Tindahang Pinoy ng Laguna

Business Plan for a Retailer Store Offering Specialty Products from Laguna By Abegail F. Agnes and Nicca R. Manese

Abstract
Tindahang Pinoy ng Laguna is a start-up retail store offering specialty products from all over Laguna Will be located w/in the stretch of Maharlika Highway Will cater to middle to upper class consumers Sole proprietorship Intended to be expanded

Review of Related Literature

Purchasing power of Filipinos is directly related to both the income of families and prices of products and services Filipinos tend to support internationally-made products more Filipinos think locally-made products are of mediocre or poor quality Bayani Brew, The Golden Egg, Plush and Play and Theo and Philo are local products which penetrated international market succesfully

Review of Related Literature

As per international market research firm Nielsen, Filipinos shopping habits are changing So is the view of businesses, firms and businessmen which has seen domestic and tourism markets as good alternative markets Growing no. of programs / campaigns such as Buy Pinoy, Buy Pinoy, Build Pinoy!, One Town, One Product (OTOP-Philippines) & Tindahang Pinoy encouraging Filipinos to support locally-made products

Business Plan Questions

1. If other cities can have their own Tindahang Pinoy, why cant we have it in San Pablo City? 2. Why not make Laguna-made products available to local residents first?

Objectives
To make Laguna-made products available to residents of San Pablo City without having to travel much

To become a premier one-stop-shop store for Laguna-made products

Mission
Tindahang Pinoy ng Laguna will be a retail store offering specialty products from all over Laguna. It will provide products from quality suppliers and provide professional customer service in a friendly environment.

Keys to Success
Sell products the customer desires and are of the highest quality. Provide friendly customer service.

Establish excellent vendor/supplier relations which will facilitate quick shipment of orders.
Advertise and promote the store immediately and consistently.

Continuously review inventory and sales and adjust our inventory levels based on detailed records.