 (Ba23ee Brot!ersMedica :#> is!ers :"tD ,tdD, Ne- ?e !i)

MBN C5*8

HEALTH INSURANCE

L 2

T 0

# 0

C 2

UNIT I 5 HEALTH INSURANCE@ MAR;ET FAILURE AND RIS;S Conce3t of 4ea t! /ns#rance$623es, origin, e"o #tion and i)3ortanceC$ :ri"ate 4ea t! /ns#rance for 3rofit$ :ri"ate 4ea t! /ns#rance not$for$3rofitC Co))#nit2 4ea t! /ns#rance (C4/), +)3 o2er$Based /ns#rance, 4ea t! Micro /ns#rance (M4/) and 5eins#rance$ :#> ic 4ea t! /ns#ranceC Nationa 4ea t! /ns#rance, %ocia 4ea t! /ns#rance$ UNIT II 5 '#nda)enta differences a)ong "ario#s 4ea t! /ns#rance %c!e)es$ @ario#s )ode s of C4/ and M4/ tested L i)3 e)ented in de"e o3ing co#ntries$ 4ea t! /ns#rance in /ndian Conte7t$ %ocia sec#rit2C A f#nda)enta conce3t$ 5is. and /ns#rance$?e)and and %#33 2 for 4ea t! /ns#rance$ +cono)ics of %ca e$ 1e fare ,oss fro) 4ea t! /ns#rance UNIT III 6 Act#aria 2 'air :re)i#), +73ected ,oss, ,oad 'actors$ 5is.sC Mora !azard, ad"erse se ection, cost esca ation, fra#d and a>#se, crea) s.i))ing$ 5is. Manage)ent 6oo s, Mora 4azardC Co$ 3a2)ent L coins#rance, ded#cti> es, inde)nit2 3a2)ent, )andator2 referra s2ste)$ Ad"erse %e ectionC Co ecti"e )e)>ers!i3, gro#3 3o icies $ Cost +sca ationC 6reat)ent 3rotoco , fi7ed fee 3er i ness$ 'ra#d and A>#se (free rider)C /ns#rance cared -it! 3!otogra3! UNIT IV 5 DESIGNING BENEFIT #AC;AGE AND #REMIUM SETTING ?esigning Benefit :ac.ageC /ntrod#ction$ /ss#es to >e consideredC 'inancia reso#rces, e7isting infrastr#ct#re and ;#a it2 care, 3riorit2, #ti ization, 3attern of disease and in=#r2, e"e of !ea t! ser"ices, esti)ating )a7i)#) de)and, UNIT V 5 Costing t!e Benefit :ac.ageC Cost of 3!ar)ace#tica s, cons# tations, diagnostic s#33ort ser"ices, !os3ita ization, additiona ser"ices and o3erating costs, :re)i#) %ettingC Ca c# ation and deter)ining 3re)i#) (6) To!(" ) %0

5eferencesC ---DirdaDco)

MBN C5*'

LEGAL 0 ETHICAL ISSUES IN HEALTHCARE

L 2

T 0

# 0

C 2

UNIT I 5 Medica Co#nci of /ndia$ Medica ,icens#re ,a-$ ?octors :atient 5e ations!i3 Medica Ma 3ractice$ <#a it2 and %tandard of Medica Care$ Neg igence$ Medica Consent$ +)ergenc2 Care$ 6!e Cons#)er :rotection Act$ :atients 5ig!ts and 5es3onsi>i ities$ Medica +t!ics$ UNIT II 5 MEDICO LEGAL COMMITMENTS- Menta / ness 6#>erc# osis$ ?r#gs Addicts and A co!o ics$ ,ega /ss#e in ?eat! Cases$ ,ega 6esti)on2 in Medico$ ega cases$ Narcotic ,a-s$ 6!e ?r#gs and Cos)etic Act ?r#g Contro :o ic2$ C inica /n"estigation$ B ood 6ransf#sion UNIT III 5 6!e Medica 6er)ination of :regnanc2 Act$6!e :renata ?iagnostic 6ec!ni;#es Act$ ?2ing ?ec aration$ Medica B#ris3r#dence$ 6!e 4#)an Organ 6rans3 antation Act 6o7ico og2$ UNIT IV 5 4O%:/6A, A?M/N/%65A6/ON- 6!e Bio)edica 1aste (Manage)ent and 4and ing) 5# es$ 5adiation %afet2 %2ste)$ ,a- of /ns#rance$ +73ort /)3ort :o ic2 UNIT V 5 +7e)3tion of /nco)e 6a7 for ?onations$ 6a7 O> igationsC 'i ing 5et#rns and ?ed#ctions at %o#rce (6)
To!(" ) %0

Re+ere,-e Boo.s 1D 5a= H#)ar, A-!s A99" -(7"e !o Hos9 !("s , I,d ( (6!e C!ristian Medica Association of /ndia, Ne- ?e !i) &D ND?D Ha3oor, E"e:e,!s o+ Mer-(,! "e L(> (%# tan C!and and %ons, Ne- ?e !i) /%BN 81*010&06* 3D 5a) Hris!na C!a#>e, Co,su:er #ro!e-! o, (,d T4e Med -(" #ro+ess o, > !4 Le3(" Re:ed es (Ba23ee Brot!ers, Ne- ?e !i) /%BN 81*1*9*318 0D 5DCD Anand and %id!art!a %at3at!2, Hos9 !(" 2(s!e M(,(3e:e,!/ A Ho" s! A99ro(-4 (Ba23ee Brot!ers, Ne- ?e !i) /%BN 81*1*9*&0&

MBN C550

AUALITY ASSURANCE IN HOS#ITAL

L 2

T 0

# 0

C 2

UNIT I 5 HEALTHCARE AUALITY <#a it2 L C#sto)er %er"ice$ ?efine C#sto)er and /dentif2 C#sto)ers$ C#sto)er +73erienceC Core %er"ice ( ?e i"er2 of %er"ice$ +7ce ent C#sto)er %er"iceA Caring %er"ice$ UNIT II 5 /ndi"id#a Be!a"io#rC %tress, Co))#nication and /nter3ersona 5e ations!i3 :atient %atisfaction$ 5ig!ts and 5es3onsi>i ities of :atients$ %atisfaction and ?e ig!t <#a it2 /ndicators of :atient %atisfaction$ C inica <#a it2$ Co)3 ication and /nfection 5ate$ Ad)ission, 'o o- U3 and Contin#it2 of Care$ Meas#ring <#a it2$ %etting O>=ecti"es and Agreeing #3on %tandards$ ?e"e o3 He2 5es# t Areas and :erfor)ance /ndicators$ UNIT III 'eed>ac.C C#sto)ers, %taff, %#33 iers, etcD$ <#a it2 A#dit and 5e"ie- 6ec!ni;#es 5

UNIT IV 5 O5GAN/%A6/ON AN? 5O,+% /N <UA,/6I$ <#a it2 :o ic2C Co))it)ent to :atients and %taff$ Code of Cond#ct for 4ea t! :rofessiona s$ Bo> ?escri3tion of <#a it2 Manager$ <#a it2 %teering Co))ittee$ <#a it2 Co#nci $ <#a it2 6ea)sC 6as. 'orce, <#a it2 Circ e$ O>stac es to :ractice <#a it2$ UNIT V 5 5+C+N6 65+N?%- /%O CertificationA B% Mar., AccreditationC BC/, <#a it2 A-ards %c!e)e, B#siness :rocess 5eengineering To!(" ) %0 REFERENCE BOO;S 1D 1i son C5M, Hos9 !(" 2 de Au(" !F Assur(,-e (%a#nders, Ontario) &D 4#g! CD 4D Hog!, To!(" Au(" !F M(,(3e:e,! , He("!4 C(re (,ong)an :#> ication) /%BN 058& 00696 3D 5oger + is and ?orot!2 1!ittington, Au(" !F Assur(,-e , He("!4 C(re $ A H(,d Boo. (+d-ard Ainoid, ,ondon) /%BN 0$300$55&*3$5 0D +d-ard 1D ?e)ing, Ou! o+ !4e Cr s s (Ca)>ridge Uni"ersit2 :ress, Ca)>ridge) 5D 5ic!ard %)it! (edD), Aud ! , A-! o, (Britis! Medica Bo#rna , ,ondon) /%BN 0$*&*9$031*$9 6D Nan.e)3 and +i een 5ic!ardson, Au(" !F Assur(,-e I, Nurs ,3 #r(-! -e (B#tter-ort! 4eine)ann ,tdD, ,ondon, %econd +dition) /%BN 0$*506$&3&6$8 *D 4e ga ?r#))ond, T4e TAM Mo8e:e,! $ 24(! To!(" Au(" !F M(,(3e:e,! s Re(""F A"" A7ou! (UB%:?, Ne- ?e !i)

MBA-#HARMA MBN #5*1 STRATEGIC #HARMA MAR;ETING L 2 T 0 # 0 C 2

UNIT I 5 ?2na)ics of 3!ar)ace#tica )ar.eting$5ef ecti"e scanningD ?#n.e 3ro3osa s and t!eir i)3 ications, s!ifts and 3atterns in 3!ar)ace#tica )ar.etingD 6!e c!anging conce3t of 3!ar)a )ar.etingD UNIT II 6 O3tions in t!e /ndian en"iron)ent$+ e)ents of >#siness$)ar.eting strateg2, cor3orate strategic o3ti)is) strategic )ar.eting o3tions, integrated strategiesD Conce3ts and )ode s for >rands and )ar.ets 3rod#cts strategic o3tionsD UNIT III 5 Mar.et seg)entation, 3ositioning and targeting in 3!ar)ace#tica )ar.etingD %trategic ad"antages in 3!ar)a )ar.eting$ 6!e 3rocess of co)3etiti"e ana 2sis strategic co)3etiti"e ad"antageD UNIT IV 5 :rod#ct decision$3rod#ct c assification, 3rod#ct ife c2c e strategies, >randing, 3ac.ing and a>o#ringD :ricing decision 9 :ricing )et!ods and strategiesD UNIT V 5 ?istri>#tion decisions 9 i)3ortance and f#nctions of distri>#tion c!anne , distri>#tion c!anne )e)>ersD :ro)otion decisions 9 :ro)otion$Mi7 e e)ents, Co))#nication in 3!ar)ace#tica ind#str2D
To!(" ) %0

5eference Boo.s Mic.e2 CD%)it! (&008), :4A5MAC+U6/CA, MA5H+6/NG, +7ce >oo.s %)arta (&008), %trategic :!ar)a )ar.eting

MBN #5*2

#RODUCTIVITY AND INFRA STRUCTURE MANAGEMENT

L &

T 0

# 0 5

C &

UNIT I Conce3ts and definition of 3rod#cti"it2, 3rod#cti"it2 i)3ro"e)ent factors D

UNIT II 6 :rod#cti"it2 ana 2sis 9 Manage)ent, tec!ni;#es to red#ce -or. contents and ineffecti"e ti)eD UNIT III 5 /ntrod#ction to conce3ts of -or. st#d2$ 4#)an in a33 ication of -or. st#d2, c assification of )o"e)ents, )icro)otion st#d2, si)o c!artD UNIT IV 5 Met!od st#d2 9 /ntrod#ction and se ection of =o>s, f o- diagra), string diagra)s, f o3rocess c!art, )# ti3 e acti"it2 c!art, tra"e c!art, 3rinci3 es of )otion econo)2, c assification of )o"e)ents, )icro )otion st#d2, si)o c!artD UNIT V 5 1or. )eas#re)ent 9 3#r3ose, #se tec!ni;#es and 3roced#re of -or. )eas#re)entDA 6i)e st#d2, se ecting =o>s to >e st#died and )a.ing a ti)e st#d2 A 5ating a o-ance, tec!ni;#es of -or. )eas#re)entA Acti"it2 sa)3 ing, s2nt!esisA Ana 2tica esti)atingA :redeter)ined )otion ti)e s2ste)D
To!(" ) %0

Re+ere,-e 7oo.s @en.ata %es!aia! %a.a 2a (&00*), :rod#cti"it2$ /ss#es in +cono)ic ?e"e o3)ent

MBN #5*%

LEGAL AS#ECTS FOR #HARMA INDUSTRY

L 2

T 0

# 0

C 2

UNIT I 5 /nte ect#a 3ro3ert2$conce3ts and f#nda)enta s, conce3ts regarding /nte ect#a 3ro3ert2(/:) /nte ect#a 3ro3ert2 3rotection(/::) and /nte ect#a 3ro3ert2 rig!ts (/:5)Aecono)ic i)3ortance, )ec!anis)s for 3rotection of /nte ect#a 3ro3ert2$3atents, co32rig!ts, trade)ar.A factors effecting c!oice of /: 3rotectionA 3ena ties for "io ationA ro e of /: in 3!ar)ace#tica ind#str2, g o>a ra)ifications and financia i)3 icationsD UNIT II 5 6rade re ated as3ects of /nte ect#a 3ro3ert2 rig!ts$/nte ect#a 3ro3ert2 and internationa tradeA conce3t >e!ind 16O(-or d trade org),1/:O(-or d /nte ect#a 3ro3ert2 org),GA66(genera agree)ent on tariff and trade)65/:%(trade re ated /nte ect#a 3ro3ert2 rig!ts)65/M%( trade re ated in"est)ent )eas#res) and GA6%( genera agree)ent on trade in ser"ice)A3rotection of 3 ants and ani)a genetic reso#rcesA >io ogica )ateria sA gene 3 antingA >iotec!no og2Ldr#g re ated /:5 iss#es, stat#s in /ndia and ot!er de"e o3ing co#ntriesA case st#d2 and e7a)3 es 65/:% iss#es on !er>a dr#gsD UNIT III 5 N#ts and >o ts of 3atterning, co32rig!t and trade)ar. 3rotection criteria for 3atenta>i it2, t23es of 3atent /ndian act,19*0,16O and )odification #nder 65/:%C fi ing of a 3atent a33 icationA 3reca#tions >efore 3atenting$disc ose L non$ disc ose, 3#> ication$ artic eLt!esisA 3rior and searc! 3#> is!ed 3atent , internet searc! 3atent sites, s3ecia ized ser"ices$ searc! re;#est, costsA 3atent a33 ication$for)s and g#ide ines ,fee str#ct#re, ti)e fr)a)esA t23es of 3atent a33 ication$ 3ro"isiona , non 3ro"ision, :C6 and con"ection a33 icationA internationa :atenting 9 re;#ire)ent 3roced#res and costsA 'inancia assistance for 3atenting 9 /ntrod#ction to sc!e)e >2 N5?C and 6/'ACA :#> ication of 3atents 9 gazette of /ndia, stat#s in +#ro3e and U%A :atent ann#it2A :atents attorne2s tec!nica as3ects, criteria for se ection, addresses, fee, rig!ts and res3onsi>i ities of a 3atenteeA :ractica as3ects regarding )aintaining of a :A6+N6 '/,+A :atent infringe)ent )eaning, sco3e itigation, case st#dies and e7a)3 esA :atenting >2 researc! st#dents, ect#res and scientists$Uni"ersit2 L organizationa r# es in /ndia and a>roadA 6!esis researc! 3a3er 3#> ication, credit s!aring >2 -or.ers, financia incenti"esA Usef# infor)ation so#rces for 3atents re ated infor)ation$internet sites, >ro#c!ers, 3eriodica s, C? 5OMsA %ignificance of co32rig!t 3rotection for researc!ersA /ndian Co32rig!t ,a- and digita tec!no ogies 9 Be)a con"ention, 1/:O co32rig!t treat2 (1C6), 1/:O :erfor)ance and :!onogra) 6reat2(1::6)A :rotection for co)3#ter data >ases, )# ti )edia -or.sA 6rade)ar.s egis ation and registration s2ste) in /ndia$an introd#ction, )eaning of trade)ar. criteria for e igi>i it2, fi ing a33 ication for trade)ar. registrationA 6rade secrets$sco3e )oda ities and 3rotectionC Case st#dies$ dr#g re ated 3atents infringe)entsD UNIT IV/ 5

6ec!no og2 de"e o3)ent L transfer co))ercia ization re ated as3ects 9 6ec!no og2 de"e o3)ent$)eaningA ?r#g re ated tec!no og2 de"e o3)ent, 6o7ico ogica st#dies, >ioe;#i"a ence (BU), c inica tria s, :!ase /, :!ase //, :!ase ///, A33ro"ed >odies and agenciesD UNIT V/ 5 '#nding so#rces for co))ercia ization and tec!no og2 9 :re3aration of 3ro=ect re3ort, financia a33raisa s, and >#siness )ode sD +t!ics and "a #es in inte ect#a 3ro3ertiesD)
To!(" ) %0

Re+ere,-e Boo.s /nte ect#a :ro3ert2 5ig!ts >2 C!risto3!er Ma2,%#san HD%e D /nte ect#a :ro3ert2 :rotection for M# ti)edia 6ec!no og2 >2 4ide2as# %asa.iD A !and >oo. of /nte ect#a :ro3ert2 Manage)ent (:ro3ert2 de"e o3ing and e73 oiting 2o#r inte ect#a 3ro3ert2 assts )>2 Ada) Bo 2

MBN #5*&

#HARMACEUTICAL BRAND MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 Brand )anage)ent $ Branding conce3ts, >rand identit2, e e)ents of >randing, >rand decisions, >rand 3ortfo ioD UNIT II 5 Creating >rand $ Brand 3ersona it2, >rand i)age, >rand e;#it2, )anaging >rand e;#it2 t!ro#g! >rand o2a t2, >rand a-areness, 3ercei"ed ;#a it2 and >rand associationsD UNIT III %trategic >rand )anage)ent 3rocessD 5

UNIT IV 5 Brand 3ositioningD Branding in 3!ar)ace#tica ind#str2 :!ar)ace#tica >rand na)e de"e o3)entD UNIT V Brand 3ac.aging design$ '#t#re of >randing in 3!ar)ace#tica ind#str2D 5
To!(" ) %0

Re+ere,-e 7oo.s Brand Manage)ent @er)a 4ars!D@D Brand Manage)ent C!a#rasia 4aris!D

MBN #5**

LOGISTICS AND SU##LY CHAIN MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 /ntrod#ction to ogistics and its interface -it! 3rod#ction and )ar.eting, )eas#res of ogisticsD %#33 2 c!ain )anage)ent UNIT II 5 ,ogistics s2ste) and ana 2sis and designD 1are!o#sing and distri>#tion centres, t!eir ocation ,trans3ortation s2ste)sD UNIT III ?is3atc! and ro#ting decisions and )ode sD /n"entor2 )anage)ent decisionD UNIT IV ,ogistics and contro D :ac.aging and )ateria !and ingD UNIT V /nternationa ogistics )anage)ent$ ,ogistics f#t#re directionsD 5 5 5
To!(" ) %0

Re+ere,-e 7oo.s Martin c!riato3!er, ,ogistics and s#33 2 c!ain )anage)entC creating "a #e adding net-or.s %o3 e, ,ogistics )anage)entC t!e s#33 2 c!ain i)3erati"e

MBN #5*5

SOCIAL AND INDUSTRIAL #SYCHOLOGY

L 2

T 0

# 0

C 2

UNIT I 5 %ocia and ind#stria 3s2c!o og2$?efinition, nat#re and >ac.gro#ndD %ocia 3erce3tion 9Non$"er>a co))#nication, t!eories of attri>#tion, i)3ression )anage)entD UNIT II 5 %ocia identif2$%e f conce3t, se f estee), se f efficienc2, se f )onitoring and se f foc#singD UNIT III 5 %ocia inf #ence 9 Confor)it2, co)3 iance and o>edienceD /nter"ie-s, a33 ication > an.s and reference 9 6!e inter"ie-, a33 ication > an.s and >iogra3!ica in"entoriesD 5eference and >ac.gro#nd in"estigationsD UNIT IV 5 +)3 o2)ent testing 9 6esting a>i ities, testing 3ersona it2, testing s.i s and ac!ie"e)ents #sing and not #sing testsD UNIT V 5 %afet2 3s2c!o og2 9 %afet2 )anage)ent and safet2 3s2c!o og2 D?ifferentia accident ia>i it2D
To!(" ) %0

Re+ere,-e 7oo.s 1D 5e)ingtonD, %cience and 3!ar)ac2 3ractice

MBN #5*1

INDUSTRIAL #HARMACY

L 2

T 0

# 0

C 2

UNIT I ?r#g and 3!ar)ace#tica re;#ire)ents for t!e sa)eD

3 ants$B#i ding

a2o#t, e;#i3)ent

5 a2o#t, reg# ator2

UNIT II 5 %afet2 as3ects 9fire ,e73 osion ,to7icit2, !azards of so)e se ected organic L inorganic c!e)ica s 9)et!ods for !and ing t!e), !azards a33raisa and contro , disaster 3 anningD UNIT III 5 Corrosion and its 3re"ention 9corrosion c!aracteristics of se ected organic L inorganic c!e)ica s and co)3ati> e )ateria s of constr#ctionD UNIT IV 5 ?oc#)entation and reg# ator2 record .ee3ing $ 5ecord .ee3ing as re;#ired >2 different stat#tor2 >odies ,)anage)ent infor)ation s2ste)(M/%)D UNIT V 5 :o #tion and :o #tion contro 9conce3t and t23e of :o #tion, eco og2 and eco ogica >a ance , :o #tion and !ea t! !azards, gaseo#s :o #tion and contro , -ater :o #tion and contro , -aste )ini)ization tec!no og2D /nstr#)entation and 3rocess contro D
To!(" ) %0

5+'+5+NC+ BOOH% 1D/ntrod#ction to 3!ar)ace#tica +ngineering >2 ?rDAD5D:arad.ar &D 3!ar)ace#tica +ngineering >2 CD@D%D %#>ra)ania)

MBN #5*8

INDUSTRIAL AND SERVICE MAR;ETING

L 2

T 0 5

# 0

C 2

UNIT I ind#stria 3rod#ctsA 623es and c!aracteristics, seg)entation, ind#stria )ar.etsD UNIT II

/nd#stria )ar.et 9 Nat#re of ind#stria )ar.et, cons#)er )ar.et "s ind#stria )ar.et,

/nd#stria >#2er 9 B#2er sit#ations, >#2er c!aracteristics, factors inf #encing ind#stria >#2er decisions, >#2ing 3rocess and 3roc#re)entD /nd#stria )ar.eting and se ing strateg2D UNIT III 5

%er"ices 9 %er"ice sector and econo)ic gro-t!, ser"ice conce3t c!aracteristics and c assification of ser"ice, c!a enges in ser"ice )ar.etingD ?esigning a ser"ice strateg2D UNIT IV e"idences and 3rocess decisionsD UNIT V 5 5

Mar.eting )i7 in ser"ices )ar.eting 9 3rod#ct, 3rice, 3 ace, 3ro)otion, 3eo3 e, 3!2sica

%trategic iss#es in ser"ice )ar.eting 9 %er"ice differentiation and 3ositioning, )anaging ser"ice ;#a it2, 3rod#cti"it2 in ser"icesD A33 ication of ser"ice )ar.eting 9 Mar.eting of !ea t!, financia ser"icesD
To!(" ) %0

Re+ere,-e 7oo.s/ 1D Biren ND %!a!, B!a"es! %D Na2a., @ieet CD Bain and ?!ireen :D %!a! (&010)D /nd#stria and ser"ice Mar.etingD + se"ier

MBN #5*'

#HARMACEUTICAL #RODUCTION DECISION

L 2

T 0

# 0

C 2

UNIT I 5 :rod#ction )anage)ent$?efinition$:#r3ose ( O>=ecti"es$ GM:$,inear 3rogra))ing$ :rod#ct design$: ant ,a2o#t$?oc#)entation$:rod#ction : anning$ UNIT II 5 Contro +"a #ation$+"a #ation of :rod#ction$?e"e o3ing <#a it2 in 3rod#ction s2ste)$ %te3s in de"e o3ing <M$/%O UNIT III 5 :i ot 3 ant st#dies$?efinition ( 3#r3ose$Organization of a 3i ot 3 ant st#d2 de3art)ent$ N#)>er of 3ersonne Ms$%3aceLArea re;#ire)ent 9%co3e$3i ot 3 ant st#dies for so id dosage for)s$)ateria !and ing$?r2 > ending$Gran# ation$?r2ing size red#ction$ B ending$Co)3ression$Coating UNIT IV 5 : ant ,a2o#t design of 3!ar)a #nit 9:rod#ct a2o#t$ 3rocess a2o#t$Met!ods for deter)ining a2o#ts :!ar)ace#tica :rod#ction$3ara)eters$A#to)ation in 3!ar)a ind#str2 UNIT V 5 Maintenance Manage)ent 9623es$: anning$Organisation()aintenance de3art)ent$ /ns3ection Act#a )aintenance 95ecords$Contro and +"a #ation of )aintenance :rogra))esD
To!(" ) %0

5+'+5+NC+%C 1D :!ar)ace#tica 9/ss#es for /nd#stria )anage)ent, %DArora, 'ran. >rot!er ( Co (:#> is!er) ,tdD &D :!ar)ace#tica +ngineering 9CD@D% %#>ra)anian$:#> is!ed >2 MH BA/N for @a a>! :ra.as!an 3D 6!eor2 and :ractice of /nd#stria :!ar)ac2 >2 ,ie>er)ann and ,ac!)an, :#> is!ed >2 @arg!ese :#> is!ing 4o#seD

MBN #550

#RO<ECT MANAGEMENT

L 2

T 0

# 0

C 2

UNIT I 5 :ro=ect 3 anning and 3!ases 9 Need and i)3ortanceA 3!ases of ca3ita >#dgeting, 3ro=ect ana 2sis facts, reso#rces a ocation fra)e -or. ( in"est)ent strategies, 3ortfo io 3 anning too s and interface >et-een strategic 3 anning and ca3ita >#dgeting)A Generation and screening of 3ro=ect ideasD UNIT II 5 :ro=ect ana 2sis$ Mar.et and de)and ana 2sis inc #ding de)and forecasting, tec!nica ana 2sis and financia ana 2sis( cost of 3ro=ect, -or.ing ca3ita re;#ire)ent and its financing) :ro=ect se ection 9 :ro=ect cas! f o-s, ti)e "a #e of )one2, cost of ca3ita A a33raisa criteria and ana 2sis of ris.D UNIT III 5 :ro=ect )anage)ent and contro ^ :ro=ect organization, 3 anning and contro of 3ro=ect and !#)an as3ects of 3ro=ect )anage)ent , 3ro=ect contro too s ( Gantt c!arts, ine off >a ances) UNIT IV 5 Net-or. tec!ni;#es for 3ro=ect )anage)ent 9 >asic conce3ts of net-or.s, ine esti)ation and deter)ination of critica 3at! for >ot! :+56 and C:M )ode sA net-or. cost s2ste)s and acti"it2 cras!ingD UNIT V 5 :ro=ect re"ie- 9 Need for re"ie-s, initia re"ie-, 3erfor)ances e"a #ation, a>andon)ent ana 2sis, e"a #ating t!e ca3ita >#dgeting s2ste)sD
To!(" ) %0

Re+ere,-e 7oo.s 1D :!ar)ace#tica 3ro=ect )anage)ent 9 %econd edition >2 6on2, Henned2 &D :ro=ect )anage)ent for :!ar)ace#tica ind#str2 >2 ,a#ra Bro-n, 6on2 Gr#nd2D

MBN R5*%

MBA-RETAIL CONSUMER BEHAVIOUR

L 2

T 0

# 0

C 2

6o #nderstand t!e >#2erMs >e!a"io#r >etterD UNIT I 5 Cons#)er Be!a"io#r and Mar.eting %trateg2, nat#re and sco3e of Cons#)er Be!a"io#rD Mar.et seg)entation, ,earning $ nat#re, c!aracteristics and t23es, Brand o2a t2, Brand e;#it2 ( e"erageD ,earning t!eories $ infor)ation 3rocessing ( /n"o "e)entD :erce3tion $ :rocess, inter3retation, and )ar.eting strateg2, + e)ents, :erce3t#a organization and defense, cons#)er i)ager2, 3ercei"ed ris. ( !o- to !and e t!e ris. D UNIT II 5 Moti"ation $ Nat#re, strategies, t!eories and t!eir re e"ance, Moti"ationa researc!D :ersona it2 $ :s2c!o$ana 2tica neo$'re#dian and socia a33roac!es to 3ersona it2D Understanding cons#)er di"ersit2, Brand 3ersona it2, 5o e, and >rand 3ersonificationD %e f$i)age, @anit2 and cons#)er >e!a"iorD Attit#de for)ation ( c!ange $ %o#rces of earning ( inf #ence on attit#de for)ation, %trategies of Attit#de c!ange, 5e ations!i3 >et-een >e!a"io#r ( attit#deD ,ife st2 e 3rofi es$ inf #ences$ se f conce3tD UNIT III 5 %ocia C ass $ /dentification and CB a33 ication on "ario#s socia c asses, 'a)i 2 ?ecision Ma.ing 9 cons#)3tion $ re ated ro es, Gro#3s $ t23es, Ce e>rities, 'a)i 2, %ocia ization of fa)i 2 )e)>ers, '#nction of fa)i 2, , 'a)i 2 ife c2c eD /nf #ence of reference gro#3s 9 'riends!i3( 1or.gro#3, C# t#re$ Nat#re $ C!aracteristics $ Meas#re)ent, %#>$c# t#res, Cross c# t#reD UNIT IV 5 O3inion eaders!i3 ( 3rocess, ?2na)ics, )oti"ation and o3inion eaders!i3, Need, Meas#re)ent and cor3orate strateg2 of o3inion eaders!i3, )ode s and ro e re ations!i3, :rofi e of o3inion eader, O, and fir)Ms )ar.eting strateg2, /nno"ation, C!aracteristics, 623es, :rofi e of cons#)er inno"ator, ?iff#sion of inno"ation, Ado3tion 3rocessD :ersona inf #enceD UNIT V 5 Cons#)er decision$)a.ing 3rocessC 5e#ti ized res3onse, i)ited and e7tensi"e 3ro> e) %o "ing >e!a"iorD ?ifferent >#2ing sit#ations$ 3rogra))ed and non$3rogra))ed >#2ing occasions, 4o-ard$%!et!, +nge , Ho at$> ac.-e and Nicosia )ode s of cons#)er decision$)a.ingD /)3act of co))#nication 3rocess on de"e o3ing 3ers#asi"e strategies Cons#)er gifting >e!a"iorD 5e ations!i3 )ar.etingD On ine >#2er >e!a"io#r$ c!aracteristics$diffic# ties and c!a engesD Ad"ent of cons#)er 3rotection )o"e)ents$ cons#)eris)$ a-s on cons#)er rig!tsD
To!(" ) %0

Re+ere,-es Boo.s 1D %c!iff)anD,DGD ( Hana.D,D,D, Cons#)er Be!a"io#r, :4/L:earsonD &D +nge , 5oger ( B ac.-e , Cons#)er Be!a"io#rD

3D ,o#don ( ?e a Bitta C Cons#)er Be!a"io#r , 6M4 0D 4enr2 Assae C Cons#)er Be!a"io#r ( Mar.eting Action, 6!o)son ,earningD MBN R5*& RETAIL ENVIRONMENT L T # 2 0 0 A :s o+ Modu"e 6o 3ro"ide t!e st#dent -it! t!e a>i it2 to e73 ain t!e nat#re and sco3e of t!e retai ing sector and to descri>e t!e organisationa c assifications, o3eration and 3ro)otion of retai >#sinesses, inc #ding t!e en"iron)ent in -!ic! t!e2 o3erateD UNIT I 6!e nat#re of t!e retai ing sectorA retai )ar.et sectorsA 5

C 2

UNIT II 5 5etai ing )ode s and for)atsA t!e 3ositioning of t!e retai sector in t!e conte)3orar2 /ndian ind#stria sceneA ca3tains of t!e /ndian retai ind#str2A UNIT III ?e)ogra3!ics affecting t!e retai sectorA retai c assificationsA UNIT IV /nternationa retai ingA retai )ar.eting 3!i oso3!2A 5 5

UNIT V 5 5etai strategiesA /6 #sageA cons#)eris)A en"iron)enta is)A retai o#t et ocationD
To!(" ) %0

REFERENCE BOO;S 1D ?UNN+, :D and ,U%C4, 5D, &00*, 5etai ing, 6t! edD 6!o)son, %o#t!$-estern &D ?O4+56I, ND'D, +,,/%$C4A?1/CH, 'D, 4A56, CDAD, 1999D C2>er retai ing in t!e UHC t!e 3otentia of t!e /nternet as a retai c!anne D /nC /nternationa Bo#rna of 5etai and ?istri>#tion Manage)ent 1999 "o #)eC &*, n#)>erC 1 3ageC && $ 36, +)era dD 3D ,+@I, MD, and 1+/6E, BD, &001D 5etai ing Manage)ent 0t! edD BostonC /r-in McGra- 4i D 0D MCGO,?5/CH, :D, &00&D 5etai Mar.etingD ,ondonC McGra-$4i D

MBN R5**

MERCHANDISE TECHNOLOGY AND #LANNING

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o 3ro"ide t!e st#dent -it! an #nderstanding of t!e c!aracteristic feat#res of food and fas!ion 3rod#ctsD UNIT I C assificationA inf #ences on 3#rc!ase 3atternsA UNIT II Cons#)er trendsA 3rod#ct differentation for different )ar.et sectorsA 5 5

UNIT III 5 ,a>e ingA food !2giene and safet2A food 3oisoning and )icro>io og2A food safet2 !azards and )et!ods of contro A UNIT IV 5 5o es of t!e food and gar)ent tec!no ogistC ega o> igations of indi"id#a s and )anage)ent in t!e retai conte7tA UNIT V 5 'a>ric 3ro3ertiesA strengt!A d#ra>i it2A aest!eticsA co)fortA 3erfor)anceA te7ti e s3ecificationsD
To!(" ) %0

Re+ere,-e 7oo.s A%6ON, GD and 6/''N+I, BD, 199*D 6!e +ssentia G#ide to 'ood 42gieneD %#rre2C +aton :#> icationsD BA5NA5?, MD, 1996D 'as!ion as Co))#nicationD ,ondonC 5o#t edgeD C4U6+5, ADBD, 1995D /ntrod#ction to C ot!ing :rod#ction Manage)entD &nd edD O7fordC Ba.e-e %cientific :#> ications ?ONN+,,AN, CD, 1998D 'ood for 6!o#g!tD Mi ton He2nesC Cit2 :rint ,tdD %:5+NG+5, 5DAD, &00&D 42giene for Manage)entD UHC 4ig!fie d :#> icationsD 6AI,O5, MDAD, 1990D 6ec!no og2 of 6e7ti e :ro3ertiesD 3rd edD ,ondonC 'or>es :#> ications

MBN R5*5

RETAIL LOYALTY

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o 3ro"ide t!e st#dent -it! t!e a>i it2 to e73 ain t!e 3rinci3 es of t!e retai e73erience, t!e de"e o3)ent and i)3ortance of >#i ding effecti"e re ations!i3s -it! c#sto)ers and o2a t2 sc!e)es in t!e retai conte7tD UNIT I 5

5etai e73erience, )eaning and definitionD 623es of s!o33erA 3rice >argain, s3ecia , ifest2 es and s!o33ing orientationD UNIT II anc!or stores, centre )anage)ent, tenants and renta D UNIT III o2a t2 cards, 3rogra))es and c #>s, >enefits of sc!e)es, UNIT IV 3ersona s!o33er, cata og#es, UNIT V /nternet, and cost of setting #3 sc!e)esD To!(")%0 Re+ere,-e 7oo.s BU6%C4+5, %D, &00&D C#sto)er o2a t2 3rogra))es and c #>sD &nd edD ,ondonC Go-erD 5OB/N%ON, %D and +64+5/NG6ON, ,D, &006D C#sto)er ,o2a t2D A G#ide for 6i)e 6ra"e ersD Basingsto.e 4a)3s!ireC :a gra"e Mac)i an G5/''/N, BD, &00&D C#sto)er ,o2a t2 4o- to +arn it 4o- to Hee3 itD %an 'ranciscoC Bosse2$Bass 5+/C44+,?, 'D'D, &001D 6!e o2a t2 +ffect 6!e 4idden 'orce Be!ind Gro-t!, :rofits and ,asting "a #eD U%AC 4ar"ard B#siness %c!oo :ressD 5 5 5 5

5etai acti"itiesA e73eriences, s!o33ing zonesD 5etai )i7, s!o33ing centres, s3ecia it2,

,o2a t2 sc!e)esA c#sto)er o2a t2, co))#nications and re ations!i3s, added "a #e,

MBN R5*1

BUSINESS ENTER#RISE S;ILLS

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o 3ro"ide st#dents -it! a .no- edge and #nderstanding of t!e iss#es in"o "ed in )anaging a >#siness 3ro=ect and e;#i3 t!e) -it! t!e re e"ant inter3ersona s.i s to add "a #e to organisationsD UNIT I 5 ?ecision$)a.ing for strategic )anage)entC >#siness 3 ans, t!e decision$)a.ing 3rocess, UNIT II 5 Mission, >#siness and organisationa o>=ecti"es of t!e co)3etiti"e en"iron)ent, introd#ction to t!e strategic o3tions and t!eir se ection criteriaD UNIT III 5 ?ecision$)a.ing -it!in a si)# ated >#siness setting, decision re ating to t!e o3eration of a >#siness, dra-ing on t!e a>o"e as3ects of t!e decision$ )a.ingD UNIT IV 5 +7a)ine entre3rene#rs!i3 and intra3rene#rs!i3 oo.ing at t!e s.i s t!at entre3rene#rs >ring to t!e -or.3 aceD Contrast t!ese -it! t!e traditiona )anage)ent s.i $setD UNIT V Career 3 anning, se f )ar.eting tec!ni;#esD 5

5eference >oo.sC CAM:B+,,, ?D, %6ON+4OU%+, GD and 4OU%6ON, BD, &00&D &usiness Strategy: an introductionD &nd edD O7fordC B#tter-ort!$4eine)annD 4+5B+56, /D and 5O641+,,, AD, &005D Managing your placement: a s'ills()ased approac!D Basingsto.eC :a gra"e Mac)i anD 1A6%ON, GD and GA,,AG4+5, HD, &005D Managing for ResultsD &nd edD ,ondonC C/:?

MBN R5*8

SERVICE SECTOR MANAGEMENT

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o ena> e st#dents to #nderstand t!e #nder3inning )anage)ent t!eor2 and 3ractice -it!in t!e ser"ice sector in nationa and internationa conte7ts and a33 2 t!ese to toda2Ms c!anging >#siness en"iron)entD UNIT I 5 6!e )anage)ent 3rocess -it! reference to organisations in t!e ser"ice sector and t!e e7terna en"iron)entD UNIT II 5 6!e co))ercia , 3o itica , econo)ic, socio$c# t#ra , tec!no ogica and eco ogica factors inf #encing organisationsD UNIT III 5 6!e 3rinci3 es of 3 anning, organising, directing and contro ing e"ident in effecti"e ser"ice organisationsD UNIT IV Manage)ent and a ocation of reso#rces, UNIT V Moti"ation, co))#nication, 3erfor)ance 5

REFERENCE BOO;S H+55/+, BD, and +@AN%, BD, &000D 6!e %ecret to a 'as!ion Ad"antage is Brand OrientationD International *ournal of Retail + $istri)ution Management, 3&(8),33D 003 9 011 BO??I, ?D, &005D Management: ,n IntroductionD 3rd edD ,ondonC 'inancia 6i)esL:rentice 4a D ,+@I, MD and 1+/6E, BD, &000D Retailing ManagementD 5t! edD BostonC McGra-$ 4i L/r-inD MA5CU%, %D, 199*D Minding t!e Store: a memoirD U%AC Uni"ersit2 of Nort! 6e7as :ressE N+1MAN, AD, &00&D Retailing: #nvironment and OperationsD UHC 6!o)son ,earning

MBN R5*'

STORE DESIGN AND VISUAL MERCHANDISING

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o 3ro"ide t!e st#dent -it! t!e a>i it2 to a33 2 t!e 3rinci3 es of store design, a2o#t and "is#a )erc!andising to retai o#t etsD UNIT I %tore en"iron)ent e e)ents and o>=ecti"es, store i)age, 5

UNIT II 5 %tore 3 anning, s3ace 3 anning and a ocation, store circ# ation and f o-, )erc!andise fi7t#res and fittings, UNIT III 5 @is#a )erc!andise tec!ni;#es, store design interior and e7terior, ig!ting, at)os3!erics, )#sic and scent, UNIT IV @is#a co))#nications, signage, ogos, gra3!ics, CA? UNIT V @is#a )erc!andising 3ac.ages 5 5

Re+ere,-e 7oo.s C,/'' , %D, 1995D 6!e Best in 5etai Cor3orate /dentit2D ,ondonC BD6D Barsford ,tdD ?UNN+, :D and ,U%C4, 5D, 1999D 5etai ingD U%AC 4arco#rt, Brace and Co)3an2D ,+@ID MD and 1+/6E, BD, &001D 5etai ing Manage)entD BostonC /r-in McGra-$4i D :+G,+5, MD, 1995D @is#a Merc!andising and ?is3 a2D Ne- Ior.C 'airc!i d :#> icationsD

MBN R550

RETAIL O#ERATIONS

L 2

T 0

# 0

C 2

A :s o+ Modu"e 6o 3ro"ide t!e st#dent -it! t!e a>i it2 to #nderstand t!e d#ties and res3onsi>i ities of store )anage)ent UNIT I %tore )anager, d#ties, res3onsi>i ities, s.i sA UNIT II Anci ar2 ser"ices, c eaning, )aintenance, 5 5

UNIT III 5 energ2 )anage)entA stoc. )anage)ent, de i"er2, recei"ing, trac.ing, sa es >ased ordering, ;#ic. res3onse, in"entor2 ossesA UNIT IV a33ro3riate retai egis ationA cons#)er 3rotection egis ation, UNIT V 3ac.aging and rec2c ing, trade descri3tions, sa e of goods 5 5

Re+ere,-e 7oo.s COP, 5D and B5/66A/N, :D, &000D Retailing: an introductionD 5t! edD ,ondonC 'inancia 6i)es :rentice 4a D ,+@I, MD and 1+/6E, BD, &000D Retailing ManagementD 5t! edD BostonC McGra-$ 4i L/r-in MA5CU%, %D, 199*D Minding t!e Store: a memoirD U%AC Uni"ersit2 of Nort! 6e7as :ressD N+1MAN, AD, &00&D Retailing: #nvironment and OperationsD UHC 6!o)son ,earningD

MBN R551 A :s o+ Modu"e

E-RETAIL

L 2

T 0

# C 0 2

6o ena> e t!e st#dent to descri>e and e"a #ate t!e effect of t!e /nternet on co)3anies and cons#)ers in t!e retai sectorD UNIT I 5 C#rrent tec!no ogies #ti ised in t!e retai sector $ inc #dingC /nternetA -e> sitesA intranetA e$)ai A e ectronic f#nds transfer (+'6)A UNIT II 5 +$retai distri>#tionD B#siness )ode s, inc #ding B#siness$Cons#)er, B#siness$ B#sinessA UNIT III 5 %trategic i)3acts of e$>#siness on organisationsA go"ern)ent initiati"es re ating to /6, eading e$retai e73onents s#c! as A)azonDco) and tescoDco)D UNIT IV 5 :atterns of cons#)3tion in t!e on ine en"iron)entC de)ogra3!icsA e7terna iss#es re ating to t!e a>i it2 to cons#)eA UNIT V 5eactions to different e$retai )ode sD 5

Re+ere,-e 7oo.s C4A''+I, ?D, MAI+5, 5D, BO4N%6ON+, HD and +,,/%$C4A?1/CH, 'D, &000D Internet Mar'etingD ,ondonC :rentice 4a D C/65/N, AD, @A5MA, %D, ?A@/?, +D, %/,@+5MAN, %D, %6+M, ND and ?ONA,?, +D BrD, &001D ,doption of Internet s!opping: t!e role of consumer innovativeness Industrial Management + $ata SystemsD "o #)eC 100,n#)>er *, 33 &90 $ 300D +)era d on ineD MCGO,?5/CH, :D, &00&D Retail Mar'etingD ,ondonC McGra- 4i D 5O1,+I, BD, &00&D #()usiness, principles and practiseD Ne- Ior.C :a gra"eD %+64, AD and 5AN?A,,, GD, 1999D !e -rocers, t!e rise and rise of t!e supermar'et c!ainsD Hogan :ageD

MBN R555 O7Be-! 8es/

BRAND MANAGEMENT

L 2

T 0

# 0

C 2

1D 6o gain insig!ts into -or.ing of a Brand &D 6o #nderstand Brand de"e o3)ent and itMs s#stenance in co)3etiti"e )ar.et$ UNIT I 5 1!at is a Brand$ Can an2t!ing >e Branded$%trategic >rand Manage)ent 3rocess$Brand e e)ents (Criteria and o3tion) $ B#i ding a strong >rand and itMs a33 ications UNIT II 5 /dentif2ing and esta> is!ing >rand 3ositioning$3ositioning g#ide ines 9Brand "a #es$ /nterna >randing$Co >randing$Cor3orate Branding$Brand A#dit$ Brand e;#it2 conce3ts$ UNIT III 5 /ntegrated )ar.eting co))#nications and 3rogra) to >#i d >rand e;#it2$Brand e"eraging$Brand e;#it2 )anage)ent s2ste)$<#a itati"e and <#antitati"e tec!ni;#es for )eas#ring >rand e;#it2$ UNIT IV 5 6!e Brand 3rod#ct Matri7$ Brand 4ierarc!2$?esigning a Brand %trateg2 9Brand e7tensions$ 5einforcing Brands$5e"ita izing Brands$ UNIT V 5e>randing $5etiring Brands$Ad=#st)ents to 5 Brand 3ort fo ios

Te=! Boo.s/ B#i ding )eas#ring and )anaging Brand e;#it2 He"in ane He er, %econd +dison, :rentice !a of /ndia Le(r, ,3 Ou!-o:es +or Modu"e On co)3 etion of t!is )od# e, st#dents are e73ected to >e a> e toC /dentif2 t!e .e2 ro es of )e)>ers in a retai organisationa str#ct#re and t!e i)3ortance of c# ti"ating a d2na)ic -or.forceD /n"estigate a33ro3riate stoc. )anage)ent 3rocesses and t!e factors t!at affect t!ese for a range of retai o# etsD O#t ine t!e 3roced#res to ens#re t!e 3ro"ision of re e"ant faci ities )anage)ent and 3 anningD I,d -(! 8e Modu"e Co,!e,! Re+ere,-e Boo./ Brand Manage)ent te7t and cases $ 1DMat!#r, Mac)i an /ndia

MBA-ER#
MBN E661 OBJECTIVES MATERIALS MANAGEMENT PROCESSES L 1 T 0 P 2 C 2

Name the basic organizational levels, master data, and functions of SAP ERP for the procurement processes in the supply chain Carry out a procurement process for stock material in SAP ERP Carry out a procurement process for consumable material in SAP ERP Carry out a procurement process for external services in SAP ERP Make use of selected automation options in the procurement process Explain the materials planning process in Materials Management List the various options for optimizing purchasing operations and their prerequisites escribe additional functions in !urchasing Carry out a goods receipt, reservation and goods issue "andling pipeline, consignment, and subcontracting materials #llustrate basic kno$ledge of Customizing settings for Materials Management #

UNIT I Basics of Procure e!" Process

%usiness &cenario, 'rganizational Levels in the !rocurement !rocess, Client, Company Code, !lant, &torage Location, 'rganizational Levels in #nventory Management, !urchasing 'rganization ( )roup, !lant*&pecific !urchasing 'rganization, Cross*!lant !urchasing 'rganization, Cross*Company*Code !urchasing 'rganization, !rocurement Cycle, !urchase 'rder, )oods +eceipt, #nvoice !rocessing, Exercises, Mas"er $a"a i! "%e Procure e!" Process& Master ata- %usiness &cenario, Master ata in the !rocurement !rocess, Material Master ata, Material Master- 'rganizational Levels, .endor Master ata, .endor Master +ecord- 'rganizational Levels, Maintaining a Material Master and .endor +ecords, Material /ype, #ndustry &ector, Exercises, UNIT II Procure e!" of S"oc' Ma"eria( 1)

%usiness &cenario, +01 ( 1uotation, Conditions, !urchasing #nfo +ecords, .aluated )oods +eceipts, ocuments for )oods Movements, Logistics #nvoice .erification, Collective Number, 0unction !rocess- Creating +01s, 1uotation !rocessing, Calculation &chema, &tructure of the !urchasing #nfo +ecord, &tock 'vervie$, .aluation 2rea, .aluation Class, Material .aluation !rocedures, Material and 2ccounting ocuments, .aluation of )oods +eceipts, /ransfer !ostings, Effects of a )oods +eceipt, elivery Costs, Exercises,Procure e!" of Co!su a*(e Ma"eria(& !rocurement of Consum, Matl- %usiness &cenario, !urchase +equisitions, Converting !urchase +equisitions, Consumable Material, 2ccount 2ssignment 'b3ects, !rocurement for Consumption, &tock Material 456 Consumable Material, %lanket !urchase 'rders, &ources of !urchase +equisitions, Creating a !urchase +equisition, Multiple 2ccount 2ssignment 7e,g, Cost Centers8, !rocessing !urchase +equisitions, Copying !urchase +equisition ata to the !', &tandard !rocurement for Consumable Material, %lanket !urchase 'rders, !rocurement via %lanket !urchase 'rder, Characteristics of %lanket !urchase 'rders, 2dvantages of %lanket !urchase 'rders, Exercises, UNIT III Procure e!" of E+"er!a( Ser,ices 10

%usiness &cenario, !rocurement of External &ervices Cycle, &ervice Master +ecord, efining !rice via Master Conditions, &tock Material 456 &ervices, &ervice &pecifications in the !urchasing ocument, &ervice Entry and 2cceptance, #nvoice .erification for Entry &heet, Exercises, A"o a"e- Procure e!" & 2utomated !rocurement- %usiness &cenario, 2utomated !rocurement- 'vervie$, Materials !lanning !rocedures, 'vervie$ of Materials +equirements !lanning, Contracts, &ource List, 2utomatic )eneration of !urchase 'rders, 'rder 2ckno$ledgements, Evaluated +eceipt &ettlement, 2utomatic !ayment !rogram, +eorder !oint !lanning, Net +eqmts Calculation in +eorder !oint !lanning, &tatic Lot*&izing !rocedures, /ypes of Contract, !rocessing &ource Lists, Creating &ource Lists 2utomatically, Materials +equirements !lanning, 0ormat of the &tock(+equirements List, !urchase +eq, $ith 2ssigned &ource of &upply, &hipping Notification and )oods +eceipt, Exercises, UNIT IV I!,e!"or. Ma!a/e e!" 6 )oods +eceipt $ithout reference to purchase order or production order, )oods receipt %locked stock and release, )oods receipt in 1uality inspection $ithout 1uality Management, +eversals and +eturn eliveries, +eservations and )oods issues, &tock transfer(/ransfer posting, &pecial #nventory Management topics, !ipeline material handling, Consignment and subcontracting material purchasing, Exercises, UNIT V Re0or"i!/ i! MM 6 %usiness &cenario, &tandard +eporting, &cope of List and &election !arameters, &2! Logistics #nformation &ystem 7L#&8, /he Logistics ata 9arehouse in the &2! &ystem, Logistics ata 9arehouse, 0rom ocument to 2nalysis, +eporting in the L#&, +eporting in &tandard 2nalyses, Exercises, PRACTICALS %asics of !rocurement !rocess Master ata in the !rocurement !rocess !rocurement of &tock Material !rocurement of Consumable Material !rocurement of External &ervices 2tomated !rocurement #nventory Management To"a( )1

Refere!ce Boo's& 1D Martin Murray, &2! MM- 0unctionality and /echnical Configuration, :nd Edition, &2! !ress,

&D /ony 2rnold, &teve Chapman, and Lloyd Clive, #ntroduction to Materials Management
7;th Edition8, !rentice "all< :==>, #&%N*?=- =?@:@@>;?A, #&%N*?@- B>C*=?@:@@>;?C,

3D Michiel +, Leenders, !, 0raser Dohnson, 2nna 0lynn, and "arold E, 0earon, !urchasing
&upply Management, Mc)ra$*"ill Education &ingapore< ?@th #&E edition, :==E, #&%N* ?=- ==>?:AB;;A, #&%N*?@- B>C*==>?:AB;;B

0D 2r3an van 9eele, !urchasing and &upply Chain Management, CEN)2)E Lrng %usiness
!ress< A edition, :==A, #&%N*?=- ?CAAC==:AE, #&%N*?@- B>C*?CAAC==:A>

5D Michael "ugos, Essentials of &upply Chain Management, :nd Edition, 9iley< : edition,
:==;, #&%N*?=- =A>?>>;@A@, #&%N*?@- B>C*=A>?>>;@AE

MBN E662 OBJECTIVES

2UMAN RESOURCE MANAGEMENT PROCESSES

L 1

T 0

P 2

C 2

escribe the organizational plan and the organizational structure concept #dentify the ma3or functions in the follo$ing areas of the "+ &ystem- +ecruitment, Career and &uccession !lanning, !ersonnel 2dministration, Compensation Management, /raining and Event Management, /ravel Management, /ime Management, &hift !lanning, !ayroll and subsequent activities, %enefits and Cost !lanning !erform "+ evaluations using the information systems, Exercises, S"ruc"ures i! 2u a! Resources 3

UNIT I

B#siness %cenario, +)3 o2ees and 45 %tr#ct#res, +)3 o2ees in t!e Organizationa %tr#ct#re, Organizationa Units, O>=ect 623esC Bo>s, :ositions, 6as.s, 1or. Centers, :ersons and Users, Organizationa : an, +)3 o2ees in t!e +nter3rise %tr#ct#re, +nter3rise %tr#ct#re, C ient and Co)3an2 Code, :ersonne Areas, :ersonne %#>areas, +)3 o2ees in t!e :ersonne %tr#ct#re, +)3 o2ee Gro#3, +)3 o2ee %#>gro#3, :a2ro Acco#nting Areas, Monitoring :ersonne ?ata, Organizationa %tr#ct#re, +nter3rise and :ersonne %tr#ct#re, /ntegration $ :ersonne Ad)inistration and : anning, /ntegration Bet-een :ersonne Ad)inistration and Organizationa Manage)ent, Organizationa Manage)entC B#siness %cenario, Met!odo og2 $ O>=ect $ Oriented ?esign, Met!odo og2 9 : anning, Met!odo og2C : an @ersions, %i)3 e Maintenance, Creating Organizationa Units, Creating Bo>s, Creating :ositions, Assigning :ersons, 5e3orting, +7ercisesD
UNIT II Perso!!e( Ma!a/e e!" 3

5ecr#it)entC B#siness %cenario, 'ro) @acanc2 to 4iring an A33 icant, @acancies in t!e 5ecr#it)ent :rocess, :#> is!ing @acant :ositions, A33 icant %tr#ct#re, A33 icant %tat#s, 623ica A33 ication :roced#res, A33 2ing @ia 6!e /nternet, %earc!ing for A33 icants, A33 icant Acti"ities, A33 icant Actions, A33 icant Corres3ondence, 4iring An A33 icant, +ntering 1or. Center and 6a7 ?ataD 4iring an +)3 o2eeC B#siness %cenario, 4iring An +)3 o2ee, +)3 o2ee ?ata, /nfot23es, 4iring, Actions, :ersona ?ata, Organizationa Assign)ent, : anned 1or.ing 6i)e, Basic :a2, Contract + e)ents and Monitoring of ?ates, Maintaining +)3 o2ee ?ataC B#siness %cenario, Maintaining +)3 o2ee ?ata, %e ecting /nfot23es Using 6a> :ages, ?2na)ic /nfot23e ,ist, %e ecting /nfot23es Using /nfot23e N#)>er, %#>t23es, Maintaining /nfot23esC O"er"ie-, %toring ?ata 'or %3ecific ?ates, Maintaining /nfot23es, Generating 4istories, +diting /nfot23es, :ersonne Actions, 5estarting a :ersonne Action, Correcting ActionsC +7a)3 e (+ntr2),

Correcting ActionsC +7a)3 e (,ea"ing), Additiona Actions, ?2na)ic Actions, 'ast +ntr2, :ersonne 'i e, +7ercisesD
UNIT III Perso!!e( $e,e(o0 e!" a!- 4ua(if.i!/ Ac"io!s 10

%cenario, :ersonne ?e"e o3)ent and <#a if2ing Actions, <#a ifications and 5e;#ire)ents, <#a ifications Cata og, <#a it2 %ca es and A ternati"e <#a ifications, Creating :rofi es for :ersonsLA33 icants, Creating :rofi es for Bo>sL:ositions, :rofi e +"a #ations, 'inding :ersons, :rofi e Matc!#3s, :rofi e Matc!#3C +7a)3 e, :rofi e Matc!#3C Gra3!ic, 6raining :ro3osa s for <#a ification ?eficits, 6raining and +"ents Manage)ent, /ntegration -it! Ot!er A33 ication Co)3onents, 6raining and +"ent Manage)ent O"er"ie-, B#siness +"ent 4ierarc!2, Men# %tr#ct#re, ?a2$6o$?a2 Acti"itiesC ?2na)ic Attendance Men#, Boo.ing Attendances, Cance Attendance, Corres3ondence, 'o o-ing U3 B#siness +"ents, /nfor)ation Men#, B#siness +"ent Broc!#re, Career and %#ccession : anning, Careers, : anning for Organizationa Unit, +7ercisesDTr(8e" M(,(3e:e,!/ 6ra"e Manage)entC B#siness %cenario, 6ra"e Manage)ent, 6ra"e Manage)ent 9 +n"iron)ent, 45 Master 5ecord (Mini Master) 9 /nfot23es, 6ra"e :ri"i eges, :rocessing 6ri3 ?ataC O"er"ie-, Organizationa 'or)s of ?ata +ntr2, '#nctions in 5ecei3t +ntr2, 'ra)e-or. 6ri3 ?ata, +ntering 5ecei3ts for a 6ri3, 6ri3 %tat#s, Cost ?istri>#tion, 'ast +ntr2 of 6ri3 ?ata, 1ee. 2 5e3ort for 6ri3 ?ata, Centra A33ro"a , 6ri3 Costs Acco#nting, Acco#nting and :a2)ent, :osting 6ra"e +73ense ?ata to '/, +7ercisesD
UNIT IV Ti e Ma!a/e e!" 10

B#siness %cenario, 6i)e Manage)ent, 6i)e Manage)ent :rere;#isitesC Conce3ts, :#> ic 4o ida2 Ca endars, 1or. %c!ed# e, Assign)ent 6o A 1or. %c!ed# e 5# e, 5ecording 6i)e ?ata, 1or. %c!ed# e ?e"iations, :rocessing 6i)e ?ata, A>sences, A>sence 623eC ,ea"e, +)3 o2ee %e f$%er"ice A33 icationsC +7a)3 e, A>sence 623eC %ic.ness, Co ision C!ec.sC +7a)3 es, O"erti)e, %#>stit#tions, Maintaining 6i)e ?ataC Met!ods, Ann#a Ca endars and Mont! 2 Ca endars, Mont! 2 Ca endars, 1ee. 2 Ca endar, %!ift : anning, %!ift : anningC Use, %!ifts, %!ifts And %!ift Gro#3s, 5e;#ire)ents ?efinition, Ca ing U3 A %!ift : an, C!anging %!ift : an in Co or ?esign, 5e;#ire)ents Matc!#3, +dit 6arget : anC ?a2 @ie-, ?eter)ining :ro3osa s, 6e)3orari 2 Assigning An +)3 o2ee 6o A ?ifferent Bo>, 6i)e +"a #ation, Co)3 eting 6arget : an and +diting Act#a : an, Cross$A33 ication 6i)e %!eet, 6i)e 5ecording #sing t!e Cross$A33 ication 6i)e %!eet, CA6% $ :rere;#isites and :rocess %te3s, 6i)e %!eet 5ecording @ariants, %te3 1C +nter 6i)e ?ata, %te3 &C 5e ease 6i)e ?ata, %te3 3 C A33ro"e 6i)e ?ata, %te3 0C 6ransfer A33ro"ed 6i)e ?ata, ?oc#)ent ?is3 a2 $ 'ind ?oc#)ents, 6i)e +"a #ation, O"er"ie-, ?ata ' o- Bet-een t!e 6i)e 5ecording %2ste) and t!e 45 %2ste), O"er"ieof t!e +)3 o2ee Master ?ata /nfot23es, : anned 1or.ing 6i)e (/nfot23e 000*), 6i)e 5ecording /nfor)ation (/nfot23e 0050), 6i)e +"ents /nfot23e

(&011), 6i)e +"a #ation ?ri"er (5:6/M+00), +rror :rocessing, Ca ing +rror :rocessing, 'or) ,a2o#t , +7ercisesD

UNIT V Co 0e!sa"io! Ma!a/e e!" a!- Cos" P(a!!i!/

B#siness %cenario, Co)3ensation Manage)entC '#nctions, Co)3ensation Manage)entC /nfot23es, Co)3onents of t!e Co)3ensation :rocess, Bo> +"a #ation 5es# ts (/nfot23e 1050), %a ar2 %#r"e2 5es# ts (/nfot23e 1051), B#dgeting, 6!e B#dgeting :rocess, Co)3ensation Ad)inistration, Co)3ensation for +)3 o2ees, Co)3ensation Ad)instration, Cost : anning, :ersonne Cost : anning '#nctiona it2, :ersonne Cost : anning Met!ods, Carr2ing O#t :ersonne Cost : anning, ?is3 a2ing t!e Costs of an Organizationa Unit or Cost O>=ect, %i)# ation Ca3a>i ities, B#siness Gra3!ics, %a"ing Io#r : an %cenarioD 6ransferring Costs to Contro ing, +7ercisesD #(Fro"" A--ou,! ,3/ :a2ro Acco#ntingC B#siness %cenario, :a2ro Acco#nting, O"er"ie- of t!e :a2ro :roced#re, Ca c# ation of 5e)#neration + e)ents, %tat#tor2 and @o #ntar2 ?ed#ctions, 6!e :a2ro 5#n, :a2ro Areas, :a2ro Ad)inistration, :a2ro ?ri"er %e ection %creen, :a2ro ,og, 5e)#neration %tate)ent, 1age and %a ar2 6ransfer $ ?ata Medi#) +7c!ange, %#>se;#ent Acti"ities in :a2ro Acco#nting, ,ists L %tatistics :er :a2ro :eriod , +7ercisesD I,+or:(! o, SFs!e:/ /nfor)ation %2ste)C B#siness %cenario, 5e3orts, 6!e /nfor)ation %2ste) in 45, 4#)an 5eso#rces /nfor)ation %2ste) (4/%), Accessing 4/%, %tarting 5e3orting, +diting ?efa# ts, Ad 4oc <#er2, O#t3#t and @ie-ing Met!ods, +7ercisesD
PRACTICALS &tructures in "uman +esources !ersonnel Management !ersonnel evelopment and 1ualifying 2ctions /ravel Management /ime Management Compensation Management and Cost !lanning !ayroll 2ccounting To"a( Refere!ce Boo's& )1

1D Christian FrGmer,&ven +ingling, and &ong Hang, Mastering "+ Management $ith &2!,
&2! !ress

&D Christian Framer, "+ !ersonnel !lanning and evelopment Ising &2!, &2! !+E&&<
?st edition, :==A, #&%N*?=- ?EB::B=:AC, #&%N*?@- B>C*?EB::B=:A;

3D "ans*DJrgen 0iga3,+ichard "aKmann,and 2n3a Dunold, "+ +eporting $ith &2!, &2!
!ress

0D &atish M, %adgi, !ractical &2! I& !ayroll, &2! !ress

5D 9endell 0rench, "uman +esources Management, "oughton Mifflin Company< ; edition,

:==;, #&%N*?=- =;?CE=>:?@, #&%N*?@- B>C*=;?CE=>:?A

6D +obert L, Mathis and Dohn ", Dackson, "uman +esource Management, ?: edition, :==>,
&outh*9estern College !ublishers, #&%N*?=- =@:AEA:>EE, #&%N*?@- B>C*=@:AEA:>E:

MBN E665 OBJECTIVES

PRO$UCTION PLANNING PROCESSES

L 1

T 0

P 2

C 2

Explain the manufacturing organizational structures escribe the basic !! master data !erform M+! using various repetitive and make*to*order production strategies Execute the plans using production orders, repetitive manufacturing and F2N%2N production techniques #nterpret the results of the discrete manufacturing planning and execution processes Mas"er $a"a 3

UNIT I

Master ata- %usiness &cenario, 'rganizational Levels- !roduction, Company Code, !lant, &torage Location, Manufacturing Master ata, Material Master ata, Material /ype, Material Master +ecord- .ie$s, Material Master +ecord- ata &tructure, Material Master- %asic ata .ie$, M+! .ie$, 9ork &cheduling .ie$, 2ccounting .ie$, %ill of Material efinition %'M, %'Ms in !roduction !lanning, &ingle*Level %ill of Material, Multi*Level %ill of Material &tructure, %'M Category, %'M Isage, %'M &tructure, %'M #tem Categories, %'M Effectivity, 9ork Center, 9ork Center ata, 9ork Center "ierarchy, +outings- 'vervie$, +outings- )roups, +outings- &equences, 9ork Center +elationship to 'peration, Component 2ssignments, !roduction +esources(/ools, !! Costing, !! Costing ata, Exercises, UNIT II P(a!!i!/ a!- E+ecu"io! 6i"% 7i!a( Asse *(. 10

!lanning and Execution $ith 0inal 2ssembly- %usiness &cenario, !lanning &trategies, Make* to*&tock !roduction, !lanning 9ith 0inal 2ssembly, &ales and 'perations !lanning, !roduct )roups, &'! !rocess 0lo$, &'! !lanning /able, Creating a &ales !lan, Creating a !roduction !lan, isaggregation, /ransfer to emand Management, emand Management, &tock ( +equirements List, M+!, !lanning !rocedures, M+! 'vervie$, M+!- %'M Explosion, !lanning 9ithout M+! 2reas, !lanning $ith M+! 2reas, M+!- Net +equirements Calculation, M+!- &cheduling, M+!- /otal !lanning, M+!- &ingle*#tem !lanning, !lanned 'rders, M+! List and &tock ( +equirements List, &tock ( +equirements List and M+! List, &ales and istribution, 2vailability Check, Consumption Logic, !roduction 'rders, Elements of a !roduction 'rder, !roduction 'rder- !roduction 'rder Creation, !roduction 'rder +elease, !roduction 'rder )oods Movements, !roduction 'rder )oods #ssue, 'rder Confirmation * !rocess Chain, !roduction 'rder )oods +eceipt, !roduction 'rders- Costs, !roduction 'rders * 'rder*+elated Cost 'b3ect Controlling, Exercises, UNIT III Ma'e8"o8S"oc' Pro-uc"io! 3

Make*to*&tock !roduction- %usiness &cenario, Make*to*&tock- &trategies, Make*to*&tock !roduction L !rocess, Master !roduction &cheduling, M!& * M+! Comparison, !lanning

/ime 0ence, #nteractive M!&, Lot*&izing !rocedures, 0unctions of the &tock ( +equirements List, 0unctions of the M+! List, Collective isplay of &tock ( +equirements List, Collective isplay of M+! Lists, 'vervie$ /ree, Creating a !roduction 'rder- Methods, &cheduling, %asic ates- %ack$ard &cheduling, %asic ates- 0or$ard &cheduling, Lead /ime &cheduling, 'peration Lead /ime, Material 2vailability Check, Material 2vailability- Missing !arts List, Capacity !lanning- Environment, Capacity !lanning, 2vailable Capacity, Capacity +equirements, Capacity !lanning- &ubsections, /abular !lanning /able, )raphical !lanning /able, 'peration ispatching, Confirmation- /ypes and 0unctions, Confirmation%ackflushing, 0inal elivery and /echnical Completion, Exercises,

UNIT IV

Ma'e8"o8Or-er Pro-uc"io!

Make*to*'rder !roduction- %usiness &cenario, Make*to*'rder !lanning, Make*to*'rder !roduction, #ndividual(Collective +equirements #ndicator, 2ssembly !rocessing, 2ssembly !rocessing- !rocess 0lo$, 2ssembly !rocessing- 2vailability Check, 2ssembly !rocessingChanges, .ariant Configuration, .ariant Configuration- 'vervie$, Configuration of a !ump, Exercises, UNIT V Re0e"i"i,e Ma!ufac"uri!/ : ;ANBAN 12

+epetitive Mfg ( F2N%2N- %usiness &cenario, !lanning 9ithout 0inal 2ssembly, !lanning $( o 0inal 2ssembly- !lnd #ndep, +eqmts, !lanning 9ithout 0inal 2ssembly- &ales 'rder, !lanning 9ithout 0inal 2ssembly- Master ata, &tocking Level, 0lexible etermination of &tocking Level, +epetitive Manufacturing, +epetitive Manufacturing- 'vervie$, !eriod*%ased !lanning, iscrete Manufacturing .ersus +epetitive Mfg, +epetitive Manufacturing- Master ata, Master ata- Material Master, Material Master- !roduction .ersions, Master ata%'M, Master ata- !roduction Line, Master ata- +ate +outing, +epetitive ManufacturingLine Loading, +epetitive Manufacturing- !lanning, !lanning /able- !eriod*%ased !lanning, !rocessing the !lanning +esult, ispatch List, +epetitive Manufacturing- Material &taging, !ull List 9ith irect /ransfer !osting, +epetitive Manufacturing- %ackflushing, F2N%2N, !ush !rinciple ( !ull !rinciple Comparison, M+! ( F2N%2N- Comparison, %usiness Management Environment for F2N%2N, F2N%2N- Master ata, &upply 2rea, F2N%2N Control Cycle, &upply &ources in the F2N%2N !rocedure, Excluding Materials from M+!, )eneral F2N%2N !rocedure, &etting the Fanban to EM!/H, &etting Fanban to 0ull, F2N%2N %oard, Exercises, PRACTICALS Master ata !lanning and Execution $ith 0inal 2ssembly Make*to*&tock !roduction Make*to*'rder !roduction +epetitive Manufacturing ( F2N%2N To"a( Refere!ce Boo's& )1

1D Dorg /homas ickersbach, )erhard Feller, and Flaus 9eihrauch, !roduction !lannning
and Control $ith &2!, &ap !ress 2merica< : edition, :==>, #&%N*?=- ?EB::B?=;;, #&%N* ?@- B>C*?EB::B?=;B

&D Dochen %allas, !roduction !lanning $ith &2! 2!'*!!( &, &2! !+E&&< ? edition, :==;,
#&%N*?=- ?EB::B??@B, #&%N*?@- B>C*?EB::B??@>

3D Chetan &, &ankar, and Farl*heinz +au, #mplementation &trategies for &ap +(@ in a
Multinational 'rganization- Lessons from a +eal*$orld Case &tudy, Cybertech !ublishing, :==;, #&%N*?=- ?EB?A=>>>M, #&%N*?@- B>C*?EB?A=>>>E

0D

aniel C, 9ood, &2! &CM- 2pplications and Modeling for &upply Chain Management 7$ith %9 !rimer8, 9iley, :==>, #&%N*?=- =A>?>;BB?;, #&%N*?@- B>C*=A>?>;BB?=

5D /homas E .ollmann, 9illiam Lee %erry, avid Clay 9hybark, and 0, +obert Dacobs,
M2NI02C/I+#N) !L2NN#N) 2N C'N/+'L &H&/EM& 0'+ &I!!LH C"2#N M2N2)EMEN/ - /he efinitive )uide for !rofessionals, Mc)ra$*"ill< E edition, :==A, #&%N*?=- ==>?AA=@@M, #&%N*?@- B>C*==>?AA=@@: ,

MBN E66) OBJECTIVES

4UALIT< MANAGEMENT PROCESSES

L 1

T 0

P 2

C 2

Inderstand business processes from a 1uality Management vie$point Inderstand the integration of 1uality Management in the logistical processes of a company %e familiar $ith the functions of 1M Fno$ the basic conditions involved in implementing 1M Basics 3

UNIT I

%asics- %usiness &cenario, E !*%ased 1uality Management, +equirements for 1M &ystems, Contributions of 1uality Management, 1uality Management $ith the &2! &ystem, 1M as a &trategic Management /ool, #N EN #&' B==?- :=== 1uality Elements and &2!, Managing 1M ocuments $ith &2!, 1uality Management in the &2! &ystem, 0unctions in the 1M Component, 1uality !lanning- 2ctivities, 1uality #nspection- 2ctivities, 1uality Certificates- 2ctivities, 1uality Notifications- 2ctivities, 1uality Control- 2ctivities, /est Equipment Management- 2ctivities, 1M in the Logistics &upply Chain, Ises and %enefits of the 1M Component, Exercises, UNIT II 4M i! "%e Lo/is"ics Su00(. C%ai! 12

1M in Log, &upply Chain- %usiness &cenario, 'vervie$ of 1M in the Logistics &upply Chain- 'b3ectives, !rocesses in the Company, 1M in Company !rocesses, 1M in &ales N istribution 7&ales 'rder8, 1M in !roduction 7Materials !lanning8, 1M in !roduction, 1M in !rocurement, 1M in the &torage !rocess, 1M in &hipping, 1M in &ervice, 1M !rocesses in the Logistics &upply Chain, !lanned !rocesses, Event*Controlled !rocesses, #nformation Management, 1M in the Logistics &upply Chain, 1M in !rocurement, !rocurement Chain, .endor +equest for 1uotation 7+018, 1uality Criteria for .endor &election, !urchase 'rder, &ource #nspection, !rocessing #nspections at )oods +eceipt, 1uality Certificates at )oods +eceipt, Electronic /ransmission of Certificates, "andling Init Management, 1uality #nspections Ising "andling Inits, 1M in !roduction, 1M in !roduction ( !rocess #ndustry, !roduction Chain, 'rder +elease, #nspection uring !roduction, Creating a Notification for 'rder Confirmation, #nspection for External !rocessing, Combination of !artial Lots into %atches, #nspection for +epetitive Manufacturing, )oods Movements, Early #nsp, at )oods +eceipt from !roduction, 1M in &ales and istribution(&ervice, &ales Chain, elivery #nspection, elivery, &ervice, +epairs !rocessing Ising 1uality Notifications, +epairs !rocessing Ising #nspection Lot, Exercises, UNIT III 4ua(i". P(a!!i!/ a!- I!s0ec"io! 7u!c"io!s #

0unctions in etail- %usiness &cenario, 0unctions in 1uality Management, 1uality !lanning 0unctions, )eneral Master ata- 'vervie$, 1M*+elevant #nformation +ecords, 1uality ocuments for &upply +elationships, Material &pecifications, Material &pecification $ith %atch .aluation, #nspection !lanning, /ask List /ypes, #nspection !lan &tructure, Ising /ask Lists, %asic ata for #nspection !lanning, &ample etermination 7%asic ata8, &ample etermination 7!rocedure8, Catalogs, /est Equipment 7!+/8, Master #nsp, Chars, #nspection Methods, +eference 'peration &et, 9ork Center, %asic ata in the #nspection !lan, istribution of 1M Master ata, 2pproval !rocedure, 1uality #nspection 0unctions, #nspection Lot !rocessing, #nspection Lot Creation, #nspection Lot 'rigin and #nspection /ype, &equence of #nspection Lot !rocessing, #nspection Lot Creation, #nspection &pecs

from the .ariant Configuration, .aluation in Configuration, 2dditional Characteristic from .ariant Configuration, #nspection &pecs from %atch etermination, Exercises, UNIT IV I!s0ec"io! Resu("s Recor-i!/ 6

+esults +ecording, efects +ecording, 9orklist in +esults +ecording, !rocess*'ptimized +esults +ecording, +esults +ecording for Master #nsp, Characteristic, +esults +ecording on the #nternet, Mobile +esults +ecording, +ecording &teps, #nspection Lot Completion, igital &ignature, &ample Management, !lanning the !hysical &amples, !hysical*&ample Categories, &ample +ecords and &ample ra$ings, #nspection !rocess, Ising !lanned !hysical &amples, #nspection !rocess Ising Inplanned !hysical &amples, External &ystems, , Exercises, UNIT V 4ua(i". Cer"ifica"es= No"ifica"io! a!- Co!"ro( 7u!c"io!s 10

1uality Certificate 0unctions, 1uality Certificates, Certificate !lanning, Certificate !rocessing, Example of a Certificate, !rocessing 1uality Certificates at )oods +eceipt, 1uality Certificate for elivery to #nternet, Certificate /ransfer, 1uality Notification 0unctions, !roblem !rocessing in the Company, Notification !rocessing in the &2! &ystem, Elements of the 1uality Notification &ystem, Easy Entry of Notifications, #nternet &ervice +equest, 1uality Notifications in the Log, &upply Chain, 1uality Notification &tructure, 2ction %ox, Notification !rocessing 7&equence8, )eneral 9orklists, 1uality Notifications on the #nternet, 1uality Control 0unctions, ynamic Modification of the #nsp, &cope 7at I 8- &tatistical !rocess Control 7&!C8, #ntervening in the !rocess, Control Charts and &!C Criteria, 9estern Electric +ules, 1uality &core for #nspection Lots, .endor Evaluation, &ubcriteria of the Main Criteria, 1uality*+elated Costs, Cost !rocessing $ith 1M 'rders, 1M #nformation &ystem 71M#&8, &tandard 2nalyses in 1M#&, Early 9arning &ystem, Ising &tatistics, Exercises, PRACTICALS 1M in the Logistics &upply Chain 1uality !lanning and #nspection 0unctions #nspection +esults +ecording 1uality Certificates, Notification and Control 0unctions To"a( Refere!ce Boo's& )1

1D Michael "Olzer and Michael &chramm, 1uality Management $ith &2!, &2! !ress &D )ert "artmann and Ilrich &chmidt, !roduct Lifecycle Management $ith &2!, &2! !ress 3D Dames +, Evans, /he Management and Control of 1uality, Cengage Learning, :==>,
#&%N*?=- =@:A@C:@EB, #&%N*?@- B>C*=@:A@C:@EC

0D

avid L, )oetsch, and &tanley %, avis, 1uality Management, !rentice "all< E edition, :==E, #&%N*?=- =?@??CB:BC, #&%N*?@- B>C*=?@??CB:BA

5D

ale ", %esterfield, Carol %esterfield*Michna, )len %esterfield, and Mary %esterfield* &acre, /otal 1uality Management, !rentice "all< @ edition, :==:, #&%N*?=- =?@=BB@=;B, #&%N*?@- B>C*=?@=BB@=;B SALES AN$ $ISTRIBUTION PROCESSES L 1 T 0 P 2 C 2

MBN E661 OBJECTIVES

+ecognise the basic processes in sales and distribution Carry out the most important functions from pre*sales right through to the receipt of payment Inderstand the basic sales and distribution processes in &2! &ystem Learn to use &2! functions Maintain sales and distribution data and name the enterprise structure required for these 9ork $ith different sales and distribution documents escribe the routes from sales and distribution to areas such as materials management, production and accounting Carry out evaluations on the sales and distribution processes in the &2! &ystem 3

UNIT I E!"er0rise S"ruc"ures i! Sa(es a!- $is"ri*u"io! Enterprise &tructures- %usiness &cenario, 'rganizational Inits in &ales and istribution, Company Code, &ales 'rganization, istribution Channel, ivision, &ales 2rea, !lant and &torage Location, &hipping !oint, O,er,ie6 of Sa(es Processes& &ales !rocesses%usiness &cenario, !re*&ales 2ctivities, &ales 'rder !rocessing, #nventory &ourcing, &hipping, %illing, !ayment, ocuments in &ales and istribution, Creating an 'rder, &ales ocument &tructure, Creating an 'utbound elivery, &tructure of elivery ocument, !icking, !osting )oods #ssue, Creating a %illing ocument, %illing ocument &tructure, Effects of %illing ocument, ocument 0lo$ in the &2! &ystem, ocument 0lo$ at #tem Level UNIT II Mas"er $a"a i! Sa(es a!- $is"ri*u"io!

Init %usiness &cenario, ata 'rigin in &ales ocuments, Customer Master, ata on the )eneral ata /ab !ages, ata on the &ales 2rea ata /ab !ages, !artner 0unctions in the Customer Master, ata on the Company Code ata /ab !ages, Effects of Changes in the Customer Master, Material Master, ata on the &ales /ab !ages, Cross* ivision &ales, ivision*&pecific &ales, Customer * Material #nformation +ecord, 'rder Entry Ising Customer*Material #nfo +ecord, 'utput, #ncompletion Log, Condition Master, Condition Master +ecords in !ricing, !ricing in &ales 'rders, Common Master ata * istribution Channels, Common Master ata L ivisions, UNIT III Sa(es 7ro S"oc' 8 A,ai(a*(e 1)

!rocesses $ith &tock- %usiness &cenario, &ales ocument /ypes, &ales ocument 0unctions, etermining the elivering !lant 2utomatically, &hipping !oint, +oute, etermining the &hipping !oint 2utomatically, etermining the +oute 2utomatically, elivery &cheduling, /ransportation &cheduling, %ack$ard &cheduling, 0or$ard &cheduling, Collective !rocessing in &hipping, 'utbound elivery 'ptions, !icking in &hipping, !rocessing, Collective !rocessing in !icking, !icking 'ptions, Collective !rocessing for !osting )oods #ssue, Collective !rocessing in %illing, %illing 'ptions, 9orklists, Sa(es fro S"oc' > S%or"a/e& Init %usiness &cenario, 2vailability Check in the &ales 'rder, Material 2vailability ate Check, !lant Check, Control of 2vailability Check, /ransfer of +equirements, Complete and !artial eliveries, %ackorder !rocessing, ocument 0lo$ $ith

'utgoing &hipment, Creating &hipment ocuments, Loading and !acking &hipments, %illing &hipment Costs to the Customer, Connection to 0inancial 2ccounting,

UNIT IV

Ma'e8To8Or-er 3 Init %usiness &cenario, &ales &upport /asks, !re*&ales ocuments, ocument 0lo$ in the !re*&ales !hase, #tem Categories, #tem Category etermination Normal #tem, #tem Category etermination in the &tandard 'rder, Make*/o*'rder 0lo$, Make*/o*'rder !roduction $ithout 2ssembly !rocessing, Make*/o*'rder !roduction $ith 2ssembly !rocessing, Cost Management by #tem, !acking, 'utbound elivery from &ales 'rder &tock? Re"ur!s a!- Cre-i" Me o Processi!/& +eturns ( Credit Memo- %usiness &cenario, !rocesses in Complaints !rocessing, !rocessing Credit and ebit Memos, 2pproval of a Credit Memo, !rocessing +eturns, !rocessing #nvoice Corrections, #nvoice Correction !rocedure, Cancelling a %#lling ocument 9

UNIT V Re0or"i!/ a!- A!a(.sis o! "%e Processes i! Sa(es a!- $is"ri*u"io!

+eporting and 2nalysis- %usiness &cenario, &ources of & #nformation, Lists and +eports, List of &ales 'rders, ocuments $ith a &pecific &tatus, !rocessing 9orklists, ocument 0lo$, &ources of #nformation in the &2! &ystem, Logistics #nformation &ystem, ata 9arehouse Concepts, "o$ #nformation &tructures are 'rganized, #nformation &tructures in &ales and istribution, &tandard 2nalyses, 0lexible 2nalyses RACTICALS 'vervie$ of &ales !rocesses Master ata in &ales and istribution &ales 0rom &tock * 2vailable &ales from &tock * &hortage Make*/o*'rder +eturns and Credit Memo !rocessing To"a( Refere!ce Boo's& 1D , +a3en #yer, Effective &2! & , &2! !ress )1

&D )lynn C, 9illiams, #mplementing &2! +(@ &ales and istribution, Mc)ra$*"ill 'sborne
Media< ? edition, :==C, #&%N*?=- 0071497056, #&%N*?@- 978-0071497053

3D /apan F, !anda, and &unil &ahadev, &ales and 0D

istribution Management, 'xford Iniversity !ress, I&2, :==E, #&%N*?=- =?BE;>@B=E, #&%N*?@- B>C*=?BE;>@B=; )erhard 'berniedermaier, and /amara &ell*Dander, &ales and istribution $ith &2!Making &2! & 9ork for Hour %usiness, )9.*.ie$eg< ? edition, :==@, #&%N*?=@E:C=E>>=M, #&%N*?@- B>C*@E:C=E>>=? istribution Management, Excel %ooks, :==:, #&%N*?=C?>AA;?C@@, #&%N*?@- B>C*C?>AA;?C@A

5D &,L, )upta, &ales and

MBN E666 '%DEC/#.E&

CUSTOMER SERVICE PROCESSES

L 1

T 0

P 2

C 2

escribe ho$ customer service processes are represented and supported in the &2! &ystem Ise the business transactions for customer service List the evaluation options Inderstand the integration of customer service component $ith other applications CS 8 O,er,ie6 9

UNIT I

C& * 'vervie$- %usiness &cenario, &ervice * 'vervie$- /opic 'b3ectives, &ervice * &ervice Categories, &ervices, &ervice L !rocess, +oles in Customer &ervice, C& * Main 0unctions, 'rganizational Elements, 'rganizational &tructure * 2ccounting, 'rganizational &tructure * Cost 2ccounting, 'rganizational &tructure * Materials Management, 'rganizational &tructure * &ales N istribution, 'rganizational Inits, 'rganizational &tructure L &ervice, Master ataCustomer Master, Material Master, Ise of Material Master in &ervice, 9ork Centers in &ervice, Contents of 9ork Center Master, !ersonnel Master, .endor Master , Exercises, UNIT II Tec%!ica( O*@ec"s 11

/echnical 'b3ects- %usiness &cenario, /ypes of /echnical 'b3ects, Material &erial Numbers and Equipment- &erial Numbers, &erial Number Management, Equipment and &erial Numbers, Equipment, Criteria for Equipment Master +ecord, Equipment Master +ecord, 0unctional Locations, Criteria for 0unctional Locations, Master +ecord for 0unctional Location, %ills of Material- 'b3ectives, &ervice %ills of Material, 'b3ect "ierarchies, #nstalled %ase, 9arranties, 9arranty /ypes, &tructure of Master 9arranty, 'b3ect*+elated 9arranty, Exercises, "elpdesk- %usiness &cenario, ocuments in C&, &imple Notification !rocessing, &ervice Notification 0unctions, Notification /ypes, Notification &tructure, Notification #nterface, Notification +eceipt, Catalogs, &ervice Notification- /ask etermination, Customer #nteraction Center 7C#C8, Notification !rocessing $ith C#C, Notification !rocessing, Notification List Editing, 0ollo$*up 2ctions for &ervice Notification, &tatus of Notifications and /asks, &olution atabase, Notification Completion, Notification Completion, Exercises, UNIT III 7ie(- Ser,ice P(a!!i!/ 11

0ield &ervice !lanning- %usiness &cenario, &imple 'rder !rocessing, &ervice 'rder 0unctions, &tructure of &ervice 'rder, !rocess 0lo$ for &imple 'rder, 'rder Entry and !lanning, !rocess 0lo$ in &ervice 'rder !rocessing, 'rder Creation 'ptions, 'rder 'perations * #nternal !rocessing, &cheduling and Capacity !lanning, External &ervices in the 'rder, &ervice * External- !rocess 0lo$, &ervice * External 7$ith &ervice &heet8- !rocess 0lo$, 'rder Components, &tock Material- !rocess 0lo$, Non*&tock Material- !rocedure, &ervice 'rder $ith 2dvance &hipment, &ervice 1uotations, Creating a 1uotation from a &ervice 'rder, 'rder !rocessing, &ervice 'rders * List Editing, 'rder +elease, !rinting ( 0axing 'rder, Communication, 'rder and 'peration &tatuses, 'rder Confirmation, 'rder Confirmation, /ime Confirmation, 2ctivity +eport, Material Confirmation, Non*&tock Material Confirmation, /echnical completion, %illing, +esource*+elated %illing, %illing &ervice 'rders, 9arranty !rocessing, 'rder Completion, Cost and +evenue 2nalysis in the &ervice 'rder, 'rder &ettlement, %usiness Completion , Exercises,

UNIT IV Re"ur!s a!- Re0airs # +eturns and +epairs- %usiness &cenario, 'vervie$, +epairs !rocessing, !hases of +epairs !rocessing, &tructure of Customer +epairs 'rder, &upported &cenarios, &erviceable #tem and &ervice !roduct, 'rder Entry and +eturns elivery, +epair 2cceptance, /echnical Check and +epairs !rocessing, +epair &tart, Customer +epairs 'rder and &ervice 'rder, 'utbound elivery and %illing, Completion Confirmation, %illing in +epair 'rder, .alue 0lo$, Exercises, &ervice Contracts- %usiness &cenario, &ervice Contracts, Contents of &ervice Contract, &tructure of &ervice Contract, &ervice Contract * Contract ata, &ervice Contract * %illing !lan, &ervice Contract L !rice 2greements, Contract %illing, efinition of &ervice !roducts, 'vervie$ of &ervice !roducts, 0ixed &ervice !roduct, Configurable &ervice !roducts, Configurable &ervice !roducts L Context, Configured &ervice !roduct, Configured &ervice !roducts- Example, &ervice !rocessing $ith Contract +eference, &ervice Contract 2ssignment, "otline !rocessing $ith &ervice Contract, &ervice 'rder $ith &ervice Contract, .alue 0lo$, Exercises, UNIT V P(a!!e- Cus"o er Ser,ice 9

!lanned Customer &ervice- %usiness &cenario, /ask Lists, /ask Lists in &ervice, &tructure of /ask List, /ask List &election in &ervice 'rder, Maintenance !lans, efinition of Maintenance !lan, /ypes of Maintenance !lan, &tructure of Maintenance !lan, Link to Maintenance !lan * Maintenance Contract, &cheduling, &cheduling 'vervie$s, Exercises, Evaluations- %usiness &cenario, &ervice "istory, Elements of the &ervice "istory, Notification and 'rder "istory, &ervice #nformation &ystem, ata 9arehouse L Concept, Logistics * ata 9arehouse, 2nalysis .ie$s and #nformation, &tandard 2nalysis 'ptions, 2dditional 0unctions of L#&, , Exercises, PRACTICALS 0ield &ervice !lanning +eturns and +epairs &ervice Contracts Evaluations To"a( Refere!ce Boo's& )1

1D /homas /eufel, Durgen +obricht, and !eter 9illems, &2!7+8 !rocess, &ales and &D 3D
istribution and Customer &ervice, 2ddison 9esley !ublishing Company< :==@, #&%N* ?=- =:=?>?E?A>, #&%N*?@- B>C*=:=?>?E?AB Ditendra &ingh, #mplementing and Configuring &ap )lobal /rade &ervices, &2! !+E&&< ? edition, :==;, #&%N*?=- ?EB::B=B;E, #&%N*?@- B>C*?EB::B=B;@ +obert 9 Lucas, Customer &ervice &kills for &uccess, Career Education< A edition, :==C, #&%N*?=- ==>@EAEAAB, #&%N*?@- B>C*==>@EAEAAC

0D !aul +, /imm, Customer &ervice- Career &uccess /hrough Customer Loyalty, Ath
Edition, !rentice "all< :==>, #&%N*?=- =?@::@;EC@, #&%N*?@- B>C*=?@::@;ECA

5D Elaine F, "arris, Customer &ervice- 2 !ractical 2pproach, Ath Edition, !rentice "all<
:==;, #&%N*?=- =?@?BCB@>E, #&%N*?@- B>C*=?@?BCB@>E

MBN E669 OBJECTIVES

7INANCIAL PLANNING PROCESSES

L 1

T 0

P 2

C 2

escribe the basic structure and procedures of the 0inancial accounting in the &2! E+! &ystem !erform essential functions of 0inancial 2ccounting Explain the roles of various applications in 0inancial 2ccounting Explain ho$ the financial modules relate to each other !erform typical accounting transactions in the application components of 0inancial accounting Ge!era( Le-/er Accou!"i!/ 3

UNIT I

%usiness &cenario, Company Code, %usiness 2rea, )(L 2ccount Master +ecords- Charts of 2ccounts, Chart of 2ccounts 2ssignment, Company Code &pecific &ettings, 2ccount )roups for )(L 2ccounts, +econciliation 2ccounts, /ransaction 0igures, 0inancial statement versions, !arallel 2ccounting Methods, 2ccounting /ransaction 9ithin a !eriod in )(L 2ccounting, )(L 2ccount !ostings, &tandard(Complex !ostings, #mportant &tandard ocument /ypes, !osting Fey, &tandard !osting Feys, 2ccount #nformation, Exercises, UNIT II Accou!"s Pa.a*(e 11

Master ata in 2ccounts !ayable, .endor 2ccount in &2! 0#, 2ccount )roups for .endors, aily 2ccounting /ransactions in 2ccounts !ayable, #nvoice(Credit Memo Entry, C' 2ccount 2ssignment Logic, 9orkplace and Iser +oles, /he +ecurring Entry !rogram, Elements of the !ayment /ransaction, !arameters, !roposal +un, Edit !roposal, !ayment +un, !rint !ayment Media, #ntegration $ith Materials Management, !urchasing ata in the .endor Master +ecord, Closing 'perations in 2ccounts !ayable, 'vervie$- 2ccounts !ayable Closing 'perations, %alance Confirmations, 0oreign Currency .aluation, +eclassify !ayables, Exercises,Accou!"s Recei,a*(e&2ccounts +eceivable- %usiness &cenario, Master ata in 2ccounts +eceivable, Customer 2ccount in &2! 0#, 2ccount )roups for Customers, aily 2ccounting /ransactions in 2ccounts +eceivable, #nvoice(Credit Memo Entry, #ncoming !ayments, unning 0unctions, unning !rocedure, !arameters, unning +un, Changing the unning !roposal, !rinting unning Notices, Correspondence, 2ccounts +eceivable #nformation &ystem, #ntegration $ith &ales and istribution, ivisions, &ales 2reas, &ales 2rea ata in the Customer Master +ecord, &ales !rocess, Credit Management, Credit Control 2rea, Credit Management Master +ecord, Credit Control !rocess, Closing 'perations in 2ccounts +eceivable, 'vervie$- 2ccounts +eceivable Closing 'perations, .alue 2d3ustments- !arameters, .aluation +un, /ransfer, Exercises, UNIT III Asse" Accou!"i!/ 9

%usiness &cenario, 2sset Master ata, 2ssets in 0# 'rganizational Inits, 2sset Class, epreciation 2reas, Control ata in epreciation 2reas, 2ccount etermination, )roup 2ssets and &ub*Numbers, aily 2ccounting /ransactions in 2sset 2ccounting, /ransaction /ype, 2sset /ransactions, Inplanned epreciation, 2ssets Inder Construction, 2sset

Explorer, Closing !rocedures in 2sset 2ccounting, 'vervie$- 2sset Closing, #nventory, epreciation !osting +un, 2sset "istory &heet, Exercises,

UNIT IV Tra,e( Ma!a/e e!" 9 %usiness &cenario, Master ata in /ravel Management, Master ata in "+ and in 0#*/., .endor Master +ecord for an Employee, 2ccounting /ransactions in /ravel Management, /ravel Manager, /ravel Expenses , Exercises, Ba!' Accou!"i!/& %ank 2ccounting%usiness &cenario, Master ata in %ank 2ccounting, %ank irectory, %ank 2ccounts, 2ccounting /ransactions in %ank 2ccounting, Cash Dournals, Cash Dournal /ransaction, /ypes of Cash Dournal /ransactions, !rocessing #ncoming Checks, epositing Checks, !osting a Check eposit, Lockbox, %ank 2ccount &tatement, #ncoming and 'utgoing Checks, %ank /ransfers, Managing 'utgoing Checks, Exercises, UNIT V Pre0ari!/ 7i!a!cia( S"a"e e!"s 3 %usiness &cenario, Closing !rocedures in the )eneral Ledger, &chedule Manager, 'vervie$- )eneral Ledger Closing, 2ccruals( eferrals for +evenues N Expenses, 2ccruals, )+(#+ 2nalysis, %alance 2udit /rail, !reparing 0inancial &tatements for !eriod 2ccounting, +eporting, Cost of &ales 2ccounting, !eriod 2ccounting, erivation of 0unctional 2rea, Cost of &ales 2ccounting Ledger, Consolidation, EC*C&- ata 0lo$, EC*C&- 'rganizational Inits, &tatus Monitor, ata /ransfer to EC*C&, &2! Consolidation P 0uture evelopment, &2! &trategic Enterprise Management , Exercises, PRACTICALS )eneral Ledger 2ccounting 2ccounts !ayable 2ccounts +eceivable /ravel Management %ank 2ccounting !reparing 0inancial &tatements To"a( Refere!ce Boo's& 1. Manish !atel, )1

iscover &2! E+! 0inancials, &2! !ress

&D Dane L, +eimers, 0inancial 2ccounting- 2 %usiness !rocess 2pproach, :nd Edition,
#&%N*?=- =*?@*?A>@C;*>, #&%N*?@- B>C*=*?@*?A>@C;*>, !ublished by !rentice "all, :==C

3D %arry Elliott, Damie Elliott, 0inancial 2ccounting, +eporting N 2nalysis- #nternational

Edition, :nd Edition, #&%N*?=- =*:>@*>=:E@*M, #&%N*?@- B>C*=*:>@*>=:E@*E, !ublished by !rentice "all, :==;

0D Charles /, "orngren, Charles /, "orngren, )ary L, &undem, Dohn 2, Elliott,

onna !hilbrick,#ntroduction to 0inancial 2ccounting, Bth Edition, #&%N*?=- =*?@*?A>B>:*E, #&%N*?@- B>C*=*?@*?A>B>:*:, !ublished by !rentice "all, :==;

5D !enne 2ins$orth and an eines, #ntroduction to 2ccounting- 2n #ntegrated 2pproach, B.

Eth Edition, #&%N*?@ B>C==>@E:>===, !ublished by Mc)ra$*"ill, :==B John 2. 1lliott,

E. #ntroduction to 0inancial 2ccounting, #&%N*?=- =?@?B;C>E=, #&%N*?@- B>C*=?@?B;C>E:,

!ublished by !rentice "all, :==E

MBN E663

BUSINESS INTELLIGENCE

L 1

T 0

P 2

C 2

OBJECTIVES Inderstand the functional and technical overvie$ of the &2! %usiness #nformation 9arehouse 2cquire a basic level of kno$ledge about business $arehouse UNIT I BA O,er,ie6 12 %9 'vervie$- %usiness &cenario, #nformation*%ased Management, 'L/! Environment, &2! 'L/! +eporting /oolbox, 'L/! versus 'L2!, &2! %usiness #nformation 9arehouse, &2! Ne$ imension #nitiatives, %9 and the %usiness 0rame$ork, 9hy %9Q, %9 &trategy2n End*to*End &olution, %usiness #nformation 9arehouse 2rchitecture, %9 2rchitecture etails, ata Extraction, %9 &trategy- 2n 'pen &ystem, %9 &trategy- +ich %usiness Content, %usiness Content %enefits, %9 %usiness Content Components, 2ctivating 1ueries in %usiness Content, Exercises, UNIT II Busi!ess E+0(orer 12 %usiness Explorer- %usiness &cenario, %usiness Explorer Components, %usiness Explorer %ro$ser, #nfo Catalog, Executing 1ueries, &aving 9orkbooks in the #nfoCatalog, Choosing a 9orkbook from the #nfoCatalog, Creating a 1uery, Choosing Characteristics and Fey 0igures, Changing a 1uery, 0iltering ata in the 1uery efinition, 0iltering ata in the 9orksheet, 0rom #nfoCube to 9orksheet, Exercises, UNIT III $a"a Aare%ousi!/ 12 ata 9arehousing- %usiness &cenario, 'L/! &tructure, &2! %9 ata Model, imensions, 0act /able, &tar &chema, &2! %9- extended &tar &chema- etail, &pecific features of the %9 &tar &chema, Master ata and #nfo Cubes, /erms used $ith M M ( &tar &chema and %9, ata )ranularity, 0rom ata Model to atabase, #nfoCube- &2! %9 esign, Multi* dimensional analysis, Characteristics and Fey 0igures, Exercises, UNIT IV A- i!is"ra"or Aor'*e!c% # 2dministrator 9orkbench- %usiness &cenario, 2dministrator 9orkbench, &ource &ystem, #nfo'b3ect $ithin %9, &cenario for ne$ #nfo'b3ect, #nfo&ource- 0eatures, #nfo&ource Components, Master ata #nfo&ource, /ransaction ata #nfo&ource, Meta ata Ipdate for &2! 'L/!, &taging Engine, Extraction from Multiple &ources, Extraction Methodologies, ' & 0unctions in 2dministrator 9orkbench, &cheduler, Monitoring, ata loading status indicator in the Monitor, 2dministrator 9orkbench 2dditional 0unctions, Exercises, UNIT V %usiness Explorer ata 9arehousing 2dministrator 9orkbench E+ercises PRACTICALS

To"a(

)1

Refere!ce Boo's& 1D Norbert Egger, Dean*Marie 0iechter, Dens +ohlf, DOrg +ose, and 'liver &chrJffer, &2! %9 +eporting and 2nalysis, &2! !ress &D Norbert Egger, Dean*Marie 0eichter, and Dens +ohlf, &2! %9 ata Modeling, &2! !ress 3D !eter &cott , &2! %usiness Explorer 7%Ex8 /ools, &2! !ress 0D Norbert Egger, Dean*Marie 0iechter, &ebastian Framer, +alf*!atrick &a$icki, and &tephan 9eber, &2! %usiness #ntelligence Ip*to*date for &2! Net9eaver :==As, &2! !ress 5D %iao 0u, and "enry 0u, &2!7+8 %9- 2 &tep*by*&tep )uide, 2ddison*9esley #nformation /echnology &eries, 2ddison*9esley !rofessional< :==:, #&%N*?=- =:=?>=@;;?, #&%N* ?@- B>C*=:=?>=@;;E

6D Naeem "ashmi, %usiness #nformation 9arehouse for &2! 7!rima /echRs &2! %ook
&eries8, Muska N Lipman !ublishing< :===, #&%N*?=- =>;?E:@@EB, #&%N*?@- B>C* =>;?E:@@E:

*D Fevin Mc onald, 2ndreas 9ilmsmeier, avid C, ixon, and 9, ", #nmon, Mastering the
&2! %usiness #nformation 9arehouse- Leveraging the %usiness #ntelligence Capabilities of &2! Net9eaver, 9iley< : edition, :==;, #&%N*?=- =>;AEB;@>@, #&%N*?@- B>C* =>;AEB;@>>

MBN E690 OBJECTIVES

PROJECT MANAGEMENT PROCESSES

L 1

T 0

P 2

C 2

Inderstand the follo$ing- $ork breakdo$n structures, net$ork, pro3ect builder, pro3ect planning board, date planning, resource planning, materials in pro3ects, cost planning, revenue planning, payments in pro3ects, budgeting, commitments and actual data, period end closing, information systems and integration $ith other applications Pro@ec" S"ruc"ures 10

UNIT I

!ro3ect &tructures- %usiness &cenario, 9ork %reakdo$n &tructures&tructures, 9ork %reakdo$n &tructures- 0unctions, !ro3ect %uilder, 9ork %reakdo$n &tructures- 'perative #ndicators, 9ork %reakdo$n &tructures'rganization and +esponsibilities, 9ork %reakdo$n &tructuresMaintenance 'ptions, "ierarchy )raphic, 2ctivities and Net$orks&tructure, 2ctivities and Net$orks- 0unctions, 2ctivities- Maintenance 'ptions, Net$ork &tructure )raphic, Mass Change, '!EN !&, &ales !ricing * Creating 1uotations, &ales !ricing, !& /exts, ocuments, Milestones- 2ssignments, Exercises,
UNIT II P(a!!i!/ 10

!lanning- %usiness &cenario, 2spects of !lanning, !ro3ect !lanning %oard, /he !ro3ect !lanning %oard- 'b3ects, !ro3ect !lanning %oard#ntegration, &cheduling, %asic ates for 9%& Elements, +esource !lanning, #nternal !rocessing, istribution of 9ork 2mong 9orkforce, External !rocessing, Material +equirements !lanning 7M+!8, Materials in !ro3ects, #ntegration $ith MM and !!, %'M * !& #nterface, !lanning Costs and +evenues, Cost !lanning in !ro3ects, Easy Cost !lanning, !lanned Costs in Net$orks, !lanning +evenues L Methods, #ncoming 'rders and %illing !lan, Exercises,
UNIT III Bu-/e"i!/ 6

%udget- %usiness &cenario, Cost !lanning and %udgeting, istributing %udget from the #nvestment !rogram, 'vervie$ of %udgeting, 2vailability Control, Exercises,
UNIT IV E+ecu"io! 10

Execution- %usiness &cenario, 2spects of !ro3ect Execution, 2ctual ates for 9%& Elements, Confirmation 'ptions, Cross 2pplication /ime &heet 7C2/&8, C' 2ccount 2ssignment of ocuments, Execution &ervices, Evaluation Ising Cost +eports, 2%2! List .ie$er 72L.8 for Line #tems,

/he !urchasing !rocess, Claim Management, Milestone %illing, !ro3ect Cash Management, Exercises,
UNIT V C(osi!/ #

Closing- %usiness &cenario, !eriod*End Closing- !rocesses, &ettlement&cenarios, &chedule Manager, Exercises, +eporting, #nformation &ystems, #nformation &ystems- Level of etail, &tructure 'vervie$ and #ndividual 'vervie$s, &tructure #nformation &ystem- 0unctions, Editing 2ll 'b3ects, )raphical Evaluation, #mporting and Exporting ata, "ierarchy +eports, Cost Element +eports, Exercises,
PRACTICALS !ro3ect &tructures !lanning %udgeting Execution Closing To"a( Refere!ce Boo's& )1

1D Mario 0ranz, !ro3ect Management $ith &2! !ro3ect &ystem, &2! !ress &D "arold, !h, , Ferzner, !ro3ect Management- 2 &ystems 2pproach to !lanning,
&cheduling, and Controlling, 9iley< B edition, :==E, #&%N*?=- =A>?>A?C>;, #&%N*?@B>C*=A>?>A?C>B

3D Dack +, Meredith, and &amuel D,, Dr, Mantel, !ro3ect Management- 2 Managerial
2pproach, 9iley< ; edition, :==E, #&%N*?=- =A>?>?E@>B, #&%N*?@- B>C*=A>?>?E@>E

0D Dames !, Le$is, 0undamentals of !ro3ect Management 79orksmart8, 2M2C'M< /hird

Edition, :==;, #&%N*?=- =C?AA=C>B;, #&%N*?@- B>C*=C?AA=C>B>

5D &amuel D,, Dr, Mantel, Dack +, Meredith, &cott M, and &hafer, Margaret M, &utton,
!ro3ect Management in !ractice 9iley< @ edition, :==>, #&%N*?=- =A>=?:?;AE, #&%N*?@B>C*=A>=?:?;A?

MBN E692 CONTROLLING PROCESSES

L 1

T 0

P 2

C 2

OBJECTIVES UNIT I Ise the main controlling 7C'8 functions #dentify the components in C' that address different business requirements Explain ho$ the C' components are integrated $ith each other Explain ho$ C' is integrated $ith other &2! E+! components Inderstand &2! C' terminology escribe the different cost allocation methods and explain the differences bet$een them ecise $hich C' tools to use in given business situations O,er,ie6 Of Co!"ro((i!/ 3

'vervie$ 'f Controlling-%usiness &cenario, )eneral /asks of Controlling, 2ccounting 2rchitecture, 0# and C'- &tandard versus 0lexibility, +eporting +equirements, Controlling 2rchitecture, #mportant Controlling 2reas, /ypical Controlling 2rea /asks, /he Components of Controlling, 'vervie$ of C' Components, Cost and +evenue Element 2ccounting, 'verhead Cost Controlling 7C'*'M8 and 2ctivity*%ased Costing 72%C8, Cost Center 2ccounting, #nternal 'rders, 2ctivity*%ased Costing- Model, !roduct Cost Controlling 7C'* !C8, !roduct Cost Controlling- 'vervie$, !roduct Cost !lanning, Cost 'b3ect Controlling, Material Ledger Concept, 2ctual Costing, !rofitability and &ales 2ccounting, 2spects of !rofitability and &ales 2ccounting, /ypical 1uestions in !rofitability 2nalysis, !rofitability 2nalysis per Market &egment, /ypical 1uestions in !rofit Center 2ccounting, !rofit Center 2ccounting, !rofitability and &ales 2ccounting- Methods, #ntegration, #ntegration 9ithin C' * .alue 0lo$s, #ntegration 9ith 'ther Modules, /ransfer !rice Concept in E+!, Managing a )lobal Enterprise, ifferent .ie$s of a Corporate )roup, Multiple .aluation .ie$s UNIT II Re0rese!"i!/ <our Busi!ess i! CO 9

!ortraying Hour %usiness in C'- Enterprise &cenario, 'rganizational Inits and &tructures, 'rganizational Inits, Multiple 2ssignment, %asic ata and &tructures, 2ccounts and Cost Elements, Cost Elements and +evenue Elements, Master ata in 'verhead Cost Controlling, Cost Center, 2ctivity /ype, &tatistical Fey 0igures, #nternal 'rder, %usiness !rocess, Master ata )roups, Master ata in !roduct Cost Controlling, Master ata in C'* !C, !roduct Cost by 'rder, !roduct Cost by !eriod, !roduct Cost by &ales 'rder, Master ata in !rofitability and &ales 2ccounting, /ypes of !rofitability 2nalysis, %asic Concepts of C'*!2, !rofit Center, !rofit Center 2ssignments,+eporting /ools- %usiness &cenario, +eporting /ools of C', +eport &election, +eport !ainter(+eport 9riter, 'ptions in +eport 9riter +eports, rilldo$n +eporting, 'ptions for rilldo$n +eporting, #nteractive #nformation &ystem, 2%2! List .ie$er UNIT III P(a!!i!/ a!- P(a!!i!/ I!"e/ra"io! 10

!lanning and !lan #ntegration- Enterprise &cenario, #ntroduction to !lanning, !lanning)oals, .ersions, Copy !lan and 2ctual ata, !lanning Layouts, 'rganization of the !lanning .ie$s, !lanning $ith ifferent Cost, 2ccounting Methods, Cost 2ccounting Methods, !lanning in Cost Center 2ccounting, !lanning &tatistical Fey 0igures, !rimary Cost !lanning, Cost 2llocation Methods for !lanning, !ure Cost 2llocations, 2ctivity /ype !lanning, !lanning !rimary Costs that are 2ctivity* ependent, !lanning &econdary Costs, Cost 2llocations, Ising 2ctivity /ypes, Example of !rice Calculation, Examples of /ypical

!lanning &teps for Cost Centers, 2ssigning !lanning Methods to Controlling Methods, #ntegrated !lanning Cycle, #ntegrated Corporate !lanning, !lanning #ntegration * &ales !lanning, C'* !2- !lanning, C'*!2- /op* o$n istribution, #ntegrated !lanning * !lanning in !!, !lanning #ntegration L /ransferring 2ctivity +equirements to Cost Center 2ccounting, #ntegrated !lanning- Cost Center !lanning, /ransferring !lanned .alues for Cost Centers, !lanning #nternal 'rders, !lanning #ntegration * !roduct Cost !lanning, !roduct Cost !lanning- 'vervie$, 'verhead +ate, Cost +ollup in !roduct Cost !lanning, !rice Ipdate, !lanning #ntegration * Ipdate &ales !lan(C'*!2, /ransferring the Costing +esults to C'* !2, #ntegration of &ervices in !lanning, #ntegrated !lanning in !rofit Center 2ccounting, !lanning !rocess Costs, Comparison of /he !ush and !ull 2pproaches , #ntegrated 2ctivity %ased Costing, Cost 2llocation $ith /emplate UNIT IV Pos"i!/ "o CO fro O"%er Mo-u(es 10

!osting to C' from 'ther Modules- Enterprise &cenario, !osting to C' from 'ther Modules, !osting Logic, /rue and &tatistical 'b3ects in C', !osting from 0# to a Cost Center, !osting from "+ to a Cost Center, !osting from MM to a Cost Center, !osting MM !urchase 'rders to a Cost Center, Commitments, &tatistical and +eal !ostings, !osting to a &tatistical 'rder, !osting to a +eal 'rder, !osting to a !rofitability &egment, /ransaction*%ased !ostings #n C'- /ransactions related to 'verhead Cost Controlling, +eposting Line #tems, irect 2ctivity 2llocation, /ime &heet, %udget Management, 2vailability Check, Easy Cost !lanning N Execution &ervices, /emplates for Easy Cost !lanning, /ransactions +elevant to Cost 'b3ect Controlling, !roduct Cost Controlling, Cost 2ccounting at 'rder Level, Cost Controlling at the !roduct Level, /ypical 2ctivities in Cost 'b3ect 2ccounting, !rocess Chain'rder*+elated Manufacturing, elivery to &tock, +elevant /ransactions for !rofitability and &ales 2ccounting, &elling )oods and &ervices, &teps in &ales 'rder !rocessing, /ransferring &ales 'rder +eceipts to C'*!2, elivery and %illing, &elling )oods and &ervices * $ithout &ales 'rder Controlling, &elling )oods and &ervices * $ith &ales 'rder Controlling, /ransfer !rices, /ransfer !rices in !rofit Center 2ccounting, Example for /ransfer !rices UNIT V Perio-8E!- Pos"i!/s i! CO 10

!eriod*End !ostings in C'- %usiness &cenario, 'verhead Cost Controlling, !ostings of &tatistical Fey 0igures, /ransferring &tatistical Fey 0igures from the L#&, !eriodic 2ctivities in 'verhead Cost Controlling, !eriodic Cost 2llocation L Methods, 2ccrual Costs, 2ccrual Calculation- !ercentage Method, !eriodic +eposting, istribution, 2ssessment, 'verhead +ates, 'rder &ettlement, Methods for !eriodic 1uantity 2llocation, #ndirect 2ctivity 2llocation, Enter 2ctual 2ctivities for &ender, 2ctual 2ctivities for &ender not Entered, Example of !eriod*End Closing in C'*'M, .ariance Calculation on Cost Centers, +evalue using actual prices, Cost 'b3ect Controlling 7!roduct Cost by 'rder8, !rocess Chain- 'rder* +elated Manufacturing, /ypical &teps in !eriod*End Closing in C'*!C, /emplate 2llocation, Calculating 9#! at 2ctual Cost, 9#! &ettlement, .ariance Calculation, .ariance &ettlement, Method Comparison, !eriod*End !ostings- 2ctual Costing(Material Ledger, 2ctual Costing!reliminary .aluation, etermining the !eriodic Init !rice, &ingle*level Material !rice etermination, Multilevel Material !rice etermination, !eriod*End !ostings in !rofitability 2nalysis, 'vervie$ of the ata 0lo$ in !rofitability 2nalysis, 2ssigning 'verhead Costs'vervie$, 2ssessment of Cost Center and !rocess Costs, 'rder &ettlement to !rofitability2nalysis, 'vervie$ of the ata 0lo$ to !rofit Center 2ccounting, %alance &heet #tems in EC*!C2, istribution( 2ssessment, !eriod*End !ostings- &chedule Manager, &chedule Manager- 2dvantages, &chedule Manager- &cheduling, &chedule Manager- /ask List * 0lo$ efinition, &chedule Manager- Monitor, +econciliation Ledger, +econciliation +eports

PRACTICALS +epresenting Hour %usiness in C' +eporting /ools !lanning and !lanning #ntegration !osting to C' from 'ther Modules /ransaction*%ased !ostings #n C' !eriod*End !ostings in C' To"a( Refere!ce Boo's& )1

1. 1uentin "urst, avid No$ak, Configuring &2! +(@ 0#(C'- /he Essential +esource for
Configuring the 0inancial and Controlling Modules, &ybex< ?st edition, :===, #&%N*?==>C:?:EB>:, #&%N*?@- B>C*=>C:?:EB>B

6. Marco &isfontes*Monge, Controlling*!rofitability 2nalysis 7C'*!28 $ith &2!, &2! !ress<

?st edition, :==C, #&%N*?=- ?EB::B?@>;, #&%N*?@- B>C*?EB::B?@>@

3. 2sap 9orld Consultancy, Donathan %lain, 2dministering &ap +(@- /he 0i*0inancial
2ccounting and Co*Controlling Modules, 1ue< ?st ed edition, ?BBC, #&%N*?==>CB>?EAC?, #&%N*?@- B>C*=>CB>?EAC>

A. Charles /, "orngren, &rikant M, atar, )eorge 0oster, Cost 2ccounting- 2 Managerial

Emphasis, !rentice "all< ?:th edition, :==>, #&%N*?=- =?@?ABE@C=, #&%N*?@- B>C* =?@?ABE@CC

5. Ed$ard D, .anderbeck, !rinciples of Cost 2ccounting, &outh*9estern College !ub< ?A

edition, :==>, #&%N*?=- =@:A@>A?>C, #&%N*?@- B>C*=@:A@>A?>B

B. Michael +, Finney, Denice !rather*Finsey, Cecily 2, +aiborn, Cost 2ccounting0oundations N Evolutions, &outh*9estern College !ub< ; edition, :==E, #&%N*?==@:A:@E=??, #&%N*?@- B>C*=@:A:@E=?:

E. Charles /, "orngren, )eorge 0oster, &rikant M, atar, Madhav +a3an, Chris #ttner, Cost
2ccounting, !rentice "all< ?@ edition, :==C, #&%N*?=- =?@;?:;;@A, #&%N*?@- B>C* =?@;?:;;@C