Memo

Date: 12/2/2013 To: Dr. Michael Martin o!e"h Di#enno $ontent %riter &e: Formal Pro"o!al From: Katelyn Shoemaker Project Manager

Thi! i! a !olicite' "ro"o!al at the re()e!t o* Dr. Martin. %e a""reciate yo) taking the time to rea' thi! memoran')m an' !)+!e()ent "ro"o!al. #n thi! "ro"o!al yo) ,ill *in' a 'etaile' o-er-ie, o* the "roject an' a !"eci*ic agen'a. .)r "roject ,ill +e *oc)!e' on ho, to +ake c)"cake!. Thi! "ro"o!al ,ill layo)t !"eci*ic goal! an' o+jecti-e! that ,e ,ill com"lete o-er a *i/e' timeline. .)r aim i! to create !im"le0 yet clear in!tr)ction! on ho, to +ake c)"cake!. 1aking c)"cake! i! a great ,ay to make a 'elicio)! 'e!!ert ,itho)t ha-ing to !"en' a lot o* money. There*ore0 o)r target a)'ience ,ill +e college !t)'ent! in general0 or anyone ,ho i! on a tight +)'get. %e ha-e attache' a timeline to the "ro"o!al in or'er to make !)re yo) are a,are o* ,hen ,e ,ill ha-e the *ini!he' "roject. %e are +oth college !t)'ent! ,ho kno, the im"ortance o* *i!cal re!"on!i+ility !o ,e ,ill +e a+le to relate to o)r target a)'ience. %e al!o +oth ha-e !ome e/"erience ,ith +aking an' ,e are a+!ol)tely ca"a+le o* creating conci!e an' coherent in!tr)ction!. %hile c)"cake! may !eem like a !im"le con*ectionery cake0 "ro"er kitchen "reca)tion! m)!t +e *ollo,e'. %e ,ill incl)'e im"ortant !a*ety ti"! an' ,arning! !o that the )!er can a-oi' "otential inj)ry. %e ,ill al!o incl)'e a "rogre!! re"ort !ometime thro)gho)t the co)r!e o* the "roject !o that yo) are a+le to !tay )"'ate' on the !tat)! o* it! com"letion. 2!a+ility te!ting re"ort! ,ill al!o +e gi-en to yo) at !"eci*ic 'ate!. Plea!e re*er to the timeline in the "ro"o!al i* yo) ,o)l' like to !ee ,hen the!e re"ort! ,ill +e com"lete'.

#* yo) ,o)l' like more 'etail a+o)t the "roject goal!0 +)'get0 o)r ()ali*ication!0 an' more0 "lea!e go thro)gh the "ro"o!al ,e ha-e "ro-i'e'. .nce again0 ,e a""reciate yo) taking the time to rea' thi! memoran')m.

1aking 1lack Magic $)"cake! an' 2!a+ility Te!ting o!e"h Diienno an' Katelyn Shoemaker &e!"ect*)lly S)+mitte' March 230 2011

Abstract Many "eo"le0 ,hen it come! to +aking0 'o not kno, ho, to create the "er*ect +ake' goo'. They either are too la3y to *ollo, a reci"e or take the !hort c)t ,ay o)t an' +ake a cake or c)"cake! *rom a +o/e' cake mi/t)re. S)re0 it i! ea!y to j)!t +ake a cake *rom a +o/ mi/t)re +)t it 'oe! not ta!te the !ame a! a cake +ake' *rom !cratch cake. Thi! i! ,hy ,e 'eci'e' to create a !et o* in!tr)ction! on ho, to +ake +lack magic c)"cake!. Thi! reci"e i! *rom !cratch +)t i! al!o relati-ely ea!y to *ollo,. Thi! ,ill +e a challenge *or the ine/"erience' +aker +)t ,ill al!o +e a ,ay to o-ercome the "ro+lem o* +aking *rom !cratch. 1eing that ,e are college !t)'ent!0 ,e are not "ro*e!!ional +aker! +)t0 ,e 'o +oth ha-e a +ackgro)n' in +aking e/"erience that ,ill make the!e in!tr)ction! relia+le *rom the "oint o* the +aker. Thi! reci"e al!o incl)'e! an icing reci"e that ,ill +e create' *rom !cratch to make the c)"cake reci"e com"lete. 1y creating the!e in!tr)ction!0 ,e ho"e to en' the a!!)m"tion that +aking *rom !cratch i! 'i**ic)lt an' to al!o create a ta!ty treat that the ine/"erience' +aker ,ill ,ant to create again an' again.

Ta+le o* $ontent! Page #ntro')ction 5oal! an' .+jecti-e! 2!a+ility Te!ting 2!a+ility Te!ting &e"ort Progre!! 7nalytical &e"ort 1)'get0 $o!t0 an' Time 8)ali*ication! $oncl)!ion 7""en'i/ 4 4 6 6 6 6 9 9 9:;

Introduction 5enerally0 mo!t ine/"erience' +aker! ha-e a -ery har' time !electing the right reci"e! an' )ten!il! to +ake ,ith. .*tentime!0 ,hen +aking *rom !cratch0 it take! many trie! to get the reci"e j)!t right. Thi! may +e +eca)!e the in!tr)ction! can +e )nclear or 'o not !"eci*y ,hich +ran' o* ingre'ient to )!e to make the +ake' goo' ta!te j)!t the ,ay it i! !)""o!e' to. .)r goal in thi! "roject i! to clear )" the!e mi!)n'er!tan'ing! ')ring the +aking "roce!!0 an' to "ro-i'e the ine/"erience' +aker in!tr)ction! that ,ill hel" them "er*ect their +lack magic c)"cake! <an' e-en +aking c)"cake! in general=0 ,hile al!o creating a ta!ty homema'e treat the ,ay that a mother al,ay! )!e' to *or her chil'ren. Goals and Objectives 1aking c)"cake! can +e a great ,ay to !tart o** learning ho, to +ake. That i! ,hy ,e ha-e cho!en to create in!tr)ction! on ho, to +ake c)"cake! *rom !cratch> to hel" +eginner! take their *ir!t !te"! into the c)linary ,orl'. %hile +aking c)"cake! may !eem like an ea!y ta!k0 it can act)ally en' )" +eing com"licate' *or "eo"le ,ho 'o not ha-e a lot o* *amiliarity ,ith "re"aring *oo'. The!e in!tr)ction! ,ill ha-e a lot o* em"ha!i! on )!er:*rien'line!!0 !ince o)r target a)'ience ,ill +e "eo"le ,ho are ine/"erience' ,ith +aking. %e ,ill make !)re that ,e g)i'e the )!er care*)lly thro)gh each !te"0 ,hile al!o gi-ing clear 'irection. .)r ,or'ing ,ill +e +oth conci!e an' com"rehen!i-e. The !et o* in!tr)ction! ,ill incl)'e ,arning la+el! to "re-ent inj)ry *rom occ)rring. The )!er i! 'ealing ,ith "otentially ha3ar'o)! a""liance!0 !o it i! o)r ')ty to in*orm them o* the ri!k! an' make !)re that they take certain "reca)tion!. The *ormat o* the in!tr)ction! ,ill ha-e "arallel !tr)ct)re0 !o that each !te" i! organi3e'0 ,hile al!o +eing ea!y to rea'. %e ,ill al!o "ro-i'e the )!er ,ith "ict)re!0 !o that the )!er can act)ally !ee the c)"cake! +eing ma'e. %ith the!e "ict)re!0 the )!er ,ill +e a+le to 'o)+le check that they are *ollo,ing the in!tr)ction! "ro"erly. The in!tr)ction! ,ill gi-e the )!er a !et o* ingre'ient! they ,ill nee' in or'er to act)ally +ake the c)"cake!. %e ,ill al!o "ro-i'e ingre'ient! *or the icing an' in!tr)ction! +eca)!e the icing i! a -ital "art o* the reci"e in a''ition to the act)al c)"cake!. 7 li!t o* tool! an' a""liance! nece!!ary to +ake the c)"cake! ,ill al!o +e "ro-i'e' ,ith the in!tr)ction!. 7 glo!!ary ,ill

+e li!te' *or the )!er in ca!e he or !he 'oe! not )n'er!tan' certain term! )!e' in +aking. 1y learning +a!ic +aking !kill! thro)gh the!e in!tr)ction!0 the )!er ,ill +e a+le to mo-e onto more a'-ance' reci"e! ,ith their ne,*o)n' con*i'ence in +aking *rom !cratch. Usability Testing For thi! "roject to +e !)cce!!*)l0 ,e ,ill con')ct )!a+ility te!ting. Thi! te!ting ,ill take "lace in a kitchen that i! *)lly *)nctioning ,ith an o-en/!to-e0 co)nter !"ace0 cooking )ten!il!0 a !ink0 "ro"er mi/ing +o,l! an' c)"cake "an!. %e ,ill +e )!ing h)man !)+ject! a! te!ter! *or thi! "roject. For the h)man te!ter!0 ,e ,ill create a""ro"riate te!ting 'oc)ment! an' e/"ect them to con')ct "ro"er te!ting *or thi! "roject. The te!ter! ,ill +e e/"ecte' to +ake the c)"cake! an' make the icing *or the +lack magic c)"cake! accor'ing to the in!tr)ction! that ,e ,ill "ro-i'e. Usability Testing Report Follo,ing the initial )!a+ility te!ting0 a )!a+ility te!ting re"ort ,ill +e create'. Thi! ,ill +e create' in or'er to 'e-elo" clear an' conci!e in!tr)ction! to re-i!e the initial 'oc)ment. The initial 'oc)ment m)!t +e re-i!e' in or'er *or the in!tr)ction! to +e correct. Progress Analytical Report D)ring the co)r!e o* the "roject0 ,e ,ill !en' o)t a "rogre!! re"ort to let yo) kno, ho, m)ch hea',ay ,e ha-e ma'e to,ar'! o)r goal. #n a''ition to the "rogre!! re"ort0 yo) may al!o re*er to a""en'i/ 7 *or a com"lete !che')le o* e-ent! an' 'ate!. #n thi! re"ort0 ,e ,ill al!o mention any i!!)e! that may come )" ')ring the making o* the "roject an' ho, ,e "lan to re!ol-e them. The re"ort ,ill al!o tell yo) ho, m)ch more ,ork ,e ha-e to 'o )ntil ,e ha-e *inally reache' o)r goal. Budget, ost and Time

The +)'get *or thi! !et o* in!tr)ction! i! ro)ghly aro)n' 30 'ollar!. 1eing that the c)"cake! are ma'e *rom !cratch0 a -ariety o* ingre'ient! are nee'e' in or'er to make them. The act)al +ake time *or the c)"cake! i! aro)n' ?0 min)te! an' the icing take! a+o)t 20 min)te! to make. #n

a''ition to the +ake time an' icing creation0 thi! reci"e ,ill al!o take an a''itional 1@ min)te! o* "re" time.

!uali"ications 7! a gro)"0 +oth mem+er! +ring 'i**erent a+ilitie! to the ta+le. Katy Shoemaker i! a *re!hman at 1loom!+)rg 2ni-er!ity. She i! an en-ironmental !cience major +)t !"en'! mo!t o* her *ree time +aking. She i! an e/"erience' +aker0 creating thing! *rom carrot cake to a three layere' homema'e chocolate +irth'ay cake. Katy i! "a!!ionate a+o)t +aking an' kno,! a lot a+o)t mea!)rement! an' the 'i**erent tool! it take! to create 'i**erent +ake' goo'!. #n a''ition to her +aking !kill!0 Katy al!o i! -ery !kille' at comm)nicating. She kno,! ho, to comm)nicate e**ecti-ely to other! in a manner that i! ea!y to )n'er!tan'. ake Diienno i! a little le!! e/"erience' in +aking +)t he 'oe! ha-e the +a!ic kno,le'ge that it take! to +ake *rom !cratch. Ae i! more e/"erience' 'ealing ,ith com")ter!. ake ,ill +e a+le to create an e**ecti-e 'oc)ment *or the in!tr)ction! )!ing #nDe!ign. Ae "lan! to )tili3e #nDe!ignB! -ariety o* tool! to make a 'oc)ment that i! ea!y to *ollo, an' a""ealing to the eye!. 1y )!ing "ict)re! an' "arallel !tr)ct)re0 ake ,ill +e a+le to con!tr)ct )!er:*rien'ly 'irection!. onclusion Thi! 'e!!ert that ,e ha-e +een "lanning i! not only a ta!ty treat +)t ,ill al!o +e the talk o* the 'inner ta+le a*ter a *amily meal. Thi! i! a more a'-ance' c)"cake reci"e +)t ,ith the!e in!tr)ction!0 +aking *rom !cratch ,ill +e a "iece o* cake. %e ,o)l' like to +reak the a!!)m"tion that +aking *rom !cratch i! 'i**ic)lt an' ,e ha-e 'one that ,ith the!e in!tr)ction!. Thi! reci"e *or +lack magic c)"cake! i! in a -ariety o* cook +ook! an' +aking +ook! +)t0 not all o* tho!e +ook! tell the +aker ,hat the +e!t ingre'ient! are in or'er to make the c)"cake ta!te j)!t right. %e ho"e that the!e in!tr)ction! ,ill hel" the ine/"erience' +aker mo-e to,ar'! their *ir!t !te"! in tackling +aking c)"cake! *rom !cratch.

Appendi# A$Timeline Date %&'()'(( De!cri"tion Fir!t gro)" meeting %&'(*'(( 7gree on to"ic an' e/change contact in*ormation

5ro)" Meeting 7!!em+le li!t o* material! an' create ro)gh e!timate o* e/"en!e!

%&'+,'((

5ro)" Meeting P)rcha!e material! an' !tore in kitchen

%&'+-'((

5ro)" Meeting 1ake +lack magic c)"cake! 1. Take "ict)re! 2. Time "roce!! 3. 1egin ro)gh 'ra*t o* in!tr)ction!

%,'%)'((

5ro)" Meeting Fini!h an' *inali3e initial 'ra*t o* in!tr)ction!

%,'%.'((

5ro)" Meeting 2!a+ility Te!t S)+ject 1 1. Time "roce!! 2. Take "ict)re!0 recor' an' 'oc)ment o+!er-ation!

%,'%-'((

5ro)" Meeting &e-i!e in!tr)ction! +a!e' o** o* )!a+ility te!t 1

%,'(,'((

5ro)" Meeting 2!a+ility Te!t S)+ject 2 1. Time "roce!! 2. Take "ict)re!0 recor' an' 'oc)ment o+!er-ation!

%,'(/'((

5ro)" Meeting &e-i!e in!tr)ction! an' !"lit ,orkloa'! 1egin ro)gh 'ra*t! o* )!a+ility re"ort! an' analytical re"ort! Start ro)gh 'ra*t o* *ormal "ro"o!al

%,'(-'((

5ro)" Meeting &e-i!e all *inal 'oc)ment! o 2!a+ility re"ort o 7nalytical re"ort

%,'+('((

5ro)" Meeting Finali3e analytical re"ort an' )!a+ility re"ort

%,'++'((

5ro)" Meeting Finali3e *ormal "ro"o!al

10