Just Around The Corner

TEAM ENTRE-NEWS ASHLEY MEIER, VICTORIA HEDRICK, ALBERT GARDENER, MARGHERITA HOWARD, GABRIELLE FLEGAL, JOSEPH DOWNEY ENTREPRENEURSHIP BMT-2710 DECEMBER 2010 INSTRUCTOR-KIMBERLY GOUDY

Just Around The Corner

Multi-member ownership.

Limited Liability Company.

Vending, catering, and lunch delivery. Healthy lunch choices.

Conveniently located.

SWOT Analysis
Strengths Many resources available because of multi-member ownership LLC allows tax flexibility of a partnership and personal. liability protection of a corporation. Slow economy allows for equipment to be purchased at a modest price. Providing a unique brand of high quality , healthy fast food products, at affordable prices, are currently not being offered in the community.

SWOT Analysis
Weaknesses The recent slow moving economy will make business forecasting uncertain. Strategically pricing to be competitive and profitable at the same time. An equal multi-member ownership may experience difficulties in decision making which will cause unclear strategic planning.

SWOT Analysis
Opportunities Serving many locations through the use of its vending trailers. Expanding the services provided by adding entertainment options to catering services. The existing current market demand of affordable, healthy lunch choices will create growth. Serving the communities catering and vending needs in a socially responsible manner by offering healthy alternative lunch choices.

SWOT Analysis
Threats Other catering and delivery businesses that may start-up in the area and how we may compare in quality, value, and customer service. Slow economy causes slow market growth and will create vulnerability to recessions. Having the ability to change products and services with the changing needs and tastes of the consumer.

Code Of Ethics
Just Around The Corner, was founded on the idea that one company may have the ability to empower the community by providing greater value and healthier dining options. Always following the golden rule, internally and externally, treating others in a manner that we would want to be treated. Always complying with local, state, and federal laws. We hold ourselves accountable to the highest ethical standards through strict adherence to these principles.

Financial Needs and Start-Up Costs

Gathering funds for start-

up from:

Personal Savings. Individual personal loans. Small business loans.

Equally splitting the start-

up cost among all owners.

$3083 or 17% each.

Paid to owners $10/hr. for all time contributed to the operation of the business. 1/6 of profit.

Financial Needs
Start-Up Costs-$18,500
Starting inventory, raw materials, tools-$2000 Legal, professional fees-$500 Business license, permits$1000 Advertising for opening promotions, signage-$1500 Rent, security deposit-$5000

Operating cash-$5000
Delivery Vehicles-$2000 Miscellaneous-$1500

Financial Needs
First Months Operating Costs/Expenses-$5544

Rent-$1500 Advertising-$400 Supplies-$3000 Telephone-$75 Utilities-$100 Business Insurance-$100 Vehicle Insurance-$130 Vehicle Payments-$239

Marketing Plan
Product

Healthy alternative lunch choices offered through vending. Excellent customer service. Affordable pricing. Offering bulk rates for large catering orders.

Price

Marketing Plan
Place Mobile unit sitting in predetermined locations targeting the high traffic community. Promotion Advertising Public relations Publicity Word of mouth Coupons Media

Implementation
Step 1: Obtaining the mobile units and vehicles. Allotted Time: 1 month Step 2: Procuring equipment. Allotted Time: 1 month Step 3: Developing a Menu. Allotted Time: 6 weeks Step 4: Securing locations and potential clients. Allotted Time: 3 weeks Step 5: Advertising. Allotted Time: Begin at least 2 weeks before opening Step 6: Acquiring inventory/preopening. Allotted Time: 1 week Step 7: Grand Opening.

Just Around The Corner

THE CATERING/VENDING HYBRID BUSINESS. A UNIQUE BUSINESS OFFERING AFFORDABLE, HEALTHY FAST FOOD LUNCH ALTERNATIVES TO THE COMMUNITY. TAKING HEALTHY EATING, VALUE, AND CONVENIENCE TO NEW LEVELS.