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Amount of Change Environmental Change

2000 Nokia rejected the Android software

2009 Posted First quarterly loss

2010 Nokia hired Microsoft executive Stephen Elop

2011 Elop outlined plans to make 1800 job cuts and streamline Nokias Smartphone operations

Phase 1 (Incremental Change)

Phase 2 (Strategic Drift)

Phase 3 (Flux)

Phase 4 ( Transformational Change)

Time

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