CERTIFICATE

I, Mr. ______________, Enroll No. ________________ certify that the Minor Project Report entitled ADVERTISING STRATEGY: A CASE STUDY OF CADBURY INDIA LTD is done by me and it is an authentic work carried out by me at Raymond. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student Date:

Certified that the Minor Project Report entitled Advertising Strategy: A Case Study Of Cadbury

India Ltd done by Mr. ________________, Enroll. No. _____________, is completed under my guidance.

Signature of the Guide _________________ ____________________ Date: Countersigned

Director/Project Coordinator

ACKNOWLEDGEMENT

I offer my sincerest thanks and express my deep gratitude to Mr. Virender Dahiya, my project guide for her immense help and guidance.

I would also like to take this opportunity to thank all the other staff of institute for their continuous help in providing detailed information & guidance whenever needed, in project.

Last but not least; I would like to thank all my friends for their continuous help whenever I was needed in project.

Himanshu Singhal

ii

INDEX

S.No. 1. 2. 3. 4. 5.

Content Certificate Acknowledgements Contents Executive summary Chapter - I Concept of advertising Chapter II About the Cadbury India Chapter III Advertising strategy of Cadbury India

Page No. i ii iii 1 2-14

6.

15-43

7.

44-56

8.

Bibliography

57

iii