INDUSTRY A FIRM 4 Period 2 Results

**************** Financial Summary ****************

4_ALFA
-----Units Sold
Wholesale Price
Unit Cost

Channel 1

Channel 2

Total

34233
$149.00
$68.00

45276

$1,645,407
$750,924

$5,100,717
$2,327,844

$6,746,124
$3,078,768
$0
$3,667,356

Gross Sales
Cost of Goods Sold
Transfer Charges
Gross Margin

11043
$149.00
$68.00

Expenses
Advertising
Sales Force-Salary
$100,000
-Firing Costs
-Commission
$82,270
Customer Service
R&D for Product Modifications
Marketing Research
Total Expenses

$300,000
$255,036

Interest Income
Net Contribution (Loss)

$419,000
$400,000
$0
$337,306
$200,000
$27,000
$97,000
$1,480,306

Budget for Next Period:

Remaining Reserve Funds:

$59,040
$2,246,090
$1,273,000
$984,000

( 27% of Industry Total)

*************** Production Summary ****************

Brand
_____

Requested
Production
__________

4_ALFA

50,000

Actual
Production
__________
45,276

Units
Sold
____
45,276

Inventory
Transferred
___________
0

Unit
Cost
____
$68.00

*************** Industry Sales Report ***************

VRD
Brand
----1_CARM
2_Smart5
3_ GLAD
4_ALFA
Total

Unit
Sales
----23,061
33,568
16,078
45,276

Market Share
$ Sales
(Units)
(Retail)
-------------0.195
$7,465,095
0.285
$9,424,709
0.136
$6,691,296
0.384
$11,138,045

117,983

$34,719,145

Unit
Sales
----50,822
67,161

Channel
------1
2

Market Share
($ Sales)
--------0.215
0.271
0.193
0.321

$
Sales
----$17,791,954
$16,927,191

********** Product Features & Prices Report ***********

VRD
Brand
----1_CARM
2_Smart5
3_ GLAD
4_ALFA

Special
Commands
-------12
11
14
10

Error
Protection
---------5
5
5
4

Average
Retail Price
Channel 1
--------$360.00
$316.00
$460.00
$298.00

Ease of
Learning
-------3
5
5
8

Average
Retail Price
Channel 2
--------$276.92
$243.07
$353.84
$229.23

*************** Marketing Activity Report ***************

(Data Reported Is from Period 2)
VRD
Advertising Dollars

1_CARM
-----$315,000

2_Smart5
-------$410,000

3_ GLAD
------$250,000

4_ALFA
-----$419,000

Number of Sales Reps

Channel 1
Channel 2
Customer Service

12
8
$180,000

12
8
$190,000

15
5
$70,000

5
15
$200,000

********** Report 1: Market Share By Segment **********

VRD
Brand
----1_CARM
2_Smart5
3_ GLAD
4_ALFA

Students Home Users Assistants

-------- ---------- ---------0.160
0.125
0.186
0.271
0.236
0.325
0.083
0.081
0.160
0.486
0.558
0.329

Total
Sales
(in units)

25,486

19,112

Creators
-------0.260
0.312
0.148
0.279

Managers
-------0.283
0.293
0.212
0.211

Parents
------0.136
0.237
0.103
0.523

12,661

24,909

8,469

27,346

********** Report 2: Market Share By Channel **********

VRD
Brand
----1_CARM
2_Smart5
3_ GLAD
4_ALFA
Total
Sales
(in units)

Channel 1
--------0.256
0.341
0.186
0.217
50,822

Channel 2
--------0.150
0.241
0.099
0.510
67,161

********** Report 3: Average Customer Preferences **********

Product: VRD
Segment
------Students
Home Users
Assistants
Creators
Managers
Parents

Special
Commands
-------9.4
9.6
10.5
14.7
17.2
6.0

Error
Protection
---------4.1
3.6
6.6
1.6
5.7
2.3

Ease of
Learning
-------3.5
8.3
8.8
3.9
3.3
9.5

Approximate
Price Range
----------$129.00 - $159.00
$140.00 - $177.50
$206.00 - $266.00
$226.00 - $286.00
$246.00 - $321.00
$151.43 - $194.29

********** Report 4: Marketing Effectiveness Report **********

Brand Awareness - 4_ALFA

# of Competitors # of Competitors with

with lower
equal or higher
Index
Index
Index
---------------0.654
3
0

Customer Service
Consumer Group Rating
Industry Average Rating

150%
163%

Channel 1:
Sales Rep Workload Index
Dealer Satisfaction
Channel Strength ("Push")
Channel 2:
Sales Rep Workload Index
Dealer Satisfaction
Channel Strength ("Push")

575%
0.529
0.126

0
0

3
3

178%
0.740
0.331

2
3

1
0

********** Report 5: Detailed Sales Analysis **********

Students Home Users Assistants
-------- ---------- ----------

Creators
--------

Managers
--------

Parents
-------

4_ALFA
-Channel 1

632

639

5,241

1,278

2,501

752

-Channel 2

11,754

10,017

3,764

2,259

2,760

3,679