Memorandum

To: Dr. Esiquio R. Uballe, The Associate Dean for Student Life, California State University, Fullerton use alignment, spacing, and patterning principles CC: Dr. Leslie Bruce From: Shannon Goldman, Geneva Le, Jessica Zamora, Bryan Shams, Changbin Yoon Date: 9/25/2013 Subject: Recommendation for magazine subscription Recently the Office of Student life has analyzed The Atlantic, Time, and National Geographic as possible options to determine which magazine subscription best suits ourthe visiting students. redundant

Summary We have determined that the criterion in Appendix A, content relevant to student interests, visual appeal, and target demographics are the most important determiners when selecting a magazine for the Office of Student Life.
Formatted: Highlight

Discussion Target demographics is an essential criteriona because both the magazines intended and actual audience should coincide with Cal State Fullertons student demographics. Our target audience criteria is based primarily on age and education level (which is?). Accdg to ______The Atlantics median audience age is 52 years. Also, their education level is strikingly high with a postgraduate education rate of 43% (The Atlantic). Time magazine also has a high readership age group with a median age of 48 and a 70% college level education (2012 Time). We recommend National Geographic because it has a target readership of 25+ (Demographic Profile). National Geographics broad readership allows for the largest inclusion of Cal State Fullertons student population. Wheres your data for CSUF ages?

Visual appeal is the second criteria. The magazine subscription is intended for students visiting the Students Affairs Office, therefore it is necessary for the magazines to be aesthetically appealing to to ease the students waiting process. The Atlantic is a text heavy magazine that is not recommended for a student waiting room. It does not contain visually appealing content and is formatted in a word heavy design that primarily consists of articles with no images. For example? Time magazine, like The Atlantic, is text heavy but it contains a more visually appealing layout. However, Time is not recommended because the amount of text on the articles overpower the images on the page evidence. Out of the three magazines, National Geographic is the most visually appealing. It contains a high proportion of images compared to the text on each page. The images are alluring and capture the raw beauty of nature that is often ignored. National Geographic also tends to be neutral in content, not leaning politically right or left like those in The Atlantic and Time. If this isnt a criterion, omit it.

Relevant content is the most vital criteria when determining which magazine is most appropriate for the Office of Student Affairs. Then maybe list it first? The content present in a magazine must align with the overall interests of the student population. All of the magazines have content that is equally relevant to the students on campus. Articles within The Atlantic take a liberal approach towards contemporary political and social issues in the United States. Time is also politically liberal in content, however it does provide world news and entertainment as well. The Atlantic and Time are both good options for the Office of Student Affairs because they inform students about current societal issues. However, we recommend National Geographic because it presents a global picture of social and ecological issues in an intellectual manner. This P really undercuts your argument. You made your rejections sound totally appropriate, and left Nat Geo hanging out to dry.

Final Recommendation National Geographic is the best magazine option for the Office of Student Affairs. The magazine contains a variety of insightful images that contribute to students academic growth. Editor in Chief Chris Johns says in what context?? Invariably the best photographs will always surprise you. Youll see something you couldnt have imagined (Best Of 2012).

Appendix A
Criteria and Weight Time Options The Atlantic National Geographic

criterion content relevant to student interests visual appeal targeted demographics (audience) Total Score

weight rating score (1) 4 5 20

rating 5

score (1) 20

rating 5

score (1) 20

3 1

6 6

18 6

4 5

12 5

10 8

30 8

44

37

58

Works Cited 2012 Time U.S. Reader Profile. TIME, n.d. Web. 1 Oct. 2013 <http://www.timemediakit.com/us/audience/index.html>.

Best of 2012 - National Geographic Magazine Photos of the Year. National Geographic , n.d. Web.1 Oct.2013. <http://photography.nationalgeographic.com/photography/photos/best ngm-2012/#/twins-johanna-eva-gill-schoeller_61752_600x450.jpg>. "California State University, Fullerton, Dean of Students Office." California State University, Fullerton. California State University, Fullerton, 2009. Web. 2 Oct. 2013. <http://www.fullerton.edu/deanofstudents/>. "California State University, Fullerton College Portrait." College Portraits . N.p., 2011. Web. 2 Oct. 2013. <http://www.collegeportraits.org/CA/CSUF>. "Demographic Profile." National Geographic. National Geographic, 2005. Web. 2 Oct. 2013. <http://www.nationalgeographic.com/about/demographics.html>. The Atlantic. The Atlantic 2013 Media Kit for Advertisers. The Atlantic, 2012. 7. Web. 25 Sept. 2013.<http://advertising.theatlantic.com/static/img/upload/pdfs/2013_Atlantic_Media_Ki t.pdf>

Memo Peer Review Sheet Criteria Style: Addresses audience with an appropriate, clear, and succinct style. Attends to audiences needs and values. Form: Uses conventional design of memos, including heading, statement of purpose, summary, discussion, and recommendation sections effectively. Content: Defines relevant criteria and provides specific details to support its endorsement or rejection of each magazine. Organizes results and paragraphs in a smooth, logical pattern. Comments I like your clear, succinct style. Dont forget to contextualize your sources.

Youve followed the conventions of an effective memo: good.

I like your specific criteria: good. However, youll need to work on the persuasiveness of this argument. In order to say you want your criteria to match with the student demographics, you need to provide the student demographics. Without these, your comparisons arent authoritative. Also, you need to add evidence, details, and/or explanations to support your claims. Your organization works well. Try revising your counterargument to better defend your chosen magazineyouve really minimized your support here.

GRADE: 78 Address the postwrite question here: