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Content vision and mission about the product slogan competitors segmentation, targeting marketing mix:produuct,price,price and place

Mission statement
To become a household hair care name that is sought after by consumers to manage and maintain their hair so that it is healthy, shine and easy to comb into today fashion style

vision
Our vision is to be to market leader in term of market share within the five year in men's hair care segment

About the product


4ever hair gel is a hairstyling product that is use to stiffen hair into a particular hairstyle This styling product helps to maintain the moisture on your hair which is necessary for their better growth

Slogan
Add style to your life naturally

Swot analysis strengths


Herbal product Capital availability

(2)opportunities
Huge market

(3)Weakness:
New product Market share

(4)Threats
Competition market condition

Segmentation
Geographic: Peshawar Demographic: Age 16- 30 years Gander _ male

Targeting
Target audience: male youth of urban cities who belong to every class of society and who enjoys parties and other such lifestyles activities

Packaging
50 gm Rs:60 100 gm Rs:90 150 gm Rs:135

Marketing mix (1)Product :


hair gel No artificial ingredients 100% natural

(2)Price

(3place )
Peshawar

(4)Promotion
Advertising Print ad in newspaper and magazines

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