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Carley Colding ENC 3331 M03 09/30/2013 Professor Jeffery Wright Proposal Issue !

tudents are una"are of the ter# personal $randing and therefore do not %no" ho" to $rand the#sel&es su''essfully through so'ial #edia( Personal $randing is ho" "e #ar%et oursel&es to one another( It in&ol&es the e#otions people feel "hen they hear your na#e) #eet you in person) or see a pi'ture of you( Whether students reali*e it or not) they are 'reating a $rand of the#sel&es "ith ea'h post) photo upload) and 'o##ent on so'ial #edia sites( +n effe'ti&e personal $rand 'an go a long "ay( It 'an allo" for students to net"or% "ith professionals and pro&ide a positi&e online i#age for potential e#ployers to see( ,o"e&er) personal $randing is un%no"n to #any students and "ithout the a"areness of the ter#) students are una$le to esta$lish an effe'ti&e personal $rand( -oal .o raise a"areness of personal $randing a#ong /C0 students and to gi&e tips on ho" to 'reate an effe'ti&e personal $rand through so'ial #edia( ,o" I Will 1esear'h .he #a2ority of #y resear'h "ill ste# fro# sur&eys ta%en $y students attending the /ni&ersity of Central 0lorida( In the sur&ey) 3uestions "ill $e as%ed to deter#ine if students ha&e a "or%ing %no"ledge of personal $randing and if they are a"are of tips to 'reate a su''essful personal $rand( .he sur&ey "ill $e used to esta$lish spe'ifi' so'ial #edia sites students a'ti&ely share 'ontent on and the type of 'ontent they post #ost fre3uently( +naly*ing this data "ill re&eal if there is a need for a"areness of personal $randing and indi'ate an appropriate "ay to $ring a"areness to students( In addition to sur&eying students) I "ill utili*e online arti'les and 2ournals to esta$lish a list of tips to

'reate a positi&e personal $rand( Co#$ined) sur&eying students and 'olle'ting data &ia the internet should pro&ide a suffi'ient a#ount of resear'h needed to #eet #y goal( .e'hni3ues used to address the issue .he pu$li' sphere for this pro2e't is students attending the /ni&ersity of Central 0lorida( I plan on 'reating a"areness a#ong the target audien'e $y using ethos) logos) and pathos in a 'a#pus "ide Who4s Mar% 'a#paign( .he 'a#paign "ill in&ol&e a strategi' approa'h to 'reate interest and a"areness of personal $randing a#ong students(

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