Social Media Channel

Launch Date
2006

Description
A picture based social networking site where users can connect with friends and organizations through pictures, statuses and instant messaging. - Users post (tweet) a 140 character long message, which can include website links, pictures, and videos. - A users live feed is compiled of posts made by other users they follow.

Number of Users
Over 1 billion

Main Audience
-Audience is shifting from youth (12-20) to older generations (40+).

Companies using it

2006

288 million

- Fastest growing demographic is ages 55-64. -Social networking app most used by companies -Celebrities

2010

- A smartphone app, which allows users to edit and share pictures - Users can follow other Instagram members and like their photos. -Pictures can be shared on other networking sites (Facebook and Twitter) - Added video (15 second max) - Users share pictures (typically recipes, home dcor and fashion) which are accompanied by website links. - A user can archive a post by pinning it to their personal board. - Video sharing website - Smartphone app is available -YouTube communities such as music, beauty, health and howtos

100 million

-Youth: ages 10-25 -Celebrities

2010

48.7 million

-Women ages 1640 -Clothing companies

2005

Over 1 billion

All demographics

2013

- Mobile app owned by Twitter - Allows users to create and post short video clips (6 seconds) to share with followers

40 million

-Youth: ages 10-25 -Celebrities

2011

- Free online social networking app that allows its users to upload video status updates, which are called "keeks".

45 million

-Youth: ages 13-20 -Celebrities

There are no large corporations currently using Keek

- Length: maximum 30 seconds