A Few Comparisons

Project-Dominant Companies of the World with focus on Strategy and Management

Abhishek Tyagi Gaurav Sahai Gautam Pratap Singh

Brand Value
All industry leading companies focus on brand value. Some companies focus on Company Brand Value(Coca-Cola, Intel), others focus on individual products(P&G, Exxon Mobil, Philip Morris)

Patents & R&D

Most big companies have huge R&D expenditures. Examples Intels initial success is credited to pathbreaking new technologies. Coke keeps formula for its products as trade-secrets. Ford production-line model revolutionized industrial production

Focus on Developing Markets

Both in terms of production and market. Different companies use different approaches to capture new markets. ExamplesThink Local, Act Local- Coca-Cola included everything from Chinese zodiac animals to Spring Festival couplets in local television commercials. P&Gs global Mothers Day Campaign

Production Innovations
Examples Coca-Colas bottling system Intels Copy Exactly! & TickTock Fords Production Line

Product Mix
Responding to Markets in very important for a company to survive. Here are a few examples through which companies have been able to do soAcquisitions and Sell-offs Coca-Cola has been actively buying and selling healthy beverage, tea, coffee brands to make sure preference shift does not effect its business. Not a big name in the acquisition market, Intel has recently made mobile technology acquisitions to enter the mobile market. P&G sold off Pringles because of its relative less exposure to food and beverage market . Production Shift Intel shifted from DRAM production to microprocessors when it realized the relative disadvantage in DRAM market and its compatibility with microprocessors. Ford has entered the small cars market ever since the sales of big cars took a dip. Product Innovation Coca-Cola brought in Diet Coke to take care of the weight conscious P&G being a major beauty product company continuously develops new products to make sure of customer engagement