Rhetorical Analysis and Project Rationale Reflection The creators of Sherlock use a lot of techniques to appeal to its audience

and get people interested in watching the show, as explained above. They mainly use emotion to connect with the audience and grab their attention. Like I have previously stated, it was very difficult to figure out the audience, ethos, pathos, logos, etc. because of the lack of dialogue in the ad (other than in the clips from the show). Almost everything was implied in the advertisement. It was very difficult, but I did enjoy doing my project on this ad because I am very interested in Sherlock. Doing a project on something I enjoy is much better than suffering through and long, boring project.