The masthead seen on the front cover reappears at the top of the contents page, along with the

issue number and the date of the issue, giving the reader complete reassurance as per the magazine they are browsing. The page also features a domineering main image involving the two leading members of alternative band Arcade Fire. Not only does this immediately signify the genre to those aware, but it also illustrates AFs prominence in the issue, prompting fans of the widely popular band to read on. This hugely prevalent image also displays conventional costume (of the alt-rock genre) being worn by the artists and a unique location, further implying the quirkiness of the genre, while it, along with an unusual quote beneath, aim to intrigue the reader to continue. The simplistic and bold design of the page, along with easily readable, solid fonts and mild colours help stamp alternative all over the page; the lack of damage and appearance of screaming reassures the reader that they are not reading KERRANG!. The contents page highlights the diversity and peculiarity of the alternative genre, as many different artists feature, such as soul and RnB artist Cee Lo Green, anarchist punk rockers Crass and world famous rock band Queen, thus helping lure in fans of many different types of music. The prominence of the word best among the page implies that the magazine holds both information and recommendations as per the best music the readers ears could hear, and therefore reading into the magazine should continue.