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  • Atl

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    Oscaranimeid
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    ATL (above the line) refers to the advertising strategies that are carried out in the mass media where the target group is very large and sometimes difficult to define. Advertising on radio Displaced in relevance through TV, maintains a public that subjective preferences specific requirements or environmental listen closely. Print Ads a highly segmented by nature: magazines are children, youth, women, professionals, etc.

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    ATL (above the line) refers to the advertising strategies that are carried out in the mass media where the target group is very large and sometimes difficult to define. Advertising on radio Displaced in relevance through TV, maintains a public that subjective preferences specific requirements or environmental listen closely. Print Ads a highly segmented by nature: magazines are children, youth, women, professionals, etc.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views9 pages

    Atl

    Uploaded by

    Oscaranimeid
    ATL (above the line) refers to the advertising strategies that are carried out in the mass media where the target group is very large and sometimes difficult to define. Advertising on radio Displaced in relevance through TV, maintains a public that subjective preferences specific requirements or environmental listen closely. Print Ads a highly segmented by nature: magazines are children, youth, women, professionals, etc.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    THAT IS

    By definition and in short, the ATL (Above the line) refers to the advertising strategies that are carried out in the mass media where the target group is very large and sometimes difficult to define.

    Advertising on radio

    Displaced in relevance through TV, maintains a public that subjective preferences specific requirements or environmental listen closely.

    Advertising on television

    Advertising made through TV channels either travez commercials, sponsorships, microspaces thematic ... undoubtedly is the most powerful.

    Print Ads

    A highly segmented by nature: magazines are children, youth, women, professionals, etc.

    THANK YOU FOR YOUR ATTENTION

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