SWOT i.e.

Strengths Weaknesses Opportunities and Threats You have make SWOT for Cadbury NZ, whereas you take Cadbury a goba produ!er of Cho!o ates having g oba !ompetitors. SWOT ana yses Strengths ". #ong history up to $%% years $. Cadbury and S!hweppes have been awarded &oya ty. '. The third argest beverage !ompany in the wor d (. The fourth argest !onfe!tionary !ompanies in the wor d ). *rodu!ts are so d over $%% !ountries. +. *rofits are in!reasing year by year. Weakness ". ,ery few new produ!ts are !reated by own group. $. Sma range of produ!ts. Opportunities ". -.pand into new markets $. *rodu!e new produ!ts '. Try different types of businesses. Threat ". Co!a/!o a. $. Nest e. '. Supermarket own brands Strengths

/ high barriers to entry due to eve of investment re0uired / e.posed to a strong domesti! e!onomy / good o!ation 1in an area that en2oys both high popu ation and high e!onomi! growth3 / strong brand va ue in domesti! market Weaknesses / high y weather dependant / sing e asset !ompany / ongoing investment in new attra!tions re0uired Opportunities / e.pansion of the non !ore a!tivity 1eg food, retai , fun!tions3 / other tourism4 eisure a!tivities Threats / rationa e for being isted 0uestionab e 1sma market !ap and one ma2or shareho der3 / e.posed to tight abour market and wage inf ation SWOT 5na ysis 6ey issues that need to be addressed to foster the deve opment of the food and drink industry in the South West, identified through !onsu tations and iterature review !an be divided into strengths, weaknesses, opportunities and threats7 Strengths The South West has a strong base of firms engaged in food manufa!turing and pro!essing a!tivities and a so has signifi!ant natura resour!es and an e.!e ent environment for farming whi!h is the ma2or input to the se!tor 1though there is an issue !on!erning the !o/ordination of these two fa!ets of produ!tion in the region3 The regions 1and spe!ifi! parts of the region3 a ready have a reputation for produ!ing 0ua ity food, though the number of different o!a initiatives may ead to some !onfusion. Weaknesses 8or sma firms in the se!tor !omp ian!e with egis ation wi !ontinue to be an issue. There is per!eived to be a a!k of ski s in the region to ta!k e these issues and this is one area in whi!h additiona training 4 assistan!e !ou d be provided. There is a so an issue of remoteness. 8irms o!ated ong distan!es away from training providers may find it diffi!u t to a!!ess this training. This suggests a ro e for the #SCs in making training more responsive to the needs of the se!tor in the South West through the use of f e.ib e training and distan!e earning too s. This is a parti!u ar issue for S9-s in the se!tor rather than arger firms. The mu titude of sma firms in the se!tor and the fa!t that a!tivities are dispersed

wide y a!ross the region dis!ourages networking and 2oint a!tion. Opportunities The need for improved te!hno ogy transfer a!tivity ho ds true in the South West as it does nationa y. :n this regard there are some organisations in the region whi!h are working towards addressing this need. The 8ood Te!hno ogy Centre is one, !ore funded by 9588 and providing a ink between university resour!es and S9-s e.g. information sour!es for egis ation, training, produ!t deve opment and innovation, a!!ess to ;overnment support s!hemes. Capita ising on these e.isting fa!i ities !ou d bring signifi!ant opportunities for new business to the region. There is an opportunity in the region to estab ish a Centre of -.!e en!e in 8ood *rodu!tion bui ding on the themes of !entra government po i!y. ;rowth in agri!u tura and food re ated biote!hno ogy are signifi!ant growth areas and ones where the South West !ou d work to !apita ise on its e.isting strengths. Threats Training / it is important that training needs are tai ored to o!a needs, and re0uires the various NTOs in the se!tor to work ! ose y with the new #earning Ski s Coun!i s 1#SCs3 and the &<5. 5t present there is not per!eived to a a!k of training per se in this se!tor but that firms fa!e prob ems in funding training, and hen!e it tends to be the arger firms who are more a!tive in training staff in a!!redited 0ua ifi!ations su!h as N,=s. 8ai ure of the se!tor to adapt to !hanging market !onditions !ou d ead to a worsening of its !ompetitive position.

Cadbury Plc
Strengths

Cadbury is the largest global confectionery supplier, with 9.9% of global market share. High financial strength (Sales turnover 99!, "!9! .# million and 9.#%$% & Strong manufacturing competence, established brand name and leader in innovation. 'dvantage that it is totally focused on chocolate, candy, chewing gum, uni(ue understanding of consumer in these segments. Successfully grown through its ac(uisition strategy. )ecent ac(uisitions, including 'dams, *++,, enabled it to e-pand into important markets like the .S market.

Weaknesses

/he company is dependent on the confectionery and beverage market, whereas other competitors e.g. 0estle%*& have a more diverse product portfolio, where profits can be used to invest in other areas of the business and )12. 3ther competitors have greater international e-perience 4 Cadbury has traditionally been strong in 5urope. 0ew to the .S, possible lack of understanding of the new emerging markets compared to competitors%,&.

Threats

6orldwide 4 there is an increasingly demanding cost environment, particularly for energy, transport, packaging and sugar. 7lobal supply chain in low cost locations%#&. Competitive pressures from other branded suppliers (national and global$. 'ggressive price and promotion activity by competitors 4 possible price wars in developed markets. Social changes 4 )ising obesity and consumers obsession with calories counting. 0utrition and healthier lifestyles affecting demand for core Cadbury products.%8&

Opportunities

0ew markets. Significant opportunities e-ist to e-pand into the emerging markets of China, )ussia, 9ndia, where populations are growing, consumer wealth is increasing and demand for confectionery products is increasing. /he confectionery market is characteri:ed by a high degree of merger and ac(uisition activity in recent years. 3pportunities e-ist to increase share through targeted ac(uisitions%;&. <ey to survival within the =>C7 market is increasing efficiency and reducing costs. Cadbury =uel for 7rowth%!& and cost efficiency programmes seek to bring cost savings by? $ >oving production to low cost countries, where raw materials and labour is cheaper ii$ reduce internal costs 4 supply chain efficiency, global sourcing and procurement, and wise investment in )12. 9nnovation is key driver. /o respond to changes in consumer tastes and preferences 4 healthier snacks with lower calories need to be developed. )12 and product launches have led to sugar4free 1 center filled chewing gum varieties and Cadbury premium indulgence treat. @ow4fat, organic and natural confectionery demand appears strong.