1.

Answer: e

2. Answer: d

3. Answer: b

4. Answer: c

5. Answer: a

6. Answer: a

7. Answer: e

8. Answer: b

9. Answer: d

10. Answer: a

11. Answer: e

12. Answer: b

13. Answer: d

14. Answer: a

15. Answer: b

16. Answer: b

17. Answer: a

18. Answer: a

19. Answer: b

20. Answer: a

21. Answer: d

22. Answer: d

23. Answer: d

24. Flank (chap.9pg.241)

25 selective retention(chap.6pg.157)
26value(chap.1pg.15) .
27 Opinion leader(chap.6pg.149)
28 false(chap.6pg.155)
29. False
30. NMC (Net Marketing Contribution)= Net sales* % margin- Marketing expenses
31.ROA (Return on asset)=Net Income/total asset
32. ROS (Return on sales)= NMC/Sales *100
33-product specification,
34.Market specification
35.Internal Marketing, performance Marketing (chap.1pg.22)
36 esteem and self-actualization (chap.6pg.156),
37. Flanking, guerrilla (marketing warfare (RM) pg.79)
38 Competitive intensity, market access
39.1-3, 2-4, 3-2, 4-1 (chap.8pg.217)
40. 1-3,2-4,3-2,4-1 (chap.9pg.243)

41. 1-3,2-1,3-2,4-4. (Positioning ur product (RM) pg.62)

42. 1-4,2-5,3-1,4-2,5-3
43.Ansoff matrix
45.level of relevance
46.To (target group and need) our (brand) is (concept) that (POD)
47. Suggested Answer: The three criteria are feasibility, communicability, and
sustainability.
48.
HI

LI

Color TV

Ball pen

Computer

Sugar

HPBD

LPBD