Marketing Curriculum I. II. III. IV. V. Business in the Philippines Identifying need Target Market What is Marketing?

4 Ps of Marketing a. Product Identify product/service/idea, innovations in product, packaging and branding b. Price how to price a product (cost-based vs value-based) c. Placement Location and distribution d. Promotion Product stages (awareness, trial, loyalty, etc.) Advertising (Commercials, Tri-media and other forms), public relations, e-commerce, innovations in promotion Experience economy Walk-abouts/Competition benchmarking Create Marketing plan/Defense Implementation

VI. VII. VIII. IX.