Business Networking

Stakeholder
any person, group or organization who can be positively or negatively impacted by, or cause an impact on, the actions or activities proposed

Stakeholder analysis
Aim: Identify the stakeholders and assess how they are likely to be impacted by the project. Goal: develop cooperation between the stakeholder and the project team and, ultimately, assuring successful outcomes for the project.

Types of Stakeholders
All groups affected All groups affectedby a corporations by a corporations decision and policy
decision and policy

Primar Primary y

Secondary

Primary Stakeholder
Employees (union) Wholesaler Retailer
Skill Distribution Capital

Shareholder

Compete

Business

Lend Money

Competitor
Money Material

Creditor

Customer

Supplier
5

Secondary Stakeholder
Local Communities General Public
Skill, Environmen t Opinion

Business Support

Services

Business

Regulation Tax Friendly Hostile

Central/Local Govt.

Foreign Govt.

Image, Publicity

Social Demand

Media

Social Activist
6

Stakeholder management
identifying conflicts/potential conflicts, gaps,

contradictions or incompatibilities between stakeholder requirements, so that a reconciliation strategy can be planned.
ensuring ongoing communication, two-way information access, monitor changes in engagement, attitude and/or influence

Business Interaction
Market
Shareholder Employee Creditor

Non Market
Local Communities

Central/Local Govt.
Foreign Govt. Business Firm

Supplier
Distributor

Social Activist
Media

Customer
Competitor

General Public
Business Support
8

Business Interaction
Business Consumer

Market

Monopoly Oligopoly Free Market

9

Thank You