Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.

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Tit l 16 b mt v Google Adwords 1. Google Adwords l dch v qung co trn cng c tm kim ca Google dnh cho mi t chc, c nhn, doanh nghip. Mc d Google cha c vn phng chnh thc ti Vit Nam nhng mi c nhn, doanh nghip vn c th t qung co Adwords v thanh ton vi Google qua th thanh ton quc t nh mastercard, visacard 2. Nu bn t thc hin qung co trn Google Adwords bn c th tit kim c 50% so vi i thu cng ty trung gian Vit Nam qung co h.ng thi hiu qu qung co tng ln 40% 3. S dng SEO hay Google Adwords ??? Cu tr li l nn dng c hai.V mt lu di th nn thc hin cc chin dch SEO website ca bn c v tr cao bn vng trong kt qu tm kim ca Google.Nhng trong thi gian u tung ra sn phm khng c phng thc no c th a thng ip qung co tip cn khch hng nhanh bng Adwords v cng kh tm ra c nhng m hnh qun tr no n gin v hiu qu n vy. Qung co Google Adwords c nhng u im to ln m khng mt phng n marketing no khc c th em ti hiu qu nhanh v c th nh n. 4. Google Adwords l cng c kim tin chnh cho tp on Google vi hn 90% thu nhp ca hng trm t la n t cng c ny chng t tnh u vit ca dch v ny trn khp th gii 5. Qung co Google Adword tn bao nhiu chi ph? Google Adword cho bn kim sot chi ph qung co ca mnh, khng c yu cu ti thiu. Bn s t s tin chi tiu ti a trong ngy v chn cch chi tiu thng qua cc hnh thc hin th v u gi t kha. 6. Qung co ca ti xut hin u trn Google?

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

Qung co ca bn s xut hin bn trn tay phi hoc pha di kt qu tm kim. V qung co cn c xut hin cc trang mng li lin kt vi Google nh Gmail, Youtube, Blogger,Gi chung l Mng hin th. Google c th t ng xc nh v tr qung co ca bn xut hin bng cch i snh t kha ti cc trang web trong Mng hin th. Hoc, nu bn mun kim sot tt hn i vi v tr qung co ca bn xut hin, bn c th t chn cc v tr c th. Bn c th t gi thu cho mi v tr v chn trang web m qung co ca bn c th xut hin. 7. Xp hng v tr qung co ca Google Adword nh th no? Xp hng qung co ca bn da trn s kt hp gi thu (s tin bn sn sng chi tiu) v im cht lng ca bn (o lng cht lng qung co, t kha v trang web ca bn). Ty thuc vo ni qung co ca bn hin th v loi nhm mc tiu bn s dng, cng thc cho Xp hng qung co c th khc i cht nhng lun kt hp gi thu v im cht lng. Chng ti s i vo chi tit hn v im cht lng bn di; iu quan trng cn bit y l cht lng v mc lin quan ca cc t kha, trang ch v qung co ca bn c tm quan trng i vi xp hng qung co ca bn nh s tin bn sn sng chi tiu. 8. Dng cc cng c Keyword Tool v Traffic estimate trong Google Adwords kho st th trng xem c bao nhiu lng khch tm kim t kha hng thng lin quan sn phm m bn nh qung co c lng c lng khch truy cp hng ngy vi t kha bn nh qung co, bit c gi tin u thu 1 click c th bao nhiu qung co c th hin trn u ca trang.

9. Gi 1 c click chut vo qung co ca ti c tnh nh th no?

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

Gi click c h thng ca Google tnh ton mt cch t ng theo tng t kha, khc nhau qua mi ln nhp chut v ph thuc vo rt nhiu yu t. V d: Yu t lch s ca t kha: lc s ca t kha trn website, lng tm kim ca t kha nh th no, mc quan tm ca ngi dng i vi t kha, cc d liu lch s khc im cht lng: l thng s nh gi cht lng ca 1 t kha trong 1 campaign qung co. im cht lng cng cao th gi m Google thu ti thiu cho t kha cng thp. im cht lng c nh gi trn s ph hp ca t kha, ni dung cu qung co, ni dung website v nhiu yu t khc na. yu t trn cng lin quan cht ch vi nhau th im cht lng cng cao. V d: website ca bn gii thiu sn phm t Toyota. Bn chn t kha virus v vit cu qung co Lm giu khng kh! Click vo y!. T kha virus nm trong top10 keywords c tm kim nhiu nht ti VN. Cu qung co trn cng rt thu ht. Nhng 3 yu t t kha, cu qung co v website khng lin quan n nhau. Khi , im cht lng s thp->gi click s cao. Mc cnh tranh: Th trng c nhiu doanh nghip qung co th gi click s cao hn so vi th trng c t DN qung co. Th trng qung co: ti Vit Nam gi click trung bnh khong 1,800. Nhng ti M th gi trung bnh cao hn nhiu.

10.Cch tnh u gi t kha nh th no? i vi mi t kha khc nhau th c mt gi thu khc nhau, bn s gp trng hp l nhiu ngi cng u gi 1 t kha no , vic ny cng khin cho gi t kha c y ln cao.

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

V qung co bn chy c bn phi t ra gi thu ti a cho mi ln click chut hay cn gi l gi thu CPC ti a. S tin ny tng ng vi s tin cao nht bn s tr cho mi nhp chut ln qung co. Thc t, bn s ch b tnh s tin cn thit gi v tr ca qung co ca mnh trn trang. V d: Mt vi yu t khc, nh cht lng qung co, xc nh chi ph chnh xc ca mt nhp chut ln qung co ca bn. Nhng nu bn t mt gi thu CPC ti a l 1 la cho qung co ca bn, th sau s tin ti a bn s tr khi mt khch hng nhp vo qung co ca bn l 1 la. V nu i th cnh tranh ca bn t gi thu ch l 0,5 la cho cng v tr qung co, bn s ch phi tr 0,51 la hin th qung co ca mnh, gi s qung co ca bn tng t mi kha cnh khc. 11.Lm th no ti kim sot chi ph mt cch tit kim nht? Bn cn phi t ngn sch hng ngy gii hn chi tiu ca bn. Nu ngn sch cho chin dch qung co ca bn vn l 10 la mi ngy trong sut ton b thng th s tin ti a bn s b tnh ph cho chin dch trong thng l 304 la (10 la x trung bnh 30,4 ngy mi thng). iu chnh gi thu ca bn. Bn chn ty chn t gi thu cho mi ln nhp chut, bn t gi thu ti a cho CPC cho qung co ca bn. V bn c th gim s tin gi thu mnh da trn ngn sch hng ngy, h thng Google cng s t ng tm nhng t kha lin quan nhiu nht tng s ln nhp chut cho bn. To qung co lin quan v c cht lng tt tng v tr hin th ng thi gi CPC trung bnh ca bn cng s c gim (im cht lng trong Google Adword). Gi s gi thu CPC ti a ca bn l 2 la. Trong thi gian ch i, i th cnh tranh ca bn c gi thu CPC ti a l 3 la nhng cht lng qung co ca h di mc trung bnh. Do cht lng

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

qung co ca bn cao hn, qung co ca bn thc s c th hin th im cao hn trn trang, ngay c khi gi thu ca bn thp hn.

12.Thanh ton tin cho Google Adword nh th no? C nhiu hnh thc thanh ton nhng phi thit lp thng tin thanh ton trc Cch thanh ton: Thanh ton trc khi qung co c hin th v thanh ton sau khi qung co c hin th. C 3 hnh thc thanh ton: - Thanh ton t ng (thanh ton sau khi qung co bn chy) 30 ngy sau khi qung co bn chy hoc t n ngng thanh ton; - Thanh ton th cng (thanh ton trc khi qung co bn chy) bn thanh ton cho ti khon Adword ca mnh trc khi chy qung co v khi qung co chy s c khu tr vo ti khon. - Lp ha n hng thng ci t ny ch dng cho cc nh qung co v doanh nghip ln. Cc hnh thc thanh ton: Bn c th thanh ton bng th tn dng, th ghi n ti khon ngn hng hoc chuyn tin cho Google. Vic ny cng ph thuc vo cc hnh thc thanh ton m Google chp nhn ti tng quc gia.

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

13.Hin th qung co Google Adword trn kt qu tm kim ca ca Google s nh th no?

Hin th ca bn s gm 3 phn chnh nh: - Dng tiu : Ti a 25 k t, y l dng gy thu ht i vi khch hng. - URL hin th: Hin th trang Page m bn mun khch hng truy cp vo. - M t: Cc dng cui cng trong qung co vn bn l ni bn m t sn phm hoc dch v mnh ang qung co. Khng gian b gii hn, v vy hy chn t ng ca bn mt cch cn thn nu bt cc chi tit v li ch quan trng nht, hin th ti a 35 k t cho mi dng m t.

Hin th qung co Google Adword

14.Nn chn qung co Google Adword hay chn dch v SEO(Search Engine Optimize)? Google Adword v SEO l 2 chin lc khc nhau trong chin dch qung b website trc tuyn, chng ti s phn tch trn nhiu mt bn chn cho mnh phng thc ph hp vi mnh. Nhng c Google Adword v SEO u tng h cho nhau.

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

S tng h ca SEO v PPC V mt chi ph: SEO l min ph cho mi ngi, nhng i hi bn phi mt thi gian nghin cu. Mt s c th b tin ra cho dch v SEO. V s tin ny thng c nh. Thi gian u chi ph hi cao nhng sau bn ch mt ph duy tr m thi. PPC hay cn gi l Google Adword bn s phi tr tin cho mi c clich chut ca khch hng, ty vo lng khch hng v t kha ca bn m chi ph c th ln xung. V thng chi ph tng th s cao hn SEO. V d: 1 t kha c gi CPC 1000 th trung bnh 1 thng c 1000 click bn phi tr l 1 triu ng nhng thng sau lng click tng ln 2000 click th bn phi tr 2 triu. V thi gian: S dng Google Adword bn s thy ngay hiu qu lin, sau khi bn nhp thng tin th trong vng 24 gi th qung co bn s chy. Cn vi SEO s i hi bn phi mt 1 thi gian di t kha bn ln top c th t 3-6 thng hoc lu hn.

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

V mt uy tn ca website: Nng thn Ngn ng

S in thoi

Gi

Ngy

Theo nghin cu mi y th: + 86% ngi tm kim chn cc kt qu t nhin hn l kt qu qung co google adwords. + 70% i tng tm kim ngay lp tc nhn vo kt qu t nhin tc nhng kt qu khng t mu hng (nghin cu v hot ng ca mt khi tm kim). Theo mt kho st khc: c 78% ngi c hi thy thng tin t qung co google Adwords hu ch ch chim 40%. Ngi s dng web khng ch n cc qung co c hin th trn trang tm kim ca Google v h bit l cc qung co dng tin c ln th hng cao ch khng phi v trang web c uy tn hoc l ni dung ca trang web hp dn v c lng ngi dng ln 15. lin lc trc tip vi Google ph trch khu vc Vit Nam lin h theo thng tin sau:

Kha hc: T qung co vi Google Adwords tht d dng ti mrduong.com

Vit Nam

1800 9294

9 gi sng - 6 gi ti theo ICT

Th Hai Th Su

Ting Anh Ting Vit Ting Vit

1800 9294

12 gi 30 tra - 4 gi 30 Th Hai chiu theo ICT Th Nm 12 gi 30 tra - 2 gi 30 Th Su chiu theo ICT

1800 9294

16.Ti c th t qung co c khng? Hon ton c.Nu bn t my m tm hiu s tn rt nhiu thi gian v cng sc.Thay vo bn ch mt mt vi ngy theo hc kha hc trc tuyn T qung co vi Google Adwords tht d dng ca Mr.Dng ti a ch http://mrduong.com.Bn s hon ton lm ch Google Adwords -Vi mc gi hc ph rt r ch 200.000 + Cn ma qu tng nh sau: * Ebook hng dn ton tp v s dng v kim tin trn facebook tr gi 200K *Ebook hng dn cc th thut s dng cc dch v Goolge(hn 10 dch v ph bin) tr gi 300K *Ebook: Tt tn tt v Email marketing 2013 tr gi 100K *Ebook:SEO 2013 ton tp tr gi 200K *V rt nhiu ti liu v internet marketing c gi tr khc