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!

The!Menu!
Guide!
!

Alex!Schroeder!
!

Ask!For!A!Certain!Menu!

Specified!Menus!For:!

What!to!Label!
Labels!Such!As:!

Gluten4Free!Allergies!

Heart!Healthy!

or!Diets!

Nutrition!Information!

Heart!Health!

Low!Cholesterol!

Nut!Allergies!

Low!Sodium!

Nutrient!Labels!

Low!Fat!

Low!Caloric!Intake!

*A!lot!of!restaurants!have!

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Alex%Schroeder%
For!more!information!
and!the!research!behind!
these!findings,!refer!to!
accompanying!research!
paper!The!Menu:!An!
Aid!for!a!Healthier!
Society.!

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specified!menus,!you!just!

Food,!Culture,!&!Society!

have!to!know!when!to!ask!!

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A!How=To!Brochure!
on!Restaurants!

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The!University!of!
Minnesota!

!
!
!

Nutrition(

Credibility(

Deception(

The!results!indicate!that!

The!more!nutritional!

This!research!note!

providing!target!item!

information!presented,!the!

examines!how!menu!

nutrition!information,!as!

more!helpful!the!

description!complexity!can!

well!as!a!nutritional!context,!

information!and!the!more!

increase!perceptions!of!item!

affects!consumers!attitudes,!

credible!the!source.!

quality,!expected!price,!and!

perceptions!and!judgments.!

Johye!Hwang!&!Carol!L.!

selection!likelihood.!

S.!Burton!&!E.!H.!Creyer,!

Lorenzen,!Journal(of(

Michael!McCall!&!Ann!

Journal(of(Consumer(Affairs.!

Foodservice.!

Lynn,!Journal(of(Foodservice(

Business!Research.!

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