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  • Cola in Punjab's Malwa Region: By:-Naresh Garg Naresh - Garg08@yahoo - Co.in PGDBM (2008-10)

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    Naresh
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    The project is about developing Coca Cola’s business in Malwa regions of Punjab. This includes the understanding of Coca Cola’s RED programme, Distribution Network, Consumer survey and Retailer survey. It will be helpful for formulating long term and short term policies based on the needs of the end consumers and customers in the concerned area.

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    Coke - Pepsi

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    The project is about developing Coca Cola’s business in Malwa regions of Punjab. This includes the understanding of Coca Cola’s RED programme, Distribution Network, Consumer survey and Retailer survey. It will be helpful for formulating long term and short term policies based on the needs of the end consumers and customers in the concerned area.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    96 views9 pages

    Cola in Punjab's Malwa Region: By:-Naresh Garg Naresh - Garg08@yahoo - Co.in PGDBM (2008-10)

    Uploaded by

    Naresh
    The project is about developing Coca Cola’s business in Malwa regions of Punjab. This includes the understanding of Coca Cola’s RED programme, Distribution Network, Consumer survey and Retailer survey. It will be helpful for formulating long term and short term policies based on the needs of the end consumers and customers in the concerned area.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Cola In Punjab's Malwa Region

    By:-
    Naresh Garg

    Naresh.garg08@yahoo.co.in
    PGDBM(2008-10)
    WHY?
    How Coca Cola can improve
    further?

    How Pepsi Cola can improve?


     I am a PGDBM student. My summer training was in
    Coca Cola.
     In training I did Consumer as well as Retailer
    survey along with understanding distribution
    network and RED(Right Execution Daily)
    programme of Coca Cola in Barnala, Sangrur,
    Malerkotla.
     Training make me know why the market share in
    these area’s
    is such? How it can be shape further?
     Being my sincere respect for the confidentiality of
    the company I am not disclosing any of my other
    findings and concerns of the market.
     I posted these slides, so that my training could help
    me as well as the organization which I will join after
    THANK YOU

    Any query please contact me through email.

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