Amul's little moppet can teach brands a thing or two abo...

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Amul's little moppet can teach brands a thing or two about effective

Ritesh Sidhwani, Pro Writer: Priyanka Nair - Friday, Sep 20,2013 8:15 AM Share Share Share More 5

Tags: Amul|Amul Girl|Amul Moppet|da Cunha Communications|Landmark Hoarding|Social Message|Witty Hoardings|Integration|

Amul's little moppet can teach brands a thing or two about effective marketing
For half a century now, Amul has not only served delicious butter to the country, but has also created displays with witty messages that have taught us to laugh at ourselves. Amuls little moppet in a red polka dotted dress and a blue ponytail delivers, on a regular basis, a humorous take on everything that bothers the society everything that deserves a repartee. Like a true spokesperson of the masses, the Amul Girl rises to every occasion be it a cricket double century, scandals surrounding politicians, to controversial diplomatic policies with an infallible gut and a tongue-in-cheek attitude. From giving tributes to legends that pass away to political and social episodes that shake the country, Amul Girl stands up brave on the streets of India.

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da Cunha HOME ADVERTISING MARKETING Communications, the NEWS News News agency behind the JOBS Interviews Interviews creation of these displays, About Us associated Creative Picks Campaign of the week has been with brand since Industry over Briefing five Contact Us Industry Briefing decades. The Videos brand stands outVideos in the outdoor landscape for a number of reasons.

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