Strength i. i. Has been a manufacturer of frozen bakery foods first pratha in world. ii. Using the latest technology.

ii.

Weakness Not very well known because the company focuses more on traditional Malaysian food. The company is also not introduce their products.

Opportunities i. If the company is introducing a product using social media and so on, the company's products will be in high demand. ii. i.

Threat There is competition from other companies such as MI & DA Frozen Food and Fatihah Frozen Food. Maybe it will drop in external economies, withdraw marketed. company the have to

product

being

i.

Strength Produce product that are manufactured from good material raw quality.

i.

Weakness marketing concentrated on group of children

ii.

Use good equipment and technology to produce product.

ii.

Packaging

products

of

this

company are no changes since time immemorial.

iii.

Frequently produce new product of the year.

iv.

Market product into overseas.

i.

Opportunities make way for the new product that produced by company

i.

Threat here is competition from the KINOS, Tiger and others.

ii.

Need to make a are widely billboard.

ii.

there is the possibility that foreign economic drop forced the

company did not release their new products on the market