Rationale Essay Marwa Alsalbookh Prof. Mia Eaker Nov 15, 2013 Multi !

enre Pro"e#t$ Rationale Many #o%&anies &refer usin' the 'enre magazine article to a(vertise a #ertain &ro(u#t that they sell. )his itself #oul( &ersua(e a lot of &eo&le to buy their &ro(u#t in#lu(in' %e. )his %a'a*ine #an be foun( in 'ro#eries, hos&itals waitin' roo%s, air&lanes, air&orts, universities, bookstores, libraries, #offee sho&s, an( barbersho&s. +%a'ine how %any &eo&le will rea( the arti#le about the &ro(u#t. Also, it shoul( have a hea(line that attra#ts the rea(er. + &i#ke( %a'a*ine arti#le as a 'enre be#ause it shows au(ien#e new &ro(u#ts that ,ohnson-s .o%&any is a(vertisin'. )his &ie#e is uni/ue be#ause %ost of the arti#les now are about ,ohnson-s &ro(u#ts, but a'ainst it. Peo&le are #lai%in' that it0s har%ful to to((lers an( it burns their skins1 2Et#3. 4hile ,ohnson-s #o%&any was in the first list in 5orbes %a'a*ine for %ost truste( #o%&any in A%eri#a. + think a(vertisin' #ertain &ro(u#t in a %a'a*ine is a 'reat i(ea be#ause a lot of &eo&le rea( %a'a*ines, es&e#ially if this &ro(u#t was in a %otherhoo( or any baby #are %a'a*ine relate(. + think any wo%en who "ust 'ot &re'nant will rea( about what to buy for her new baby an( &uttin' su#h a &ro(u#t in a %a'a*ine arti#le an( e6&lain a brief su%%ary of it will (o so. )he #ontent of this 'enre is baby #are relate( 'oo(, an( the stru#ture is lon' but lea( to the &oint fro% the first senten#e. Most baby #are &ro(u#ts arti#les are ni#e to see an( easy to rea( be#ause it (oesn0t #ontain so %u#h har( wor(s or so&histi#ate( use of wor(s. 7sually %a'a*ine arti#les use infor%al lan'ua'e an( that is the lan'ua'e + use( in %y arti#le. + use( a bit of &ersuasion lan'ua'e. Posters are wi(ely use( an( it is one of the %ost effe#tive a(vertisin' tools. Posters are a whole (ifferent 'enre, whi#h in fa#t, attra#ts all kin(s of &eo&le. Posters are basi#ally %i6ture of i%a'es an( wor(s. )hey are #o%%only shown in &ubli# areas su#h as buil(in's. ,ohnson-s #o%&any is &o&ular by its baby fa#es in their &osters. )hey are obviously tar'etin' %others who "ust ha( newborn. )hey &i#k the #utest little ki(s an( use the% as an a(vertisin' tool. )hey usually shoot #hil(ren with their %others in &osters an( #o%%er#ials not only to sell their &ro(u#t, but also to show the lovin' bon( that the &ro(u#t enhan#es between the %other an( her baby. +n Posters, they usually &ut a &i#ture of a ha&&y #o%fortable baby or a baby #u((lin' with his %o%. )heir 'oal that they want to a#hieve is the &ro(u#t that they sell is not "ust 'oo( for

the baby but it also in#reases the relationshi& between the%. )he lan'ua'e that they use is usually to &ersua(e buyers, for e6a%&le, they write in the a(( 8Now New. Tearless Shampoo.9 Nothin' #uter than seein' a ha&&y baby fa#e s%ilin' to a(vertise a baby oil or sha%&oo. + think even if this &ro(u#t is %a(e for babies, a(ults still #an buy it to the%selves. + know + woul(, who (oesn0t want to have a skin like a baby skin: None. )he s#ale of fairness in their &oster in %y &ers&e#tive is about ; out of 10. +n %y e6&erien#e, +0ve seen %y %other, aunts, #ousins, frien(s, frien(s of frien(s, an( %y frien(s0 %others use ,ohnson0s &ro(u#ts an( never #o%&laine( about the &ro(u#t. <o, + assu%e that %o%s trust ,ohnson0s baby #are an( their website shows how health#are &rofessionals (evelo& the &ro(u#t in a short vi(eos. +n the &oster that + #reate(, + ha( a &hoto'ra&hi# i%a'e of %y #ousin= + %a(e a &oster about ,ohnson0s sha%&oo an( baby bath. + ha( to &ut %y #ousin as the bi' &i#ture an( the two &ro(u#ts in the e('e of the &i#ture, an( then + wrote beneath the &ro(u#ts >No Worries. No More Tears.8 <o%e #o%&anies use &oetry to &ersua(e #ostu%ers. )hou'h it0s not /uite easy to tar'et %any &eo&le in %y &ers&e#tive. ?ut with #reative an( vivi( usa'e of wor(s &eo&le will 'o for the &ro(u#t that-s a(vertise( by &oetry. <o%e A(s nee( to involve e%otions in or(er to 'et the #ostu%ers attention, an( &oetry is one way to (o it. ,ohnson0s baby #are &ro(u#ts are wi(ely s&rea( all over the worl(. )his is 'ot %e to rea( an( wat#h %ore about ,ohnson0s baby #are #o%&any. + a% one of the %illions of billions of babies who on#e use( ,ohnson0s oil or sha%&oo. )he reason why + &i#ke( writin' a &oe% is their a#tual #o%%er#ials. Most of their #o%%er#ials are about the love an( #are that %other shows to her baby. +t-s always s%art to &ut e%otions in an a( where the tar'et is usually e%otional between the &erio(s of bein' &re'nant an( havin' birth. )he &oe% + wrote is not "ust about buyin' ,ohnson0s &ro(u#ts, but it is also about love an( #are that hol( alon' with the bottle. ,ohnson0s 'oal in this short &oetry is tou#hin' the #ostu%er heart an( by that + %ean %others. )he usa'e of wor(s was to &ersua(e #ostu%ers an( showin' the% how ,ohnson-s &ro(u#ts &rovi(e #arin', lovin', an( nurturin' the skin to babies. @ivi( lan'ua'e is i%&ortant in every &oetry in the worl(, but %ore s&e#ifi#ally %y &oetry is sha&in' the %o%ents between %other an( the baby. Averall, + think it is the best baby #are &ro(u#t worl(wi(e even thou'h there was #o%&lains fro% several &eo&le, but this is there &roble%s that they have aller'ies an( 'eneti# issues. )he final tou#hes were the 'oo( &art in %y &ie#es. +t was the ti%e when + reali*e( that + a#tually %a(e a(sB + felt like if these a(s were so%ehow seen by the #o%&any .EA an( he like it an( su''este( to be an a( for &ubli#, this woul( %ean a life transition to %e. Enou'h with the (ay(rea%s, + wante( these a(s to

be a sour#e of %y a#hieve%ents in the futures. 4here + #an say to &eo&le %y own strate'ies, su#h as showin' &i#tures of %other baby bon(in', or a little baby han( hol(in' an a(ult han( to show #are an( love. + trie( to %ake the lan'ua'e %ore of love an( tou#h, whi#h is the lan'ua'e that a(ult an( babies use to rea#t with ea#h other. Cowever, +0ve always thou'ht that 'enres are (ifferent ty&es in %usi#. )hrou'h %y learnin' in the En'lish Dan'ua'e .enter, + knew that 'enre %eans (ifferent kin(s of %usi# base( on a le#ture we wat#he( about #lassi# %usi#= an( then %y knowle('e of 'enres sto&&e( there. )his #lass %a(e %e rethinks about it a'ain an( throu'h that + learne( that 'enres #an be variety of %eanin's. +t was fun (oin' (ifferent 'enres in a(vertise%ent be#ause %e(ia an( a(s were always a fas#ination of %ine. + like( the way + #an #reate (ifferent 'enres base( on only one kin(.