PREFACE

This project is a study of the product differentiation between the comparative analysis between ulips and mutual fund It is more of an exploratory research with more of qualitative analysis than quantitative.

The project starts with the objective and limitations of the project. It also contains meaning of insurance, some history and the insurance glossary and also contains the information about the INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY. It also contains the types of insurance and the 15 insurance players after that it consist information about the late Sh.Dhirubai Ambani with his reliance apex symbol. Then it consist about the reliance capital which consist of the reliance mutual funds, general insurance, life insurance, consumer finance and reliance money. After that it consist about the past profile of the ulip and about its individual and ulip products/plan with the comparison between the ulip and mutual fund

Then the project focuses on the research methodology and the analysis. The first part consists of the findings from the questionnaire and then its analysis. Then the project contains conclusion and then the bibliography and it ended with the sample of questionnaire

CONTENT
Chapter-1 INTRODUCTION 1.1-General introduction about the sector 1.2-Industry profile 7-12

Chapter-2 PROFILE OF THE ORGANISATION 13-33 2.1-origin of the organization 2.2- Growth and development of the organization 2.3-Present status of the organization 2.4-Functional departments of the organization 2.5-Orgnization structure 2.6-Product and market profile of the organization competitors Chapter-3 DISCUSSION ON TRAINING 3.1-Student work profile 3.2- Key learning Chapter-4 Study of the selected research problem 4.1-Statement of research report 4.2-Statement of research objective 4.3-Reserch design and methodology Chapter-5 Analysis 5.1-Analysis of data 5.2- Summary of findings and suggestions Chapter-6 Summary and conclusion ANNEXURES BIBLIOGRAPHY 34-50

51-54

55-68

69-70 71-74 75-75