Professional Documents
Culture Documents
Mission statement
To become a household hair care name that is sought after by consumers to manage and maintain their hair so that it is healthy, shine and easy to comb into today fashion style
vision
Our vision is to be to market leader in term of market share within the five year in men's hair care segment
Slogan
Add style to your life naturally
(2)opportunities
Huge market
(3)Weakness:
New product Market share
(4)Threats
Competition market condition
Segmentation
Geographic: Peshawar Demographic: Age 16- 30 years Gander _ male
Targeting
Target audience: male youth of urban cities who belong to every class of society and who enjoys parties and other such lifestyles activities
Packaging
50 gm Rs:60 100 gm Rs:90 150 gm Rs:135
(2)Price
(3place )
Peshawar
(4)Promotion
Advertising Print ad in newspaper and magazines