Paragraph from memo turned in by Geoff Dayne, James Hasler and Stephen Howard.

The second magazine considered was The Atlantic, which annually has ten publications. The Atlantics circulation volume is substantially smaller than the other two magazines considered [1]. We analyzed the content, and found a variety of political and business articles that may reach outside of the interests of your offices demographic. The table of contents does not list articles in easy to find categories, but in groups called Dispatches, Culture File, and Features. The magazine covers business and political topics, but does so from a liberal or progressive viewpoint [2, 3]. Articles written from this viewpoint may suggest a bias regarding the political viewpoints of your office. Additionally, the average subscriber is 52 years old, which is substantially older than the average college student, and might indicate a gap in relatable content [4]. The Atlantic doesnt appear to reflect the campus demographic. Reference List

[1] The Pew Charitable Trusts. (2012). The State of the News Media 2012 [Online]. Available: http://stateofthemedia.org/2012/magazines-are-hopes-for-tabletsoverdone/magazines-by-the-numbers/ [2] Wikipedia. (2013). Lists of Magazines [Online]. Available: http://en.wikipedia.org/wiki/List_of_political_magazines [3] Politics Unspun. (2013). Media Bias [Online]. Available: http://politicsunspun.com/?page_id=165 [4] The Atlantic. (2013). The Atlantic Media Kit 2013 [Online]. Available: http://advertising.theatlantic.com/static/img/upload/pdfs/2013_Atlantic_Media_Kit _for_Marketing_Site.pdf [5] Time Magazine. (2013). Time Media Kit/US [Online]. Available: http://www.timemediakit.com/us/index.html [6] The College Portrait. (2011). California State University, Fullerton College Portrait [Online]. Available: http://www.collegeportraits.org/CA/CSUF/characteristics