Khi nghip kinh doanh trn mng mt cch hiu qu

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Kinh doanh trn mng th khng d dng nh nhiu ngi ngh! Bi vit ny s ch ra nhng thun li, nhng kh khn khi bn quyt nh kinh doanh trc tuyn cng nh mt s li khuyn cho cc bn mun lm online business. Mt s im thun li ca kinh doanh online: 1. Chi ph khi nghip khng qu ln: Ch cn mt website tt l bn c th bt u kim tin online. Nu bn mun bn hng qua mng th bn cn phi u t thm phn mm bn hng v mt ti khon thanh ton (merchant account) c th nhn c cc khon thanh ton bng th tn dng. Bn khng cn phi tr hng ha v bn c th khi nghip kinh doanh trc tuyn vi hnh thc drop-shipping (L hnh thc trung gian phn phi sn phm nhng khng d tr hng m hng ho c chuyn thng t nh sn xut n ngi tiu dng, ho n do nh phn phi vit). 2. C th lm vic bn thi gian: Mt ca hng truyn thng th cn phi c ngi tc trc sut thi gian m ca, cn vi ca hng trc tuyn th khng cn bn phi c mt khi c ai mua hng. im thun li i vi ca hng online l bn c th m ca 24/24. Tuy nhin khi nghip kinh doanh online cng gp nhng kh khn:

Mi trng internet ngy cng phc tp. Hu nh mi tng u c trn internet. i th cnh tranh rt gay gt.

Phi n lc khng ngng nu mun thnh cng Khi nghip v thnh cng trn mi trng internet i hi s n lc khng ngng. Kinh doanh trc tuyn hu nh s chim ht thi gian rnh ri ca bn trong nhiu thng. Ch khi bn bt u kim c mt s tin kha kh th bn c th cho php mnh ngh xa hi mt luc . Nu bn mun tr thnh mt doanh nhn thnh cng trn internet th bn cn phi c tnh k lut v n lc khng ngng. Bn phi t thit lp mc tiu v lm vic khng ngng t c mc tiu . thnh cng, bn khng c cho php mnh chn nn khi gp kh khn. Bn phi sn sng hc hi, thu nhn nhng thng tin mi, nghin cu, kho st mt cch cn thn, ra quyt nh v bt u tng bc xy dng ch online ca mnh. Nu bn c tin s l khng bao gi hon thnh nhng cng vic m bn t ra th ng bao gi ph tin ca v ch khi nghip kinh doanh trc tuyn. Tm kim mc tiu kinh doanh iu quan trng nht m bn c th lm cho cng vic kinh doanh ca mnh l cha bt u vi. L do m nhiu ngi khng thnh cng khi kinh doanh trn internet l h khng nghin cu th trng trc khi la chn mc tiu kinh doanh. Qu trnh nghin cu, kho st c th mt nhiu tun nhng bn hy tin ti, l khong thi

gian quan trng nht m bn dnh cho cng vic kinh doanh ca mnh. Di y l nhng cu hi m bn m bn cn phi tr li:

Lnh vc g lm bn quan tm? Nhu cu v sn phm, thng tin hoc dch v nhiu hay t? i th cnh tranh tht s nhiu hay t? Nhng im yu ca i th cnh tranh l g? Khch hng c chp nhn mc gi ca sn phm hoc dch vu ma 2 bn a ra hay khng? Unique Selling Point: Li im bn hng c nht ca bn l g? Li im bn hng c nht chnh l u th bn vng ca mt thng hiu hay sn phm c xc nh ra nhm to ra s khc bit vi cc thng hiu hay sn phm cnh tranh. Xc nh USP(Unique Selling Point) l mt cng vic v cng quan trng to tin cho s thnh cng ca mt thng hiu hay sn phm.

Ti sao tp trung vo phn khc th trng nh v chuyn bit Chng ta cn phi hiu v ngha ca phn khc th trng nh (niche market) khi khi nghip kinh doanh online. Nhng cng ty ln v c thng hiu c th u t dn tri. H c th xy dng mt ca hng online vi loi mt hng t qun o n in t nhng bn th khng th. L do l v: Khon u t ln nht m bn dnh cho kinh doanh online l marketing - c thi gian v tin bc. Do bn khng c nhiu tin do bn ch mun tp trung marketing vo mt s t kha. V cch tt nht tp trung vo phn khc th trng nh v tim nng. V d: Thay v c mt trang web bn g vi loi mt hng g nh ging, k, gh salon, bn g, g dnh cho tr em..., bn c th tp trung vo mt sn phm g duy nht nh: gh ngi n bng g dnh cho em b. Bng cch ny bn c th tp trung mi n lc marketing vo mt s t kha lin quan n gh ngi n bng g dnh cho em b. Nu bn c mt ca hng truyn thng c l bn s phi cn bn nhiu sn phm hn thu ht mt lng khch hng c gii hn a phng. i th cnh tranh trc tip vi bn c l l nhng ca hng trong khuc vc xung quanh. Nhng trn internet, i th cnh tranh ca bn c th l khp c nc hoc mt nhm ngi s dng cng ngn ng. Nhng iu ny dn n vic: 1. C nhiu i th cnh tranh hn. 2. Nhng cng c nhiu khch hng hn so vi ca hng a phng. 3. V cng c nhiu khch hng quan tm n nhng sn phm chuyn bit ca bn trong mt phn khc th trng nh. Kim tin t trang web ca bn Bn c 3 la chn c th kim tin t trang web ca mnh: 1. Bn hng trc tip: Bn sn phm hoc dch v mt cch trc tip. 2. Trung gian bn hng (Affiliate Sales): Gii thiu khch hng n website bn hng hoc

dch v, v nhn tin hoa hng t ngi bn nu khch ca bn mua hng. Hnh thc ny cn c gi l affiliate marketing. 3. Qung co: Cung cp nhng thng tin hu ch trn website ca bn t thu ht ngi xem, khi c nhiu ngi ving thm website ca mnh th bn c th bn qung co ngay trn website. Google Adsense l la chn tt nht cho bn vi hnh thc ny. Cho d bn chn hnh thc kim tin no trong 3 ty chn trn th phn khc th trng ca bn (niche) cng cn c: 1. Lu lng truy cp (traffic): Th trng phi c mt s lng khch hng tim nng c th khai thc v kim tin. 2. Gi tr cao: Sn phm hoc dch v trong th trng phi c gi trung bnh cao bn c th c li nhun tt i vi cng sc b ra. Danh sch t kha Bc k tip l lit k mt vi phn khc th trng m bn quan tm. ng tp trung vo ch mt th trng ti bc ny. Vi mi th trng, lit k mt vi t kha m khch hang c th s dng tm kim thng tin, sn phm hoc dch v trong thi trng . Sau d0 s dng nhng cng c nghin cu t kha tm nhng t kha c tm kim nhiu nht. Bn c th s dng nhng cng c min ph sau y:

Google Insights for Search. Google Trends. Google AdWords Keyword Tool.

Xc nh cung, cu v gi th trng Ti bc ny bn cn xc nh phn khc th trng no c tim nng nht c th kim li nhun. C 3 nhn t xem xt: cung, cu v gi th trng. Th trng l tng nht i vi bn l cu cao, cung thp v gi cao. 1. Cu: Bao nhiu ngi tm kim nhng t kha lin quan n th trng ny? Nu th trng ca bn qu hp th c th bn khng c khch hng tm nng c th c li nhun. Bn c th s dng Google AdWords Keyword Tool xc nh xem c bao nhiu lt tm kim cho nhng t kha . 2. Cung: C bao nhiu website xut hin trn kt qu tm kim khi bn tm t kha ? Bao nhiu th canh tranh vi bn? Google s cho bn bit s lng website khi bn thc hin vic tm kim vi mt t kha no . 3. Gi: Bn c th kim c bao nhiu tin cho mi sn phm bn c hoc mi c nhp chut ln qung co? Google AdWords Keyword Tool s cho bn bit gi trung bnh cho mi c nhp chut ln qung co (cost per click - CPC). Ci gi trung binh ny s cho bn bit c i th cnh tranh ca bn nh gi t kha ny nh th no. Gi cao c ngha l h nh gi t kha ny kim oc li nhun cao v ngc li.