Scribd Logo
Upload

Welcome to Scribd!

  • Project Outline

    Uploaded by

    jigisha h
    64 views2 pages
    The document outlines a marketing project for the UK banking brand Lloyds TSB. It will analyze the political, environmental, socio-economic, and technological factors impacting the bank. It will then develop a marketing strategy and implementation plan, with ongoing reporting, measurement, and control. Empirical data from case studies and analysis will inform recommendations and conclusions to guide implementation.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines a marketing project for the UK banking brand Lloyds TSB. It will analyze the political, environmental, socio-economic, and technological factors impacting the bank. It will then develop a marketing strategy and implementation plan, with ongoing reporting, measurement, and control. Empirical data from case studies and analysis will inform recommendations and conclusions to guide implementation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    64 views2 pages

    Project Outline

    Uploaded by

    jigisha h
    The document outlines a marketing project for the UK banking brand Lloyds TSB. It will analyze the political, environmental, socio-economic, and technological factors impacting the bank. It will then develop a marketing strategy and implementation plan, with ongoing reporting, measurement, and control. Empirical data from case studies and analysis will inform recommendations and conclusions to guide implementation.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    PROJECT OUTLINE

    1. EXECUTIVE SUMMERY

    • Overview of Project

    2. INTRODUCTION

    Lloyds TSB is a UK banking brand, not to be confused with former parent Lloyds TSB
    Group Ltd, which is now Lloyds Banking Group. Lloyds TSB is one of the big retail
    banks with branches on most high streets. The Lloyds TSB brand was created in 1995 by
    the merger of Lloyds Bank and the TSB Bank. It offers Banking and Financial Services.
    Headquarters of this Bank are in London, Group Headquarters are in Edinburgh,
    Registered office is in United Kingdom.

    3. THE ISSUE

    a. MARKETING RESEARCH AND ANALYSIS


    • POLITICAL
    • ENVIRONMENTAL
    • SOCIO - ECONOMICAL
    • TECHNOLOGICAL

    b. MARKETING STRETEGY

    c. IMPLEMENTATION PLANNING

    d. PROJECT PROCESS AND VENDOR MANAGEMENT

    e. REPORTING

    f. MEASUREMENT

    4. FEEDBACK

    5. CONTROL SYSTEM

    6. EMPERICAL DATA

    a) Case Study
    b) Data analysis

    7. RECOMMENDATION

    8. CONLUSION AND IMPLEMENTATION

    9. ATTACHMENTS

    You might also like