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Erin Leverence Pro. Comm. Techincal Speech References Airey, D. (2010).

Logo design love: A guide to creating iconic brand identities. Berkeley, CA: New Riders. Airey, D. (2009, May 27). Ten logo design tips from the field. Retrieved October 2, 2013, from http://www.logodesignlove.com/logo-design-tips Airey, D. (2012, October 25). The ideal design process? Retrieved October 2, 2013, from http://www.davidairey.com/the-ideal-design-process/ Baird, S. (2009, August 25). Logo trademarking tips: a legal perspective. Retrieved October 2, 2013, from http://www.davidairey.com/logo-trademarking-tipslegal-perspective/ Bizfilings (n.d.). State Name Check FAQs. Retrieved October 3, 2013, from http://www.bizfilings.com/name-check-faqs.aspx Brown, E. (2013, August 16). Why Is Branding So Important In This Decade?Retrieved October 2, 2013, from http://www.designmantic.com/blog/importance-of-branding/ Capitol University (2009, August 31). Branding Presentation. Retrieved October 3, 2013, from http://www.slideshare.net/tonepoems/cupresentationbranding Eau Rouge (n.d.). Why is Branding so important? Retrieved October 3, 2013, from http://www.eaurouge.co.uk/index.php/why-is-branding-important Interbrand (2013). Interbrand - Best Global Brands 2013. Retrieved October 3, 2013, from http://interbrand.com/es/best-global-brands/2013/Best-Global-Brands-2013.aspx

Jaitly, R., Arora, M., Kumar, D., & Bansal, M. (2013, September 1). Kapferer Model Brand Identity Prism. Retrieved October 1, 2013, from http://www.slideshare.net/nitin59/kapferer-model-brand-identity-prism-presentation Karjaluoto, E. (2013, September 11). The Design Method. Retrieved October 2, 2013, from http://www.davidairey.com/the-design-method/ Kelly, G. (2010, March 28). Georgina Kelly Tamakkan. Retrieved October 3, 2013, from http://www.slideshare.net/buckinsand/georgina-kelly-tamakkan-march-29th-slideshow Lake, L. (n.d.). What is Branding and How Important is it to Your Marketing Strategy?Retrieved October 2, 2013, from http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm Price, J. (2013, August 5). How To Create A Killer Brand - Business Insider. Retrieved October 2, 2013, from http://www.businessinsider.com/how-to-create-akiller-brand-2013-8 Sabatier, A. (2010, May 7). How to convince your clients they need a brand, not just a logo. Retrieved October 2, 2013, from http://www.davidairey.com/clients-need-abrand-not-just-a-logo/ Wheeler, A. (2012). Designing Brand Identity. Habakan, New Jersey: Wiley.

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