SURVEY RESULTS

Target Market

Ages 15-25

Men and Women

All Ethnicities
(Primarily Caucasian)

Our Shoe

Nike SB Converse
Our shoe is: more stylish $15 cheaper just as durable lightweight
Our shoe is: more stylish more durable provides more comfort and stability

Toms
Our shoe is: cooler $10 cheaper more comfortable last longer and wearable year-round

BEST FEATURES

Super durable cork insole Nylon lacing, which increases durability Long lasting rubber bottoms Comes with never wet, which prevents water damage and stains

Appeals to fraternity brothers and dudes who love their country

SorStars N Stripes
Appeals to sorority sisters and chicks who dig their country

PACKAGING
We will include a flag-themed shoe box Inclusion of ancillary products for a raised price of $75 (i.e wayfarers, koozies)

CELEBRITY ENDORSEMENT

Twitter-307.7K followers Vine-988,352 followers Facebook-15,000 followers Instagram- 73,903 followers

Twitter-1.1M followers Facebook- 606,000 followers Instagram-124,954 followers

PRICING
Brand Vans Vans Toms Nike SB Model FratStars N Stripes SorStarts N Stripes Womens Classics Stefan Janoski Low Price (USD) $65 $65 $68 $90

Converse All-Star Chucks $85 Discounts- BeginningLow and End of Summer Sale (Ancillary Products 15% off) - 4th of July Sale (Shoes 15% off) -Shoes will be $70 during winter

DISTRIBUTION
United States Postal Service (USPS) USA Flat-rate boxes

-In-store and on Internet (more reach)

PROMOTION
Social Media advertising (free) $157,200/ 4 weeks 3D Billboard Social Media Twitter Facebook Vine Instagram

God Bless America

FratStars N

Support our Troops

ANCILLARY PRODUCTS

$18.00

$28.00

$59.50