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  • Topics Excluded from Midterm Course

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    Muhammad Irfan
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    Topics excluded from "midterm course" include: contemporary perspective of IMC. Topics include: agency compensation specialized services IMC Planning process. Topics also include: multiattribute attitude models Behavioral learning theory.

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    Topics Excluded From Till Midterm Course

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    Topics excluded from "midterm course" include: contemporary perspective of IMC. Topics include: agency compensation specialized services IMC Planning process. Topics also include: multiattribute attitude models Behavioral learning theory.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views2 pages

    Topics Excluded from Midterm Course

    Uploaded by

    Muhammad Irfan
    Topics excluded from "midterm course" include: contemporary perspective of IMC. Topics include: agency compensation specialized services IMC Planning process. Topics also include: multiattribute attitude models Behavioral learning theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Topics excluded from midterm course

    Chapter 1 Not included: Contemporary Perspective of IMC Reasons for growing importance of IMC Role of IMC in branding IMC Planning Process Internal and EXTERNAL analysis Chapter 2 Whole included Chapter 3 Excluded: Agency Compensation Specialized Services IMC Chapter 4 Exclude: Multiattribute Attitude Models Behavioral Learning theory Chapter 5 Analyzing the receiver FCB Planning Model Implications of alternative response models

    Chapter 6 Persuasion Matrix Understanding the meaning of the celebrity endorser Choosing a celebrity endorser How fear operates

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