DEPTH INTERVIEW:

A qualitative approach in which trained moderator conduct interviews with

individuals rather than the groups to obtain information about a product or brand is
known as depth interview.

Types of depth interview:

1. Non directive or unstructured interviews

2. Semi - structured interview
3. Standardized open ended interview

Survey techniques:

Classification:

1) Method of communication
2) Structure & time frame

Questionnaires design:

1) Structured or orally administered questionnaires

2) Un-structures – open ended questions
3) Disguised – responder will not awareness of questionnaires
4) Un-disguised – responder will not unawareness of questionnaires

Methods of communication:

1) Personal interview
2) Telephonic interview
3) Self – administrated interview
4) Mail survey

Personal interview:

1) Door to door interview

2) Executive interview
3) Mall intercept interview

Four entities will be made on the basis of the interviewer or researcher

A) Researcher
B) Interviewer
C) Interviewee
D) Interview environment

Telephonic interview:

1) Central location telephonic interviewing

 2) Computer assisted telephonic interview
3) Completely automated telephonic interview

Source:

Social welfare database

Hospital database

Mall database

Telephone directory

Disadvantages:

Response may be poor

Practical features cannot be reviled